1

Hej Stylus! V3 is the first global pen stabilizer application for mac. It’s capable of smoothing out position, pressure, tilt and rotational values. It also maps pressure and stabilizes line drawing with the ruler tool. We have asked the team of the Lollypop to use Hej Stylus and share its pros and cons which are as follows:

Hej Stylus
Illustration by Elena Resko

Pros:

1. A useful tool for comic artists and illustrators who want to get their strokes precise and want to have control over their lines. Basically, the ones who want to improve line quality. Since it is good for tracing sketches and converting them to digital art.

2. The app has good tools that help in creating well defined geometric shapes and lines.

3. The app also enables to achieve the smoothness of lines.

4. The app can be easily used with the stylus or mouse.

5. It is helpful in creating vector art.

Hej Stylus
Illustration by Marcelo Gallegos
Illustration by Shimon Engel

Con’s:

1. The app lacks proper guidelines or tutorials to use for beginners. Though, it has a tutorial it is very difficult to understand and get started with.

2. The user interface (UI) of the app is not user-friendly.

3. The names of the tools are not visible on the toolbar, even when you hover on it.

4. The tools and interface are very technical to understand (Physics involved). For example, the meter on the app for stabilization is not easy to control.

5. The tools load very slowly, hence, it becomes time-consuming and is very cumbersome to use

6. The tools are limited to usage in certain areas only. It is good for people who sketch but it doesn’t suit every style of digital art.

More on Hej Stylus V3 here

Illustration by Gualter Amaro
Illustration by Samuel Labaute
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Fun. It’s what everyone wants. So why not give it to them? Incorporating this very insight in branding and packaging transforms a non-living object into a fun-filled experience, believes self-taught visual designer Sajid Wajid. More on how adding ‘fun’ can make for memorable and lasting designs.

Branding and Packaging
RAJASAURAUS (THE ROCK STAR). This humorous character design for adlabds imagica ride can make anyone smile.
Branding and Packaging
Knowmad Sounds, Gig Poster
EAT IN HOME KITCHENS ACROSS THE WORLD.

It’s all About Adding Value.

Things that look good are important for the environment; they define a particular space. Good packaging or branding can add a great deal of value to a product. It’s not just about improving the appearance but the overall product itself. Good packaging is easy to recall. That can be done by adding humour or a fun element to your design. Packaging and branding can also make a difference in the sale of the product. And that’s where the feel-good factor lies for packaging and branding designers!

Branding and Packaging
Branding and Packaging
Album Cover for Eternal December
Branding and Packaging
Lala Hardoul, The Prince of Orchha

The Trick is to be Practical and Impractical at the Same Time.

If you’re just going to play it safe, chances are you will become predictable and boring. Today, products should be fun rather than being somber. That’s what people expect. In today’s times, the audience is open to being surprised by being offered something different. Everyone wants to own something totally new. And the only way you can give them that smile on their face is by taking your designs beyond your comfort zone.

KURLA. Everyone remembers a good laugh don’t they?
Branding and Packaging
Popsplatter, Coverpage Illustration
BANDS FROM BANGALORE. The personality of the brand is very well absorbed in these illustrations for adlabs imagicas ride, I for india.
MUMBAI BHAI.
DELHI BELLY. Illustrations for adlabs imagicas ride wrath of God.

No One Wants a Car in a Car Company’s Logo.

Branding is a symbol that speaks for the company it’s made for. It’s a lot more than just a group of elements that relate to the brand. The concept of branding has evolved, where a logo is meaningful only after it’s used. Branding needs to have a story to it, an idea. It’s like problem-solving through design. Brand recall is imperative and many people miss out on that these days. It’s all about being different and standing out. How well you can tell the story and portray it in the most interesting manner makes all the difference. Absorb the brand’s personality and play a little game of Pictionary with yourself. Simply keep in mind, the person looking at the logo should be able to identify with it.

THE CASTLE OF FEAR.
Branding and Packaging
antiSOCIAL, Gig Calendar for May 2017
DELHI BELLY. Humor and fun is the best way to ensure branding will relate to the target audience as demonstrated here.
MERA DIL LE GAI OYE. For all those who own a Royal Enfield would know that their heart beat lies in this bike.
BRAND IDENTITY FOR TURNING HEADS PRODUCTION.

