1

ad here

Is it about ‘less is more’? Is it about having a completely blank pack? Or white space around the design? What exactly is minimalism all about? It has been there for a long time but do we know the true de nition of minimalism? Will it be a benchmark for good design in 2020? We ponder over some of these questions in a discussion with Elephant Design team.

Priyanka Karyekar - Minimalism-Elephant Design

Priyanka Karyekar
Lead Designer, Elephant Design

I feel minimalism is about ‘making the most with minimalistic elements’. It is about simple and clear communication without the clutter of unnecessary elements. It also helps give a premium and evolved image for the brand.

There is a lot of visual clutter on the shelves. How can a brand create an impact in an overwhelming environment? Many brands are going minimalist in packaging to better stand out on the shelf. It gives the consumer the right information in a clear way. It creates the perception of honest communication and helps the brand build trust. Too many claims make the brand look as if it is trying too hard. This overdone way of promising may sometimes result in loss of believability.

A lot depends on who the intended audience is. Just because something is in trend doesn’t mean one has to apply it to all. We must know our consumer. The Paperboat can go minimalist and have an impact on the consumer’s mind but at the same time brands like ‘Kurkure’ where the philosophy is all about ‘Taste’, the pack needs to have a vibrancy, dynamism and abundance.

There has to be a difference in interpreting design based on the type of consumer. Evolved consumer vs. a consumer who is looking for value for money products needs to be addressed differently.

Several brands are adapting minimalism in their branding. They want their brand to reach out to the masses but want to remove unnecessary layers from their logos. There is a probability of creating strong brand recall if there are lesser but stronger elements in your brand visual identity. Visible, readable and feasible for print as well as digital are the primary benefits if the visual identity is crisp and sharp.

I believe Minimalism is a tool more than a trend! If you know where to use it, how to use with the right amount of proportions, you win!

Minimalism-Elephant Design

Nikhil Phadke
Lead Designer, Elephant Design

Minimalism is an age-old concept and has been interpreted in various ways in human history. I believe minimalism is simplicity in anything and everything.

It’s about going against the unnecessary excess & ornamentation of things. It is about being smarter and decluttering your life, buying only what you need and not what you want. Thus, reducing your carbon footprint and making your life simple and easier to navigate.

Minimalism as a design trend is a relatively newer concept. Starting in the American art history in the 60s where you saw its influence in paintings and Installation arts.

But how we interpret minimalism in functional design is much different. We can see its origins in the digital world first where Google famously used the tactile reality of ink and paper in their material design language. Thus making the whole look and feel of their UI very simplistic, flat, and very easy to use and navigate. This made their design seem more honest and grounded as compared to the bloated & flashy Samsung’s UI and the vibrant & translucent Apple’s UI.

In packaging design minimalism is also being referred to as ‘simple packaging’. Which may seem easy but anyone in design will agree that cracking anything simple is a very difficult task. In simple packaging we can let go of the bells and whistles and reach to the core task of the packaging, keeping it functional and smarter. In doing so we reduce the material costs involved like inks, substrates, filler materials and more and also automatically making the packaging environmentally sustainable.

To understand whether the minimalism trend will sustain through 2020 or not we need to talk about who the current audience is. Generation Z or Alpha is growing up with technology and information at their fingertips. They are very opinionated and individualistic with most believing in freedom and transparency in their life. Most in this generation who are well informed are environmentally conscience and cause-driven who prefer honesty in the brands they use. Thus they will essentially buy the brands that align with their thought process.

With this evolving audience and the need for brands to be environmentally conscious & smarter either through design, technology or materials, this minimalism trend will surely see a rise in the coming years. In India where everything is over the top, Indian designers will find their way of making this trend work.

We recently got an opportunity to design the airport pick-up zone experience for the leading international cab-ride brand Uber. We had to be cognisant of the Global Brand Guidelines which are very simple yet very thoughtfully done for an international market. Instead of having a logo they have a typeface with a set kerning and set leading, a specific layout structure and simple guidebook for using 2D graphics. Internationally the visual language usage is strictly minimal but we soon realised that India needs a different and perhaps a more obvious approach.

So we had to design a different system in graphics which was India specific but kept as minimal as possible. This project made us aware of how we need to navigate between global guidelines and local insights so that the travellers with short attention span have the smoothest cab-hailing & pick-up experience in the simplest possible way.

