Creating Design with Personalities for the Young Wakeboards

Creating Design with Personalities for the Young Wakeboards

Designing by developing personalities is one of the best ways to create relatable, relevant and successful campaigns, and Saatchi & Saatchi Integrated Solutions shows us how with the Nobile's 'Hang Loose' campaign for the wakeboards.

Brief / Challenge:

Nobile, a Polish manufacturer is worldwide critically acclaimed for its adventure sports products like skis, wakeboards, snowboards and kiteboards. In 2017, Nobile wanted to engage young wakeboarders with their products. For this, they needed a new upbeat and relatable campaign that would catch one's attention.

Solution:

Saatchi & Saatchi created the 'hang loose' concept to encourage wakeboarders to look inwards and identify with their uniqueness. For this, the agency put together five distinct personalities as themes and created five wakeboard designs around them. Each of the personalities, and thus designs, are youthful, contemporary and fun.

'Shaka' captures the elements of our childhood imagination. 'Brah' talks of brotherhood and adventure. 'Aloha' encompasses spritely feminine characteristics. 'Akaw' illustrates the yearning for adventure and discovery. 'Bee3' displays the fierce need for freedom and individuality.

Credit:

Agency

Client

Creative Director

Design Director

Art Directors

Retouching

Aleksander Bieroński
Bartosz Morawski
Kamil Bugno

3D Artist

Bartosz Morawski

Senior Copywriter

Account Director

Account Supervisor

CEO

Malgorzata Rosiak-Brawanska

Marketing and Communication Officer 

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