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Watching fashion shows and latest trends season after season we have realised that clothes have become a symbol of individuality while being more outrageous than ever before. The social landscape today is altering at a pace where diversity, unity and power to express freedom through clothes is reigning in the fashion corridors and so is peoples’ inclination to adorn this transformation.

The year 2020 marks the beginning of a new decade and symbolizes a fresh birth. A period when fashion is likely to celebrate individuality, diversity and unity. Fashion styles will activate a change by paying homage to the old and getting influenced by the new standout trends that will rule the 2020 runways. These are the five fashion trends to make your own style statement by Antonio Maurizio Grioli, Dean, School of Fashion, Pearl Academy.

01 Power of Equality

Why should fashion have rules? And if it does, then this year is all about breaking the rules and celebrating freedom. The past few years have been transformational for India when it comes to discussing the notion of gender fluidity. It gained massive attraction and continues to do so with people expressing their inner-self by adorning clothes that express their desires to look a certain way.

Gender-neutral fashion is set to be a new rage in 2020. Initiated in the last decade, gender-neutral trend gives us the freedom to celebrate all aspects of our personalities. From the runway to the streets, fashionistas are challenging the norm and embarking on uncharted paths and breaking the stigma attached to what is too masculine or feminine? In the real sense, nothing of such a kind exists. Rather, it is all about the right to equality, the right to express by being our most fabulous selves, and exude glamour and confidence.

02 Let there be Joy!

Yes! It is all about joy at the end of the day and the colour of joy and celebration is expected to rule this year. It has the sunshine of yellow and the luxurious feel of gold. You can shine with grace and panache by adorning vibrant mustards and yellows. While mustard may not be your favourite condiment, but it can definitely add a sprinkle of joy to your wardrobe this year. It works well with both, Indian and western clothing. If an overdose of yellow is not to your liking then adding hints of it by incorporating it with your accessories, such as socks, bags and scarfs, can make a huge difference.

03 Room to Grow

The boxy blazer has been in trend for a while and it would continue to make its presence felt in 2020 as well. It gives a sense of power without any constraints.  Layered or double breasted, neutral or brightly coloured, basic or patterned; the boxy blazer gives you the room to experiment and express your most confident self. Pair it with pants and stilettos or denim cut-off and ankle boots; boxy blazers have a way of bringing cohesiveness to all kinds of styles statements.

04 Is Our Future Spotty?

Welcome to the year of Yayoi Kusama. Polka here, polka there, polka dots everywhere! Polka dots are always fun. This year, they are going to be all rage and will give us major retro feels. Polkas can be playful and childlike, elegant, geometric or just random! You can either go polka happy or wear them with understated sophistication. They are available as prints, embroideries, weaves etc. and can be adorned both formally as well as casually.

05 Let’s Save the Planet

Sustainability is not a new concept, and neither is upcycling. However, 2020 is going to break the notion that upcycling is only for a selected few and a trend which can only accomplish a certain look and style. From artsy patchwork, deconstructed garments to elegant and glamourous power suits, this year upcycling is going to get a makeover. Not all of us can be completely sustainable, but we can do our bit. From chic to quirky, ethnic to modern; rethinking and restyling of old pieces, the notion of sustainability with fashion will let us enjoy our individuality through garments while helping the planet at the same time.

Trends are a great framework to be updated in the world of fashion. There are many more in 2020 that could help you feel fabulous and updated, such as crochet, true blue, puffy sleeves etc. However, don’t be afraid to express your unique individuality. Be glamorous, chic or quirky. More importantly, just be you!

Uttara Ghodke

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A dreamer, thinker and designer, Uttara Ghodke always try to provide solutions to her audience in a simplified manner. She started her career by pursuing Product Design course at the MIT Institute of Design, India. She has also spent 6 months in London as a scholarship exchange student at the University of Creative Arts. After working in the Design industry for more than 3 years, she did her masters in Inclusive Design from OCAD University, Toronto, Canada.

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Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

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Every invention sparks from a problem that needs to be solved. Product designer Uttara Ghodke feels though a good product is simply a unique combination of science, technology and creativity. “But the real job of a designer is to create a solution that simplifies the life of the user, because that makes for intimate and memorable designs.” More on her way of doing things.

Poppin, a board pin dispenser designed by Pranali Linge and Uttara Ghodke
Spepper, a stapler and punching machine designed by Pranali Linge, Uttara Ghodke and Viraj Joshi

Be guided by the holistic approach.

