As a part of their biggest rebranding in years, Meta-owned Instagram has revealed a new visual identity consisting of a new typeface and a slightly tweaked app icon.
We can see a much more comprehensive look at the new brand identity. ‘Instagram Sans’ is a fun new typeface based around what Instagram calls the “squircle”. With the handwritten style that’s been around for a while, the new wordmark is a much more contemporary affair.
The company mentioned that its new typeface is designed with heritage in mind and includes multiple global scripts.
“We are bringing new energy and purpose to our colours, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community,” Instagram said in a statement.
This refreshed design would apparently help Instagram as a social platform “create more immersive and inclusive experiences.”