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As your logo is something which represents the company or brand for a significantly long time, so you will never want to go wrong on it. We have compiled some of the best logo tutorials and advice to help you get the hang of all the functionality and techniques you might need for your next logo project.

1. Golden Ratio in Logo


2. Design A Modern Logo


3. 3D Logo



4. Simple Emblems & Logos

5. 3D Gradient Logos


6. Monogram Logo


7. Vintage Logo


8. Retro Logo



9. Monoweight Logo


10. Hole Logo Effect

CURRENT ISSUE
Creative Gaga - Issue 47

 

Frolic brand has become one of the experts in the making of Italian cheese in many different flavors. Since 1993, they are the leading supplier of various kinds of cheese in India. For their new variant of Italian cheese flavour, they approached the team of ‘DesignerPeople’ to come up with a unique packaging for it.

Italian Cheese

• Brief: Italian Cheese is the way forward

A large quantity of milk got wasted on daily basis in North India due to lack of dairy infrastructure. To make the use of that milk, Mr. Girish Juneja, the founder of Frolic, has decided to launch the cheese products in the Italian flavor as it has become trendy these days in India.

Italian Cheese

Challenges: Mindsets need to be changed

The first challenge was to understand the Italian food culture to give a native touch on product packaging in order to get an international look & feel.

But the real challenge was to convince the Indian buyers with an idea of unique cheese and butter, as fresh bocconcini and mozzarella salad cheese are relatively new to Indian market.

Italian Cheese

Solution: The Italian Cheese Flavours for India

With the help of customer insights, Designer People team proposed an eye-catchy and attractive ‘Hexagon’ shaped packaging for the butter.

The shape helped with the natural flexibility and also is convenient for the storage and transport.

As the brand wanted to highlight the ‘process of making Cheese’ being imported from Italy, Designer People included an Italian flag on the pack with the tagline “taste the real Italian flavour” to make it more evident.

Italian Cheese

The wooden texture background has been used to get the feel of a dairy farm, which overall convinces the Indian buyers to buy Folic’s product over the competitor products.

Result:

Successfully launched Folic products into the B2C market, communicating an effective value proposition. Customers well appreciated the packaging through positive feedbacks. Also, there was a gradual increase in B2C market sales along with existing B2B market.

Studio Role:

Package designing, Test Marketing, Positioning, NPD and Innovation, International insights.

Italian Cheese
CURRENT ISSUE
Creative Gaga - Issue 47

 

DesignerPeople-Logo

DesignerPeople is a team of passionate young professionals running business operations in Delhi NCR and Auckland. The creative agency is embossed with proactive designers and brand consultants that have an inclination towards creative and unique ideas. Their efforts and passion for branding have carved their expertise in the field of Branding, Packaging, Advertising Campaigns and Digital marketing.


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CURRENT ISSUE
Creative Gaga - Issue 47

 

Charuvi Agarwal

Charuvi Agarwal, founder of Charuvi Design Labs explains on the key factors which help them choose a graduate to be part of their award winning team.

For a firm like ours, we look for precisely three main qualities in any design graduate:

01. Since we do top quality work, we need real talent. Raw talent is something that is nearly impossible to teach and if so, takes years of practice to hone. Since we are time bound for most of our work, we have to find people with great talent and luckily, India has a lot of it.



02.
We look for a work ethic that mirrors our own. At times, we have to work crazy hours, think outside of the box, room, city and the universe and meet not just deadlines but also push invisible boundaries.

If one is looking for a regular 9 to 5 job, then we are not the right firm for you and we are quite frank about it. At times, the demands may seem unreasonable, but then we only focus on design which is cutting edge and that requires giving more than 100%.



03.
We look for people who have the right values. These include sincerity, loyalty and commitment. When we pursue making a TV show or a film, we ask ourselves whether the world need another one despite the thousands coming out each year by hundreds of studios. If the answer is yes, it’s because it’s a unique piece of art which requires almost a fanatical belief in the project.

Published in Issue 47

Portfolios ready and design graduate all set to grab their first dream job in the studio and agency they admire. And on the other side, the industry is always on the look for the fresh talent to acquire. The issue is full of advice on, what to expect from your first job, how to be prepared to get the best opportunities and much more. We have also featured some of the exceptionally talented graduates from some of the design colleges and institutes. So if you are a recent graduate or looking to hire fresh talent, this is a must-have for you. So go ahead and order your copy now!

 

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CURRENT ISSUE
Creative Gaga - Issue 47

 

The Mahabharata has been told and depicted in various forms and formats. However, Freelance Illustrator and Concept Artist, Mukesh Singh, never felt satisfied and believed there was more to the story. In Graphic India’s project 18 Days, he illustrates the characters and their stories in a whole new light.