A good product is born when a designer learns to establish a perfect balance between technology and creativity. Since the very beginning of our education we have be tutored to do so. The biggest hurdle every product designer has to overcome is to follow the product design process while always being aware of the technology that could make it better.

Mychai, an electronic tea bag
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Cubix, a Blender inspired from the design language of Braun products, designed by Uttara Ghodke and Viraj Joshi

Design can be construed as ‘Beautiful Solutions’.

Designs should serve the user’s needs in the best possible way. That means being constantly aware of their needs and behavior and dedicating the smallest of all details in the product to them. One must remember that the recipe to any smart product lies in its technology as well as its aesthetics, and not merely making the product a visually alluring experience.

Clothes Dryer. This clothes dryer and iron, which can be hanged anywhere
Murphies, eco-friendly take-away packaging for jacket potato restaurant from recyclable paper pulp material

As the great dieter Rams says ‘Good design is unobtrusive’.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Link Bell, The product is designed to differentiate between room cleaning & personal care. Designed by Pranali Linge and Uttara Ghodke
Link, a live UI/UX and Product Design project in collaboration with Gupte Hospital, Pune. Designed by Pranali Linge and Uttara Ghodke

A designer should concentrate on the simplicity, aesthetics, understandability, innovation and uniqueness in his/her products. To achieve a perfect blend of all of this is a challenge in itself. Also, the design should make an important contribution to the preservation of the environment. A good design is environmentally friendly and a good designer is one who always sticks to this principle.

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Clinncut, a cutting board slice grater which has a expandable food storage drawer
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Aqua Grow, an indoor aquaphonic system inspired from the form and functioning of a jellyfish reproduction cycle.

India is a little too technical when it comes to product design.

Not a doubt that product design in India is developing rapidly, however, we tend to concentrate more on the tiny details of every product. We turn more towards the technical aspect of the product. Designers from the rest of the world work more intricately towards the aesthetic aspects of products.

The Smile Vial, a tiny magnetic vase for flowers and small plants designed by Uttara Ghodke and Tom Korzen
The Smile Vial, a tiny magnetic vase for flowers and small plants designed by Uttara Ghodke and Tom Korzen

Published in Issue 21

Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.


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Chris Beatrice
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Chris Beatrice is a US based illustrator. With a Bachelors of Fine Arts from Massachusetts College of Art in Boston, his work has graced the covers of classic books such as Gulliver’s Travels, Robinson Crusoe etc. in addition to children’s books, games and packaging. His clients include leading names like MacMillan, Scholastic, Disney/Hyperion, Penguin, etc.

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Illustration For Advertising Special! Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

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Childhood memories and stories are two things we can never let go of. Giving form to characters and shape to fairytale stories, US illustrator Chris Beatrice is the hand behind those wondrous drawings that we read instead of the words themselves. He talks to us about his style and shares his journey.

Feeding Time
Moon Path
KooKoo Train Station

CG: We’ve all probably read books that had covers designed by you. What lead to your fascination for fairytales and fictitious characters?

Chris: Really just reading stories as a kid and having them read to me. I still like illustrated stories, even if the only illustration is the cover, because you get a blend of the artist’s vision and your own, both inspired by the actual story. It’s amazing how a great book cover can actually make a mediocre book a bit more enjoyable, because you get some personal identification with the characters and environments in the book.

Down in a Hole
Kolsch Dog

With children’s picture books we go a step further and really try to tell the story with the pictures, often adding elements that don’t literally appear in the text, or which hit you more viscerally than the corresponding words.

Lecture at the Swamp
The Skunk

CG: What excites you most about what you do? What homework and brainstorming exercises do you carry out before having a fair idea of what you wish to execute?

Chris: Part of me loves the science of light, form, anatomy, etc. – just using my brain to make something real and tangible on a 2D surface, making real, believable creatures out of a bunch of little marks. The other part that’s fascinating is learning about history, costume, animals, architecture, whatever. I want my pictures to be completely sound in terms of historical accuracy, even if 99% of the audience wouldn’t know the difference. There is so much misinformation out there that I at least want my stuff to be reliable.

Science Room

I also love the feeling of going on a somewhat open ended journey. I never know 100% what I am going to get. I know the kind of feeling I want to evoke, and the story that the picture needs to tell, but it’s not always clear how that’s going to happen. To call it trial and error would be misleading, but it really is like you just need to jump into the picture, try stuff, and respond to what’s happening, what’s working and not working, as well as the entirely new things that happen magically and you’re lucky just to see them and be able to keep them.

