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Graphic artist and designer, Prateek Vatash has specialised in 3D and 2D techniques and combining them together to form vivid and vibrant graphics. Prateek is currently based in Bangalore and has worked with several renowned companies across the globe such as Apple, Adobe and Wacom, to name a few.

 

The use of bright neon colours and incorporating unique textures offers a distinct style to Prateek’s graphics. A graduate in Visual Communication and Graphic Art from Srishti Institute of Art, Prateek shares interest in various fields such as typography, architecture and interior design. His works have been exhibited in several galleries nationally and internationally.

 

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Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash

Ramanjit Kaur Gabri
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Based in Mumbai, Ramanjit Kaur Gabri, is a freelance illustrator and caricature artist. After working as a visualiser in an advertising agency, she felt the need to quench her thirst for more.


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The Dilemma of Designer Special! A pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen? We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

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With the dawn of digitalisation came a new era. It was a second life for many designers, believes caricature artist Ramanjit Kaur Gabri. Here, she tells us how to make the most of this exciting time to learn and create.

Designers - Ramanjit Kaur Gabri
JOHN CLEESE

ANURAG

Through Photoshop, designers are born again.

Most designers today started their design journey with a pencil and paper. The use of water, oil and acrylic colours were fun and inspiring back in those days. But truly, the artist was born again when Photoshop came into effect, bringing with it possibilities that one couldn’t even imagine. Digital art was what everyone wanted to do all of a sudden. They were painting, not with a brush but with a brush tool. There’s been no looking back since then.

Arvind Kejriwal

Designers - Ramanjit Kaur Gabri
Mika

Going to class means logging on to your computer.

The teacher speaks and shows some videos. At the end of the class, he/she gives you an assignment. After you hand it in, the teacher points out mistakes and gives you suggestions on how to make it better. Sounds like a normal classroom, but it’s actually the online classes held by globally famous US artist, Mr. Jason Seiler. That’s the world for you today. You could be anywhere in the world, and attend such classes and bene t from them immensely.



Designers - Ramanjit Kaur Gabri
Pritam

Got to be perfect to stand out from the crowd.

The digital space is where everyone is these days. On one hand, it makes life easy, on the other it makes it dif cult. How do you stand out? What do you do differently? The answer is to not get, distracted, and simply focus on your own talent to achieve perfection in it. If one’s efficient and dedicated, then being noticed and picked up easily amongst a crowd, is not too hard. Once that level is achieved, success follows.

Designers - Ramanjit Kaur Gabri
Designers - Ramanjit Kaur Gabri

India is getting there.

If you’ve got the talent, you needn’t follow anyone. Rather, others will follow you. Whether, it’s Indian artists or artists abroad, each one is talented and inching forward in the sphere’s of their world. India is presently in the developmental stage when it comes to design, it’s going through a gestation phase. As the time is changing, and India gets more acquainted with the digital medium, our designers will also be making a mark at an international level. They will be born again.

Designers - Ramanjit Kaur Gabri
Ramanjit Kaur Gabri

Designers - Ramanjit Kaur Gabri
Kapil Dev

Published in Issue 20

The Dilemma of Designer Special! Pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen? We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

 


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Whether a hero or a villain, God or Goddess, in an illustration they’re all storytellers. Artist and graphic novelist Abhishek Singh believes that a character is the fulcrum upon which the entire story rests. He lays out the process by listing up few key aspects of character building which results into storytelling.

River

Parvati Pataye

Morning

character-abhishek-singh
The Guardian

The character is your plot and the plot is your character.

The story is set in an environment which gives the narrative a frame of time and space, providing more context and believability to the whole idea. Also, the environment has both physical and psychological effect on characters, presenting them with opportunities and challenges to move forward and complete the story. Characters and plots share a symbiotic relationship. They have to intersect ideologically, synergise each other and grow together.

A River Spirit

Adi Parmeshwari

character-abhishek-singh
The Knower of Solitude - Kevalya

character-abhishek-singh
Fierceful

Dramatise to accentuate the experience.