No Matter What, There is Always a Limit.

Unfortunately, when it comes to design, a line needs to be drawn at some point. You cannot ignore the client or work without understanding the target audience. Imagine a Venn diagram, where one circle is you, the other is the client and the third circle is that of the target audience. The region of overlap between all three, that little area is where you work. That’s how much room you have to show your skills and creativity. That’s the challenge, but that’s the fun too.

CHEF CUPI D. This mascot for Kitchen Treasures tells the story of falling in love with your food.
THE SPIRIT OF COMPETITION.
Branding and Packaging
Sofar Bombay, Gig Poster
LEO (SUNSIGN). These eye-catchy hand drawn zodiac characters definitely work for merchandising.
GET CARRIED AWAY. Ratability can’t get better than using symbols of what people use every day in their life - public transport in Mumbai.

Published in Issue 21

They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Anil KS trusts his instinct, essentially, while designing. Observing elements in his environment, he cultivates his techniques to simplistically present depictions that effortlessly spread smiles on people’s faces and make the world a happier place through his illustrations.

Illustrations
Tea Master. A fun illustration for a magazine featuring Kerala Tea shops.

For Anil, the design is a natural way of life, such that a person’s design sense and character are innately connected. Mainly guided by his love for traditional art forms, Indian mythology, sculpting and mural art, he’s always trying to bring his own style into his work of illustration, design, animation and typography.

Illustrations
Double. Amusing characters designed for an animation project.

Choosing a colour palette is a major aspect of Anil’s work, helping his illustrations to stand out and make easily relatable. Largely influenced by the living ambience and visual art forms in his hometown, Kerala, sharp and contrasting colours always make their way into in his work.

Illustrations
Parrot Man. An evocative illustration from a series of miniatures done for society6.

Trying to keep it easily readable in a silhouette, he starts out by scribbling the simplest, basic shapes, adding extra bits only later. Understanding the story behind the character helps in deciding the nature of the character. Anil always tries putting his personal touch into his work, preferring whimsical illustrations with humorous concepts and cheerful colours that make both, viewers and him, happy. That sounds like a win-win.

Horse Man. A colourful, whimsical and funny character designed for a project in 2010.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Characters – you’ll find them in comics, storybooks and fairytales as manifestations of imagination. Beyond that, elements like anatomy, expressions and plot are key in making a character appear realistic and relatable, believes character designer Aditya Chari. He explains the realistic principles one must incorporate while creating a character.

Kali. Illustration for a gaming concept. Depicts a negative character.
Tamohara. Displays how the character can narrate the story when placed in the right setting.

The Story Catalyses a Character

It’s important to know the story before giving shape to a character. After all, the purpose of every character is to tell a story. The story is built around their strengths and limitations. The props help them overcome their limitation and move the story forward. Next, figure out the role of the character in the story and layer your vision on top of it.

 

When you get content describing a character, you actually narrow down the choices and attain a more focused approach. This makes it easier to plan your character. However, when you work on your own conceptual art, there is no fixed direction. And you have to take the idea in your mind and put it down as a building block for the design. After that, let your intuition take over.

Character Design

It’s All in The Face

Facial expressions are most important when it comes to character designing. The eyes best convey the expressions, especially when in a close-up. The hands and the spine dictate the posture of the body, magnifying the emotion you try to convey through the facial expression. The expression is a window into the character’s mindset. Therefore, if you want people to relate and accept your characters, you need to design them to be expressive.

Character Design
Devi. The soft curves, posture and the facial expression keeps the feminine essence intact.
Character Design
Zoravar. The massive overgrown character has exaggeration that in no way disrupts the rules of anatomy.

Exaggerate What Anatomy Allows

When you are trying to draw from life or memory, your knowledge of anatomy is your main tool. You learn to look out for the landmarks on the body which help you put down your figure faster. Moreover, it helps you foreshorten the figure and also dress it up where the underlying body is not visible. Anatomy helps you understand mobility and the function of muscles. Muscles look different when they are relaxed and when they are contracted.