Leaving The Swamp

CG: The stories that you’ve portrayed are famous not just in USA, but worldwide. How do your illustrations and designs cater to the world audience? What elements do you use in order to relate your designs to them?

Chris: I’ve noticed that my work seems to resonate equally in the U.S. and Europe at least. Part of that is as I draw a lot from European folk tales, which is really my favorite source of inspiration. I’m not as into fantasy as I used to be, and though I love reading comics I don’t really want to make them. So my work comes across as kind of classic.

Uncle SamB
Penny waking up late
Penny on the stairs

I just do pictures that I would want to see when reading these stories. But I do very much respect the integrity of different cultures and am extremely sensitive to not simplifying or caricaturing them. If I’m doing an Indian folk tale you can bet I’m going to find out how people in India, at the time and place the story is set, dress, wear their hair, etc., right down to the professions of the characters, their economic status, and so on.

Soccer Girl
Flying Window
Surprise Party

CG: What has your experience been with the advertising industry?

Chris: Believe it or not advertising is some of my favorite work to do. The process is fast and dynamic, and most importantly perhaps, I feel like I am making an image that is going to be around for a long time, and seen by a lot of eyes. We try things, see what works, and if it doesn’t work we talk about exactly why. Often with books, authors think the image is just supposed to literally represent part of the story, but if that’s the case, it’s really not adding anything. Sometimes it’s hard for certain authors to really home in on what a ‘picture’ should be saying.

Stage Fright

CG: Apart from book covers, gaming and packaging designs, how do you plan to take your skill forward into other dimensions? What is your dream project that’s still waiting to happen?

Chris: That’s a tough one! Maurice’s Valises kind of is my dream project. As a commercial artist there is a wide range of possibilities, from being a small part of a huge team (e.g. a concept artist on an animated movie), to being half of a small team (e.g. illustrating a book). I’ve been doing the latter for quite a while now, but at some point I will probably drift back to a larger more collaborative venue. It’s kind of impossible to mix those two – you can’t, for example, animate a feature film by yourself, and you can’t use a huge team to illustrate a picture book.

Swamp Things
After the Snow

Published in Issue 24

Illustration For Advertising Special! Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!


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Vijaya Laxmi exhibits the power that a woman possesses through her illustration series, ‘Devi’, ‘Shiva-Shakti’ and various other series, all are an exploration of her mythological concepts allowing viewers to see beyond the obvious.

Obsession with drawing and painting is Vijaya Laxmi’s genetic code. Pursuing art as a free-time hobby flowered into a passion of extremes where she could forgo sleep to complete canvasses and thus began her creative journey as a professional artist.


Also practicing clay modelling, she credits herself with a substantial part in promoting the concept of ‘Green Ganeshas’.

Vijaya Laxmi - Devata or Devi | Creative Gaga

Themed Concepts of the Modern Divine

Sensing and feeling divinity within her and outside of her, she has explored this divinity through her artwork in a modern and contemporary manner. Her work is mostly figurative created using oil and acrylics on canvas in subtle blues and greys, attempting to convey a story.

Vijaya Laxmi - Devata or Devi | Creative Gaga

According to Vijayalaxmi, the female form has allure, grace and beauty emerging from the gentleness of form, the curves – be it the nose, the neck, the torso, the bosom, the waist; the softness of lines of fingers and toes convey a sense of movement. There is remarkable strength in what to the eye looks merely dainty.

Vijaya Laxmi - Devata or Devi | Creative Gaga
Towards Peace

The Devi Series

To convey the message that each female has a different rupa, she has created a series, Devi, which is a reflection of her unhappiness where people see a woman in goddess but not the other way round. Unlike calendar art, she has depicted the various Devi in a simple manner, without the much elaborate attributes of goddesses with heavy ornamentation.

Vijaya Laxmi - Devata or Devi | Creative Gaga
Vijaya Laxmi - Devata or Devi | Creative Gaga

She says that simplicity is itself the beauty of a message: ‘Here She is – now you draw your own meaning, interpret it, but here are my guidelines.’


Laxmi in her work is depicted as smiling – as everyone wishes to be blessed by her bounteous grace. Devi Kali’s face projects the anger or rage at injustice. Like Kali, Durga too has a more chiseled face, emphasising their strength, both destructive and creative.

