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People are not too fond of throwing things away, and in the recycle-reuse world of today, people find ways to use small little things for their own unique purposes. Whether it’s a tin tea leaves box converted into a pen stand or gift basket used as home decor, designer Anoop Chalil believes it’s all about thinking one step ahead. Below, he outlines key points to help create innovative packaging that helps the product and its consumers.

Packaging for I am Pure
Packaging for I am Pure
Packaging for I am Pure

Experience comes with an Experience

It can be said that packaging design is more about the journey than the final creation from a designer’s point of view. It’s not just interacting with a product, but also with the people and culture behind it. These when combined enhance one as a packaging designer, giving you more insights and in depth knowledge of the skill.

Stationery for Club W
Stationery for Club W
Packaging for Club W

It’s not about doing different things, it’s about doing things differently

Every designer explores their own niche; their own style. And even though at first look, some designs by various designers might look similar, where it may look like identical tools or techniques have been used, a closer look reveals the small differences that make a difference. For instance, it’s easy for many to simply use the align tool in design software to arrange and organize objects. However, a difference can be made by using a grid system and zooming into each object to manually arrange them. Such detailed working style goes on to make a huge impact on the final outcome.

Stationery for Terrace
Packaging for Terrace

What you keep in mind should be kept in your design

The look and feel of the packaging are predominantly dominated by the product. However, simple and minimal designs stand out in a cluttered shelf. Before creating innovative solutions, it is important to keep in mind some simple points to make the journey smooth and obstacle-free. Staying simple and honest is key and so is researching consumers, markets and competition before getting onto designing. Also, packaging designs significantly depend on the type of material being used and hence a good understanding in such areas is crucial as well. Apart from that, product extension and legible typography are some more aspects that must be included in every design.

Packaging for Terrace

It’s not about who’s in the driver’s seat, but what car you’re driving

In the design world, everyone would agree that the clients have the ultimate say. But that does not stop any designer or design from coming through. It’s not easy of course and is a skill that comes with experience and confidence. As a packaging designer, it’s just not enough to simply create packaging that looks good; one needs to always have concrete reasons as to why that is so. Tell the client’s why using well-researched reasons and they will agree with your concept.

Packaging for Aura Cinema

For example, coming up with Tin packaging that could be used as keepsakes by consumers instead of using plastic bottles that the client initially demanded works a lot better to not only add to the designer’s portfolio but to work for the brand as well. Effectiveness is key and this way, designers can have the last word. But this by no means is disregarding opinions of clients. Designers must also be aware that companies spend two to three years researching a product before launching it in the market. Hence, it doesn’t hurt sometimes to try and understand where they’re coming from.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected Architecture & Interior Design projects for this week’s inspiration, enjoy!

Architecture & Interior Design

Artistic Abode by Shabnam Gupta

Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design

Project Maya Somaiya Library by sP+a

Project Mosque of Light by Nuru Karim, related article ‘Bring a Change Through Architectural Structures

Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design

Designed by A2SM Architects, photography by Vaidotas Darulis

Project Moving Landscapes by Matharoo Associates

Art Inspired Home by Shabnam Gupta

Project Sarova Experience Center by Patch Design Studio

Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design

Project Golden Villa by Yana Prydalna

Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design

Jung-e-Azadi Memorial Complex by Raj Rewal Associates

Project Tent Hotel by Nuru Karim, Founder & Principal Nudes

Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design
Architecture & Interior Design

Project Craft Deli by sP+a

If you have any of your Architecture and Interior Design project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

Carlos Cadenas is a Venezuelan art director and graphic designer, who is passionate about type and poster design. He has received several prestigious awards for this experimental type series.

 

The result of his work brings colours, textures and 3D form so perfectly together that it almost looks too easy! Carlos decided to play with 3D and went all out with his explorations. The abstract concepts depicted for each letter is very interesting and giving way to see a story inside a story. Through this series, one can see a myriad of ideas, colours, perspectives and so much more.

 

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Type by Carlo Cadenas
Type by Carlo Cadenas
Type by Carlo Cadenas
Type by Carlo Cadenas
Type by Carlo Cadenas
Type by Carlo Cadenas
Type by Carlo Cadenas

Shifting through several fields, Bhumika Jangid finally found her true calling, that is art. Upon graduating in the field of science and completing her MBA, Bhumika began venturing into the realm of art (illustrations) when she completed her graphic design diploma from Arena Animation.

