The Moving Brands

Whether it’s about taking the brand voice forward or creating a new brand identity, Dynamite Design has been making wonders. Here, we are featuring some of their recently created award-winning branding for the well-known Indian TV & Digital channels and cricket teams.

Unconventional Movie Channel

Client:

Zee Entertainment Enterprises

Scope of Work:

Channel Design, Broadcast Design

&Xplor - Unconventional Movie Channel

The Dynamite team built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown. This broadly defined emotional spaces that capture the essence of what the channel stands for:

UNpredictable
UNrestrained
Unlimited
UNroutine
UNcompromise
Unconventional

&Xplor - Unconventional Movie Channel

The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours:

Champagne Bloom - A combination of rosé-champagne and rose gold helping add a bright, exquisite and premium feel to the brand.

Mature Merlot - A rich deep-toned fine deep red aged Merlot wine which helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.

&Xplor - Unconventional Movie Channel

We Are Ready!

Client

Kolkata Knight Riders (KKR)

Scope of Work

Brand film, communication collaterals & in-stadium branding, templates for digital assets.

IPL - Night Riders

Dynamite Design team have been approached to create Kolkata Knight Riders (KKR) brand film and communication for the 2019 edition of the Indian Premier League (IPL), one of the world’s most viewed sporting events on television.

Taking forward KKR’s ‘Hai Taiyyar’ brand voice, Dynamite created a series of 16 bumper films to capture the mood of a KKR fan

IPL - Night Riders

Every year during the IPL, cricket unites people. It allows them to set their differences aside and come together to show their support for KKR. Thus, the entire campaign helped the true KKR supporter take centre stage with this message “you pray for us, we play for you”.