Minimalism-Elephant Design

Yugandhara Dalvi
Lead Designer, Elephant Design

In the last decade, technology has taken over our lives at a rapid pace and it has changed a multitude of things. Mobile devices are almost becoming an added organ of the body. We are changing ways of consuming information. Needless to say that the marketing bombardment on us has increased manifolds which in-turn has reduced our attention span.

While all these changes are happening fast, our behaviour & ways of doing things are evolving accordingly. This calls for a need to change the way we reach out to everyone. Thus, minimalism today is a necessary change or rather the need of the hour. With faster networks and smart devices, people can pull out the information they need instantly. Thus the biggest challenge is getting their attention and giving them smaller bits of information to consume and designs that intrigue them.

So moving to minimalism in packaging design is the way forward. Most of the clients have an elaborate story to tell through their packaging. The challenge is how to break it into smaller bits of information though infographics, images and written content and turn it into a storytelling piece. Add to it the need to use a relevant design that would break the clutter and help the brand stand-out.

To cite an example, we worked on the packaging of Fittify – a newly launched healthy + gourmet food products range by saffola. With many brands targeting either healthy or gourmet category, to position this range as a combination of both, needed a lot of information on the pack. Thus we had a plethora of messaging to be done on the front of the pack like superfoods used in it and the nutritional panel for health, whereas the image of Master Chef who curated the recipes, as well as an appetising food shot to convey the gourmet story. So we broke down this information into smaller consumable formats and used mnemonic, imagery and minimum text to create an eye-catching design.

With this being the case with most of the clients, rarely you’re surprised by a client who gives you a free-hand to explore genuine minimalism. We got that opportunity with the Paperboat – a brand of ethnic beverages and foods. Since the brand’s story was to create nostalgia with a few lost tastes and flavours, we thought it could be represented in a simplistic and minimalistic manner. So we went bold with minimalism (in 2012) and brought out the life of the flavours through bright colours and simplistic graphical representation of fruits and ingredients. And all this happened when the competing brands had set a norm of showing images of fruits. Needless to say, the design stood out in any aisle or shelf and got a tremendous response.

Thus as technology is evolving, several things are evolving with it. The future of minimalism is difficult to predict. Maybe, there will come a time when package designing will directly create cues or triggers for smart devices to narrate their story. With the IoT (Internet of things) packaging already taking shape, it’s not too far that the product packs will interact with their consumers directly through their smartphones. So while it’s difficult to predict this fast-changing future, one thing is for certain, Minimalism is the way forward.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Yogesh Bhusare is Mumbai based artist and illustrator. After graduating from D.Y. Patil College of Applied Arts & Crafts, Pune, he joined an event agency, thus kick-starting his artistic career. He possesses a singularly unique & inspiring style, which involves much doodling and collage.

 

He works strenuously to perfect his craft and explores various medium and style regularly. Here are some of his experiments.

 

Connect Here

 

Perspectives and Visions
Reality or Fiction?
Creative Gaga - Inspiring
Time is of essence
Accessorise!
Thoughtful? What's on your mind?
Suffocated and painted (in agony), lost and angry. That's what animals must be feeling due to humans.
Creative Gaga - Inspiring
Time is of essence

ad here

Vibrant colours, dark themes and Metal would define the artist and drummer Aaron Pinto who shares the influence of art and music on his quarantine time.

Boop. Digital illustration contributed to “Design Fights COVID” which provide food and medical supplies to stray animals

How did you cope with quarantine and how has the situation affected your art and creativity? Have you been struck with any unexpected challenge?

Aaron. I have been coping well. My home doubles as a studio and therefore my workflow is uninterpreted and just as it was before the quarantine. I created some exciting pieces, as well. This process of creative isolation has made me take a step back and analyse and refocus. The only challenge I’ve faced is maintaining my energy level since I couldn’t properly exercise.

Tarot Parrot. An imaginative wordplay on Parrot and Tarot.

Have you participated or came up with any art challenge? How you spent your quarantine time?

Aaron. I’ve participated in ‘Design Fights COVID’, an initiative by Art and Found and I’ve also partnered with a few bands to create some COVID specific creatives. Apart from that, I’m working on my apparel line and a series. This is something I’ve always wanted to do.

Can you elaborate on your contributions to ‘Design Fights COVID’?

