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The Indian company, Polygon, is making the headlines in the NFT world as it launches Beeple’s Wenew.

Polygon is a layer 2 ethereum scaling solution. Co-founded four years ago in 2017 by three Indian software engineers, Jaynti Kanani, Sandeep Nailwal and Anurag Arjun, its vision and intent are to bring about a positive change in the usability and ease of the current decentralised NFT (non-fungible) ecosystem.

Beeple (actual name, Mike Winkelmann), the artist who recently sold his most expensive piece of work for $69 million in March, approached Polygon to reduce the environmental impact of his NFT platform, Wenew, which will serve to sell iconic sports, fashion and political moments in time. Beeple, thereby, hailed the company as the go-to Ethereum scaling solution.

As per Polygon, the launch of WeNew on its platform proves to be a significant new step to its growing NFT ecosystem comprising of tooling, marketplaces, big brands, artists, creators, and celebrities. Wenew’s iconic collections will also involve NFTs featuring Andy Murray’s Wimbledon 2013 victory, which shall be minted on Polygon.

Polygon’s Commit Chain applies the method of point of sale (POS) architecture, which is how the NFTs that are present on its platform turn out to be environmentally friendly and have a low carbon footprint.

“This makes Polygon the best scaling solution for Beeple’s WeNew platform, whose mission is to become the premier curator and provisioner of iconic moments,” Polygon said in a blog.

Billionaire investor Mark Cuban, owner of NBA team Dallas Mavericks, also recently invested an undisclosed sum in Polygon.
The NFT space has boomed recently with the oncoming of various musicians and digital artists accessing this route as a means to sell their work in the form of collectables or art.
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This universe revolves around the concept of motion. Even when stationary, our lungs expand, heartbeats and leaves quiver in the wind. Motion is our second nature. Hence, the importance of motion in design cannot be understated.

The correct motion and interaction design can profoundly impact the users’ experience, enhance product engagement, and extend the reach of communication design. Here is a list of the latest trends from Motion & Interaction Design for the year 2021.

01 Reel it in

Motion & Interaction Design

 

Instagram and TikTok have firmly established the importance of social media in business and marketing. These are no longer just a fad for the youngsters, but a powerful and persuasive tool of communication. Hence, the immensely popular feature, Reels, a short thirty seconds video format of content publication, is now used by established businesses and industries to promote themselves and extend their reach. This is one trend that is here to stay.


02 Glorious come back

Animation “Bear with Me” by Lavanya Naidu

Animation “Dim sum time” by Wakana Yamazaki

Do you remember watching Loony Tunes and Tom and Jerry? If you recollect these memories with a fond smile, then you’ll be pleased to know that cartoons are back. Cartoons and animated storytelling formats are some of the hottest trends of 2021.


03 Something Symbolic

We spoke about the importance of motion and the increasing prevalence of animation; now consider bringing those together and applying them to Logos. That’s right, slickly animated logos are the must-try trend for this year. Smooth animation of either a symbol or typeface, reflecting on the brand values, can result in a memorable logo that can produce a favourable and everlasting impression on any brand.


04 Well, that’s deep

Colour of the year by Post Office Studios

Everything 3D is the flavour of the year. Hence, incorporating it in illustration would not come as a surprise. In fact, it’s nothing new either. But this style is worth mentioning due to its increasing prevalence and its potential dominance in the design industry. 3D might take over almost every aspect of design in the near future. 3D illustration with flawless animation can produce awe-inducing results capable of captivating a wide range of audiences.


05 Out of this world

Google – Namaste Digital by Dynamite Design

Redmi 9 Pro Max Commercial by Adaar

We spoke about the gaining prevalence of 3D; now, let’s infuse that with our reality. VFX or Visual Effects are carving their niche in the film and television industry. VFX can create wonders by interlacing hyper-realistic computer-generated 3D imagery and animation with real-life footage. This technology required complex tools before, but now, with the latest software and quickly advancing technology, this is more user-friendly and affordable than ever before.


