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COVID-19 Warriors Honoured through Brand Logos

COVID-19
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Taking a cue from each other and the current pandemic (COVID-19) situation, brands are altering their logos to incorporate relevant positive messages and stay connected with their audience.

Staying in tune with the times and realities of the day, many-a-modification and changes have come to be witnessed in various social arenas. In a bid to adapt and stay relevant, brands too are trying to connect with consumers by acknowledging COVID-19 Warriors providing some sort of respite through the likes of a variety of aid such as oxygen cylinders, food, beds, medicines and even financial or social support of one kind or another.

Dettol, as an example, has replaced its iconic logo with pictures and life stories of covid soldiers.
As many as four million such Dettol packs bearing a short description of these people and their humble acts are being sold across five lakh stores across India.
“These packs will carry a message of hope across the country,” said Dilen Gandhi, regional marketing director, South Asia, health and nutrition, Reckitt. “We believe these stories, when shared, give a sense of much-needed optimism among those seeing them. Therefore, as a brand, we have for the first time in Dettol’s history, given up our logo to share their actions,” he went on to add.
Similar is the case with Ghadi detergent, owned by RSPL Ltd – Introducing a face mask on its pack logo, encouraging people to follow Covid appropriate behaviour shipping with the message, “Bachaav Mein Hi Samajhdaari Hain” (Sense lies in being precautions).
Although only digitally, even Slice juice has managed to do so, allowing one to scan their logo through its Instagram filter to reveal an inspiring Covid Warrior’s story.
If such moves by brands can be a subtle and repeated reminder for people, helping overcome the pandemic, it’s a welcome move to be gladly acknowledged.
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