Aaron. Design Fights COVID partnered with a few NGOs which are helping smoothen various aspects of life. As I love animals, the NGO I partnered for is ‘World for All’. It is an organisation which provides medical aid and food to stray animals.

Quarantine - Aaron Pinto
Manifest. A comment on the superficiality of people and their pursuit of online validation.

This pandemic has proven that during a crisis, people turn to art for solace. Do you think this will leave a lasting impression in the field of art?

Aaron. Whether it has created a lasting impression can only be found out in retrospect, but in general, I think people will feel a little more connected with art. Art therapy is universal, and I believe that everyone does this intentionally or otherwise.

How has quarantine impacted your livelihood?

Aaron. I believe I’m one of the lucky few to be busy with a lot of commercial work this quarantine since jobs are scarce with many brands busy taking stock of the current situation.

Quarantine - Aaron Pinto
Day off. A surreal pop take on a creature of dark taking some time off.

How do you manage to differentiate workspace from your home? Has your productivity been affected due to this?

Aaron. I assign a time for each task I’ve set out for the day. That way, I’m able to be productive and not lose my mind by just working the whole day. I also have my drumkit at home and use it to break the monotony. This was my life before quarantine as well, so very little has changed.

What are some of the projects you wish to pursue as soon as this quarantine is over? What are the projects we can look forward to from you?

Aaron. The apparel line is my top priority. I’m actively pursuing mural since I’ve always wanted to do that. I’ve also got some unreleased work in the pipeline with international bands, which will be released soon.

Squishy and Spongy. Merchandise developed for the single Squishy and Spongy by the band Primitiv.

What is the influence of music on your artworks?

Aaron. The music I listen to guides my artwork and helps me finish the piece. Conversely, I create a visual to help me produce music. Since music is always playing at home, I am continually inspired. I’m currently working on a series inspired by synthwave and metal music.

Vibrant colours and gothic themes seem to be your signature. When did you start incorporating Metal in your artwork? How did you develop/discover your style?

Aaron. If I define my work in a sentence, it would be – using bright colours for depressing themes. I’ve always had an affiliation for Metal, comics, cartoons and toys and these have a significant influence on my inking style and colours. Album art should define the aesthetics of a band, and I’m exposed to this from childhood. This, I believe, is the most significant factor for my style. Even though I’ve worked with various bands, I don’t think I’ve reached my signature style, yet.

Quarantine - Aaron Pinto

How is album art different from other types of illustrations? How do you develop an illustration for an album?

Aaron. Album art is music translated into visual form. It must represent the music, and the listener must witness the sync between the music and art. Before I commit to a band, I listen to their music, because I cannot work with a composition I don’t enjoy. I go through all the lyrics and immerse myself into their vibe. I then adapt to music and work with it. I always finish the linework first, since I believe that every artwork must look good in black and white first.

What is your advice to aspiring creative professionals?

Aaron. Find your style and own it, since there is a lot of art out there. If you are true to your voice, it will pay off in the end.

Quarantine - Aaron Pinto
Eviscerating India. Tour poster for the band Gutslit and Godless 2020 India tour.

Published in Issue 50

We all started this year anticipating many things, but nobody thought of life coming to a complete halt. The Coronavirus pandemic has forced every human to re-evaluate their attitude towards nature and life. We also have been forced to lock down in our houses. Though we are no more in the lockdown, still many unfortunate ones continue to lose their lives and livelihoods. This isolation has given many of us the time we needed to finish our long pending tasks. Some have turned to art and craft for peace and solace. While most got relaxed and enjoyed their time with family, others used the focussed time to prepare themselves for the life post lockdown. On the other hand, creative freelancers found it helpful for them to focus and produce more as their work setup usually is within their homes. So, to understand how all the creatives have handled the lockdown, we reached many who have been creating and sharing inspirational artworks during this time. So order your copy if you are looking for inspirational COVID lockdown artworks and some advice on how to handle the current slowdown more creatively!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

ad here

In a time when design and artworks surround us all, the importance of doing things differently is what counts. Illustrator, Iain Macarthur from England, discovered a unique way to marry pencil and pen to create intricate patterns and lines that result in surreal outcomes.

Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur

CG: Your designs are surreal and make use of carefully crafted patterns. What would you say is your illustration style and how did you work towards achieving it?

