Rebranding is no easy task – to refurbish the existing not merely in sight but essentially in perspective. Yet, in this very subtle nature of the challenge lies the wide spectrum for diverse possibilities and the creative process… and so also fun.
The day we evolve from the life's basic needs and moved to cave paintings, rituals and festivals, the colours have a special space in our life. Uttam Hasabnis, a creative consultant at Cub Design, believes that even right colours for a brand come from a
'Brand' is termed as the prestige of your company. The procedural and pre-planned strategies for the betterment of a brand are determined as the brand strategies of the company or an organisation.
Recently done rebranding of State Bank of India by Design Stack from its conventional state to more representative of current times and digital services.
With over a decade of diverse experience in branding industry and donning different hats like Creative Director and Account Planner, Ninee Rao has joined VGC in 2013 as the Brand Strategist. She has played a significant role in developing brand positioning & strategy for brands
Sweets are not simply a delicacy, they’re intrinsically linked to auspicious occasions and traditional festivals in the Indian culture. It was thus no surprise that Bangalore-based sweet shop desired a design makeover bearing a traditional resemblance.
Lopez Design, named after the lead designer Anthony Lopez, started back in 1997 when design in India was still in its nascent stages. Today the brand communications firm has created many valuable identities where the logo is tied in with an entire system of behaviour of
A graduate of the Sir J.J. School of Applied Arts, Lokesh Karekar had worked for design firms like Grandmother India and Alok Nanda. He distinctly likes experimenting with new tools and techniques like paper-art, collage, clay-modeling and others.
With a masters degree in Visual Communication from Industrial Design Center, IIT Bombay, Mayuri Nikumbh has more than a decade’s experience with successful stints at many digital and design firms, she is currently leading the visual communication design vertical at Elephant, India’s largest independent integrated