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Graphic artist and designer, Prateek Vatash has specialised in 3D and 2D techniques and combining them together to form vivid and vibrant graphics. Prateek is currently based in Bangalore and has worked with several renowned companies across the globe such as Apple, Adobe and Wacom, to name a few.

 

The use of bright neon colours and incorporating unique textures offers a distinct style to Prateek’s graphics. A graduate in Visual Communication and Graphic Art from Srishti Institute of Art, Prateek shares interest in various fields such as typography, architecture and interior design. His works have been exhibited in several galleries nationally and internationally.

 

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Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash
Graphics by Prateek Vatash

Ramanjit Kaur Gabri
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Based in Mumbai, Ramanjit Kaur Gabri, is a freelance illustrator and caricature artist. After working as a visualiser in an advertising agency, she felt the need to quench her thirst for more.


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The Dilemma of Designer Special! A pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen? We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

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With the dawn of digitalisation came a new era. It was a second life for many designers, believes caricature artist Ramanjit Kaur Gabri. Here, she tells us how to make the most of this exciting time to learn and create.

Designers - Ramanjit Kaur Gabri
JOHN CLEESE

ANURAG

Through Photoshop, designers are born again.

Most designers today started their design journey with a pencil and paper. The use of water, oil and acrylic colours were fun and inspiring back in those days. But truly, the artist was born again when Photoshop came into effect, bringing with it possibilities that one couldn’t even imagine. Digital art was what everyone wanted to do all of a sudden. They were painting, not with a brush but with a brush tool. There’s been no looking back since then.

Arvind Kejriwal

Designers - Ramanjit Kaur Gabri
Mika

Going to class means logging on to your computer.

The teacher speaks and shows some videos. At the end of the class, he/she gives you an assignment. After you hand it in, the teacher points out mistakes and gives you suggestions on how to make it better. Sounds like a normal classroom, but it’s actually the online classes held by globally famous US artist, Mr. Jason Seiler. That’s the world for you today. You could be anywhere in the world, and attend such classes and bene t from them immensely.



Designers - Ramanjit Kaur Gabri
Pritam

Got to be perfect to stand out from the crowd.

The digital space is where everyone is these days. On one hand, it makes life easy, on the other it makes it dif cult. How do you stand out? What do you do differently? The answer is to not get, distracted, and simply focus on your own talent to achieve perfection in it. If one’s efficient and dedicated, then being noticed and picked up easily amongst a crowd, is not too hard. Once that level is achieved, success follows.

Designers - Ramanjit Kaur Gabri
Designers - Ramanjit Kaur Gabri

India is getting there.

If you’ve got the talent, you needn’t follow anyone. Rather, others will follow you. Whether, it’s Indian artists or artists abroad, each one is talented and inching forward in the sphere’s of their world. India is presently in the developmental stage when it comes to design, it’s going through a gestation phase. As the time is changing, and India gets more acquainted with the digital medium, our designers will also be making a mark at an international level. They will be born again.

Designers - Ramanjit Kaur Gabri
Ramanjit Kaur Gabri

Designers - Ramanjit Kaur Gabri
Kapil Dev

Published in Issue 20

The Dilemma of Designer Special! Pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen? We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

 


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Whether a hero or a villain, God or Goddess, in an illustration they’re all storytellers. Artist and graphic novelist Abhishek Singh believes that a character is the fulcrum upon which the entire story rests. He lays out the process by listing up few key aspects of character building which results into storytelling.

River

Parvati Pataye

Morning

character-abhishek-singh
The Guardian

The character is your plot and the plot is your character.

The story is set in an environment which gives the narrative a frame of time and space, providing more context and believability to the whole idea. Also, the environment has both physical and psychological effect on characters, presenting them with opportunities and challenges to move forward and complete the story. Characters and plots share a symbiotic relationship. They have to intersect ideologically, synergise each other and grow together.

A River Spirit

Adi Parmeshwari

character-abhishek-singh
The Knower of Solitude - Kevalya

character-abhishek-singh
Fierceful

Dramatise to accentuate the experience.

