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Analysing the intricate changes.

Android has over 2.8 billion users around the world and this year the tech company introduced an evolutionary logo for its app store Google Play, with intricate details you cannot miss out on. “We’re introducing a new logo that better reflects the magic of Google and matches the branding shared by many of our helpful products -Search, Assistant, Photos, Gmail and more,” explains Tian Lim, VP of Google Play. The new logo and iconography also marks 10 years of Google Play after it was rebranded from the Android Market in 2012.

Google has slightly tweaked the overall shape of its Google Play logo, but the most notable changes are the less vibrant colours that more closely match the green, yellow, blue, and red hues that Google uses for many of its other services. It’s a subtle adjustment that also complements the new Chrome logo updated earlier this year.

This latest change isn’t the first change to the Google Play logo since the app store’s launch. The last version of the logo dated back to 2016, when Google ditched gradients for block colours and corrected a misaligned Centre where the colours meet, this change was only visible if zoomed in.

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Creative Gaga - Issue 55

 

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This enigmatic design will give you goosebumps.

After the loss of the legendary Chadwick Boseman there was uncertainty about the future of the Black Panther movies. However, this new poster has definitely had fans gear up for the sequel with excitement. The first movie released back in 2018 took the world by storm with its cinematography and a brilliant soundtrack featuring artists like Kendrick Lamar and SZA.

The new poster features the famous Black Panther mask on a black background, making it look particularly haunting but it is absolutely impossible to make out who is behind the mask. The realism of the design makes you feel as if the mask is staring right at you.

The trailer for the new movie has racked up 40M+ views on Twitter and 26M+ on YouTube. Although there may be quite some time for the movie to hit the cinemas till November, the audience has enough time to come up with theories for the new Black Panther.

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They have developed a new global marketing campaign to further accelerate growth with newer customers.

Aston-Martin

British luxury car maker Aston Martin, known for its speed and sleekness, has decided to bring in famed graphic designer Peter Saville CBE to update their winged logo. The new logo design respects the brand heritage while giving it a fresh and modernised look. In the 109 years that Aston Martin has been in business, the logo has only been changed eight times, including this time. The previous update was in 2003, almost 20 years ago.

Aston-Martin

The previous logo looked positively busy by today’s standards with its green gradient background and fussy semi-circular lines which reflected the original Egyptian inspiration for the design. Saville, a graphic designer most famous for his album covers for the Manchester record label Factory Records, has sensibly ditched both of those elements. The modifications may not be major transformations and have been described as “subtle but necessary” by Saville.

Aston-Martin

In the new logo, gradient’s been replaced with a solid British racing green, and the remaining lines have been thickened. The company has also unveiled a new motto to go along with their new logo, “Intensity Driven.” The company also created a short film to bring life to the new motto, and it showcases all five current Aston Martin sports cars.

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The new logo captures the essence of the original in an exhilarating way.

Orion Pictures chose to take their age-logo design in a brave and radical direction. The now former logo evokes fond cinema trips from the 1980s and 1990s, to see films like Dances with Wolves, The Silence of the Lambs, Bill & Ted’s Excellent Adventure, The Terminator and Robocop.

Most brand’s design upgrades have followed a very familiar pattern; take the original logo, reduce it down to its essentials, and reset it in a flat, minimalist, sans-serif font that makes it look remarkably similar to every media and tech company. However, Orion followed a different pattern.

The new design may not be skeuomorphic but it feels three dimensional with the clever use of gradients to a dramatic sense of depth and roundedness. From the shading of the ‘O’s suggesting a planet to switch to bright, Gen Z-friendly hues and tapping into the vaporwave trend while still staying crisp and professional, Orion has definitely exceeded the audience’s expectations.

Orion says the new logo aims to reflect a more inclusive approach to storytelling at the studio. The upgrade will officially debut a modernised rebrand of its longstanding logo signaling a new creative direction for the MGM-owned label.

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NID graduate, Angshuman Dhar, exclusively shares how artists and designers can avoid burnout and find success by consciously maintaining a love for their craft.

CG. Could you please elaborate on what was your journey to, and at, NID like?

