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People don’t buy products or logos, they buy stories, they buy experiences. Believing this, NH1 Design, an integrated branding consultancy has always kept its focus on making a brand more loveable. Here are some of the recently created stories and experiences have been presented.

Stories

Client: MYSCAPE PROPERTIES PVT. LTD.

Services: Naming, Branding and Editorial Design

The Loft is one majestic building that towers over the vibrant financial district of Hyderabad. Designed to form an iconic residential high-rise in the heart of the city. The views and sunlight orientations are spectacular, no matter which side you’re on, or which apartment you book for that matter.

Stories

The Loft’s Jenga-like structure is also an ingenious architectural device that creates a multi-volume experience throughout. Shooting vertical fins and inner glass capsule elevators gives one a breath-taking view of the city, as one travels upward.

NH1 Design was commissioned to develop a brochure and identity that would enable prospective buyers to experience a taste of life in one of their luxurious residential projects.

The Logotype cleverly hints the unique stacking’ structure of the facade, by stacking L&O together.

Stories

The Brochure was designed to be perceived as a photo album, a visual representation of memories the future residents will live. The vertical orientation of the brochure also symbolises the high-rise structure of Myscape Loft.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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Creative Gaga - Issue 49

 

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Creating Illustrations on a real-life situation with a personal point of view can turn out as the most difficult learning for an artist. But illustrationist Uday Mohite has mastered this art over the years and now is on his finger-tips.

Illustrations
Ramdev baba proposing to legalise weed as it is natural healer by Uday Mohite.
Illustrations
A portrait dedicated to his Uday's favourite actress, Deepika Padukone, on Women’s Day.
Illustrations
Ranveer Singh

As a kid, Uday was fascinated by the cartoons and caricatures published in books, newspapers and journals accompanying a story but was never really interested in reading the story. This worked as a motivation factor for him to work in a field where it was possible to develop and explain a story just through drawings and cartoons, without the use of any words and so he chose to specialize in the line of illustration.

Illustrations
Proposing the laddus of achhe din will help them secure votes to win the 2019 elections
Illustrations
Irfan khan. A water colour portrait dedicated to Irfan Khan on his birthday.
Illustrations
Gungi Gudiya to Goddess Durga. Indira Gandhi was a shy kid not wanting to talk, but when elected as Prime Minister, a huge crowd gathered to hear her.

As much as the cartoons and journals inspired him to become an illustrator in his childhood days, some world famous illustrationists and cartoonists have worked out as his motivational sources and have had an equal amount of influence on him while Uday still is developing and becoming better and better in his field.

Illustrations
A portrait dedicated to Nawazuddin Siddiqui on his birthday.
Illustrations
Rashtrapti is busy. One of Rahul Dacuna’s story is about how the president is busy, having the only work of inaugurating different functions by Uday Mohite.
Illustrations
Writer Rahul Dacuna’s story expressing the fact that he wasn’t invited to Virat and Anushka’s wedding inspite of him having a passport!

Self-Learning, a Trick!

Somethings aren’t taught in school but are self-learnt by following other peoples’ work. Following this methodology got him calls from various newspapers at an early stage in his career and also motivated him to start freelancing alongside.

Illustrations
Bahubali-2
Illustrations
This piece of art was in awe of the work of Anushka Shetty after seeing the trailer of Bahubali 2: The Conclusion.
Illustrations
Alauddin Khilji A portrait of Ranveer Singh in the character of Alauddin Khilji from Padmaavat.

Trying to understand how humor is defined in illustrations and how it can be developed to get it across to people in simple ways, Uday has always held his seniors from the field in high regard. Some of his inspirationists include Jack Davis, Pascal Campion, Mario de Miranda, Tom Richmond, Wally Wood and Paul Coker, who are all international fame illustrations. Also, cartoonists like David Low, Bal Thackeray and R.K Laxman, just to name a few, have really helped him learn the tricks of the art and master it.

Illustrations
Lobo lobo in the city. A character from writer Rahul Dacuna’s story who is always angry, doesn't like anything bad that happens and is against the system.
Illustrations
Arun Jaitley preparing for the 2019 elections and proposing that Union Budget 2018 will have achhe din
Illustrations
Bromance. While on his world tour, Prime minister Narendra Modi would greet the dignitaries with a hug by Uday Mohite.

The Twist!

When it comes to deciding upon the content of the illustration, Uday prefers to choose subjects based on real life. If his subject is an individual person or an actual situation that needs to be portrayed, he talks to the subject himself in order to understand the situation in depth. He gathers all the information including small details which he thinks is necessary to illustrate the subject close to perfection.