Jayadrath and Duryodhan

CG: Your artwork is a tribute to India’s rich mythology and culture. What gravitated you towards the subject of Mahabharata? As an illustrator, how do you relate to the story and the characters? How is it different from other projects that you’ve worked on?

MS: “Whatever is here is found elsewhere. But what is not here, is nowhere else”. This is the Mahabharata. It is the epic of epics, one that can be told again and again, generation after generation and still ring true. For all of their vain glorious powers, all the warriors, kings and queens are human, susceptible to the species’ frailties. Each character is a story in itself and the epic beautifully traces their lives from birth to eventual death. Read it with an expansive view of the affairs of men and Gods or choose your favourite character and walk with them as they make their way through life. Whoever you are, you will find something in the book to relate to and make of it what you will. At a personal level, compared to other projects, it was different in the sense that while I was already familiar with every major character it was also an opportunity to revisit them. But this time I was not part of the audience. I found myself set loose in a familiar world where I could not just wonder the what ifs, but also act upon my convictions.

The Mahabharata
Enter Man God
Mahabharata
Ravan

CG: Before you could manifest the story in your own style, how did you study the script and understand the storyline? Was it as simple as reading a book, or like a writer? Did you spend some time living in India and soaking in the environment?

MS: I was born in India and have stayed here my entire life. When it comes to Mahabharata, every Indian is familiar with it. I grew up, like most kids do, reading illustrated storybooks based on the epic as well following comic book version published by Amar Chitra Katha. Not just that, my father played a major role by narrating anecdotes from the scripture. This was then followed by television series, that gave 2D character form a 3D appeal. They had become real and have remained so ever since.

The Mahabharata
Markandeya Oracle Entrance
Mahabharata
Takshak

CG: You have given the Mahabharata a twist of your own. How do you describe your style? What was it that you experimented with and changed around? What remained the same?

MS: The modern audience has a keen and sophisticated understanding of the narrative design. They are beneficiaries of an accelerated volution of the storytelling process that started with the invention of the printing press and refined further with each succeeding generation of newer forms of communication mediums. Combine this with their familiarity with modern technology and it isn’t difficult to sell the idea of a hyper advanced civilization of a bygone era that could communicate across vast distances or wield destructive weapons embedded in something as small as an arrow head. I also trust their evolved sense of understanding to familiarize themselves quickly with an unfamiliar cast of characters.

Mahabharata
Krishna
Mahabharata
Radha Krishna

If we shift our gaze from the core USP of Mahabharata, which is of course its multi-layered characters, to its fascinating world of highly evolved technology, it isn’t difficult to envision its larger than life aura. While other interpretations of this timeless epic have done enormous justice to its characters, few, if any, have looked beyond them to its setting, its environment, its grandeur, its scale, its theatre stage where the lives of its players played themselves out. I had remained dissatisfied with earlier visual interpretations of the Mahabharata world. Armed with these inferences, I immersed myself with world building of 18 Days. Some images I had carried for a long time in my head, some suggested themselves based on Grant Morrison’s scripts, the writer of 18 Days. It also helped that I had spent a lot of time with its characters, through the works of others and my own interpretation of their psyche. In 18 Days the characters have remained the same, at least as I see them. Their outwards appearances though have changed. I wanted the audience of today to identify and accept not just the character’s inner selves but their outer ones too, which are external manifestations of their inner selves.

Arjun Invokes War godes

CG: If you look through India’s depiction of the Mahabharata, it appears more colourful and vibrant. Any specific reason why you chose to work with dark shades and hues? What is the overall feeling you wish to create through your designs? 

MS: Impending doom perhaps? For all of their boasts and chest thumping, the characters meet their maker in the end. Some believed that they will survive the war. So they go all out heroic, in their quest to leave their mark on what they know will be an immortal event, this 18-day war. At the end, it was a pyrrhic victory for the Pandavs. Arjun questions the war in the beginning and Yudhistir in the end. What has changed?

Bhem Beserk

CG: This one’s fairly straightforward; how you do manage to make violence look so beautiful? What features and characteristics do you need to balance with to make your artwork come across that way?

MS: Ah! I don’t know how to respond to that. Violence can never be beautiful. If it appears beautiful, it is only during its build-up phase, when primal anticipation overwhelms the senses. The aftermath is always ugly. A mundane analysis suggests few things. Maybe the ornate designs in the drawings coupled with composition choices give it that sense of beauty. It also helps that the art itself isn’t hyper realistic. The line art based style may also have something to do with the pleasing appearance of the images. Or perhaps it is because I knew the inevitable fate of each character. I gave them their moments of glory.

