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Mira Malhotra
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“The best way to predict the future is to create it.” The world has been going through interesting changes, and in the design world, these events have changed the way art is used to communicate. Mira Malhotra, a graphic designer and artist shares design innovations we will see dominate the landscape in 2022.

Graphic design is a fast-moving discipline, with trends changing massively over the past few years. The pandemic brought a shift in how we perceive art, design and media and with the Internet of Things (IoT) gaining prevalence, the design world is going to see a lot of changes in the coming years. This has led an increasing number of designers and agencies to be more experimental and approach design in new and unique ways. 2022 design trends promise to be nothing short of unpredictable. This year—like an echo of the end of the pandemic — the graphic design trends represent a fresh new start.

 

Here’s a quick rundown of the emerging trends in graphic design around the world.

1. Emergence of 3D Elements

Graphic design is moving towards the use of 3D elements in the design. The past year saw the surge of NFTs further bringing 3D artwork into focus. NFTs will further see branching out to create mini narratives out of them. Animated 3D elements are being used in advertising and promotional content to catch the fleeting attention of consumers.


2. Ubiquitousness of Animation

Social media has gone through massive shifts with the emergence of reels. TikTok, its alternatives and even Instagram has brought to the forefront reels and short videos. A lot of creators and artists who have established their identities through Instagram will embrace the algorithm and focus more on motion content. In graphic design, reels come in the form of animated content. Adobe After Effects is the sought-after software all designers are learning while Adobe CC has also introduced some new 3D programs that are simpler to learn for beginners.


3. Augmented Reality

2022 is the year we will see a lot more AR (Augmented Reality). Virtual Reality is a lot more taxing to create and we are still further away from trickling it into mainstream design. The centre of much of technology’s attention currently is Mobile AR. Many users already own an AR capable smartphone and we are going to see how people are creating designs and illustrations to fit into the spaces they already inhabit, except through screens.

4. Pop Colours in the RGB Colour Palette

Illustrations and graphics are seeing the use of really bright and pop colours that can only be made in the RGB gamut. A trend that has been around for a while and gained an even stronger foothold due to the pandemic and the subsequent emphasis on experiencing art through screens. RGB is so commonplace that print files are practically non-existent. Applications like Procreate and Fresco have made it much more difficult to make print files but at the same time made it that much easier to paint in vivid colours which one can only get on a screen.


5. Social Media Content for LinkedIn, Instagram

With the Instagram algorithm constantly changing and less focused on still images, graphic designers are also looking at its alternatives. However, Instagram reels have also led to designers making more BTS videos and showcasing their process behind designs. LinkedIn has also emerged as a platform for designers to showcase their talents using short videos or external links and amalgamate their art with the corporate world.


6. Plan Downtime

Plan for the downtime and try to save up at least 3-6 months of your basic living expenses. When you start out keep your overheads low, embrace the frugality till you know you have saved up enough to not panic if the work dries up for a while.

CURRENT ISSUE
Creative Gaga - Issue 55

 

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Photographer and 3D illustration artist Romain Braccini is a successful freelancer who has completed 100+ projects. He has a unique style with the elements and shapes he uses, to make it both simple and satisfying. It is inspiring to see him be courageous to deal with big dreams and desires in his world of art.

Romain Braccini is a 3D illustration artist and motion designer based in Paris, with over more than 100 completed projects in his portfolio. His work contains inspiration from humans, nature, the everyday world, and other innovative liberties of art

3D Art & Illustration - Romain Bracinni

He creates across various 3D illustration mediums and works on these characters and ideas. He takes astride on his creative problems by doing a time block, where he starts sketching out things from scratch on paper to figure it all out. The most technical problems have answers on the internet.

3D Art & Illustration - Romain Bracinni

An artist has to know how to be efficient to deal with these kinds of problems on an everyday basis so that the process of creation is smooth and follows a certain rhythm. Learning new techniques every day is a process that helps every creative improve in their art form, says Romain.

3D Art & Illustration - Romain Bracinni
3D Art & Illustration - Romain Bracinni

Romain works on multiple passion projects, and he believes in giving them as much importance as his professional work. He feels that it gives him a new light of looking at his work, and gives a completely different understanding of work.