 

Exaggeration is just an adaptation of muscle and bone structure to the characteristics of the concept you wish to develop. This depends on what you expect the character to do when playing its role in the story. Characters like Popeye with huge forearms, Hulk with massive overgrown muscles or disfigured creatures from visual effects films, all fit into the same skeletal and musculature structure.

Character Design
Devi Comic. A very determined facial expression lends it the power that muscle lends to man.

Know the Difference Between Muscle and Mental Strength

While working with characters that are either male or female, it’s important to be aware of the differences between the two. Apart from the obvious physical differences, you need to bring forth the emotional difference too. Imagine combining the physical frailty of a woman with a very determined look when facing a larger than life scenario.

 

You have to make her look strong but at the same time maintain her feminine side. It’s about her mental strength. On the contrary, a male character would be more about robust physical posing and an exaggerated angry expression with throbbing veins and a muscular built. Even the design of clothing has a different approach for each type just as in real life.

Sea Creature. Irregular and bizarre. Follows the anatomy of sea life like the fins, the flippers and the claws.
Gorg. Complex, surreal and mechanical creature. Manages to get living feel because of its fierce facial expression.
Snake Woman. Body postures and facial expressions bring out the character’s personality.
Character Design
Character Sketch. Reveals many characters need props to help them overcome their limitation.

Published in Issue 14

We dedicated this issue to Digital Art where we explored the connection between our dreams and imagination and how the flexibility of technology can be used to document that. In his exclusive article, Android Jones explains the broader perspective of digital art. Featuring Ankur Singh Patar, Aditya Chari, Archan Nair Harshvardhan Kadam and Aamina Shazi Arora, every article discusses how each of them has an individual way of working and yet they all look at life beyond the obvious to appreciate it’s beauty.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Aditya Chari

A graduate from Sir JJ Institute of Applied Arts, Aditya Chari is an illustrator, a concept artist, a caricature artist and also a character designer. Having worked with big names like Virgin Comics, Prana Animations etc. he also has written two books, held few exhibitions and currently working on concepts for ‘HIRANYAKASHIPA’ (Indian Movie Director Gunashekhar).


Featured In


We dedicated this issue to Digital Art where we explored the connection between our dreams and imagination and how the flexibility of technology can be used to document that. In his exclusive article, Android Jones explains the broader perspective of digital art. Featuring Ankur Singh Patar, Aditya Chari, Archan Nair Harshvardhan Kadam and Aamina Shazi Arora, every article discusses how each of them has an individual way of working and yet they all look at life beyond the obvious to appreciate it’s beauty.

Related Posts



Find Him Here


CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

POST TAGS:

Job

CEO and Founding Director of Lopez Design, Anthony Lopez, provides a good look into what employers look for while looking for the new generation of designers, creators, innovators.

How do you land up with a job, and more importantly, how do you find the right job? The two are distinctly different. The right job must ideally balance what you are capable of doing and your future ambitions. It all comes down to how you approach job-seeking.

Getting a job is an anxious business, let alone getting the right one. The first and foremost step is to do a self-strengths and capabilities analysis, giving yourself marks for both tangible skills and non-tangible abilities. Aside of looking at your skills, strengths and conceptual abilities, an interview panel will evaluate your portfolio based on how you showcase your work. Never try to mislead the interviewer. Title your entries, and present only your best, avoiding elementary work. Your portfolio should clearly demonstrate your strengths.

Based on your self-assessment and portfolio, start to evaluate the type of job you would be interested in, and which you’d be fit for. Start short-listing firms, and study them carefully. In the case of Graphic Design or Visual Communication, there are many types of firms you can join: advertising, design studios or corporates. Every one of these will open up different roles requiring different strengths.

Decide your path, based on what will be the right for both you and the firm. Start writing individual mails to each firm. The best way is to draft a master letter, which you can modify to suit your pitch to each firm.

Here are a few tips that summarise the key points to finding the right job:

1. Believe in yourself.

Be confident about who you are and what you are capable of.

