Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging

More than just a Jutti in a Box

Tasneem Syed and Gauri Arora share their idea of niche, worthy packaging for traditional Punjabi Juttis, a traditional hand-crafted footwear that is very much an intrinsic part of North Indian culture.
Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging

Brief

A Punjabi Jutti is traditional hand-crafted North Indian footwear. Like any other footwear, they are generally presented to customers in simple shoe boxes, or sometimes even in the newspaper. The idea, thus, was to retain their elegance into traditionally authentic packaging, representing the roots they stem from.

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