Iain. My surreal illustration style is very diverse, sometimes it can be a combination of elegant photo-realistic drawings of wildlife animals created in organic patterns. I began drawing in this style during my college years when I was experimenting pencil with other materials such as paint, charcoal and ink. When I introduced ink into my pencil drawings I immediately became addicted to using it into my work. The reason why I was experimenting pencil with other material is that I wanted to create a unique and unusual look to my work instead of just pencil all the time. The combination works magic.

Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur
Surreal - Iain Macarthur

CG: Your designs are dark and mysterious in appeal as well. What do you generally try and communicate through your designs? Is there a story involved in your illustrations or is it merely a depiction of your imagination?

Iain. Most of the pieces I make don’t necessarily have a story behind them. I get a lot of inspiration from nature, wildlife and traditional native patterns and weave them into my work. Women also inspire me, and I enjoy drawing their eyes to make them look mysterious. When I merge the patterns into my female subjects I like to create it as a decorative element like jewellery or a headdress as I think that form works really well with the pencil drawings.

Surreal - Iain Macarthur

CG: You seem to use simple tools while crafting your designs. Tell us about what tools and techniques you use in your designing process.

Iain. I mostly use pencils and ink, usually pigment liner pens such as Staedtler pens or Uni pens. They generate really thin and delicate lines that help me draw intricate patterns.

Surreal - Iain Macarthur

CG: How has illustration evolved over the years? What other potential do you see in this design form that hasn’t been discovered yet? How do you plan on using your illustrations to enhance the user experience?

Iain. This illustration form can be used in many ways as it’s quite a decorative and presentable style in more ways than one. The style can be printed on products such as clothing, posters and skateboards and can also be used as tattoos, to name a few.

Surreal - Iain Macarthur

Published in Issue 28

This Illustration Special is best to know why and how illustration as a popular medium is taking the design world by storm! From evolution of illustrations to its place in the world today, renowned designers and illustrators like Abhishek Singh, Mukesh Singh, Archan Nair, Alicia Souza, Raj Khatri with some international talent such as Fil Dunsky from Russia, Iain Macarthur and Richard Field from UK, who live and breathe illustration, would be the right people to gain some insight from. With many more talents to explore with great insights and excellent techniques, again a fully packed issue is waiting to amaze you!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

ad here

Basic colours and shapes, when used in the right rhythm, can change our perspective about the things we see around us every day. Rahul Khobragade has taken this approach to depict the birds of nature, to showcase the beauty and elegance that we miss out on!

Capturing Elegance of Birds
Basic Shapes Colours 1- Creative Gaga

Singularly inspired by nature, Rahul Khobragade’s illustrations are a true extraction of it. The use of ideas, shapes, colours and styles are all deduced from nature.

 

With a desire to always present his viewers with fresh and vibrant work, he prefers to use gradient art and abstract vectors.

Basic Shapes Colours 4- Creative Gaga
Basic Shapes olours 8- Creative Gaga

A bird lover, Rahul created a series of illustrations on birds and their beauty, aiming to explore each bird’s unique and independent identity.

 

With an intention to portray the common birds that we see around us every day from a new perspective, he made an attempt to explore this particular series using basic shapes and overlapping multi-layer style.

Basic Shapes olours 6- Creative Gaga

To bring out the quirkiness and the dynamic traits of each bird, he used a style of simple gradients merged with low patches. The use of bright, dazzling happy colours, in addition to the mentioned techniques helped him define an over-all language for the bird series, yet giving every illustration a distinctive appearance and bringing out the beauty and charm of each these specific birds.

Basic Shapes Colours 5- Creative Gaga
The Intern Special! - Creative gaga

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment.
This issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

ad here

The dentist is one person no one really fancies. Isn’t that true for most of us, out there? Not many cherish or take delight in the idea of going even for the “routine check-up”. That was considered to be the fundamental problem when coming-up with a whole new campaign for The Tooth Company, a multi-speciality dental care centre in Hyderabad. As a result, NH1 Design, a boutique design studio in Gurgaon, chose a completely new approach–one that would turn out to be more friendly and communicative, on the whole- while spearheading the designing process.

The Challenge

The task wasn’t just to create the brand identity of a dental chain; it was, rather, to bring about a change in the behaviour (and so also psychology and approach) of people towards oral care. “How do we get people to start going to the dentist again?” was the question that was looked at being answered through the new campaign. The base idea or concept, therefore, was to create a brand that brought about a sense of reassurance in people towards dentists, in effort and awareness towards maintaining oral care. What was essentially needed was a brand language that comforted people, so as to replace the fear within them of going to the dentist.

