Whether it’s a cultural transformation, differentiated customer experience, or tech-enabled innovation, every business needs to evolve with today’s rapidly changing world. Landor is helping its clients using the brand to transform their business for the new world challenges.
Client: Millennium IT
Services: Visual/Brand Identity
The task was to determine how Millennium IT, a local information technology stalwart could create a new, differentiated frame of reference for itself? The brand MIT has a strong legacy of being a visionary player in the local market and it now sought to infuse new energy into the brand, striking a chord of relevance across stakeholder groups. The context was that technology disruptions, new market entrants, the emergence of new categories, are placing new demands on clients today to be nimble and deliver a seamless end-user experience. Business needs are ever-changing and clients require higher-order of flexibility from their IT partners.
A new brand positioning was created for the brand that was all about harnessing the team’s passion for delivery and agility to bring a fresh perspective in its approach to not only addressing but exceeding its client expectations. This positioning was brought to life with a unique and distinctive visual identity system that drew inspiration word ‘millennium’ and created a dynamic identity that celebrated the brand’s future-forward, agile orientation towards its clients, always solving for what is vital for them.
The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.
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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s design inspiration, enjoy!
Typographic experiment by Velvet Spectrum
Knowing by Archan Nair
UnThinkable by Archan Nair
Branding and Packaging for 29 Gourmet Club by Xavier Esclusa Trias
Pop Portraits by Alessandro Pautasso aka Kaneda
LUMI by Roli™ by Peter Tarka
Masrouf Brand Identity Design by Baianat
Posters by Xavier Esclusa Trias
Tarot Parrot by Aaron Pinto
Matriarch by Aaron Pinto
If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on email@example.com
The transformation in the art styles from hand-made to computerised and digitalised versions is taking the world and people in its wave of craze! This fast-growing art style (digital art) has its own beauty and charm to capture the viewer, mesmerising him in its aura.
In the era of rapid changes, new solutions and technologies evolving every minute, each higher than the previous, every field and profession is running the rats’ race to grab the new as soon as it can. One such interesting field is the line of art which has been digitalised and is called “Digital Art”.
Digital art is nothing but the traditional art form of hand-painting being modified into digital ways and styles of painting. It is an expression of ones’ thoughts, ideas and visions through an explicit medium of digital multi-media.
With a shift in the ticking of the clock from analogue to digital and the advent of computers in the 1990s, artist Sachin Puthran has seen it all, from hand-made tactile paintings and expressions being a physical manifestation of the artist’s vision to the digital paintings now meeting the ever-changing and quick demands of the clients!
Sachin Puthran explained how Art has Transformed From Pencil to Stylus
Indian traditional art has been practiced since time immemorial, accredited with famous art pieces. In the present day, with extremely talented artists pervading in every corner of our country, there are various representations of this traditional art in the form of digital art, defined by the individuals’ interpretation of the same.
Ranganath Krishnamani, took on to create a series dedicated to Thelas, the moving supermarket on Indian streets. Using his unique style of digital drawings, he expresses different kinds of thelas, from the ones selling chaat to ganne ka ras and barf ke gole, bringing out the smile and happiness on the readers face, similar to their reaction on seeing an actual thela!
Featured Article on The Thelas, a Nostalgic interpretation of Indian market’s lifeline
Inspired by the imbalanced and irregular environments, Satish Gangaiah expresses his interpretation of this traditional world by placing his protagonist in this pandemonium. He uses an urban-influenced illustration style in his digital art and the colours add a realistic touch to the frame.
Read the detailed article on Capturing Wonderfully Chaotic World of Today!
Switching over to digital art does not mean that the importance of traditional art forms of painting and sketching is lost or being forgotten. In fact, the truth is that the traditional technique of hand painting and sketching is what forms the base for digital artworks. A good command over hand drawings gives an artist the necessary push to explore the hidden treasures of digitalising their illustrations.
Pavan Rajurkar, a freelance Mumbai based illustrator has captured some of the very typical traditional scenes of the Indian culture like a fish market in his digital paintings, yet conveying the essence that a traditional painting would.
Get a clear understanding on Traditional vs. Digital, Sides of The Same Coin
When it comes to the world of contemporary art exhibitions, hand-art has taken a back-seat paving way for the digital art, which has a magical effect on its viewers. It is growing tremendously, in terms of the message it wants to convey and also in terms of the size of the art, ranging from a small screen of a smartphone to being projected on huge walls in museums and art expos and also experiencing it through the medium of virtual reality.
With the growing awareness of people and the pace at which digital art is sprouting, clients definitely want the latest and original. Working for a wide range of clients demanding diverse typologies, Rahul Arora, a digital artist is a living proof that versatility can definitely up one’s game in the field.
A detailed advice on Being Versatile is a Game Changer in Digital Art
Brands like OLX are definitely breaking the traditional stereotypical thought process and moving forward with time by hiring digital artists like Nithin Rao Kumblekar to do a campaign for their advertisements rather than doing an actual shoot!
The advantage of being digitally artistic is that it opens a lot of doors to try out new things and create versatile outputs, visualise your imagination in different styles and modify all of this instantaneously with just a few clicks.
The introduction of the pen tab has made life much easier for these artists as it gives the same feel of drawing on paper, but electronically!
The variety of styles explored in digital art is tremendous. The styles of digitalising vary from two-dimensional still-drawings on pen-tabs, graphic illustrations, photo-montaging paintings with images and creating image collages to graphics animations for multi-functional uses and are further extended to three-dimensional digital canvases using software like Corel-draw, Cinema-4d and possibilities of virtual reality.
Artist Medha Srivastava defines her style as realistic with a tint of stylization and conceptualization. She picks up on things she sees in her vicinity like shapes, colors, patterns and textures for the visual representation of her digital masterpieces.
How Thoughtfully mixing Realism with Conceptualisation can help you!
An Indian-origin Germany-based illustrator Archan Nair’s digital artwork is influenced by the mysteries of our everyday existence and has also extended out to the realm of virtual reality.
A good read on how Going With Your Heart Helps in Creating Your Best!
The scope of digital at in India is not just limited to using digital tools to create paintings to be hung on walls, but is reaching out to the everyday life objects used at home. Illustrationists are being hired right at the start of a project to create customised digital designs in tandem with the overall scheme of a project.
For instance, Chumbak as a brand in collaboration with various artists has digitalised India’s environment through colourful and playful illustrations adaptable to various products ranging from home décor items like coasters, mugs, bags, cushion covers and laptop sleeves to personal products like t-shirts, accessories and even footwear! The digital art here gave it a scope to reach out to everyone through its online and offline medium.
Digital art in India isn’t just a platform for the upcoming generation of artists to reach new horizons with their talent but also gives an opportunity to the tradition established artists to try out new things with the latest digital tools. In a way, it is a medium to revolutionalise the art industry of the country by representing the minds’ visions through a merger of the traditional techniques of art with the digital media.
With the digitalisation of everything in the future, this art form will surely go a long way in encouraging talents of all age-groups to expose their creativity. Social platforms like Behance, Instagram and Facebook are motivational and promotional sources for artists to publish their digital work, get noticed and step into the present day market of art and its likes.
Digital art today has captured the world in its long and stretched arms of beauty and creativity. The present level will definitely be escalated to newer heights in the future making each and every being its captive.
So strap your seat-belts and be ready for an enjoyable roller-coaster ride in this new realm of creations and explorations.