Illustrations
Balasaheb Thackeray’s Birthday. A hand done illustration dedicated to Balasaheb Thackeray.
Illustrations
Jassus Jagga and us. A scene from writer Rahul Dacuna’s story including Virat Kohli, Jassus jagaa, Ravi Shastri and Pahlaj Nihalani.
Illustrations
Lobo Lobo appeared at my doorstep this morning carrying eggs in a brown paper bag. "Thanks Thelonious, for this lovely gift of eggs on Easter."

Illustrations are something where the reader understands the situation from the viewpoint of the artist. And so it is important to aptly choose the theme and style for the illustration.

Illustrations
Today’s generation. Today girls take selfies in innumerable different and weird ways.
Illustrations
Alauddin Khilji
Gangubai Kathiawadi

The theme and style for the illustration are developed based on the kind of message that is to be conveyed. With a special liking for caricaturing, Uday creates caricatures for a funny situation as caricatures have a tint of humor in them. He prefers to make funny situations stylish and colorful compared to giving a rough, black and white look to a criminal story.

Illustrations
No words. There are a lot of words in India which aren’t available in a dictionary!
Illustrations
Writer Rahul Dacuna received a call from Tipu Sultan, Gabbar Singh and Akbar asking him for an answer who are the people staying illegally on the land.
Uddhav Thackeray & Aditya Thackeray

The Top Of The World!

For Uday, in order to remain in the market, he feels that knowing the works of people from the field is important. Not only knowing their work but also understanding their style of doing it helps an artist to learn. It is also necessary to know what is that the customers are looking for. Merging the market demands and the artists’ personal style together can help the artist remain afloat.

Illustrations
Dedicated to Mr. Atal Vajpayee on his birthday, an attempt to capture his andaaz of reading out poems.
Illustrations
Laali
Uddhav Thackeray
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Creative Gaga - Issue 49

 

Vaibhav Kumaresh
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Vaibhav Kumaresh explains, how relying on your own unique inner voice and trusting your gut feeling could help you to create great stories or content for every audience.

Frankly, I have never given a very serious thought to who my audiences are, and what exactly they may want out of a film I’m making or a story I’m telling through my films. The only person I have taken very seriously is, myself. Over the years of making films, I have learned that I’m my first audience. If I am impressed with a thought or an idea, I will try my best to transfer that impression into my films as truthfully as I (along with our team) can. And I’ll hope that my audiences – be it young or old – will like that impression too.

Animation - Indian Content
Nick Ident, Idli Song.

But yes, there are many a times when I am required by my clients to create content specifically for a certain audience/ age group (indian content). At that point its easy to step back a bit, fall back on your past experience of that audience, reset your view point and then channelise your thoughts and stories through that ‘filter’. At times when our past experience is not sufficient, we do resort to research and homework to refresh ourselves. My prime intention would still be to extract from my head what I’d want to give them, and then work hard at realising that idea.

Indian Content
Return of the Jungle

Growing up in this country, interacting with the world around us, absorbing from it and making films all these years we tend to develop a basic gut feel about various audiences and of what we want to share with which age group. When I pitched an animated character called ‘Simpoo’ to Channel [V] in 1999 (indian content), all I knew was I had a damn funny character with a bunch of fun situations in my head. I only ensured that the fun translated unadulterated into every film we made.

Animation
Simpoo for channel V

The Simpoo shorts successfully ran on TV for a decade and a half and continue to be an online hit with the young and old audiences even today. The more films you make, the more you get to test your gut feel!

Animation
Simpu for channel V

I believe the young audiences today – right from age 5 to 30! are exposed to a variety of content in different formats. Stories and experiences reach them through many of sources. As a storyteller/ content creator that’s trying to reach out to them, the best way is to tap your inner uniqueness and pour it out in your work. That’s the only strength you have. Show it off!

Lamput TV Series
Animation
Lamput TV Series

Published in Issue 46

This issue is focused on, how to design for kids, bundled with articles full of inspirations, advice and unique point-of-views from the veterans of the animation industry, illustrators, photographers, artists and many more. So, order your copy or subscribe, before print copies run out and enjoy reading this issue!

 

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Creative Gaga - Issue 49

 

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Rusbury is a great example of how to brand a sweet and savouries store in today’s contemporary times. Sukkrish AADDS, a Bangalore based creative agency founded by Shreesh Shankar, gives an interesting twist to the branding (visual identity).