The Essential Logo

Since The Tooth Company follows the ‘Let&’s Talk’ philosophy, communication playing a rather key and vital role in reducing anxiety in the time of toothache, the brand identity composed of quotation marks that form the shape of a tooth, thereby merging teeth care and communication. There’s not much a good, healthy and positive communication cannot solve.

Enhancing the Overall Experience

The Tooth Company aims to reduce patient anxieties through experience design. The minimalist design was thus made to combine with the freshening and renewing vibe of the colour green, purified air, suspended natural aroma, calming music, carefully chosen soothing colours, as well as noise cancellation headphones and eye masks to relax during the treatment.

The Final Solution

In this way, the ambience, look and feel of the place was made to alter the experience of the customer, trying to make a time of ache as less trouble as possible. After all, the way one perceives something is how one experiences it, isn’t it?

Missing Tooth
Alignment
Overlap
Tooth Decay
Chipped
Braces
Implant
Root Canal
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

A self-taught artist from Thrissur, Kerala, Kannan Chithralaya’s interest in drawing grew at the age of fourteen which led to exploring various mediums. He expertise in realistic, abstract and almost all types of art forms using mediums like graphite, charcoal, watercolour, oil, acrylic, pencil & pen and many more. Here are some of his best artworks.

 

Artist - Kannan Chithralaya
Watercolour
Artist - Kannan Chithralaya
Watercolour
Soft Pastel
Artist - Kannan Chithralaya
Watercolour
Artist - Kannan Chithralaya
Soft Pastel
Watercolour
Artist - Kannan Chithralaya
Watercolour
Watercolour
Soft Pastel
Watercolour
Artist - Kannan Chithralaya
Watercolour
Artist - Kannan Chithralaya
Watercolour
Artist - Kannan Chithralaya
Watercolour
Artist - Kannan Chithralaya
Watercolour
Soft Pastel
Watercolour
Watercolour
Watercolour

ad here

We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected branding & packaging projects for this week’s design inspiration, enjoy!

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Nocturnals Branding by Karina Sakhnyuk

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Forestscaping Identity by Pratyush Gupta

Packaging for Kombuchaz by Ana Moreno

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Social Consult Branding by Mohammed Refai

Illustration & Packaging for COLOR CARE. ECO by Anastazi Li

Andres® Personal Branding by Andres Valderrama

Carino Restaurant Branding and Logotype by Shantanu Sharma

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

LYMO – Branding Proposal by Shibu PG

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

If you have any of your branding & packaging project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

ad here

The classic or traditional design need not typically be outdated, as it can bear the steps and guide one to the new, trusts illustrator, Luis Pinto. Finding impact and expressiveness in styles of the past, he finds them to be relevant in the context of the new.

10 of Spades – Playing Arts (Special Edition).
El Malpensante

CG. How much of a role do you feel the traditional design and art plays in the way you illustrate?

Luis. The traditional form of art plays a big part in my creative process. Usually, I love to sketch my ideas on paper and see if I can come up with a convincing graphic composition.

I really love sketchbooks. But traditional media keeps me focused and open to something unexpected. It’s an interesting ritual where the illustrator turns himself into an alchemist.

Great Ideas of Humanity

CG. You use striking, vibrant tones of colour. What is their significance to your work, and how do you think it contributes to your style?

Luis. I think it’s a mixture of my Mexican roots and the colourful country where I’m currently based (Guatemala). I usually get my inspiration from nature, traditional popular art, food, taking trips to different places around the world, and even my love for the culture and traditions of Latin America. From a personal view, colour is energy, identity, power and expressiveness. I think it contributes to my style because it is part of my graphic language and keeps me searching for new ways to use it.

Guzman y Gomez Mural Illustrations

CG. What do you feel are noteworthy differences in the earlier and modern-day styles of illustrating?

Luis. For me, the earlier styles of illustrating had to do with craft, strategy and wonder. It was a constant discovery using traditional techniques, striving to bring something new to the table as graphic proposals without the technology that we possess today. You can always learn a lot from them, as long as you can see their impact, complexity, expressiveness and craft.