 


2. Present who you are honest, and be yourself.

Show positivity, and ensure it is demonstrated in every attempt throughout the process.

 


3. Every firm has its own personality and character; See if there is a match, and write them individual emails.

It is not very different from locating your desired home and the right landlord! I often tell my future clients that we need to check each other out to see if we are the right match. This is a good step to maintain.

 


4. Your portfolio showcases not only your capabilities, but your personality

Craft it well, and ensure you clearly communicate exactly what it is you are showcasing.

 


5. Connect the project to your role, contribution and impact it had.

Most importantly, let your hiring panel know the context and the purpose.

 


6. Never try to fit into a job you are not made for.

It is best to be in a position of adding value and being an asset to your firm and team. Any false attempt will take you down the snake instead of up the ladder.

Published in Issue 38

This issue, we try to explore different views from many well-known studio owners and senior designers. While Anthony Lopez of Lopez Design shared tips on what a studio looks for in a designer, Mohar Ray from Codesign highlights the key aspects that play a significant role and make the difference in whether you are hired or not as a promising designer. Also, this issue has an insightful article on ‘Branding with reason and love’ from Itu Chaudhuri, founder ICD (Itu Chaudhuri Design) along with Siddhi Ranade, explaining his tools of story telling through his unique style of illustrations. This issue is a must read for a talented graduate to a branding expert. Order you copy and enjoy reading it!

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Imagining a story in your mind about something like playing cards that you have seen since you were a kid and making illustrations on paper with ink can be very interesting! Anup Kokate’s work is one such example to look out for.

Playing Cards Character Illustration
KING OF HEARTS.

A cartoon lover since childhood, Anup was always inquisitive to know about those characters, illustrations and other artsy things attached with cartoons. Growing up with these thoughts locked up in his mind, he decided to take up professional training in fine arts as this was the key for him to open up doors to graphic design and illustrations, now a part of his heart.

Playing Cards Character Illustration
KING OF CLUBS.

Playing cards as a kid got him wondering and curious about what would happen if the playing card characters actually could come out from the cards and fight with each other! This was his inspiration to illustrate the playing cards series.

Playing Cards Character Illustration
QUEEN OF DIAMONDS.

Influenced much by the key rules of designing learned at the beginning of his career, Anup believes in simplicity rather than multi-coloured and jazzy stuff. Which can be seen in his illustrative card series where the monsters are created using line drawings in monochromatic tones and varying thicknesses.

KING OF SPADES.

Believing in competition with oneself, Anup is of the opinion that one should work purely for the satisfaction of the inner self and improve self-abilities and skills to be a part of the race being run by many.

Playing Cards Character Illustration
KING OF DIAMONDS.

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment. With this comes many dilemmas like where to intern and how to get selected in your favourite studio. So to bring little more clarity on current market trends of selecting the right interns, we interview some of the well-known studios to find their ‘Secret Process’ of selection. Where Visakh Viswambharan, founder of Appiness Interactive said that they only ‘hire attitude, and train skills’. For him, hunger to learn and go-getter attitude wins the real race in his team. Also, the founder of Wallcano, Arshad Sayyad, seconds the opinion of keeping the right attitude of learning and keeping up with the current trends & social media works for his interns. We also, gathered insights from freelancers, independent designers and seniors creative on the importance of an internship.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Animated Explainer

The Internet is filled with free Animated Explainer Video Softwares that are easy to use. But you need the best for your brand! Which is why we’ve created a list of online tools to help you out.

The article was originally published on Studio Tale

It’s time to bid farewell to the written word. Brands all over the world have realized that consumers prefer video content over text. The industry is now reacting to this shift.

 

Today, the animated explainer video is dominating the marketing scene.

These video explainers are everywhere – Social Media, Product help pages, Landing pages of the brand’s website, you name it!

In this article, we’ve listed out the 10 best-animated explainer video software that will give you an edge over the competition.

 

Stop googling how to make an explainer video for free. These software are free and easy to use! And if you want to sign up for the full version of these products, we’ve added in the price range as well.

These explainer video software will help you create amazing explainer videos for your product or service and capture the attention of your viewers.

