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Usually, the idea of working on the creative front for a Government project is not welcomed by many studios. But Lopez Design has accepted the challenges that come along with these big scale projects and have been successful in carrying out the same.

Branding For National Impact

India a globe in itself with a population of almost 1.4 billion, it is important to create experiences that belong to us. Design is about people and the Government is the largest client in context to the impact it creates – it is an opportunity to design for millions. Taking on a Government project replaces the notion that design is for an elitist audience with the idea of design being for the masses.

A Rigorous Process

Government projects involve tedious processes – right from extensive documentation to verification of credentials and adherence to formal guidelines. Nevertheless, this struggle needs to be done to get recognition from the Government – that good design is important and can make a difference.

Design

Studio Lopez Designs’ first major project was identity and branding, communication collaterals, website design, social media and signage for Bihar Museum, with biggest challenges being dealing with the bureaucracy at the administrative level and getting payments and approvals sanctioned. Patience and persistence are the secrets to move forward in such kinds of projects.

Design

A Measured Gamble that Pays Off

A client picks Lopez Design recognising the potential and brand value. Equally, we take the initiative to bid for Government projects as the prospect of designing for a larger audience outweighs the tedium of administrative processes and other risks. Because of our rigorous and thorough design process, we usually get it right the first time, rarely facing opposition, in spite of going through the many levels of authority.

 

Under the umbrella of UNICEF, we were commissioned to do the branding of the Health and Wellness Centers of the Ayushman Bharat program.

Design

Indian Designers Can be Catalysts

We have garnered achievements largely by pushing boundaries and rising against the stereotypical application of design. Making the design, region and nation-specific and addressing the character, language and behaviour, imparting an authentic feel to the design.

Design

In Ayushman Bharat, the branding program was about painting the walls of 1.5 lakh local primary health care centres. Creating a national brand and yet a local brand was an achievement by which each HWC has its own unique character. By allowing people the creative power in execution, they became catalysts in the design process.

Simplicity and Creativity in Implementation

Sometimes following standard design practice and providing all specifications falls flat. In the Ayushman Bharat project, created a system with an element of creativity: a simple brand manual with 3 to 4 steps to bring a level of consistency and giving ownership to people at the ground level. This worked wonders and yielded beautiful results. People took responsibility and delivered within the time period. Leaving implementation to the people was a bold and necessary step, but was successful.

 

These projects outshine many corporate projects because of their scale and reach. It was a moment to take pride in our design process as it is making a difference to the nation.

Published in Issue 44

Behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must read. Full of insights and inspirations from the best of the talents, this issue is waiting to reach your desks. 

 

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Siddhesh Surve, created this advertising campaign for Strepsils as his final year project, which is an effective and impactful campaign.

Advertising Campaign

The Brief/ Challenge

As his final year project, Siddhesh was required to create an advertising campaign. He decided to create communication for Strepsils.

Advertising Campaign
Advertising Campaign

Strepsils is a line of lozenges used to relieve discomfort caused by mouth and throat ulcers. The ad campaign needed to create awareness and talk about the effectiveness of the product in an impactful manner.

Advertising Campaign

The Solution

Strong visuals are a terrific way to make an impact. Siddhesh made the strong visuals the centre piece of the campaign with the headline “Unfurl the Real You”, multiple characters have been created to depict people from different walks of life. The exaggerated caricatures and their over the top expressions capture the viewers’ attention. The detailing of the style and expression cannot be missed allowing viewers to truly connect with the discomfort of a sore throat.

Advertising Campaign

Siddhesh has used his colour palette very thoughtfully where tones like orange and yellow are used for the background and character, while the discomfort is depicted in the cool tone of blue. This presents a contrast directing one’s attention to the cause of the trouble, the throat.

The campaign created is a nice balance of visual and text, both conveying the message well.

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss!

 

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Sri Priyatham takes us through his beautiful journey of establishing himself as a freelance illustrator in the digitalised world of today. Here, he also highlights the merits and demerits of being a freelancer.

