How to Create an Impactful Advertising Campaign?

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Siddhesh Surve, created this advertising campaign for Strepsils as his final year project, which is an effective and impactful campaign.

Advertising Campaign

The Brief/ Challenge

As his final year project, Siddhesh was required to create an advertising campaign. He decided to create communication for Strepsils.

Advertising Campaign
Advertising Campaign

Strepsils is a line of lozenges used to relieve discomfort caused by mouth and throat ulcers. The ad campaign needed to create awareness and talk about the effectiveness of the product in an impactful manner.

Advertising Campaign

The Solution

Strong visuals are a terrific way to make an impact. Siddhesh made the strong visuals the centre piece of the campaign with the headline “Unfurl the Real You”, multiple characters have been created to depict people from different walks of life. The exaggerated caricatures and their over the top expressions capture the viewers’ attention. The detailing of the style and expression cannot be missed allowing viewers to truly connect with the discomfort of a sore throat.

Advertising Campaign

Siddhesh has used his colour palette very thoughtfully where tones like orange and yellow are used for the background and character, while the discomfort is depicted in the cool tone of blue. This presents a contrast directing one’s attention to the cause of the trouble, the throat.

The campaign created is a nice balance of visual and text, both conveying the message well.

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss!


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