Angshuman: NID was like a dream come true for me. It took quite a lot of effort as the exams were quite challenging and you never know what kind of questions they would ask. I managed to pass the second time I took the test. Getting in was the best feeling ever. It’s the best design institute in the country and rightfully so. The design environment is unlike any other I have ever seen. It felt like a completely new world. The best part was the open studios. You could successfully learn anything you wanted to if you were interested enough. Although my time was cut short because of the Covid outbreak, which makes me really sad whenever I think about the campus, NID has been a huge part of my growth as a designer and as an artist.

CG. What role did art and creativity play in your childhood and vice versa?

Angshuman: I have two brothers and we are triplets. Since childhood, we were quite interested in art and would spend our evenings scribbling, doodling and making superhero sketches. We did play around a lot but making art was a big priority and an even bigger part of our childhood that we really enjoyed. As we grew up, though, art took a back seat and studies became more important. Yet we always took out some time to draw. Taking biology as a subject for our boards was also because we loved to draw so much.

Loving Your Craft is Vital to Success!

CG. Growing up, did you always know you wanted to be in this field?

Angshuman: Not really. I was always interested in art but never thought I could pursue it as a career. It was just a hobby growing up and, being from a middle-class household, art was not a top priority. Only after my board exams did I seriously think about honing the craft into a profession.

Loving Your Craft is Vital to Success!

CG. If you weren’t into design and illustration, what do you think you’d be doing?

Angshuman: Most probably, I would have been in biotech or microbiology. Thinking back, I don’t think I would have been as good or as in love with other fields as I am now.

Loving Your Craft is Vital to Success!

CG. How did you adopt the comic style of illustration? What impact does this approach make on the outcome?

Angshuman: My style is a culmination of all the years of work; my inspirations and other artists whose work I really admire. I think this approach really helps tell a story better. Comics are great pieces of media that tell stories like no other media can. It’s almost like a middle ground between books and films.

Loving Your Craft is Vital to Success!

CG. What makes you choose a consistently dark colour tone across your works? How does it contribute to your illustrations?

Angshuman: I think it mostly depends on the mood I want to portray in my work. Dark colour tones often help accentuate the subject which also helps in storytelling and composition. However, it heavily depends on the subject matter. I do love darker colours as I find them quite soothing and cosy.

CG. Who is your audience most of the time and what efforts do you particularly take to cater to them?

Angshuman: My audience would mostly be young and working adults. I think they fall exactly at a time and place where they appreciate the kind of art that I make. I really like to work on different topics but, lately, I have been really interested in documenting daily life in India and its uniqueness. It makes me very happy to see people connect with my work and share their own stories.

Loving Your Craft is Vital to Success!

CG. Please elaborate on one or two of your projects you consider most significant or breakthroughs.

Angshuman: My nostalgia series would be my most significant and successful work. Indian people are quite nostalgic and we love to reminisce about our ‘good old days’. During Covid, I got nostalgic and made a short animation about trains which blew up on Reddit and other social platforms. School life is also something people really love and my works on the subject got lots of love.

Loving Your Craft is Vital to Success!

CG. You’ve illustrated such a wide range of topics or series. How do you choose your subjects and the way you want to represent them?

Angshuman: Most of the topics I try to illustrate are about the daily life we see in India. So choosing a topic is just thinking about the unique things we do as Indians. I have been to and stayed in many states across the country, which really helped me realise how vast and different India and its people are. There is no shortage of content when it comes to such a unique country with such a vast variety of people.

CG. Essentially, what’s your work process from start to end, and how do you go about a project?

Angshuman: It all starts with ideation where I write down all the ideas I get. Once I’m happy with an idea, I go thumbnailing. Once the composition is set, I move to basic sketches. Linework follows and then colouring and polishing. Animation is a different ball game, though. Animation involves a lot more work and planning.

Loving Your Craft is Vital to Success!

CG. Could you tell us about some of your notable commissions or client projects you’ve worked on?

Angshuman: I have worked with quite a lot of clients over the last 8 years that I have been working as a freelance artist. I have had the opportunity to work for Hike, Kwality walls, Sunfeast, Wacom and quite a few more.

CG. What are the sources of your inspirations, influences and observations? How do you develop vision and ideas?