Earning his very first commission from his bedroom turned studio, Priyatham took to freelancing by metamorphosing his passion into profession, without having to leave the comfort of his home. An ardent believer of a conventional lifestyle without weekends, he feels not working under someone allows a free-flowing lifestyle and an individuals’ diversified growth.

Starting is Important

Facebook as a medium has worked wonders for Priyatham since his very start as an art student and a budding freelancer, for his communications, promotions and commissions. The outburst of other social platforms like Instagram, Reddit and Imgur helped him extend his reach to the continents of America, Europe and Australia to earn his clientele.

It is up to you!

Preferring freelancing over a day-job, Priyatham feels that freelancing is an individuals’ choice to make. An efficiently flexible working method, freelancing lets a professional explore and expand his horizon, to develop and revamp his personal skill-set, much-needed for survival.

Having its own positives and negatives, freelancing can be quite challenging. Time flexibility and absence of a pressure factor, unlike day-jobs, calls for a lot of self-motivation and commitment to deliver within the self-created deadline. Freelancing gets one working throughout the week, devoid of weekends and a social-life, unlike the conventional lifestyle. Inconsistent income and unrealistic price negotiations are some short-comings of this profession.

Also, a lot of fake freelancer-artist profiles in the market lead to a generalization of genuine and false artists in the same category, leading to a region-specific freelance deficiency.

The Freelancer Way!

To enter into the freelance market, one needs to befriend and fellow freelancers through collaborations and social media. Acquainting to existing standards, price charts and market likes and dislikes. To be in the limelight and attract future-potential clients, a freelancer needs to promote himself and his work by nominalising prices and offering discounts, creating promotional content and upgrading the portfolio with new-refreshing content, besides delivering ongoing projects in time!

Illustrating by blending creativity with trends and expressing it by #hash-tagging and wordplay is a smart tool to grow the followers list. But to translate the ‘following’ into ‘buying’, (or convert the followers into clients,) a freelancer needs to maintain high-quality standards.

Apart from being an illustrator, Priyatham is a movie-buff and a trendy reader. The variety of reads on Reddit and Quora serve as an inspiration for him to illustrate and sketching his favorite actors and film-makers motivates him. He is happy that his passion for art is an obsession!

Reaching out to the budding freelancers, Priyatham says that this is a slow process and requires consistency to be successful. One should be inspired and draw every day, just how you breathe, in-order to be better than yesterday. Making social profiles public and communicating and presenting yourself in the best way to mark your presence in the digital world is most needed in todays’ era.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

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A trend of glowing lines video animation is catching everyone’s attention these days. Specially on social media they are being liked and shared alot. So if you want to try your hands then here we have the collection of tutorials using Adobe After Effects.

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Blotter Media owned by Ofir Shoham creates the kind of glowing animation of dancers, celebrities and skaters which remind us of the 80s wave art. He has got the attention of over one million followers on Instagram with his style.

 

Shoham uses the ‘Adobe After Effects’ to apply the neon illustrations to the moving frames of dancers and celebrities. He changed the look and feel of the original video clips to make an eye-catching animations with the addition of light trails, neon limbs and props which doesn’t exist.

 

If you want to try the glowing lines animation effect to your videos, here are a few useful tutorials.

 

After Effects Tutorials: Create Glowing Lines Video Animation


Check out Ofir Shoham’s Profile

 

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s design inspiration, enjoy!

Illustrations by SAM JI

Illustration for The Creative House by Kouzou Sakai

Illustration for The Creative House by Lena Vargas

Design exploration for Heartbeat Agnecy by

Budapest Central European Fashion Week identity in 2018 by kissmiklos .

McDonald’s M5K by Shun Izumi and Casa Locomotiva Estúdio

If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Elephant Design has completed 31 years in the design industry with being the number one many times. But celebration during the #lockdown and #workfromhome period was a challenge. And how they celebrated despite this challenge is inspiring for many.