06 Alternate Reality

Peter Tarka, Maciek Janicki Google IO 2019

Augmented reality (AR) and Virtual Reality (VR) have been on the rise for the past decade, but the past year has seen some of this technology’s most versatile use yet. AR and VR technology was used abundantly for online shopping to bring products to consumers. Furthermore, this technology was used abundantly by established museums worldwide to allow users to tour and admire the location and artworks virtually. This vast field is only expected to grow more rapidly this year by expanding its usage and purpose to other areas such as medicine, art, commerce and customer service.


07 Speed and Efficiency

Visuals have always had more effect on our ability to retain information than written texts. And as our world and our life get more fast-paced than ever, the information must be conveyed as short and as effectively as possible. Fast-paced videos are thus gaining immense popularity among brands and content makers, as it delivers desired information as quickly and effectively as possible.

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Renowned global toy manufacturing company, Lego, is now attempting to be ecologically sustainable by 2030.

Established in the year 1932 by Ole Kirk Kristiansen, the Danish company, Lego, is amongst the world’s leading toy brands even in the technologically advancing day and age of today.

Since the early part of the 1960s, most of Lego’s innumerable pieces of bricks have been produced from a form of plastic known as acrylonitrile butadiene styrene (ABS).
However, Lego is now in the process of creating a strategy that will make all its core products from environmentally sustainable materials by 2030. Its sustainability goals thus include creating bricks from bioplastic and being able to generate little to no waste. Just the previous year, Lego announced that it would begin eliminating single-use plastic from its boxes.
This time, prototypes of the renewed brick were created from recycled polyethylene terephthalate (rPET), a kind of thermoplastic that is used to make everyday items such as bottles and clothing.
This plastic, acquired from the USA, revealed that a 1-litre plastic bottle provided sufficient raw material to create about ten of Lego’s 2×4 bricks.
Lego went through the arduous process of trying out more than 250 different formulations of recycled plastic to come up with a brick that complies with the company’s quality, safety and play requirements.
At the same time, being able to find a material as durable as traditional ABS has been a challenge for the global toymaking brand.
“For us, the challenge comes from needing materials that can be moulded to the accuracy of a hair width to ensure bricks produced today fit with those made over 60 years ago, while being durable and safe enough to be handled by children day-in, day-out,” said Lego.
In spite of that, Lego stands by its word of inspiring not just pay but also a positive impact. “We’re committed to playing our part in building a sustainable future for generations of children,” it stated.
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Arjun Parikh’s creative and artistic journey reflects in his detailed illustrations. Animal portraits and ‘art with deeper meaning’ is what his portfolio showcases!

Illustrations by Arjun Parikh
The Man Who Felt Too Much
Illustrations by Arjun Parikh
Unfold
Illustrations by Arjun Parikh
Labyrinth

Detailed, bold and narrative, is what Arjun Parikh’s art represents. A professional illustrator and graphic designer based in Los Angeles, his artistic roots go back to his childhood days when he would adorn his books with doodles and drawings! These experiences pushed him to follow his passion and pursue a degree in Graphic Design which was followed by a Master of Fine Arts degree in Illustrations.

Isolated
The Threat

While Arjun has a fondness for creating hand-drawn art, for the digital medium he prefers Adobe Photoshop and Illustrator. Beginning his design process with a solid brief putting all the key information in one place, he assigns specific words to his design and creates a bunch of thumbnail sketches. Converting these into compositional drawings, Arjun believes in keeping the client in the loop throughout the process to gather their perspective and inputs. Hoping to be an educator someday, Arjun is inspired by the works of Takehiro Nikai and Aaron Horkey amongst others.

Making Peace

Published in Issue 51

Business, studios, agencies, freelancer all have different perspectives to handle the pandemic and hurdle it brings. While some find pandemic an obstacle which will soon fade away and on the other hand, few saw opportunities in the same. Many creatives used the past few months to reflect on their styles and horn their art. Many utilized it for collaboration opportunities with national and international creatives. This issue is a must-read if you are looking for insights, inspirations and ways to bounce back in this unlocking phase.