Visual Identity

The Brief and Challenges

Rusbury is a sweets and savouries brand operating out of Bangalore. The brand needed a unique visual identity that would help it stand out from the clutter. The identity also needed to appeal to both, the existing customer and their target audience.

Visual Identity
Visual Identity

The Solution

When you think of a sweet and savouries store the image that comes to your mind is a traditional shop with all its aesthetics. Sukkrish AADDS decided to break away from convention to create a unique and contemporary identity for Rusbury.

Visual Identity

The bold yet simple logo and motif itself is a blend of western and Indian culture with the introduction of the Devanagari script. The colour palette is kept at a minimum with red, white and black. The majority usage is that of white and black, with the red colour judiciously added at places.

Visual Identity

The team makes great use of illustrations to create a feel and mood for the brand. The illustrations capture the very Indian vibrant and cheery vibe. Yet the balance of solid white and red keeps the overall branding contemporary and sophisticated.

Visual Identity
Visual Identity

The final visual identity is versatile allowing several possibilities and scope for play.

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s design inspiration, enjoy!

Design Inspiration

The Queen and King Illustrations by Ishan Trivedi

Chilly’s Bottles Collaboration by Marco Oggian

Design Inspiration
Design Inspiration

Type Beast, typography collection 2019-2020 by kissmiklos .

Design Inspiration

GIF Fest II by BÜRO UFHO

Design Inspiration
Design Inspiration

Two illustrations for Atlanta Magazine by Tomasz Woźniakowski

Packaging for Lonson Oil by Soyuz ², Danil Da and Slava Vovk

Illustrations for Yakshagana mandali by Satish Gangaiah

Design Inspiration

Web Experiences – 2019 by Rae Zachariah and Ranganath Krishnamani

Les Déferlantes Sud de France 2020 by Kamil Białogrzywy

Rapscallion Soda© by Daniel Freytag and Greig Anderson

Design Inspiration

Culture Trip – Lisbon Through The Seasons by Adamastor Studio

If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his illustrations for many different brands and studios. Some of his recent illustrations have been displayed here.

Natural Ice Cream

Ice Cream from Colaba

Illustrations

Title: Natural Ice Cream

Studio: Drink Water Design, Mumbai

 

The Illustration was created for Natural ice cream, Colaba, Mumbai. As they wanted to capture the feel of Mumbai’s famous place Colaba. For that, the Colaba Causeway has been kept at the centre of the illustration and around it used other monuments like Gateway of India, Taj hotel, and some vintage jewellery shops with details of the architecture.

Also included some of the element which helped in capturing the feel of Colaba like photographers at the Gateway, Parsi people, tourists, pigeons, cats, ferryboats, painters at Colaba and many more small elements. A limited colour palette with a flat colour style has been chosen to create a harmony between so many elements.


Society Masala Tea

The Masala of Indianness

Illustrations

Title: Society Masala Tea

Studio: Black Swan Life, Mumbai

 

The client asked to capture the cacophony of India in a single visual with a unique style of illustration. The illustration highlights the everyday life of India and the contrasting cultures, landscapes, people, actions, cities, flora & fauna of India.

The illustration has been used for Society Masala Tea’s print & outdoor communications of ‘Masala of Indianness’ campaign. The illustration not only sucks you in to find many relatable elements but also perfectly capture the order in a chaos of Indian life.


Culture Trip

City Scene of Mumbai

Illustrations

Client: Culture Trip, London

 

The Culture Trip, London approached to create a timeless illustration of Mumbai for their location webpage of Mumbai. Being a notable landmark or architecture of Mumbai, chose the Chhatrapati Shivaji Terminus (CST) as the central point of the illustrations. The life movement around is being captured with the help of people from different walk of life doing regular chores, buses and taxis and more. Being the busiest time of the city, the dusk is chosen as the time of the day!

The colour palette has been kept limited as a lot going on in illustration. The tone and style are inspiring, immersive, atmospheric and timeless as the illustration could be displayed for many years.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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User Interface Design has become a force to reckon with in the last few years. It has completely reshaped how we consume technology and interact with machines in ways that were previously unthinkable. UI design is not just a means to appease a user’s artistic sensibilities but is also used to create sticky digital experiences.

As we go into the next decade, our dependence on digital products and experiences grows, propelling User Interface Design into the league of the most consequential disciplines in current times. Let’s see what we have in store in 2020. Here are 8 UI Design trends by Lollypop Design that every UI designer must stick by in next few years.