Angshuman: My source of inspiration comes from a vast range of things but, mostly, from whatever I observe when I am up and about. The experiences I have had over the years also help me ideate for my works. Developing ideas start from the simple step of writing down each and every idea that comes to mind, no matter how bad they might seem. Once you have ideas, it’s easier to focus and polish the stories that you want to tell through them.

CG. Which skills do you find crucial to your work and what are the best ways to develop them?

Angshuman: I think the ability to work fast is very important. This helps manage your time, which in turn helps you balance your work and personal time. The art industry is quite fast, so learning to manage your time is extremely helpful. This skill comes with practice and experience, so it’s very important to keep practicing and improving yourself.

CG. What have been the greatest lessons you’ve particularly learnt through your journey?

Angshuman: The greatest lesson would be to not be over-ambitious about your work. Being interested and motivated is important but being over-ambitious often leads to disappointment down the road. It’s always good to keep a steady pace rather than sprinting. I have also learned to not get too attached to my own work as this hinders growth.

Loving Your Craft is Vital to Success!

CG. What do you feel are the pros and cons of being a professional artist?

Angshuman: This is a huge list but, I think, the biggest pro is also the biggest con. The biggest pro of being a professional artist would be the fact that you can do what you love to support yourself. Doing something creative every day is a great feeling. But, when you do something you love as a career, it can become a chore or just a job and one can start losing interest in it. So the thing you love to do can become a job that you just have to do to make a living.

Loving Your Craft is Vital to Success!

CG. If you had a magic wand, what would you do with it?

Angshuman: I would get myself a real shaka-laka-boom-boom magic pencil and start drawing the things that I always wanted.

Loving Your Craft is Vital to Success!

CG. Your word of advice to upcoming illustrators from your own experience?

Angshuman: My word of advice to new illustrators would be to keep loving their craft and not lose hope. This field is quite competitive and newcomers can feel overwhelmed. If you love what you do and do it enough, you will always make it.

Loving Your Craft is Vital to Success!
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Angshuman Dhar
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Angshuman Dhar has graduated from India’s most sought design school, the National Institute of Design. He has worked for the likes of Hike, Kwality walls, Sunfeast, Wacom and many more while also garnering a strong following in the virtual world.


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Shantiniketan, Hyderabad and now in Scotland, traveling and working in this diverse environment have given Sukanto Debnath a vision to cater to a range of clientele and dip his feet into a global palette of art and culture.

Traveling - Sukanto Debnath
Dogs and People
People in Groups
People Walking
People in Groups. Capturing Hungarian locals with elaborate facial features along with their unique body language.
Traveling - Sukanto Debnath
Illustration for Caravan Magazine India

Not Staying Put

The best part about working in a creative field is coming to something new every morning; Sukanto Debnath has been fortunate enough to have carved his niche in India and abroad for his style of work, designs and unique approach. Starting his career in animation right after his formal education ended to a point where he freelances from Scotland. This global artist has been influenced by his changing surroundings (traveling) and exposure to different cultures.

Jump
Jump
Little Landscapes
Little Landscapes

To-Do or Not To Do?

The eternal question of how much detailing is too much to get simplified through Sukanto’s thought process and his extensively detailed yet sketchy illustrations. With a deep thought behind every piece, clearly represent an experienced animator who is showcasing some lesser-explored human behaviour and body language.

Traveling - Sukanto Debnath
Folk Dancers
Traveling - Sukanto Debnath
Folk Dancers

Traveling - Sukanto Debnath
Folk dancers in red
Traveling - Sukanto Debnath
Folk Dancers

Signature Sukanto

Every artist has his own signature style, something that sets him apart. Sukanto has evidently achieved that through his illustrations and completely understands his zone. Although his work comes under a particular shadow, there isn’t a shred of repetition or dullness. Yes, the tones are muted and there are a lot of portraits but the sheer excellence in capturing the typical human essence is commendable.

Traveling - Sukanto Debnath
Assassin Nuns of Pistachio. Illustration for the book “Assassin Nuns of Pistachio”
Traveling - Sukanto Debnath
Assassin Nuns of Pistachio. Illustration created for a book by Manish Anand, published under Penguin Books
Traveling - Sukanto Debnath
Boys, Tattoos and Wheels. A poster tribute to the cool boys!

