Creating Your Design Studio Right from Scratch
Designer Prasun Mazumdar didn’t only want to make his name, but wanted to make it into a brand. Here, he takes us back in time to tell us how he created his design studio pmd, right from scratch.
After working from a make-shift studio in his apartment for one year, in June, 2010, Prasun decided to expand. Without any second thoughts, he started evaluating his goal and visualising the work process involved. “You have to take the plunge.” he says, sitting on the other side of the table and thinking back.
One of the major decisions was to work out a logo and finalise a good name for the studio. The fact that his initials suffixed with ‘design’, made for an ambigram that was very exciting, it reaffirmed the decision about christening the studio as “pmd”.
“Everyone starts from scratch. No one is born with knowledge.” says Prasun. When he joined NIFT back in 2004, he knew a challenging path lay ahead of him. The broad roads of Delhi and fashionable friends at NIFT made him accustomed to exploring and absorbing the unknown; a characteristic of a good designer.
Once he was equipped with the foundation, he commenced a studio website and undertook small branding projects. “It’s even more difficult when you don’t have a portfolio, because the artworks you’ve got are those that were done while working for others.” reminisces Prasun.
However, great things came gradually. Call it luck or destiny, Prasun was lucky to get a call from Rajesh Pratap Singh to design posters and artworks for his forthcoming rock collection. The fire was started, now all that needed was a constant supply of wood. Thus, an office space was set up. This was important because waking up and getting ready for work brought discipline, which is key to success.
The first brand identity system project and contract for PMD came from Stellar Children’s Museum, where Prasun designed their logo, print and space. “I reached office with new glass tumblers and juice packets. Looking back now, I guess the meeting was my first big success. They loved the half done office space and my work.” Prasun smiles and says.
Published in Issue 23
The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue. Happy reading!
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