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Inspiring Illustrations for a Real Estate Campaign

We’re all looking for something unreal, something that could hold our attention and give us something new. Locopopo DesignStudio, founded by Lokesh Karekar, helped create an illustrative series for GDPL design studio for Godrej Properties – Kolkata. The aim of the campaign was to focus on the greenscape the property had to offer, with the scope for multiple activities at different gardens. The beautiful colour combinations of blue-yellow, red-blue and more help grab the viewers’ attention. The illustrations are wonderfully layered into the backdrop and the foreground, giving the feeling of depth and never-ending gardens. The overflowing green from all ends certainly conjures an enticing visual.

 

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Creative Gaga - Issue 44

 




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