 

This Jaipur based freelance illustrator fell in love with children book illustrations, character designing and cartoons, and thus established her career in it. Her smile-inducing illustrations are a result of incessant efforts. Bhumika worked tirelessly to hone her skills as a digital illustrator.

 

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Illustrations
Illustrations
Illustrations
Illustrations
Illustrations
Illustrations
Illustrations
Illustrations

Bhumika Jangid
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Bhumika Jangid is a freelance children book illustrator. After completeing her graduation in the field of Science, Bhumika began venturing into the realm of art when she completed her diploma in Graphic Design from Arena Multimedia.


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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s motion design inspiration, enjoy!

Films by Adaar

JASON DERULO x DAVID GUETTA – GOODBYE by Post Office Studio

Films by Cypher

Films by Future Deluxe

If you have any of your motion design project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Architectural structures should inspire while shaping the future. Believes Nuru Karim, Founder & Design Principal of NUDES. Here he explains how the projects transcend their initial purposes to create experiential spaces that connect people and places.

Architectural design by Nuru Karim
Shaan. The project explores the relationship between music and architecture
Architectural design by Nuru Karim
Shaan. Soft bodied forms are sited throughout the duplex penthouse
Architectural design by Nuru Karim
Shaan. Project for a celebrity musician and socialite wife in the heart of affluent Bandra.

Innovation Comes Through Asking the Right Questions

The dichotomy of ‘experimental’ and ‘real-world constraints’ is thought-provoking and acts as a fuel for innovation. As designers, are we immersing ourselves into continual combat with the limitations, both internal and external? Are we realizing the uncharted territories?

Architectural design by Nuru Karim
Mosque of Light

Are we being honest and truthful to the design process and socioeconomic forces that govern the world of design and the built environment? Are we really pushing ourselves into finding the right problems rather than focusing on solutions? Innovations have origins not in the answers but in the way we frame and put forward our questions.

Architectural design by Nuru Karim
Architectural design by Nuru Karim

The Process of Change is Bottom-up

Sustainable eco-urbanism requires an integrated multi-sectoral initiative involving community participation. It is supposed to be designed and led by the community. Of course, as designers, we have a crucial role to play, but largely the process is bottom up. Our job is to add the layer of sustainability to our understanding of urbanscapes. Appreciating the change in the social behaviour, hierarchy and ecosystem and responding to this transformation is an integral part of any designer’s growth experience.

BMB Art Gallery. An arthouse for paintings, installations, video Installations, sculpture etc.
BMB Art Gallery. The project explores painted zones of more or less opacity. Paint brushed with pixels and bytes

Tradition and Future Should have a Dialogue

The tension between the two words, ‘experimental’ and ‘traditional’ is something that gets design thinking going. Issues related to the design of products, interiors, architectural spaces and urban experiences are subject to enormous constraints revolving primarily around “code” and “budgets” immersed within a complex socio-economic and cultural context.

“Baori”. Water Well

It’s very important that the two contradicting worlds not only meet but also have a dialogue with each other in complete harmony. One could also analyse this construct through the lens of “using tradition as a springboard to dive into the future”. But really, the tri-relationship of ‘playful experimentation’, ‘serious research’ and ‘old-fashioned problem solving’ needs to be exhaled in a single seamless continuous breath.

Mathsurf, India

The design is an Open System of Interrelated Issues

An architectural solution engages design as a cohesive process of interconnected issues. The integration takes place between various subjects like typology, digital methodologies, sustainability, structure, fabrication, materiality, and tactility among others.

 

The solution also brings into its domain the use of larger networks of the social, cultural, and environmental phenomenon. Transfer of technologies and ‘smart materials’, just like the use of ‘digital’ in both design and production enables the transformation of ‘design history’ into ‘design future’.

RyeWood International School.

Don’t Think, Just Look!

Today we need to stop ‘thinking’ so as to start again to ‘see’. “Design as Research” is a fundamental methodology that should be integral to every designer’s thought process. The research could also operate at several levels, ranging from philosophical positions to sector-specific analysis to technological systems. We need to develop an art of description where we question the methodology by which design projects are conceptualised, processed and documented.