Making your character look more dramatic and unreal accelerates the senses of the viewer and enhances the narrative. For example, adding many hands and faces makes them mythical, taking the story beyond the realms of imagination. For an illustrator, everything is symbolic. The gestures are the invisible language of the universe. The colours represent the various sound and scalar frequencies of this quantum universe which adds intensity to the narrative. The ornaments they adorn help identify their purpose. Making the characters superhuman is the easier part, blending the story into them is where the challenge lies.

Adi Shiva

character-abhishek-singh
Shiva as Bhairava

character-abhishek-singh
Kansa

Play dress-up with your character.

Costume and props give the character its identity, like Krishna’s peacock feather. They also give the character a sense of history, like where he comes from and what he does. Of course, a lot of it has cultural relevance. For instance, if he’s got a bow and arrow, he’s a warrior. And in the story, he comes from a mythical past with a mission to destroy the demons. Similarly, if he’s got guns as his weapons, he’s a futuristic soldier. Everything must compliment in your character to really assimilate a sense of believability.

character-abhishek-singh
Bhadrani

Kalirudra

character-abhishek-singh
Avatar

It’s all in the expressions.

The expression is how you perceive what’s happening in the story. That’s why try to get everything in your work to emote, both literally and subtle. They are an integral part of the character and hence, they hold an important place in the entire creative process. As part of the character, expressions add up to the numerous elements that define the former. And as a part of the narrative, expressions reinforce the movement and action.

character-abhishek-singh
Krishna

character-abhishek-singh
Krishna

character-abhishek-singh
Chariot God

Colours tell the story as much as the drawings.

Colours create a mood. Treat them like emotions. If you want depth, include shades from the same palette. For intensity and drama, use greys and blacks with a dab of a highly contrasting colour to highlight the character. Colours give definition to the character and add to the meaning of the story. Black and white on the other hand creates a high contrast image, where the eyes seamlessly can navigate through the image.

character-abhishek-singh
Who is that which dances to the sound of silence

character-abhishek-singh
The Knower of Solitude - Kevalya



Night

character-abhishek-singh
Bhudeva- Lord of the earth (a roopa of shiva)

Elements are the time travel machines.

Every component in your design stands for something. The use of mythological elements helps bring back lost ideas from ancient texts. Futuristic elements tease the realms of the viewer’s imagination and set them in a state of wonder. It’s all about what story you wish to tell. Pick the elements that will place the character and in turn, the viewers, in the right space and time. Whether it’s about the past or the future, it’s for the elements to create the illusion.

character-abhishek-singh
Episode-05 "The Zicron"

character-abhishek-singh
The Miner and the winged Jarita

character-abhishek-singh
Transformation

character-abhishek-singh
The Wise King Bali - An Onam Story

Detailing helps. Not too much of it though.

Detailing can add as well as kill. It can take away from the mood of the picture or add great depth. It also helps set the focus areas of an image. It’s for the artist to decide how much is too much. Across the journey of creation, one needs to know when to go with the flow and when to stop.

character-abhishek-singh
Be like Water

character-abhishek-singh
Warfront

character-abhishek-singh
Krishna

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round.

 


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Chaitanya studied Character Animation at the online Animation school, AnimationMentor. He is an illustrator, animator and visual storyteller, who always enjoys bringing stories to life and evoking emotions through his illustration. While working at studios like Dreamworks Animation India, MPC Film and Prana he contributed on the VFX for ‘The Jungle Book’ and other Animated films and TV shows.

 

Times of India and Deccan Herald have published his illustration and he has also illustrated many book covers. He loves to illustrate in different styles, in a way that suits the material.

 

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Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration
Illustration


Illustration
Illustration
Illustration

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s poster design inspiration, enjoy!

Posters Design by Syddharth Mate

Inspiration
Inspiration-13-Xavier-Esclusa-Trias-RetroBrands-13
Inspiration

Poster Collection for Retro Brands by Xavier Esclusa Trias

Indian digital Artists

Posters for Bollywood movies by Raj Khatri

Inspiration

Branding & Posters for George Brown College by Underline Studio

Poster Design for Designit by Supernova Design

GIG Posters by Posters BluMoo



Inspiration
Inspiration
Inspiration
Minimalist posters by Vinay Gowtham M

Google Fonts Posters by Abhishek Garg

Motion Posters by Kickin

Posters by Jeremy Rieger

Posters by Shiva Nallaperumal

If you have designed posters or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Art has no genre, religion or language. It makes you feel the beauty of freedom. It is a free expression of the human mind, senses, ideas and feelings. Here are works of some prominent watercolour master artists whose work is nationally/ internationally acclaimed and appreciated.