Guzman y Gomez Mural Illustrations

Nowadays, our modern styles are mixtures or reinventions of existing graphic values based on an inherited art-design history, using both traditional and digital tools in the process. If we keep exploring, experimenting and questioning our ways of illustrating, we might form a better understanding of the illustration field in the future to come.

La República del Mono. República del Mono (The Republic of the Monkey)

CG. How do you choose your colour palette, considering that you seem to be meticulously using a range of colour schemes and tones across your illustrations?

Luis. I try to come up with a colour palette before using it on my illustrations. It’s all about experimenting. The colour palette is closely linked with the graphic concept of each piece.

Siempre Hay Magia En Los Detalles

Colorful Roots. Effervescent shades used in a limited space to convey a varied expression through a limited form

CG. What do you essentially try to convey in your works, and what do you intend for it to evoke in the audience?

Luis. I try to connect with people and share with them all the things that I love. For me, it’s very important to love your roots-culture; where you come from and to know that the world is a place full of magical and wonderful things to discover just around the corner. I think that our world is filled with magic, creatures & worlds that we don’t know yet. That’s why imagination is so important to me. Go out there, have something to say, and inspire others.

La República del Mono. República del Mono (The Republic of the Monkey), an exhibition depicting B’aatz’

CG. Your illustrations contain a lot of colours, shapes, patterns, etc. within the same space. How do you ensure that these elements sync and combine well so that none of them causes disruption?

Luis. The combination comes in a very intuitive way, mostly. I love experimenting to see how every element can be related to the whole piece. That’s the constant challenge & struggle with every project I take.

Inside a Bunny’s Brain. A fun exhibit of the quirky madness ongoing in the beloved, and universally adored, bunny

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. As most of the thing around us are shifting to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. If you are interested in print design and more, go ahead and order your copy!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

ad here

A positive approach to the lockdown and a hope for a simpler and brighter future, Meroo Seth has been creating illustrations that would instil a feeling of calmness in people.

Meroo Seth - Lockdown - Issue 50
Stay Cool, reminding herself to not worry or be harder-self

Back to her base in Lucknow, Meroo Seth appreciates the laid-back life from the hectic schedule she previously had. Working out, spending time with family and ‘sugaring things up’ by baking every week, she makes an effort to start her day early, just like many of us!

Skies, Peace, and Quiet. A gift we never asked for
Meroo Seth - Lockdown - Issue 50
Bloom. Created on the occasion of Earth day, Meroo has showcased how nature is healing and hopes for a beautiful tomorrow

Meroo took the one day at a time approach to the lockdown and has been working on freelancing projects with her partner, Nachiket. Their artworks are available on mechicodesign.com. In her spare time, she likes to convert her thought process into artwork, which can inspire her audience to stay calm and have the patience to survive the pandemic. Meroo believes in balance and hence has been working on both commercial and personal artworks, mostly on Procreate.

Confined Yet Free! Even though we were confined in our homes, many of us have seen this as an opportunity for self-improvement

Treasuring the abundant time on hand, she has been focusing on completing things which she couldn’t earlier and creating more illustrations along with it.

Meroo Seth - Lockdown - Issue 50
Beauty in Simplicity. Illustrating the simple things in life that we are now appreciate more like sunsets, fish swimming in water and flowers blooming
Meroo Seth - Lockdown - Issue 50
Socially Distant, but Together

Hoping for an authentic, simpler and value-based life where people stop the marathon towards things that do not matter much, Meroo wishes for a world where people care for nature and other human beings, post the pandemic. She thinks that people appreciate simpler things more now and strive to maintain the same after the world goes back to normal.

Home Alone. The artwork captures Meroo’s though process of staying home, being positive and hoping to the see the end of this pandemic soon

Published in Issue 50

The Creatives Under Lockdown Special! We all started this year anticipating many things, but nobody thought of life coming to a complete halt. The Coronavirus pandemic has forced every human to re-evaluate their attitude towards nature and life. We also have been forced to lock down in our houses. Though we are no more in the lockdown, still many unfortunate ones continue to lose their lives and livelihoods. This isolation has given many of us the time we needed to finish our long pending tasks. Some have turned to art and craft for peace and solace. While most got relaxed and enjoyed their time with family, others used the focussed time to prepare themselves for the life post lockdown. On the other hand, creative freelancers found it helpful for them to focus and produce more as their work setup usually is within their homes. So, to understand how all the creatives have handled the lockdown, we reached many who have been creating and sharing inspirational artworks during this time.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49