Diversity, a True Teacher

Getting a formal degree in art got Sukanto a job as an animator but how he has developed over the years is what elevates him from the regulars; he believes that diversity in the form of travels and exposure to various folk arts and cultures can open up an artist’s mind to think beyond the usual and result in mature design. This particular trait has made him produce very unique characters that are simple and not overly dramatic.

Traveling - Sukanto Debnath
Design Sketches for Veen Land
Traveling - Sukanto Debnath
Design Sketches for Veen Land
Fehervari. Study of a group of people on a winter morning showcasing the dissimilarities
Viz Dev for 3D animated short Ad

Viz Dev for 3D animated short Ad

Survive the Dreaded Block!

Running out of ideas or getting stuck while developing a particular theme is a common challenge that has bothered artists since the beginning of time. Sukanto tackles these by regular breaks and indulging in other forms of art such as movies, which clears his head. He then comes back to his board with a fresh mind and ready to pen down his creative awesomeness! He believes art should be fun, challenging and demanding but still fun.

Traveling - Sukanto Debnath
Couples and Cellphones
Traveling - Sukanto Debnath
Couples and Cellphones
Illustration for Mailfold Blog
Traveling - Sukanto Debnath
Illustration for Mailfold Blog
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Creative Gaga - Issue 55

 

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Lopez Design shares their journey of creating the brand identity and Strategy of the Digital Health Week, reflecting upon the challenges and trials that led to their unique and impactful communication design.

Digital Health Week Brand Identity and Strategy by Lopez Design

Client – Digital Health Week
Requirements – Branding Identity, Brand Strategy and UI/UX Design

Brief

Digital Health Week’s identity had to champion Transform Health’s mission of using digital technology to improve health. With a focus on an equitable landscape, DHW aims to deliver high-speed and scalable data analytics resulting in a more significant and broader impact. This global week-long celebration of ‘digital health’ features colourful stories about communities from various sectors, technologies, nations, and regions. This year’s DHW is scheduled for November 29th to December 3rd, and it is intended to be a recurring event.

Lopez Design

Key Requirements

The Brand identity had to
1. Position Digital Health week as an important and exciting global moment.
2. Highlight their core message powerfully.
3. Aid in pushing the message for the digital transformation of health.

Digital Health Week Brand Identity and Strategy by Lopez Design

The Problem

The communications had to be designed to spur political action in support of Universal Health Coverage via digital transformation. Lopez Design’s main challenge was to create an identity that bridged the gap between digital and health.

Digital Health Week Brand Identity and Strategy by Lopez Design

Strategy

The identity created by Lopez Design for the Digital Health Week event supported Transform Health’s mission to use digital technology to improve health. Their Digital Health refers to a broad range of healthcare innovations, from mobile health (mHealth) apps to artificial intelligence in healthcare, that aim to improve healthcare coverage and quality. This aspect of inclusiveness, speed, diversity, and possibilities for a better future is captured in the visual language. The created identity adapts to every medium, from static infographics to social media posts to motion graphics and event website design.

Digital Health Week Brand Identity and Strategy by Lopez Design
Digital Health Week Brand Identity and Strategy by Lopez Design

Approach

The main goal of their communications design was to emphasise how technology could help people be happier and more prosperous. Photography is used to add a realistic element to the brand, making it stand out in the tech landscape. The photographs covered a wide range of healthcare innovations, including mobile health (mHealth) apps, patient record digitization, and personalised medicine, as well as artificial intelligence in healthcare, wearable devices, and ingestible sensors. These images permeated the audience’s consciousness, highlighting the human aspect of technology.

Digital Health Week Brand Identity and Strategy by Lopez Design
Digital Health Week Brand Identity and Strategy by Lopez Design

Design

Lopez Design created multiple-coloured lines to easily demonstrate how digital technology could impact diverse groups of people around the world. This vibrant visual representation depicts digital technology’s innumerable exponential possibilities. These colours and patterns were also used to create visually appealing, vibrant motion graphics for the entire event. The fast-paced animation of the lines represents the speed and flexibility of digital technologies in providing Universal Health Coverage to all.

Lopez Design
Lopez Design

They combined the ‘i’ of the digital to the ‘l’ of health to emphasize the coming together of digital technology and health to transform the health landscape. A condensed type font, Big Shoulders was selected to give emphasis to how technology enables the compression of time and space to accelerate universal health access.