Vijaya Laxmi - Devata or Devi | Creative Gaga

The Shiv-Shakti

The Shiv-Shakti series is where she sees Shiv and Shakti as one – separate and together but spiritually one. It is a glorious representation of souls, their quest for merger and the attainment of the moment when they are immersed into each other.


Viajaya Laxmi sees Shiva not just in a male form but also a female – the ardhanarishwar. He manifests himself in a complex dual form; the two forms merged in a manner where it is difficult to point where the male form ends and the female begins.

Vijaya Laxmi - Devata or Devi | Creative Gaga

Vijaya Laxmi - Devata or Devi | Creative Gaga

She has showcased the constant effort of Shakti to merge with Shiva in the He-She element through a series of paintings like Shakti seeking his attention; Shakti with the power of her will, she herself transforms into Shiva in the posture of meditation, but with her feminine physical attributes intact; Shakti trying to create a Shiva into whom she can merge.

Vijaya Laxmi - Devata or Devi | Creative Gaga

Traditional is Evergreen

For Vijaya Laxmi, the visual language on the canvas is the marriage of an idea, a thought, the medium and the expression using the mediums. Even an ordinary thing has to be beautified or the art is lesser for it.

Vijaya Laxmi - Devata or Devi | Creative Gaga

For her, digital art is flat and does not reflect the energy that the strokes of a brush provide, imparting life into a work of art. The computer screen’s size and the size of her canvases are of no comparison. Working on an actual canvas scale is a stupendous realisation that the good old brush can turn a trick or two which machines may not be able to.

Published in Issue 46

We all design for different audiences and always keep trying to figure out what they would need and how will they react to our designs? But, one audience who is the youngest of all and most difficult to predict is ‘Kids’. So, to get more clarity, we focused on animation design, an extensively used medium to influence these young ones. This issue is full of veterans advice and a lot of inspirations throughout for every creative soul. So, go ahead


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Portraiture, as an art form, is much older than photography. Great portrait masters have spent their lives learning this art. Vikas Sharma, a self taught photographer, finds himself in the same pursuit. He shares some of the rules of portrait photography, with the hope that one breaks them.

1. Eyes do the Talking

They are the foundation of a portrait. What do you want to do with them? Strong eyes, spontaneous, piercing, dull, happy or sad? Eyes looking away from the camera? Or closed, perhaps? Look at the subject’s eyes and decide what kind of story they speak. You can read the subject’s mind just by looking into their eyes.

2. Composing the Story

Just as an artist draws on his blank canvas, think about how will you compose within your viewfinder. Are you going to show the surrounding or just a blank background? Again, this will be dictated by what you want to show in your portrait.

3. No Talking at the Back

The strongest portraits are the ones, which emphasise the subject by using a simple blank background. Keep things simple, unless there is something really exciting in the background that complements the story. If you are unable to control the background due to the limitation of a studio, use a shallow depth of field to blur out the background.

4. Light-up Your Thoughts

While this is an infinite subject in itself and the most important one too, keep it simple. Keep it soft. Look at how great artists like Rembrandt have played with it. Think about what you want to achieve. Will it be flat? Is it low key? Or high key? Will, it has the dimension or will it have drama? Will it be warm or cold? Or perhaps a combination of all these. Whatever you decide make sure the picture is about the subject and not your lighting talent.

5. The subject of the Discussion

Know your subject, make them comfortable. They should enjoy and have fun. Nervous or uncomfortable subjects don’t make good portraits. Don’t even show them a camera unless you know they are ready for the picture. If possible meet the subject in an informal setting before the day of the planned shoot. Get to know them and listen to their stories. It will give you ideas on what kind of portrait you want to shoot.

Also if you are a begainer, then make sure to:

a) Invest in a good portrait lens

– 60mm to 135mm is a good focal length range.
– Get a fast lens with the aperture of 2.8.

b) Pre-plan on lighting

– Be ready with a reflector if you are shooting outdoors.

c) Shoot a million pictures

– You definitely can with a digital camera.
– Try different angles, get high or down low.
– Focus on the eyes.

d) Use an aperture setting

– Between 1.4 to 8, depending on the lens.

e) Always shoot camera raw

– Do not apply any in-camera filters like contrast, saturation etc.
– Keep all those things for postproduction in Photoshop.

f) Learn Photoshop

– It’s your darkroom of the digital age. Commercial images today are 30% photography and 70% Photoshop.