 

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Dabur to shift its Red toothpaste packaging to a carton-free one in a move to empower underprivileged kids at C.R.Y with notebooks while also being ecologically more conscious and sensitive.

Dabur Red Toothpaste

Dabur India Ltd has decided to get rid of the outer paper cartons from its Ayurvedic toothpaste brand Dabur Red Paste. The paper thereby generated from this process would provide notebooks to underprivileged children supported by Child Rights and You (CRY).

Simultaneously, a special outer paper carton-free low unit price (LUP) pack created in particular for rural masses is another work in progress that serves as an extended part of the initiative.

This being a first of its kind step by any Toothpaste brand in the country was highlighted by Rajeev John, Dabur India Ltd Vice President Marketing-Personal Care, as he announced the launch of Dabur’s initiative to shift to carton-free packs with a new eco-friendly design.

He went on to add, “This is a pilot initiative being rolled out in Modern Trade outlets, to begin with. Together, this move is expected to result in an annual saving of 150 tons of paper.”

This rather straight-forward change of simply shifting to carton-free packs leads to a significant impact on the larger difference it can make in terms of effective and efficient usage of resources, waste generation and management as also towards culturing greater eco-friendly sensitivity in people. A family of four can now thus be aware that the carton they would have otherwise discarded is now in the form of an empowering educational tool in the hands of a less privileged child. Dabur is to be donating more than 1.2 lakh notebooks as part of this campaign.

This carton-free eco-friendly packaging is being executed in key Modern Trade outlets in a joint initiative with Reliance Retail.

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The Indian award tally has increased by one metal since past two Cannes Lions Festival Of Creativity, Dentsu Webchutney visibly playing a huge role in it.They are now India’s most successful digital agency with innumerable awards.

Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network has contributed in increasing India’s awards tally at the Cannes Lions 2021 with 7 metals and 20 shortlists consisting of 4 Silver Lions and 3 Bronze Lions.

Being the only Indian winner on Day 3, Dentsu won in the Entertainment category bagging a silver lion for ‘The World’s Most Reported Trailer’ for Trigger Happy Entertainment’s Thappad starring Taapsee Pannu in the engagement/distribution sub-category. In the trailer the actress is seen speaking directly to the audience, encouraging them to report the trailer. Within a few hours of the trailer’s release, it was taken down by YouTube, becoming the world’s first trailer to be removed from the platform and proving that if abuse is reported action will be taken.

Subsequently, Webchutney won three silver and two bronze lions for VICE Media’s ‘The 8-Bit Jurno’ an initiative they took to keep updating the Kashmiris with the world who were missing out on news due to the limited internet access for more than 4 months. Together with Webchutney, VICE curated youth-relevant news and sent them through SMS to thousands of Kashmiris during those hard times.

On Day 4 of the festival, Dentsu Webchutney bagged another bronze lion under the Creative eCommerce category for Swiggy Instamart’s campaign ‘The Better Half Recipes’, which displayed a distinct idea of ‘equality’. This ingenious cookbook spittled the recipe amongst partners to bring ‘equality into the kitchen’.

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Words are compelling tools. They can create worlds of wonder and have the ability to destroy a million lives, all in a blink of an eye. When presented correctly, the power of words is enhanced multifold. Typography hence plays a vital role in setting the right tone and convey our message effectively.

Prudently chosen typography coupled with carefully composed graphics can effectively put our content across. Now, let’s look at some of the newest Graphic Design and Typography trends for 2021.

01 Big and Bold

 

Graphic Design and Typography Trends of 2021

Murder Ballads by Nick Cave & the BadbSeeds by Shiva Nellaperumal

 

Graphic Design and Typography Trends of 2021

Branding for Berlin & Beyond Film Festival by Neha Hattangdi

 

Big and bold is the go-to style in typography due to its obviously eye-catching design, which can effectively convey the intended message. Regardless, this style cannot go unmentioned due to its high usage. Other designs may come and go, but big and bold will always remain on-trend.