We mostly learn something from every little project, and he organizes his thoughts and ideas to put his best one forward. Romain’s unique style mixes 2D and 3D illustrations of art, and he works on creating simple and satisfying shapes to make an interesting illustration. He always looks forward to expressing himself with everything that he does.

His team works with him tosometimes work on finding the right subjects and creating new ideas Romain’s unfaltering passion for his work is clearly shown with his imaginative art, where he almost captures the images in his mind to his work.

Not only art, graphics, and 3D illustrations, Romain has been inspired by music as well. He listens to a lot of albums, some of which he feels has motivated him to create newer things. He believes in a strong link between music, art, and animation, and those artists that create such powerful music pass it on to listeners with their vibrations. This has also helped him work with artists like Adrobski, who’s specialized in sound design, and helps him work on new ideas.

3D Art & Illustration - Romain Bracinni

Being a photographer as well, Romain works on a system of organisation between these different passions of his. That is the most important trait of a freelancer, he says. When the work that you receive cannot be termed “regular”, you have the time and energy to focus on personal projects that add up to your skill-set.

 

Romain has added another feather to his cap with his interest in photography. He feels that photography brings a real perspective to everything. Video helps him develop his 3D illustration work, he says. He concludes by planting the thoughts of organisation in our mind, and how that is most essential to be a master of all.

3D Art & Illustration - Romain Bracinni

You can find Romain Braccini on Instagram.


CURRENT ISSUE
Creative Gaga - Issue 55

 

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Being constantly in conversation with our clients has brought us many insights and learnings in packaging design. Some of these are clear indicators of the market pulse – what people are looking for and how we can better align our solutions. The listed industry trends have been derived and based on these discussions.

Packaging Design Trends 2022

Today, brands and designers need to find sustainable solutions as consumers are increasingly becoming conscious and making better choices for themselves and the planet. For packaging design, this translates into choosing more eco-friendly materials and production methods.

 

Plastic, in general, will be looked at as the last option, and the choice will be ‘better’ plastic (HDPE, LDPE, PP, PCR). Preference will be given to reusable and recyclable materials like metal, glass, and paper. Water-based inks and starch-based plastics can be considered. The packaging industry and printing vendors are not yet in a position to provide many such options to businesses looking for eco-friendly alternatives, but we’re hoping this will change soon.

Packaging Design Trends 2022

Until recently, ‘packaging design’ was primarily found on the shelf, while consumers took their time to walk the aisles. But that has changed in a big way today with online shopping becoming the new normal. Products now have to reach consumers through multiple logistics channels, and yet delight on arrival! This means packaging designers are now going to find themselves designing more for exterior/ outer packaging, requiring good structural insight along with delightful and communicative graphic design, while still being sustainable. Materials like corrugated cardboard and paper (e.g. kraft paper, composite paper, recycled paper) will be common solutions in this category.

Packaging Design Trends 2022

With the closing of international borders and restricted movement and availability of goods, the focus on ‘local’ has reached a new understanding. There is a sense of pride when our neighborhoods produce high-quality goods. Apart from a lower carbon footprint, we are learning to appreciate local processes, methods, flora, fauna, and resources. ‘Local’ is good for us, good for the community, and good for the environment. Generic has become boring. Packaging design is going to feature this positioning and sentiment increasingly through visuals, narratives, and nomenclature.

Packaging Design Trends 2022

‘What is it? Where is it from? What is it good for? How is it made? Now products have to answer for themselves, and what better way than on the pack itself? Using limited space to communicate can often be challenging, but that too is easily managed with online linkage tools like QR codes. Tomorrow’s consumers will be even more inquisitive. Being transparent and truthful has become paramount for brands to serve their well-informed customers.

Packaging Design Trends 2022

As brands will choose to project the benefits of their product while aligning to various consumer segments, direct imagery will no longer be the selling point. We will see typography and different illustration methods showcasing the brand and the product as one. This will also help differentiate in a time when there are so many nascent brands that have unique stories to tell. These narratives will be what drives the design and choice of visuals on the packaging.

Our aim is to make professional design accessible and affordable. Working closely with the founders and makers, we are committed to bringing out the best design solutions. There’s no one-size-fits-all approach and we constantly work to create a positive impact while being functional, aesthetic, progressive, and ethical.

CURRENT ISSUE
Creative Gaga - Issue 55