From Jaipur, Anirudh Singh Shekhawat formed Nuclear Puke Designs to combine his love for art and heavy metal. Designing concept posters and albu covers, he is presently working as a concept artist. Apart from metal, one can see huge influence by video games, Manga and sci-fi in his designs.
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They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.
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