Making your character look more dramatic and unreal accelerates the senses of the viewer and enhances the narrative. For example, adding many hands and faces makes them mythical, taking the story beyond the realms of imagination. For an illustrator, everything is symbolic. The gestures are the invisible language of the universe. The colours represent the various sound and scalar frequencies of this quantum universe which adds intensity to the narrative. The ornaments they adorn help identify their purpose. Making the characters superhuman is the easier part, blending the story into them is where the challenge lies.

Adi Shiva

character-abhishek-singh
Shiva as Bhairava

character-abhishek-singh
Kansa

Play dress-up with your character.

Costume and props give the character its identity, like Krishna’s peacock feather. They also give the character a sense of history, like where he comes from and what he does. Of course, a lot of it has cultural relevance. For instance, if he’s got a bow and arrow, he’s a warrior. And in the story, he comes from a mythical past with a mission to destroy the demons. Similarly, if he’s got guns as his weapons, he’s a futuristic soldier. Everything must compliment in your character to really assimilate a sense of believability.

character-abhishek-singh
Bhadrani

Kalirudra

character-abhishek-singh
Avatar

It’s all in the expressions.

The expression is how you perceive what’s happening in the story. That’s why try to get everything in your work to emote, both literally and subtle. They are an integral part of the character and hence, they hold an important place in the entire creative process. As part of the character, expressions add up to the numerous elements that define the former. And as a part of the narrative, expressions reinforce the movement and action.

character-abhishek-singh
Krishna

character-abhishek-singh
Krishna

character-abhishek-singh
Chariot God

Colours tell the story as much as the drawings.

Colours create a mood. Treat them like emotions. If you want depth, include shades from the same palette. For intensity and drama, use greys and blacks with a dab of a highly contrasting colour to highlight the character. Colours give definition to the character and add to the meaning of the story. Black and white on the other hand creates a high contrast image, where the eyes seamlessly can navigate through the image.

character-abhishek-singh
Who is that which dances to the sound of silence

character-abhishek-singh
The Knower of Solitude - Kevalya



Night

character-abhishek-singh
Bhudeva- Lord of the earth (a roopa of shiva)

Elements are the time travel machines.

Every component in your design stands for something. The use of mythological elements helps bring back lost ideas from ancient texts. Futuristic elements tease the realms of the viewer’s imagination and set them in a state of wonder. It’s all about what story you wish to tell. Pick the elements that will place the character and in turn, the viewers, in the right space and time. Whether it’s about the past or the future, it’s for the elements to create the illusion.

character-abhishek-singh
Episode-05 "The Zicron"

character-abhishek-singh
The Miner and the winged Jarita

character-abhishek-singh
Transformation

character-abhishek-singh
The Wise King Bali - An Onam Story

Detailing helps. Not too much of it though.

Detailing can add as well as kill. It can take away from the mood of the picture or add great depth. It also helps set the focus areas of an image. It’s for the artist to decide how much is too much. Across the journey of creation, one needs to know when to go with the flow and when to stop.

character-abhishek-singh
Be like Water

character-abhishek-singh
Warfront

character-abhishek-singh
Krishna

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round.

 


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Chaitanya studied Character Animation at the online Animation school, AnimationMentor. He is an illustrator, animator and visual storyteller, who always enjoys bringing stories to life and evoking emotions through his illustration. While working at studios like Dreamworks Animation India, MPC Film and Prana he contributed on the VFX for ‘The Jungle Book’ and other Animated films and TV shows.

 

Times of India and Deccan Herald have published his illustration and he has also illustrated many book covers. He loves to illustrate in different styles, in a way that suits the material.

 

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Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration


Illustration
Illustration
Illustration

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Art is once again gaining its momentum among the public thanks to the influence of social media. Hence, we at Creative Gaga wished to understand and shed some light on the role and importance of illustrations and its place among the Indian Brands.