1. Amit Kapoor

Born at New Delhi in 1975, Amit is a leading master of a watercolour medium in India. He has been recognised with top international honours for his paintings. For him, art is just like Meditation. His subjects include a lot of compositional works like streets, kitchens, platforms and metropolitan cities where the lovely play of light and shadow and perspectives are the main traits. He has also travelled a lot in the hilly areas of India and has done various series capturing them in their true essence.

 

Amit is a guest lecturer in many prestigious Art colleges like College of Art, Delhi, Apeejay Institute of Design, Jamia Millia Islamia and Meerabai Polytechnic. He is the Director and Principal of Anitoons The School of Art & Animation.


2. Bijay Biswaal

A self-taught artist, born at Pallahara in the Angul district of the Indian state of Odisha, and worked as a Chief Ticket Inspector at Indian Railways. He took premature retirement to continue his passion for paintings.

 

He uses different mediums to express his feelings; Oil Pastel, Acrylic, Pencil & Ball Pen sketches and Caricature. But he prefers watercolour the most. His artworks are mostly influenced by the beauty of Indian culture, dances and mythological stories.

 

He captures the stories of costumes, gestures, posture and scenes in everyday life in his watercolour sketches and drawings.


3. Dhritikana Nath

Dhritikana is an artist, instructor, teacher and content creator from Delhi (India). From the time she started painting landscape was the subject that she loved. Among Painting lights with vibrant colours is her favourite. Overtime she is smitten by the beauty of water, clouds, sea, animals, flowers and everything present in Nature.

Apart from watercolour, she explores different mediums like gouache, markers, soft pastels. She started her journey in 2018 and she finds it calming, meditative and focuses on improving. She enjoys conducting workshops with fellow art enthusiasts.


4. Kangkan Das

Kangkan had an interest in paintings from a very early age which was often manifested in various big and small creative outputs.

 

The time when he started realizing his inclination towards fine arts was a time when the environment and situation around him were not at all conducive towards the development of art and that too, in a small town of Tinsukia.

 

Although he works fluently with many different media, his favourite medium is watercolour. He feels that doing watercolour is just like shooting an arrow which once shot can’t be retrieved back which suits his temperament.


5. Kannan Chithralaya

A Thrissur-based, self-taught artist, Kannan has been painting with watercolours since the age of fourteen. After studying till Class X, he had to stop studies due to financial problems but he didn’t give up. He started making hoardings and flex boards.

 

Luckily, renowned artist, Asif Ali Komu saw his work and invited him to do an exhibition of his paintings. Since then he has not looked back and has carved a niche for himself in the world of art. Kannan’s watercolour paintings explore different themes. The colours he uses to give the paintings a more natural look.


6. Nanasaheb Yeole

Nanasaheb Yeole is a highly awarded and talented artist who works in all medium of art but watercolour is his favourite. He paints nature, landscapes and city scenes. The vibrant use of light and shades in his paintings make them lifelike.


7. Prakash Thombre

Sketch Artist, Prakash Thombre, describes himself as a simple, clear, honest and to the point Design entrepreneur and artist. During free time he cruises around the country on a motorcycle, travelling to remote areas, cities and urban jungles; sketching and photographing life in all it’s facets and forms. Keen on observation, his sketches are rather those of everyday people. Primarily a User Experience Design professional, his 25-year career spans, an array of media & industries, blending UX design, Visual design, Branding and technology to create compelling user experience across media and form factors.

More about Prakash Thombre here




8. Prafull Sawant

Praful is a 1979 born Indian artist who loves to paint and draw figurative artworks. Watercolour is one of his favourite colouring media.

 

Prafull has taken a keen interest in drawing from a young age. He has a unique style of painting as can be seen from his Kavi Pradeep and Subhash Chander Bose. He comes from an illustrious family of artists. His elder brother and father are both highly acclaimed artists. He learned the art from them and J J School of Art in Mumbai. He has exhibited extensively across India and his paintings have found their way across the globe. He has won many outstanding awards as an artist in India.


