Bengaluru becomes the first city to have a logo of its own in the country. The logo: a blend of cultural heritage and the city’s cosmopolitan nature is designed by Nammur, the winner of the open contest conducted by the government of tourism. With a global appeal, the logo is designed to create a new identity for the city and make its mark in world tourism.
As India’s first, Bengaluru city joins the ranks of New York, Amsterdam, Singapore and Melbourne to have a logo of its own. In an attempt to showcase the city for its diversity and culture, Brand Bengaluru was unveiled by the Department of Tourism of the Karnataka Government on Christmas Eve this year at Vidhana Souda to map the city as a global tourist destination.
As per various media reports, Tourism Minister Priyank Kharge said the idea of a logo materialized to portray the city’s vibrant mix of cultures, colours and flavours; to shift the focus of the city as a brand for investment and showcase it’s cosmopolitan nature for world tourism.
The logo is designed by Nammur, a design start-up, which won the open contest conducted by the government and received the prize money of Rs. 5 lakh.
Derived by city’s own name, the logo is scripted in English and Kannada. As a dynamic city where tradition and modernity co-exist, the logo is also designed to embody the same sentiment.
By highlighting ‘Be U’ in red, it showcases the welcoming character of the city to accept people of diverse identity with respect. Moreover, the last three English letters ‘uru’ is designed to look similar to the Kannada script incorporating the city’s cultural heritage and yet exhibiting its ever-changing nature.
The logo was launched at ‘Namma Bengaluru Habba’, a day-long street festival with live performances by folk artists, story-telling sessions, interactive workshops and a flea market with handicrafts and a variety of local cuisines.
With a global appeal to it, the logo will be utilised to create various memorabilia that will stimulate tourism and ensue more footfall to the metropolis.