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Branding With Packaging

They say not to judge a book by its cover. But they also say that exceptions are always there. There's no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic. Cover by: Sajid Wajid Shaikh. Pranita Kocharekar, Mandanagraphy, Sukriti Sahni, Anirudh Singh, Rohan Pore, Gopika Chowfla,Arpit Paurush, Malvika Asher, Reji Samuel, Shesh Kiran, Parin Sanghvi, Hardik Gandhi, Mohor Ray Dahiya, Vinita Jakkal, Apurva Pandey,