02 Comes in all Shapes and Sizes

Inspiration

Inspiration

Poster Collection for Retro Brands by Xavier Esclusa Trias

 

Graphic Design and Typography Trends of 2021

Kariiou Branding Project by Toormix Design Agency

 

Shapes are a vital part of the design. They are more than just visual garnish; they hold meaning and special importance, contributing to the written text in a small yet significant way. Geometric shapes are currently reigning in the Graphic Design industry, and they will continue to do so throughout the year. They are not the newest trend, per se; nevertheless, hold significant influence over art and design.


03 All about Lines

Illustration by Parvati Pillai

Nordic Rebels by Parvati Pillai

 

Graphic Design and Typography Trends of 2021

Graphic Design and Typography Trends of 2021

Character Design and Illustrations by Shaivalini Kumar

 

Outlines are an essential aspect of any art. It is also one of the most frequently changing trend. The quality and thickness of the line can change the outlook of any piece. Therefore, it is pertinent to mention that this year is all about thin lines. Artworks and design pieces with a thin outline are all the rage this year.

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A Visual artist playing with abstract ideas through the medium of Type design, NID student Syddharth Mate expresses his feelings about the contrast in the changing and everlasting qualities of life.

Type Design

As a final year, Master’s student enrolled in the Graphic Design program at the National Institute of Design, Ahmedabad. Syddharth prefers to research more about the creative and aesthetic aspects of Motion or Kinesis in the realm of Graphic Design.

 

Thus currently stooped in the process of practising and experimenting with his own skills, nature of work, styles, ideas and so on, he wants to learn more about his abilities and be better aware of why and what he creates so that he could use his medium of expression as a designer to make the world in which we live a better place.

Type Design

Syddharth’s experiments in Type, thereby, are all about finding self-expression and learning about the art of motion in graphic design.

 

As a graphic designer or a visual artist, these experiments help him understand how motion can add or alter meaning to static elements of graphic design (type, form, colour, etc.); what role motion actually plays when considering aesthetics in graphic design; how motion/kinesis can help him visually communicate ideas better, as also what subjects or messages he’d like to communicate and why.

Type Design

Introduction to software like After Effects, Illustrator and Cinema 4D helped Syddharth explore various possibilities in Type with regard to what can be done with the merger of the medium with these tools. To thus learn more about the tools/software, he started exploring class assignments through them, learning by doing along the way.

 

Most of these artworks turned out to be perfectly looped – this visual effect of continuously ongoing motion in the artworks is acquired and achieved out of Syddharth’s intrigue on the impermanence of life.

In today’s unapologetically digital world, where screens have almost replaced paper, these experiments are exploring how graphic design also evolves along with the medium. ‘If you have a medium which supports motion, what’s the point in having just a static graphic?’ he feels.

 

Through these artworks, expressing his ideas about the world around him, Syddharth just wants to intrigue the viewer or raise a question in their minds, at least, about whatever he is trying to communicate – he would like these experiments to evolve into artworks which can convey ideas better, change people’s behaviour and make this world a better place. With that perspective, he is currently focused on learning Processing, intending that it’ll help him make evolutionary interactive motion art pieces.

Type Design
Type Design

Syddharth thinks, the people wanting to communicate with people will have to be very precise about how they are doing it. “We are already starting to shift to a screen-less communication system. AR, VR will be the new standards of design in future.

 

The messages will have to be more immersive, and very attractive. I think a motion element if done right attracts more than a static element. In an AR/VR realm, since almost everything can be created from scratch, motion and interactivity could be easily implemented,” he states.

Type Design
Type Design

Likewise, apart from the technological aspect, there is also a concern about what would be communicated to the future generations. Would it be the capitalist propaganda, fancy marketing schemes, trying to sell more products to people who don’t even need them, by exploiting the advances in communication design?

 

Can we, instead, use the same advances in communication design to promote something which is far more significant, like kindness or empathy? How can we use the evolved technology and communication skills to make people more tolerant? Can we communicate the right messages in the right way, to make this world better? It’s all a huge possibility. All these are questions pointed out by Syddharth, and it is time we choose well.

Type Design