As the world grows increasingly mechanical and societies turn grey, our innate desire to find colour guides us towards the world of art. This ardent need for creative expression, coupled with technologies, can be stated as some of the many reasons for the increasing solidarity for art witnessed in recent years. Illustrations, in particular, are obtaining a singularly strong foothold on the Indian Brands.

“An illustration is an art of crafting an image to convey a message for a particular reason,” explains Sajid Wajid Shaikh, a self-taught visual artist specialising in illustration and design. Sajid’s artworks speak for themselves through their severe lines and abstract forms. Having partnered with companies such as Google, Facebook, and Adidas to name a few, Sajid possesses tremendous knowledge upon the use of visual languages, such as shape, form, line and colour to convey the necessary message. His artworks are often a departure from the reality, portraying the everyday subjects in an abstract style and often coloured vividly. “An illustration is engaging and independent of the boundaries set by the physical world, as they are a fraction of an artist’s imagination, which provides the room for artistic liberty,” said Sajid.

The artist attributed the growing popularity of illustration to its ease and accessibility. “With the advent of technology and internet, illustrations are relatively easy to produce and are quite flexible in terms of the time it takes to make the changes and get the desired image,” explained Sajid. He supported his statement with a series of his projects and commissions.

Illustrations for Granfalloon
Branding for The Granfalloon

“For example, The Granfalloon project. The Granfalloon is a production house based in Mumbai. The idea is to show a state of mind and location that brings people together who may otherwise have nothing in common. And so, we made the two partners fly on a Carousel, one is trying to catch a fish in the sky, and the other is trying to fry it,” explains the artist. “Moreover, illustrations can effortlessly give the brand its character, as they crafted to fit the brands’ needs, and are comparatively easy to make, change, modify and scale. Hence, with all things said, illustrations are taking a seminal place in the marketing and communication department of major corporations,” noted Sajid.

Stationery for The Granfflloon

Poster for The Granfalloon

Agreeing with Sajid, illustrator and graphic designer, Pavan D. Rajurkar believes that the growth of the illustration field can be attributed to three primary reasons: New Tools, Growing Modern Media and Less Manpower & Minimum Resources. “From my experience, I would say that the medium of illustration isn’t as demanding as other mediums like films or photography, which would require certain resources and manpower. One can communicate the same thing through illustration with limited resources and in less time,” explains Pavan.

Illustration for Vinay Electrical

Pavan D. Rajurkar has been working in the advertising and design industry for the past seven years, upon completing his Masters in Animation Film Design from National Institute of Design. Having worked for numerous advertising agencies such as JWT, Interface, and Radio Mirchi, among several others, Pavan draws his inspiration from colours, culture, mythological stories, and is especially inclined towards Indian art forms. It is this penchant for something Indian and local that has helped him find his style and visual language. Hence, what better authority to further explicate on the role of illustration?

Illustration for Vinay Electrical
Illustration for Vinay Electrical



Having attributed the growth of the field to three reasons, Pavan further elaborates on his points. “Firstly, the access and ease of digital tools allow creation and publication with much more ease. New tools including, digital devices, software, print & colour technologies have reduced barriers and opened new avenues. Secondly, today social media is a chosen hub to cater to a wide range of target groups, which contributes to the ever-changing styles of the artist. Since they are always on their toes, learning from different styles and techniques from around the world. On the other hand, brand requirements have also evolved with time in terms of frequency, promotional activities, design language and such. Moreover, their primary need is to maintain a regular social media presence which can be easily fulfilled by illustrations,” elucidates the artist.

Illustration for Vinay Electrical

Illustration in terms of brand designing is nothing new in our country. “The art of illustration has its share of history with brand designs in India. The industry is vast as many consumers, industrial products and services have been using this medium to build their brands and promote their stories, since time immemorial. Therefore, I believe that illustration is not forging a new place in the industry because it already has a place of its own. But it is evolving, as the brands reuse this traditional form of communication in a modern system,” elaborated Pavan.