9. Raghunath Sahoo

Bhubaneshwar, India, based Raghunath Sahoo is an alumni from B.K Art college Bhubaneswar. He is a down to earth person and understands the woes and wishes of the common man. He paints mostly real-life scenes, people, children and still life. His use of light and shade is his forte.

 

As a young child, Raghunath often spent hours drawing in colouring books. Over the years, he has focused more on his own art and made paintings that almost come alive. It has been close to twenty years since Raghunath made his transition into a freelance artist and has very prolifically created thousands of art-pieces since then.


10. Rajkumar Sthabathy

A Pondicherry-based artist. Born in 1975, he has done Bachelor of Fine Arts with a concentration in Painting from the Govt. College of Arts & Crafts, Kumbakonam, Tamil Nadu.

 

Rajkumar works solely with watercolours and considers watercolours his language of expression, voice and signature. He paints everyday subjects like rickshaw wallahs and balloon sellers, families, fruit vendors and children. His truly life-like paintings and particular use of colours and tone produce a unique effect on the viewers.

More about Rajkumar Sthabathy here


11. Samir Mondal

Renowned and awarded watercolourist Samir Mondal was born in Balti, North 24 Parganas district, West Bengal. Mondal graduated in fine arts from the Government College of Art & Craft, Kolkata in 1975 and went to Germany for higher studies.

 

After a brief stay in Bangalore, Mondal settled in Mumbai. He illustrated political cartoons in watercolour for Illustrated Weekly of India. Over the past four decades, he has exhibited in India and abroad. He painted two watercolour paintings depicting characters “Ishaan” and “Nikumbh” for Hindi the film, Taare Zameen Par.


12. Sikander Singh

Hailing from Chandigarh, Sikander Singh was interested in Colours, Drawings, Paintings, Photography since early childhood. By and by as time passed his favourite hobby of painting turned into a profession which he loves and adores.

 

Around 15 years back he took up painting with passion and worked hard to fulfil what he considers his duty towards people to provide the best possible paintings. He has made several water-based, oil-based and acrylic paintings. He endeavours to capture the essence of a character through portraiture and to bring forth the nuances of the colours of nature in landscapes.


13. Uday Bhan

Uday is a self-taught artist whose portraits and figurative watercolour paintings have earned international recognition. His work has been exhibited and collected internationally and has received awards in many international shows. A resident of Kanpur (U.P.), India Uday garners much of his inspiration from old people, children, and nature. Although Uday has an unequalled passion for watercolour, his creative energy has not been limited to paper. Uday is one of today’s most versatile and visible watercolourists. Whether his subject is landscape, cityscape, portrait, still life, figurative Uday captivates his audience with genuine emotion, intensity and finesse that energize each of his creations.

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Forget technology for a while and try lifting that fountain pen or a paint brush. Dip it into the world and paint that stroke. It feels different. The magic that hands creates can never be matched by technology. Calligraphy is one such area of design where the old way rules. Graphic Designer Anup Shah does wonders with delicate letterforms to depict stories and create an aura. He tells us more about his meditative designs and his gratitude for the guidance from his father, Kiran Shah and calligraphy mentor Achyut Palav.

Calligraphy - Anup Shah
Calligraphy - Anup Shah

You are the World You are in.

In most instances, the environment we grow up in determines the likelihood of what one chooses to pursue in life. If the ambience around you since childhood has been papers, ink, books on the design they become your muse and instil a sense of curiosity that soon gives wings to your talent and sets you on a path of a lifetime – the path of a designer.

 

Such exposure is beneficial and offers a great platform to learn from experienced people. A creative environment is important for any designer and for those growing up to become one.

Calligraphy - Anup Shah

If you Think You’re Right, You are Right.

This should be the attitude of any designer in today’s world. Self-doubt is your biggest critique and is unnecessary. The process of design can be described to be consisting of the following key words – See, Think, Imbibe, Explore and Execute.

Calligraphy - Anup Shah
Calligraphy - Anup Shah

These five simple words can easily be the constitution that dictates the actions and behaviours of any artist. If one is sensitive to things happening around and make a conscious effort to capture the essence by reflecting them in their work, then one can say that half the battle is won.

 

And what this philosophy translates into is the fact that one need not convince anybody about what one’s work says because people will automatically understand and know.

Calligraphy - Anup Shah

Do Away with Technological Dependence.

