Graphic designer, Itu Chaudhuri, lets out his experience and insight in the field of branding. He expresses what goes into creating effective brands, and the various aspects or elements that play a role in the process.
NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.
Packaging has gradually evolved from cardboard boxes or covers to keepsakes. As people realise the creative hard work behind beautiful packs, this hidden space is burgeoning to become a field full of innovation and potential. Isabela Rodrigues, a designer from Brazil, takes us inside the
The day we evolve from the life's basic needs and moved to cave paintings, rituals and festivals, the colours have a special space in our life. Uttam Hasabnis, a creative consultant at Cub Design, believes that even right colours for a brand come from a
Last few years, India has seen a steady rise in design consulting needs from new mushrooming businesses, commonly referred as ‘Startups’. These are not necessarily the love child of newbies but also some industry veterans or serial entrepreneurs taking on new business challenges, who understands
As the digital world has made the world smaller, design has coalesced as well where different forms are uniting and new evolutions are seen. Illustration ‘Type’ is one such avenue of type design which can add more meaning to characters and words. Visual Communication Designer,
The dentist is one person no one really fancies. Isn’t that true for most of us, out there? Not many cherish or take delight in the idea of going even for the “routine check-up”. That was considered to be the fundamental problem when coming-up with a
Recently done rebranding of State Bank of India by Design Stack from its conventional state to more representative of current times and digital services.
Sweets are not simply a delicacy, they’re intrinsically linked to auspicious occasions and traditional festivals in the Indian culture. It was thus no surprise that Bangalore-based sweet shop desired a design makeover bearing a traditional resemblance.
Lopez Design, named after the lead designer Anthony Lopez, started back in 1997 when design in India was still in its nascent stages. Today the brand communications firm has created many valuable identities where the logo is tied in with an entire system of behaviour of
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