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Digital Health Week Brand Identity and Strategy by Lopez Design

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Lopez Design shares their journey of creating the brand identity and Strategy of the Digital Health Week, reflecting upon the challenges and trials that led to their unique and impactful communication design.

Digital Health Week Brand Identity and Strategy by Lopez Design

Client – Digital Health Week
Requirements – Branding Identity, Brand Strategy and UI/UX Design

Brief

Digital Health Week’s identity had to champion Transform Health’s mission of using digital technology to improve health. With a focus on an equitable landscape, DHW aims to deliver high-speed and scalable data analytics resulting in a more significant and broader impact. This global week-long celebration of ‘digital health’ features colourful stories about communities from various sectors, technologies, nations, and regions. This year’s DHW is scheduled for November 29th to December 3rd, and it is intended to be a recurring event.

Lopez Design

Key Requirements

The Brand identity had to
1. Position Digital Health week as an important and exciting global moment.
2. Highlight their core message powerfully.
3. Aid in pushing the message for the digital transformation of health.

Digital Health Week Brand Identity and Strategy by Lopez Design

The Problem

The communications had to be designed to spur political action in support of Universal Health Coverage via digital transformation. Lopez Design’s main challenge was to create an identity that bridged the gap between digital and health.

Digital Health Week Brand Identity and Strategy by Lopez Design

Strategy

The identity created by Lopez Design for the Digital Health Week event supported Transform Health’s mission to use digital technology to improve health. Their Digital Health refers to a broad range of healthcare innovations, from mobile health (mHealth) apps to artificial intelligence in healthcare, that aim to improve healthcare coverage and quality. This aspect of inclusiveness, speed, diversity, and possibilities for a better future is captured in the visual language. The created identity adapts to every medium, from static infographics to social media posts to motion graphics and event website design.

Digital Health Week Brand Identity and Strategy by Lopez Design
Digital Health Week Brand Identity and Strategy by Lopez Design

Approach

The main goal of their communications design was to emphasise how technology could help people be happier and more prosperous. Photography is used to add a realistic element to the brand, making it stand out in the tech landscape. The photographs covered a wide range of healthcare innovations, including mobile health (mHealth) apps, patient record digitization, and personalised medicine, as well as artificial intelligence in healthcare, wearable devices, and ingestible sensors. These images permeated the audience’s consciousness, highlighting the human aspect of technology.

Digital Health Week Brand Identity and Strategy by Lopez Design
Digital Health Week Brand Identity and Strategy by Lopez Design

Design

Lopez Design created multiple-coloured lines to easily demonstrate how digital technology could impact diverse groups of people around the world. This vibrant visual representation depicts digital technology’s innumerable exponential possibilities. These colours and patterns were also used to create visually appealing, vibrant motion graphics for the entire event. The fast-paced animation of the lines represents the speed and flexibility of digital technologies in providing Universal Health Coverage to all.

Lopez Design
Lopez Design

They combined the ‘i’ of the digital to the ‘l’ of health to emphasize the coming together of digital technology and health to transform the health landscape. A condensed type font, Big Shoulders was selected to give emphasis to how technology enables the compression of time and space to accelerate universal health access.

Digital Health Week Brand Identity and Strategy by Lopez Design
Lopez Design
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