For today’s tech and net-savvy youth, it’s imperative to understand how this may be hampering their design growth at times. Because what technology is doing is only killing creative strength by preventing thought and only allowing you to polish, modify and execute things which are already there.

Originality is losing its charm. Back in the days, designers would create 50 different options not variations to create a single logo. Today, it’s rare to see such an instinct. It’s all about speed now, it’s all about being the fastest. What this is doing is making them less designer and more operator.

Calligraphy is Relative.

Every single alphabet has its own sound and characteristic. For example, ‘L’ relating to famous singer Lata Mangeshkar paints imagery of something soothing, soft and silky whereas if ‘L’ was depicting Laden, it would be read as something bold, rough and wrong.

Calligraphy - Anup Shah

Hence, the letters never communicate on their own but always in conjunction with a central element or subject. Also, for those taking up calligraphy and typography, it’s important to make such hints as subtly as possible. In other words, create a story by animating letterforms to depict the theme so that when simplified forms mixed, creates an expression. Understand that every stroke should have a meaning.

Published in Issue 30

Since stone age when individuals were identified with certain marks, branding has always been an integral part of our life. It has evolved so much that now every success can be connected to great branding behind it, but still brand creation has always been a mystery. We interviewed the branding experts, who are behind some of the very successful brands. In brief, this issue is packed with branding and typography design experts who can help you solve the mystery of the brand creation! Order your copy here!

 


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In a want to make the UI and the internal functionality of the brand as easy as the services the brand provides to its users through its app, Uber teamed up with Wolff Olins to create their dream brand system through rebranding process.

Brief

Uber is a tech start-up connecting riders and drivers that turned into a global mobility platform in a short and quick span of only eight years.

 

Having embraced new and future modes of transportation—from bikes, to tuk-tuks, to flying cars, it needed a holistic brand system that was instantly recognizable, works around the world and was efficient to execute, accommodating all of its needs and services within.

Brand System

Solution

Wolff Olins partnered with Uber to reimagine how the world moves, creating a system that connects with all modes of transportation, in all places, for all people—including internal Uber teams. The project was an intensely collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry.

Brand System

For All Places

With Uber operating in 660+ cities and having its highest growth areas in regions outside of the US, such as Latin America and India, the brand had to have a system to be able to work globally.

 

Keeping this in mind, Wolff Olins adapted a universal ‘beyond-simple’ global brand instead of pursuing a complex identity system, localized through colour and pattern. This universal system gave teams the freedom to make it relevant to their audiences with culturally specific content.

For All People

With a new wave of leadership at Uber came a renewed commitment to safety which until now was product-driven. But safety was a much larger context. It was the brand’s need and requirement to speak equally to riders, drivers, and employees, which led to answering the question, “What does safety mean for different people at different times?”

 

This resulted in the introduction of Safety Blue to the colour palette. It’s unique to Uber and meant to be used sparingly to indicate important moments of support, care or connection between the user and the brand.

Brand System

For All Teams

The decentralized nature of Uber’s operations meant the company needed a system that could be easily implemented by a wide range of practitioners around the world in a broad spectrum of digital and physical applications. The system isn’t just for marketing designers, but for product teams, customer service, and beyond. Its success depends on how useful teams find it.

This required brand system of Uber is made up of nine elements, each one explained below.

Logo

A wordmark instead of a symbol, the logo is approachable, easy to read, and takes full advantage of the name recognition. Optical kerning, refined weight, and defined clear space, as well as well-delineated placement in relation to other content, all help to make it as instantly recognizable as possible.

Brand System

Composition

The composition system is elegant in its sheer simplicity of use — it creates a subtle “U” wherever it appears.

 

By defining the grid based on the logo, the system stays flexible and beyond easy to apply. The U-frame optimized for content is used for hoardings, billboards and other advertising formats.

Typography

The typography is as unique and easy to use as Uber is.

 

Inspired by the world’s best used transportation examples, it was designed to maximize its impact across all applications while keeping it easy to read, own-able, and highly recognizable.

Iconography

The icons are inspired by global transportation iconography and drawn from the same shapes as their typeface, creating a seamless system from text to icon.

 

The arrow is part of the iconography but can be used in copy as a shorthand between destinations, whether geographic or states of mind.