 

Ready? Let’s begin our countdown!

Rawshorts

Rawshorts is a brilliant online video animated explainer video maker for creating animations. It features a simple, user-friendly drag-and-drop interface, an amazing collection of explainer video templates, and a unique pricing structure.

 

Rawshorts is perfect if you want to convert slides into captivating animated videos. You can easily customize your video clips by adding audio, texts, and transitions.

 

However, keep in mind that this animated explainer video software needs a strong internet connection to work smoothly.

 

Full Version Pricing: $39 to $89 per month


Animaker

Create flashy and captivating explainer videos in minutes with this online explainer video maker.

 

Animaker brings together 3 different features in one place – Presentations, Graphic Design, and video editing.

 

Being a  DIY platform, it is extremely user-friendly and features the largest set of free explainer video templates in this list – including an improved whiteboard animation software.

 

Want to use data and stats in your video? Animaker allows you to create beautiful visuals for your numbers. You also have a plethora of animated characters who you can drag and drop into your explainer video.

 

Not to mention it features resonating sound effects that will help you add life to your video – something other animated explainer video makers haven’t quite got on point yet.

 

Full Version Pricing: $12 to $99 per month.


Powtoon

Know how to use PowerPoint? That’s how easy it is to use Powtoon!

 

This animated explainer video software features a wide variety of free explainer video templates and animated characters that you can use in your product presentation.

 

There is also a constant design upgrade that meets their clients’ high expectations.

 

Full Version Pricing: $16 to $197 per month.


Wideo

Wideo is a great animated explainer video software for creating all kinds of video content.

 

Easy to learn and user-friendly, Wideo features a drag and drop interface and has a large number of professional, free explainer video templates to choose from.

 

Other features include YouTube sharing, the ability to upload images and audio, and an extensive library of over 1000 in-built images at your disposal.

 

Wideo is available on Windows, Linux, Mac and is also available as cloud-based software.

 

Full Version Pricing: $19 to $199 per month  


Vyond

Formerly known as Goanimate, Vyond is a simple cloud-based video editing software.

 

Straightforward and intuitive, this animated explainer video software is simple for beginners to use and features beautiful in-built video templates.

 

Vyond features a simple drag and drop interface that allows you to create character-driven videos or compelling data visualizations.

 

It also has a large audio-visual library and is available on Android and iOS.

 

Full Version Pricing: $39 to $159 per month.


Viddyoze

Viddyoze is great if you need to create high-quality animated explainer videos in a short time-frame.

 

This cloud-based animated video software is really easy to use. It is the best explainer video maker for incorporating logos and text beautifully into your videos.

 

Viddyoze specializes in producing call to action videos and has over 700 templates to choose from.

 

And if you aren’t happy with the platform, there’s always a 100% money back guarantee!

 

Full Version Pricing: $77 or $97, one-time payment.


Biteable

Biteable has often been called “The World’s Simplest Video Maker”.

 

This explainer video maker’s tools are intuitive and easy to use. It has a great collection of pre-animated scenes to choose from.  It also features a high-quality audio library and has a great colour editing capability.

 

The result? You can create high quality animated explainer videos in minutes.

 

Full Version Pricing: $20 to $99 per month


Renderforest

Renderforest is a simple cloud-based explainer video maker that lets you create great videos in minutes.

 

Equipped with a comprehensive catalogue of animated explainer video templates to choose from, you can use it’s drag and drop interface to get the style and tone you need. It also allows you to upload images and videos, and play with colours and text in your video.

 

However, Renderforest has a higher pricing range than the other contenders on this list.

 

Full Version Pricing: $59 to $299 per month


Animoto

This animated explainer video software allows you to easily create beautiful animated explainer videos that can incorporate video clips and images.

 

It provides you with a selection of explainer templates to choose from and even has an in-built library of music for you to use. Animoto has also partnered with Getty Images to create a collection of over 1 million stock photos and videos that you can insert in your explainer video.

 

However, keep in mind that you cannot edit individual clips in this explainer video maker. Any changes or edits made will translate to the whole video.