Andhaka -Pimple
Mahabharata
Bheem challenges

CG: No doubt people are smitten by India’s roots in history and culture. So after the Mahabharata, what’s next? In what other ways do you wish to explore Indian culture and mythology?

MS: As of now I am taking a break from stories based on Indian mythology and working on other things. But the intervening hiatus may be good. If I come back, I will hopefully have some new perspective. That is for the future though. We will cross the bridge when we come to it.

Mahabharata
Abhimanyu Slaughter

Published in Issue 28

This Illustration Special is best to know why and how illustration as a popular medium is taking the design world by storm! From evolution of illustrations to its place in the world today, renowned designers and illustrators like Abhishek Singh, Mukesh Singh, Archan Nair, Alicia Souza, Raj Khatri with some international talent such as Fil Dunsky from Russia, Iain Macarthur and Richard Field from UK, who live and breathe illustration, would be the right people to gain some insight from. With many more talents to explore with great insights and excellent techniques, again a fully packed issue is waiting to amaze you!

 

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CURRENT ISSUE
Creative Gaga - Issue 47

 

India’s vividness is a great inspiration for designers galore. From culture and traditions to behaviour and insights, a plethora of concepts lie hidden in this multicultural land. Graphic Designer, Somdutt Sarkar, explores this rich culture to translate them into memorable design.

 

Embedded with cultural symbolism, his design combines Indian animals with a truck-art inspired appeal to create wall art that stands out. Quirky, native and attention grabbing, Somdutt’s artwork is laden with patterns, Indian motifs and meaning. Creating designs that satiate not only standards of aesthetics, but also practicality and timelessness, he says that designs can’t be simply a frivolous act of creation. “I try and incorporate some meaning in my designs, be it using an obscure art form or giving work to skilled craftsmen.” says Somdutt. Surely, his designs are not just show pieces.

 

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Design
Tiger
Design
Buffalo
Design
Cow
Design
Lion
Design
Elephant

Water will evaporate to become steam or freeze to become ice. Certain formulas and physical and chemical characteristics never change, even during the experiment of design. Change however is controlled by the elements in play, whether its colours and shapes or lines and patterns, the end-result is dependent on various external factors as well. A Brand, Strategy and Experience designer Sourajit Sengupta takes us through some of his design principles. Have you got your design goggles on?

Design
Branding for Travosh
Design
Packaging for Travosh
Design
UI for Travosh

Be the Solvent to Create a Solution.

Design is not just about creating an artwork. It’s a solution that varies from brand to brand and person to person. For a designer, it’s like dressing up according to a particular occasion. Is it going to be fun and funky or formal and sleek? It’s not about what you feel like or what you want, but what the situation demands from you. The key is to understand the brand and dissolve yourself in it enough to be able to think from the clients perspective. Consider it like a science experiment, where the process and procedure must rigorously be followed in order to get the desired results.

Design
Sandoitchi Logo
Design
Sandoitchi Branding
Branding for Lokmat
Branding for Avendus

Don’t force it.

Force might facilitate everything in the scientific world, but when it comes to design, forcing it has never worked. Firstly, one must be in the field for their love and passion for design and not because of external pressures. As long as you love what you do, the journey will appear effortless and smooth, making you a perfectionist sooner or later. And that’s when it will translate in your work. Design has to be invisible and basic. It does not have to be forced. It’s not about simple colour palettes or minimalism, it’s about what is relative for that project. If it relates, it becomes memorable and recallable.

Branding for Empyrean School
Branding for Empyrean School
Forum Mall Book Design
Signage Design for Forum Mall

Give your Dreams Milestones.

Development is a series of chain reactions, where thinkers took what existed even beyond. For example, a light bulb couldn’t have been invented if electricity hadn’t been discovered. And the later wouldn’t have been so if a kite wasn’t flown. The concept is same for design. Start off every project with the caliber of making it a dream project. Creating a difference in the design world is a huge consideration and can be best achieved by creating smaller milestones that may someday combine together to make a difference altogether. The key is to be open to all types of knowledge and methods. Put your hands on different styles and projects, especially the ones that are out of your comfort zone

Design
Space Design for Reliance HQ
Design
Space Design for Reliance HQ
Design
Space Design for Reliance HQ

Published in Issue 23

The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue.

 

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CURRENT ISSUE
Creative Gaga - Issue 47

 

Sourajit Sengupta

From Noida, Sourajit Sengupta is a Brand, Strategy and Experience Designer, who is now based in Mumbai. He did his BFA from Amity University and then went on to study P.G. in Graphic Design from MAEER’S MIT Institute of Design, Pune.


Featured In


The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue.

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