Published in Issue 17

We tried to capture the time of chaos and confusion we all are in. How it inspires and influences creative thoughts. Starting with the cover design by Ankur Singh Patar, who captures the duality in the way we treat women. Followed by a conversation with Italian illustrator Giulio Iurissevich who explores beauty behind this chaos. And many more inspirational articles to explore.


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Everything around us is the result of a design thought, conscious or unconscious. Diving deep into the story behind its creation inspires original creativity. Ruminates the young and promising illustration & design studio, LOCOPOPO, founded by Lokesh Karekar.

Illustration for Royal Stag Whisky packaging Design
Illustration for Royal Stag Whisky packaging Design
Illustration for Royal Stag Whisky packaging Design

We Live in a Designed World

There is design in every object or thing around us. From a bus ticket to apparels, from roads to an entire city, and every single thing around us is designed. Good or bad, it has been “designed” by somebody. The environment that we grow up in defines our choices of colours, patterns, purposes and forms. As consumers we prefer for a certain kind of design. And as creators, we subconsciously play the role of a designer, conceptualizing a product according to our choices. This is the most fascinating fact about the world around us.

Illustration for Taj Vivanta
Identity design for Myoho - a fashion apparel brand
Identity and label design for SIX FIELDS wheat beer

Creating is The Best Way to Get Inspired

Inspiration can come from anywhere. That’s the most heard statement in the life of a designer. What we do with it shape up our creativity. Travelling is just a beginning to imbibe ideas. Scribbling, doodling, clicking photographs, recording incidents is the next step. As creative minds, we need to keep dabbling with the triggers so as to come up with our own ideas. This is what keeps the mind of an artist fresh, original and prolific.

Identity design for Mango Pickle
Collateral design for Mango Pickle
Collateral design for Mango Pickle
Coaster design for Mango Pickle
Collateral design for Mango Pickle

Our Roots Define Our Identity

Our culture has a rich reservoir of forms and content. As designers we should search within and dig out references that are related to our roots. But the quest doesn’t stop there. Being part of the larger global family, our job is to merge our design sensibilities with the international one. Keeping the composition and colour preference modern and the choice of figures and patterns Indian, or vice versa, we are actually contributing our bit to make our own art socially appreciable. It’s time we simplify, modify, create shapes and motifs inspired from Indian traditional styles and implement them correctly with proper use of colours.

Brand illustration language created for festival mailers for Aditya Birla Capital
Brand illustration language created for festival mailers for Aditya Birla Capital
Brand illustration language created for festival mailers for Aditya Birla Capital

Illustration is an Illusion

And of course, a beautiful one. It’s wonderful to observe how it seamlessly integrates into the central thought of the project at hand. Ranging from minimal and form based work, where the whole charm is concentrated in one form to very detailed, sometimes bright and vibrant imagery, illustrations are carriers of ideas and have no existence of their own. Trying to define style through one’s illustration abilities is a wrong approach. Rather, one should focus on one’s communication abilities and explore the preferred design tools.

Illustration for Jack Daniels
Packaging Design for Jack Daniels
Play card Design for Jack Daniels
Play card Design for Jack Daniels

Every Medium has an Inherent Wit

As designers our job is to give a contextual twist and make the humour relevant to the design. There is fun around us. We don’t even have to search for it. If our process of getting inspired is right, it automatically transforms into our works. Be it illustration, collage, clay modeling or even product design, the medium inherits this wit and automatically gets translated through the specific language of the medium. The human figures in my work often follow a feeling of caricature as that is what I imbibe from the human faces around me.

How the stability of the Indian Rupee affects industries like infrastructure, automobile and banking. Created for Moneycontrol.com
How the stability of the Indian Rupee affects industries like infrastructure, automobile and banking. Created for Moneycontrol.com

Be Original

Look around and you’ll find your voice resonating in one of the elements of your root, your own culture. Get inspired from it, and embark on the journey of finding your own language.

Illustration created for LAKME - Absolute Salon advertising campaign
Lifestyle Illustration created for Lodha Bellissimo

Published in Issue 04

This is a Inspiration Special. The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.



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Snow, rain, forest, desert – nature never followsany particular style. Graphic design studio, Prasun Mazumdar Design believes in a similar variety. Inspired by nature, it likes to work with natural tools, the hands, to create artworks that are organic and free-flowing, just like nature itself.

Installation art for DLF Promenade
Shiva Illustration

Nature is the Best Reference.