 

Full Version Pricing: $9 to $94 per month


Moovly

This drag and drop style animated explainer video maker features an extensive library of over a million usable objects – be it stock images, videos or sounds.

 

Moovly also has in-built templates that you can use to create the right explainer video for you.

 

However, there have been complaints that this explainer video maker takes time to render the final product.

 

Full Version Pricing: $49 per month

And there you have it.

 

Those were our picks for the best-animated explainer video maker software on the internet today.

 

If you’re looking to create your own videos, these explainer video makers are going to give you some brilliant results!

The article was written by Koushik Marka and originally published on Studio Tale

CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Like every mother, Laleh Mohmedi also found it difficult to get her child to eat healthy food. But when she turned her son Jacob’s spelt pancakes into a lion – he absolutely loved eating it! That is when Jacob’s Food Diaries was born! Since then, she creates cartoon-inspired food and become a professional food artist. Laleh collaborated with well-known companies including Disney, Nickelodeon, Universal Pictures, 20th Century Fox and Jamie Oliver. Jacob’s Food Diaries has become a platform for parents and children for inspiration to make healthy food fun!

 

Connect Here

 

Food
Witch in Snow White
Food
Carl Fredricksen
Food
AMY WINEHOUSE
Coco
Food
MELMAN from MADAGASCAR
Food
DUMBO
Food
TIGGER
Food
EDNA “E” MODE from THE INCREDIBLES 2
Donald Duck Smoothie
George Pig
CAPTIAN HOOK from PETER PAN
PATRICK from Spongebob
ALEX THE LION from MADAGASCAR
GLORIA from MADAGASCAR 3
FREDDY KRUEGER
JOHNNY from SING
Food
OWL AVOCADO CARVING
Food
CARL & ELLIE from UP
THE JOKER (Heath Ledger)
Food
MICKEY & FRIENDS
Food
TYRION LANNISTER from Games of Thrones
Food
PIKACHU from POKÉMON
GENIE (Will Smith) from ALADDIN
Mickey Mouse

Itu Chaudhuri

Many of us look for upcoming trends to be ready for future demands of customers or clients. You already must have read many articles on predicting trends at the beginning of each year. Here read on for a very unique view on design trends by Itu Chaudhuri, founder and principal at Itu Chaudhuri Design.

It’s a modern, seasonal disease. The new year brings with it a thick flow of trend forecasts, cheery and sweeping, and we read them with the forgiving spirit that the holiday season demands. For Deep Design, it seems foolhardy to indulge, yet churlish to desist, so here’s a holiday smoothie on trends themselves.

Some trends forecast, such as those in fashion, are meant to be self-fulfilling. The great and big among the fashion industry make them. Thus buyers know what colours and styles to buy, and retailers know what to stock. The media is in it at the start, happy to report what the well-dressed citizen will be wearing. The consumer, she of the clued-in, independent mind, is eager to confirm: it’s only fitting. Paris/Milan/Mumbai know best; empty shelves help no one.

Trends

The communications industry, unlike those that stock things, doesn’t face the risk of empty shelves. Yet trends there surely are. The dozen or so portfolios and the artfully designed CVs that our office reviews monthly give a clear view into what the bottom of the food chain has been eating. A set of colour palettes, a certain taste in typefaces, and a tendency to gratuitously quantify, in order to contrive a graph to replace text (give yourself a 75% hardworking score, or three and a half stars).

But unlike fashion, there’s no Big Design, no dominant source heavily invested in the forecast. Pantone, a widely used colour communication system, comes closest to announcing trends, along with paint manufacturers who try to drum up interest in their new shades, a hue and cry, if you will. For the most part, these graphic trends result from simple imitative impulses. This may account for the relative stability of these design trends.

DESIGNERS (WHICH INCLUDES COMMUNICATORS, MARKETERS AND POLICY MAKERS) SHOULD CONTINUE TO TAKE THE TRENDS THEMSELVES WITH A GRAIN OF ETHICALLY-PRODUCED, IODIDE-RICH, ROCK OR SEA SALT.