Boutique Hotel. The ‘wave-pixel’ skin explores the potential of digital interfaces within the city

Nature is a great teacher and a fantastic reservoir of research and design. Engagement with the nature-based systems in terms of researching and conversing is a way to both unlearn and re-learn. It’s very critical that architecture is deep-rooted within a context. But it should also address larger social, cultural and environmental issues.

Rebirth Retail Store. Differentiated hexagonal cellular aggregate formations created the central piece

In a Collaboration, the Inter-Disciplinary Lines should Blur

Successful collaborative processes largely involve both stakeholders and professionals as an integrated “team-based” mechanism, integral to the design process and evolution of space design. Our collaborations range from artists, engineers, social scientists, product designers fashion designers etc.

Bad, Mumbai

The next up is philosophers. The extent of collaboration depends and varies from project to project largely based on design methodology, strategy and scale of the project. These changes in architectural practice also collapse the differences defining various disciplines working together, blurring the line within these disciplines and manufacturing processes.

MoonLight, 3D printed Lamp

Materials are Defined by Purpose

Materials explain ‘what it does?’ as opposed to ‘what it is?’ Recent advances in both technique and process where materials are concerned to have emerged into broad heads such as Shape performance, Optical performance, Sustainable performance and Responsive performance to name a few.

Tent Hotel, China

In Japan, for example, researchers are experimenting with intelligent systems in the construction of seismic resistant structures, wherein building foundation equipped with sensors amplify waves producing a change in ‘Material Elasticity’ to absorb the shock wave impact. Materials that provide products with one or more life cycles and are advantageous in terms of production, workability, dissemblance, reuse and environmental preservation.

Colour Constructs, Not Embellish

“Colour” should be defined as “structure” and also as a tactile experience loyal and honest to its material origins. It is not wallpaper, ornament or a candy wrap of a building. Generally, white and black are timeless in nature and respond brilliantly to atmospheric changes and varying light conditions.

 

But sometimes, these decisions are also driven programmatically. For example, retail stores and art galleries are strategically washed in white to exhibit the artworks in all honesty.

Dive in to Make a Difference

Besides chasing design philosophies and related commercial issues, it is critical that we commit ourselves to larger social/ humanitarian goals. Architecture has the power to do that. India faces several issues, including and not limited to lack of housing, lack of infrastructural services, lack of property rights, air pollution, traffic, serious lack of urban governance and many more. Question on a daily basis why you are here. The responsive design will augment the process of change.

S2. The hospital ancillary services building explores the topological transformation of a ‘mesh skin’

Published in Issue 04

The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art. So, go ahead

 

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Characters and their stories are but reflections of imageries that surround us. No wonder then, a glance at any of them and we find a commonality. Freelance artist Devaki Neogi explains.

People’s Actions Leads to Events

Even in real life, what human beings do lead to stories that define their lives. This is exactly what happens with characters in artworks too. Either these events influence the characters and make them the victim. Or, the characters influence the events and become the protagonist. Either way, the character and the event have an intimate connection. They influence each other and drive the plot of the whole story.

Style is an Instinctive Reaction

To the brief, that is. An artist’s style emerges. After one understands the objective and visualises the plot, one decides the flavour, or an after taste of the story. That’s the lead that helps in deciding what treatment is necessary for the theme or the artwork.

Freelancing is a Low-Risk Affair

Apart from the freedom and space that freelancing offers, it also helps you decide what’s professionally best for you. As an illustrator you always collaborate and as a freelancer there is no one else making those decisions. Hence, the risk is far less. You only deliver for what you commit. This, in return, helps you specialise, experiment and build a network where the possibility of creating goodwill at your name becomes the greatest asset.

Published in Issue 15

In this issue, we invited leading Gaming professionals to share their inspirations along with their suggestions to improve the Gaming Art in India. Featuring some of the big names of Gaming Art like Vinay Vikram Singh, Sandeep Menon and Neeraj Menon along with Internationally renowned Russian studio, ‘Grafit Studio‘ and many more talented creatives. So, go ahead

 

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