They made an origami elephant in 28 steps and each step was choreographed in a manner that a person just shows one step and passes it to another for her/ him to fold the next one. It was shot by 67 team members with their phone cameras only.

Ashwini Deshpande co-founder of Elephant Design told us that they have always been asked ‘how you manage to work as a team?’ and this video is a perfect example of the harmony and collaboration within the team and of course with fun.

So we congratulate the whole team for the success and harmony they bring to the design industry. All the best and keep creating the great brands!

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With the vision of his masterpiece shining bright in his mind, illustrator Yogesh Bhusare has been working towards his design and product brand since the day he graduated. Expanding his knowledge and skills regularly, he has worked with well-known clients and is close to achieve his dream. Here are the highlights of the conversation with him.

masterpiece
Tribal India. Fusing tribal art with the new tincture of modern vibrant colours.

Urging himself to experiment with styles and daily referencing has broadened illustrator, Yogesh Bhusare’s portfolio and helped in his transition from an event agency to Taproot India to an art director at Leo Burnett. Picking up positives from his work place combined with sheer hard work has led him to display his thoughts that are close to materialising into his masterpiece.

masterpiece
Arty truck. Inspired by Indian Trucks.

CG. From minimal illustration to multiple image collage to freehand doodling, you seem to be trying all the different styles. How does it help you and which one of these styles you enjoy most?

Yogesh. I love experimenting with styles. I usually do a lot of referencing and that’s like a daily habit for me. When I come across something that is new and inspiring, I try to experiment with it, adding my sense of art. My personal style involves much of doodling, but I am inclined more towards experimenting rather than sticking to one style. An awesome concept in mind will just be useless without the proper skill, discipline and style to make them.

This was a small art tribute given by the artist for our loved president and the rocket man of India Dr. A.P.J Abdul Kalam.

CG. How do colours, detailing and typography make themselves heard on your canvas?

Yogesh. Colours represent the mood that an artist is in while typography is like the feelings. Every artist uses them to display the thoughts he has in his head. Detailing is the factor of patience and the satisfaction of the artist.

masterpiece
As day turns into night in this illustration, the rapt human is frozen into inaction much like the city he lives in.

CG. You have worked with many big bands, so how do you manage to engage them with your illustrations?

Yogesh. I see them through my perception as a common man and what would bring that sense of attachment and engagement to me when I see the brand. I then try to incorporate the same in my work

Modern Sanyaasi. A theme that exists across the religions, is taking Sanyaas i.e. abandoning the settled life and walking one’s way to godliness.

CG. How do you develop a client-designer relationship? How does that help or hinder the design process?

Yogesh. Communication and transparency between designer and client lead to trust, flexibility, diplomacy, collaboration and creativity. Designers are not the mind readers, so it is important for designers and clients to develop a partnership by working together, collaborating ideas and asking questions that explore and specify all key factors, details, and goals of a project. This helps the designer to develop his art and makes the whole process easy

Holy Men of India. This piece is an abstract portrait of the symbol of everything holy in India viz a Hindu sadhu.

CG. What is your dream project? How close are you to achieving the same?

Yogesh. My Dream project is to own a design and product brand, and I am close to it I believe! In fact, I have just started my own brand on a small level. My brand name is AWWSOME and eventually will see it growing with time.

Space Age Ganesha. Doodling has no bounds; this theme is most clear in the technological avatar of Lord Ganesha.

CG. Your advice for the young illustrator on achieving the early success in career?

Yogesh. Many people just dream about what you have and wish they had a career like yours to carve the thoughts on a paper. If you have the passion and you are lucky enough to be in the profession of your choice, make the best out of it.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead!