Illustration for Natural Ice Cream

Thinking in similar terms, Satish Gangaiah provides us with a unique insight into the field. Possessing over seventeen years of experience as an illustrator, visual artist and graphic designer, Satish has worked with numerous national and international companies such as Bosch. “The field of illustration in India has evolved tremendously and have started to cater to a broader audience now. In my 17 years of experience, I have witnessed a lot of change in the way art used in creative representations. There used to be a time when there was a heavy reliance on the use of stock images. And now, we can witness this trend gradually fading. At present, there is more thought given about the ‘end-user’. Everyone seems to think of the prospective audience before the design process begins. That, in my opinion, is more professional and also renders the design or the artwork more relatable with its target audience,” Satish explains.

Illustration for Bosch

Illustration for Education App

Furthermore, the artist believes that present-day art and design are evolving to cater to the end-user or the target audience by reflecting the local trends and colloquial flavour. Hence, shaping foreign brands to be more appealing and approachable. “I have worked with multinational companies such as Bosch, where they wanted to represent themselves with a local context. They wanted to portray how their expertise in the automotive sector can help build local economies and create local jobs, specifically catering to an Indian market. And, they wanted to portray it to a vast audience in the simplest of mediums. Illustration connected them to their target group, and the project portrays this,” states the artist.

Illustration for Killer Launch

Approaching the subject from a different perspective, Nithin Rao Kumblekar feels that the market has been changing in different directions for the last few years. He attributes this restlessness in the industry to the ever-growing and ever-evolving development in the available platforms. “Maybe all were confused and didn’t know what medium works best for the brand. As we all know, print media has been diminishing for the last few years. And most of us had no clue what true digital marketing is, many creative ideas got rejected because the client was unsure where to put the money,” said Nithin. This disquiet in the industry reflects in the briefs the artists receive.

Illustration for REVV
Illustration for REVV

The story-based illustrations no longer desired due to time constraints. In its stead, a plethora of creative methods got developed for the illustrations. These works of art are no longer confined to print media they are also being used in digital and television commercials. “Grey Worldwide, Delhi approached me to illustrate characters from their television commercial for car rental brand Revv. Initially, it was for the online ads, but later they decided to have these illustrations to be part of the commercial as well,” explained Nithin.

Indian digital Artists
Illustration for REVV

Illustration for REVV
Illustration for REVV

Just as print media, illustrators for online advertisements also have various format and size specifications. “In some cases, it is difficult to have one single layout which will adapt to different sizes. McCann Bangalore was designing creatives for promoting an event for TVS called MotoSoul. The event had many activities; clubbing all these activities together and then designing the ads would be a nightmare. So, the creative team asked me to create the illustration in a way that all the characters should be different layers so that they can move the required activities and characters from the illustration to fit different sizes and executions,” said Nithin, illuminating his personal experience.

Illustration for Moto Soul TVS

Nithin has also observed a rise in demand for illustrations in small, local brands. He attributes this to the increasing exposure due to digital medium, filling him with hope for a brighter future for design. “I have no clue how the market will change in the coming days. But I’m sure illustration will never go out of fashion. It certainly evolves with every step.”

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s poster design inspiration, enjoy!

Posters Design by Syddharth Mate

Inspiration
Inspiration-13-Xavier-Esclusa-Trias-RetroBrands-13
Inspiration

Poster Collection for Retro Brands by Xavier Esclusa Trias

Indian digital Artists

Posters for Bollywood movies by Raj Khatri

Inspiration

Branding & Posters for George Brown College by Underline Studio

Poster Design for Designit by Supernova Design

GIG Posters by Posters BluMoo



Inspiration
Inspiration
Inspiration
Minimalist posters by Vinay Gowtham M

Google Fonts Posters by Abhishek Garg

Motion Posters by Kickin

Posters by Jeremy Rieger

Posters by Shiva Nallaperumal

If you have designed posters or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com