1. Bold Oversized Typography/ Variable Typography

One of the primary differentiators of advertising today verses that about a decade or so ago is the use of bold typography. The fonts we use today perform the dual task of attracting customers and conveying brand personality. Bold typography has incredible potential when used appropriately and purposefully in the right place and the right amount. Big typography can be used to define visual hierarchy. Nothing brings out the simplicity of design in a minimalist website like bold typography. It provides a sense of visual demarcation to a particular section in your design and draws users’ attention to the message being delivered. Powerful statements in bold used in website headers quintessentially serve as elevator pitches and give most decision-taking information to the user. 2020 will be the year of reckoning for minimalist design and crisp, attention-grabbing headers in bold typography.

2. 3D/Realism Illustrations and Typography

3d designs in typography have been on a wave in the sphere of dimension design currently. From illustrations to topography to data visualisation techniques in the form of interactive infographics, 3d realism seem deeply embedded in UI design for a variety of products. User interactive design is building experiences through which people are experiencing a variety of personal and professional products and software. Augmented reality is pushing the envelope across industries, finding a variety of use cases pre-emptive healthcare, gaming design as well as e-commerce. Simple geometric shapes in an abstract composition are also trending. UI is balancing creative 3d illustrations with ample white space to emphasize bold colours and brand messaging.

3. Augmented / Virtual Reality/ Mixed Reality

A few prophecies around UI design suggest that in 2020 screens will become obsolete. Users will interact with SmartWare and will have experience all around them in the form of Augmented/ Virtual/ Mixed Reality. Immersive user experience without physical device hindrances. Users in this digital age don’t want to just see things— they want to actually live them. Augmented Reality or AR is a set of computer-generated information that can be experienced through tactile movements in wearable devices, which is slowly blurring the lines between virtual and reality. 2019 witnessed virality in the adoption of a plethora of VR & AR experiences ranging from Occulus Rift to Fitbit to Pokemon Go. This is why 2020 is the year in which lifeless and flat experiences are not going to truly make the cut.

4. Low Key Gradients

Too bright and flashy gradients are no longer in trend. Most designers prefer to use very simple and subtle gradients. Minimalism is key. The trend for low-key gradients came from the web along with flat-design. However, gradients are needed in graphic design to give the image volume and “depth”, so you just have to refuse “screaming” colours. Sensibilities of the user have changed in the last decade. Experiences online are a mere experience of our physical existence, which is why technology and art often ape each other.

5. Broken Grids, asymmetrical layouts

Thousands of web pages are accessed by millions of users every day. In order to truly create something that catches the user’s imagination, eCommerce companies have introduced the concept of grid views and asymmetrical layouts. The grid is made of imaginary lines that help layout elements on the page stay in order. The website owners who want to be unique will start implementing a broken grid technique and placing design elements chaotically. Grid views instantly fragmentise the user’s attention and divert it strategic real estate on the web pages. This technique makes websites look more creative and will be the top web design trend for 2020.

6. Micro Interactions

While design solves universal problems, micro-interactions are the delightful moments your users have while using the product. Micro-interactions are critical moments for a product to offer a truly human experience. A micro-interaction can be an animation based tool to collect feedback, assist in the navigation of the site or just create a moment of pure delight for the user. Micro-interactions are tiny enticing moments built into the application, which stimulates a feeling of well-being once it is discovered by users. It is one of the best techniques for giving instant delightful feedback, improve customer satisfaction and increase retention. Micro-interactions are important not from a utility or ROI perspective, rather they increase the stickiness of the product and service and help generate positive word-of-mouth for the company.

7. Hand-drawn Illustrations

There is something really beautiful about hand-drawn illustrations, with all of its imperfections. It always stands out and leaves an impression on the visitors. Maybe it evokes more natural and human-centric feel about the brand. In 2019, we have noticed a repeating pattern in style preferences from clients. They seem to be more attracted to designs/illustrations that have a more organic and human feel.

8. Sound (Google Pay, Paytm)

UI design in 2020 will also see (or rather, hear) sound layers. This refers to a variety of sounds that will be incorporated with UI design, so users will be able to hear them when they are using a website or a mobile app. UI design with sound can add to the experience the user has and can make their journey on the website or mobile app much more enjoyable and pleasant. This trending UI design, however, is currently limited on desktop applications, as it can be quite distracting, but is quite prominent on mobile interfaces.

Conclusion

These UI Design trends for 2020 are not only for satisfying users’ aesthetics requirements. They are highly optimised to provide a greater degree of usability and accessibility to the end-users. A subtle combination of these trends backed with detailed user research will lead to a enriched user experience.

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Creative Gaga - Issue 49

 

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NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.