Wings of a butterfly. Tail of a peacock. The sunset sky. The veins of leaves. Nature is full of such beautiful designs and v aried display of creativity. The idea is to make a regular morning walk in the park seem like a walk through an art gallery. Spend more time with nature. Register natural patterns and forms. That’s how you’ll gradually realize that lessons from a book don’t help as much as dir ect interaction with life and nature.

Illustration for Rajesh Pratap Singh, Rock Collection
Designed for Royal Enfield

Variety Makes This World an Exciting Place.

Graphic designers must learn this from nature. Everything that exists around us has been designed for a particular purpose. Designs should also have a similar aim, an appropriate purpose. Nature is a live demonstration of the various simulations and executions of the same subject. Like that tree in front of your home. It’s the same tree that looks different in the morning sunshine as compared to its dark shadows dancing on a wall at night.

Pundits. A mixed visual language, showing the musical combination of heavy classical notes backed by electronic beats
Through the Words of Mr. Bond. Illustration for ‘The Kashmiri Storyteller’ by Ruskin Bond
Should start again? The world after the apocalypse with the crow holding a hope in the form of a seedling
Jim. Tee and denim design, inspired by Jim Morrison, showcases his persona using shapes and colours

Design Should Not Be What You Want It To Be, But Rather What it Should Be.

The main problem these days is that many designers are creating artworks that ‘appeal to the masses’. That’s usually because clients want it that way. In a world where everyone interprets art differently, such works of art are ineffective. Moreover, they are detrimental to the diversity that is inherent in nature and society. As a result, the whole world of art and design is getting formulated. The philosophy should be to do good designs and make them for what they are meant to be.

Metamorphosis. Inspired by constellations and night sky phenomenon, the design shows metamorphosis at different levels around us
Metamorphosis. Inspired by constellations and night sky phenomenon, the design shows metamorphosis at different levels around us

Nature Gave Us Tools.

We decide its use. Like our hands. It gives one a lot of options to experiment with allowing for new outcomes every time. Technology has helped graphic designers immensely. However, working with hands is a different feeling altogether. The idea is not to be different, but to feel your work as you make it. Those pencil impressions on the thumb, the colour and ink stains on the palm, the aching joints of the finger s, are all signs of raw and fresh work.

Tanabana. The word ‘tanabana’ means matrix. This illustrative book cover was made with a thread like effect
Packaging for Smuze

Your Design is an Ecosystem.

If trees, rivers, animals, birds, insects, soil and rocks were design elements, a forest would be the artwork. It’s for a designer to bring together unrelated elements to make it seem like one harmonious family. Singling out one element and making it rich can disturb the balance of the overall layout later on. Hence, the bigger picture should always be kept in mind.

Packaging for Spichi
Packaging for Spichi
For Royal Enfield

Evolution is a Way of Survival.

Mutation, we all know, is what keeps life going. Nature has an appropriate solution for revival and survival. The same concept can be applied while making identities. Using the right fonts, understanding them and their usage, can create identities that can stand the test of time. Experiment with fonts, mutate them. But before all that, know the surroundings, that is, the philosophy of the brand, its placement in the market and various other factors affecting the brand. Keeping all this in mind, make necessary changes to the font to get a desired result.

Rebranding for Erna’s Gourmet
Rebranding for Erna’s Gourmet

Self Belief Leads to Adaptation.

While starting off as an independent venture, don’t narrow the choices. Try your hands on everything. Be everything. Don’t restrict your capabilities. Of course, the change from a protected environment to the wilderness is not easy. But if you’re good, nothing can stop you.

Designed for Jawa

Published in Issue 11

This is a Design in India Festival Special! This issue also explored the Jewellery Design & Wedding Photography with some cool techniques to learn from experts in Gyaan section.


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Saloni Sinha
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After completing her Bachelors in Design from Symbiosis Institute of Design, Saloni Sinha did her Masters in Design from National Institute of Design. Currently, she is working as a Senior Visual Designer at Frog Design. Her approach to design is rooted in conceptual thinking, visual styling and experimentation.

Featured In

Digital Art Special! We dedicated this issue to Digital Art where we explored the connection between our dreams and imagination and how the flexibility of technology can be used to document that. In his exclusive article, Android Jones explains the broader perspective of digital art. Featuring Ankur Singh Patar, Archan Nair, Harshvardhan Kadam and Aamina Shazi Arora, every article discusses how each of them has an individual way of working and yet they all look at life beyond the obvious to appreciate it’s beauty.

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