But common to all trends forecast, and trend commentating, is the theorising that identifies and proposes the driving currents. Inevitably, large, global turns of politics and their economic, social and cultural facets are called out as driving forces: Brexit, Trump and unless you are observing news fast (another micro-trend) you know the rest. Deep Design, too, has indulged early and often, such as linking the discontents behind the rise of the US prez to those boosting the rise of Patanjali long before the final elections, not to imply direct link but to speculate on a similar mood driving both.

Trends

Anti-globalisation and nationalism are the most familiar labels applied to this phenomenon. Commentators hear the voices of groups who feel ‘disenfranchised’, speaking with eerie simultaneity across continents. These voices have exhausted their patience with the ruling intelligentsia, and abhor its factual (or specious, or false), well-articulated utterances: better a mis-spelled, ‘feeling’ untruth that promises action, than an unproductive, pedantic truth. Going further: a suspicion of democracy, technocracy, complexity and balance, and the citified, corporate or university culture that spawns them; a yearning for viscerally inspired gestures. (Other strands omitted for brevity).

The trends forecast that respond to these may be summarised (in a post-truth kind of way!) as a return to roots and basics; a preference for imperfection; the recycled; rough and natural finishes (call them unfinished). The broad theme: authenticity.

Pantone’s Colour of the Year is Greenery 15-0343, to represent ‘fresh beginnings’ complemented by earth and mineral tones, and upcycled materials. Primary colours (from flags, and nationalism) remain in force. Expect packaging to be literally and otherwise transparent, to convey the authenticity of provenance (add: bucolic-ness and humanity). Photography, it says, will be more ‘real’ in terms of the human subjects, with emotion (add: imperfect skin) getting extra marks. The trend towards active, sports-inspired wear continues (cementing the general trend towards informality)

Despite the smell of truth about the causes that drive these trends, designers (which includes communicators, marketers and policy makers) should continue to take the trends themselves with a grain of ethically-produced, iodide-rich, rock or sea salt.

For one thing, many of these trends are old and long-running. Look at restaurants that have opened in the last ten years in your metropolis, and note how similar many of the trends you spot in the concept and the design of the space. Exposed air conditioning ducts, cocktails in jam jars (Deep Design’s pet peeve), rope, rough-hewn wood, local produce and food fusion. And watch for authentically brush drawn lettering on menus, coming soon to a grubhouse near you.

Further, trends forecast are popular because they feed our confirmation biases; many may well have other less (or more) obvious causes, preventing a proper understanding. Several trends run concurrently and play out differently depending on cultures (defined by geography and age).

LONG-TERM TRENDS MAY EXERT A MORE STRATEGIC FORCE WITH WHATEVER YOU ARE DESIGNING. BUT IT’S BEST TO BE ALIVE TO THE BABEL OF THE CONVERSATIONS WITHOUT BEING IN A HURRY TO ISOLATE ANY ONE SIGNAL, IS THE GOLDEN PATH.

This means paying attention to the invisible drivers behind the trends. For example, the most valuable lesson from post-truth is an ancient one: that the tendencies of people to think through the filter of their identities, anxieties, and pride trump all others. In this state, they will ignore ‘good design’ as a source of meaning. That’s what Trump’s diabolically plain election identity conveyed—nothing—which may have resonated with his voters as authentic, much better than the professionally designed, pointing-ahead, promise-laden ‘H’ from a Capitol-ist they didn’t trust.

Issue 45

Published in Issue 45

When celebrations are all around for the new year, everyone is curious about what this new year will bring. So, the rounds of looking back to the past year and trying to predict the new one starts. We started the same exploration through this issue by reaching various experts for their take on the trends for their respective fields. And with many expert interviews, we got various unique viewpoints, as Elephant Design shared the importance of having a well-thought packaging design for products. And on another hand, VGC gave an insight into, how a brand should be created for the Millennials. But to top it all, with very deep logical design thought, Itu Chaudhuri says that the trends are a modern seasonal disease, and we designers should continue taking it with a grain of ethically-produced, iodide-rich rock or sea salt. All-in-all this issue is a very interesting and a must-read, if you’re looking for greater clarity and want to start your year with a lot of deep design knowledge about the brand development to packaging design, user experience design, to storyboarding and more.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image