Brief

The Ahmadabad market had been selling anything but authentic Vada Pav (typically, a local Mumbai delicacy); brands were serving it with cheese, Spinach, and cholle (a form of peas). The essential idea for Majja, a quick-service restaurant selling Indian street food as a branded and hygienic experience, was thus to reinforce the delicacy’s authenticity. Targeting the youth and office-goers, who prefer a quick snack at an affordable price, the challenge was to create a brand synonymous with authentic taste, fun, young and affordability.

NH1 - Vada Pav

The Concept

The word Majja (fun) is commonly used across India, especially in Gujarat. We created a fun verbal brand language that could be easily understood across different languages and cultures – a friendly tone of voice that completely aligned with the brand ethos.

The Solution

The visual story was inspired by the street life of Mumbai. The use of illustrated stories of people and the streets of Mumbai further emphasised the authenticity of the Vada Pav.

NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav
NH1 - Vada Pav

Together, the visual and verbal language established a consistent set of assets for the brand. Every touch-point was meticulously detailed. Applications included signage, environmental graphics, packaging, stationery, website, adverts, tent cards, floor graphics, social media posts, uniforms, food trucks, menu, danglers and others.

NH1 - Vada Pav
NH1 - Vada Pav
NH1-Vada Pav

Published in Issue 38

This issue, we try to explore different views from many well-known studio owners and senior designers. While Anthony Lopez of Lopez Design shared tips on what a studio looks for in a designer, Mohar Ray from Codesign highlights the key aspects that play a significant role and make the difference in whether you are hired or not as a promising designer. Also, this issue has an insightful article on ‘Branding with reason and love’ from Itu Chaudhuri, founder ICD (Itu Chaudhuri Design) along with Siddhi Ranade, explaining his tools of story telling through his unique style of illustrations. This issue is a must read for a talented graduate to a branding expert. Order you copy and enjoy reading it!

 

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Gopika Chowfla
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It’s not about your portfolio or projects all the time, even what you read, watch or think and discuss can land you a dream position in one of the most reputed design studio. Gopika Chowfla, founder of GCD Studio (earlier Gopika Chowfla Design) highlights some of the key ingredients of her perfect intern!

What do I look for in a ‘perfect intern’? Aha! I am tempted to say ‘slave’! Someone who will toil unconditionally and uncomplainingly 24×7 on whatever is given to her (or him) to do (usually a task no one else wants to do). But of course that is not what happens in reality. The intern’s tenure in our studio is treated as a learning capsule and we try to make sure that they are given the opportunity to get the most rounded experience of a real project. In turn, what we look for (or at least hope to find) when we take on a young designer or an intern, is…

…Someone who is truly excited by and passionate about the whole process of designing, is curious and questions everything. Someone who reads, watches play, talks politics, sings, cooks, travels, knits and is interested in things which are not just about design. Someone, whose only window to the world is not Google.

Someone who is proficient in all the fundamental skills and software required to be a designer! Who has knowledge of history of art and design. Someone who goes beyond the prescribed boundaries and likes learning new skills. Someone who thinks design and can articulate his or her ideas. Someone who enjoys proactively expanding the scope of her assignment. Someone who never stops at the first idea. Someone who wants to get as much out of the studio for own personal growth, as he or she gives back in terms of talent, time and commitment. Someone who wants to become someone!

Published in Issue 32

If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them.

 

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Living the old culture and traditions of the past through your own family is a rarity today. Shreyank Naik, an illustrator is lucky to have experienced this and shows us how it influenced his work.

 

Shreyank’s exposure to his uncles’ abstract paintings impacted his thought process in a way that he chose to major in the field of art at a very young age. The culture of arts and traditions that he was exposed to since a kid has helped him shape his career in this field.

 

With a passion to explore how the traditional art and techniques of art can be expressed in a digital manner, Shreyank likes being old-school and uses the age-old methodology of sketching on paper and sorting patches according to various design elements, followed by their digitalisation to explore new styles and their variations. He chooses the styles that are representative of him in terms of his thinking and his mind.

 

With his creative mind bent towards liking extremes, Shreyank’s major project, Amanav is based on the lifestyle of Aghoris as it is a topic of immense discussion in the society.

 

His series called ‘Real life illustrations’ defines abstract art by the exaggeration of the basic shapes of life, with a bit of influence of fictional stories.

 

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Traditions and Culture
Music. Description of fun but with an Indian twist.
The Chain Smokers.
Pet Lover. Illustration for Basic Shape of Life.
Traditions and Culture
Office life taking break for a coffee.
Traditions and Culture
Tradition of Fun. Enjoying life.