 

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LATEST RELEASE
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Creative Gaga - Issue 49

 

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We all got a sigh of relief when the government allowed business, market and workplaces to reopen. As we all know, it will not be as normal as earlier hence all the team member, customers and business owners need to follow a new level of hygiene and preventive measures to be safe from the Corona Virus (COVID-19). NH1 Design has taken the initiative to spread awareness of what-to-do in and around the workspaces.

To spread the awareness in these challenging times, NH1 Design has recently designed #WorkSafe Poster and Signages templates on things to do to be safe from Corona Virus infection. These posters and signages are free to download and are print-ready also can be easily customised.

Corona Free Workspaces - Hindi
Corona Free Workspaces
Corona Free Workspaces
Corona Free Workspaces
Corona Free Workspaces
Workspaces
Corona Free Workspaces
Workspaces
Safe WorkSpace Travel
Corona Free Workspaces

Business can embed their company logo in the space at the bottom-right corner and they are available in both Hindi and English language. They cover guidelines for both, the community and individuals so feel free to download of your choice and let your employees or customers feel safe and secure while working at your work space.

Business Safety

Posters related to business hours, premise health and general recommendations. Can be placed at the entry and other common areas.

Corona Free Workspaces

Individual Safety

Posters related to individual best practices for safety of self and others. Can be placed at entry, exit, work stations, washrooms, cafeteria etc.

Corona Free Workspaces

Come & Go Safely

Posters related to public and private transport best practices and guidelines to reach and leave work. Can be placed at entry and exits.

Corona Free Workspaces

Community Safety

Posters related to business areas best practices. Can be placed at entry, exit, stairs, elevators, meeting rooms, cafeteria, washrooms etc.

Corona Free Workspaces
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Marc, Claudio and Nicola came together to create the larger than life collaboration, Art of Sool. They talk to us about their passions, challenges and future plans.

Marco, Claudio and Nicola, the artists of Art of Sool, had always been interested in art. But it was only during their undergrad at the Academy of Fine Arts did they join forces. Fortunately for them, drawing was a natural instinct that turned into their career.

Art of Sool - Collaboration

In 2010 the crew, Art of Sool was formed. While hunting for the right name, they decided to pick something that connected with them. They chose the word ‘soul’ and turned the ‘u’ into an ‘o’, to make it theirs. In the end they found something unique, personal and quirky, just like their art.

Art of Sool - Collaboration

They work on a wide range of media. Some of the media include wall graffiti, canvas, wood, t-shirts prints and so much more. The process for each media is intricate, and they work with meticulous care.

Art of Sool - Collaboration
Art of Sool - Collaboration

Speaking of their work, the artists take great pleasure in working with brands. Even if the project is difficult or rigid they take it up for the visibility. Between these projects, they like to do their personal work as this gives them the freedom to express and explore freely. It also helps them evolve their technique. With their personal projects, they try to communicate their messages in unique ways, messages that are otherwise restricted by social norms.

Art of Sool - Collaboration
Art of Sool - Collaboration

Establishing the Art of Sool did not come easily though. The first big challenge they faced was to live by what they did, and then to monetize it, something they still struggle with. The other challenge was being recognised for their style. They hustled with many gigs pushing their work through different media like t-shirt print, graffiti and canvas. Slowly and steadily with the network they became known.

Art of Sool - Collaboration
Art of Sool - Collaboration

The third big challenge was being known on the world stage. Fortunately, they met Mr. Wany, a famous Italian writer, who invited them to Amazing Day, a famous jam in Milan. From then their work increased and there was no looking back. They plan to venture into e-commerce soon; this will probably be their new challenge.

Art of Sool - Collaboration
Art of Sool - Collaboration

Working collaboratively for years is not easy. The artists understand this and explain that the reason why it works for them is because they have learned to listen to each other and focus on the best solution. They believe in ‘freestyle of opinions’ and this helps them to work together.

The advice they would like to give young designers is to feel free and be yourself. Be brave, decide for yourself, keep thinking about what you want to become, and success will be yours.

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Published in Issue 49

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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Creative Gaga - Issue 49