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Aman Khanna

A graphic artist, illustrator, sculptor and a visual storyteller, Aman Khanna has his hands full with ‘Infomen’ that he started in London in 2005 and ‘Infonauts’ in New Delhi in 2009. His latest venture goes by the brand name ‘Claymen’ which is a set of functional and dysfunctional objects as well as unique handcrafted sculptures.


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This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them.

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Bored of two dimensional design, Aman Khanna started exploring the third dimension of it by getting his hands dirty, literally! He got inspired by local Indian potters who breathe magic into a simple raw material like clay. Aman started molding sculptures and day to day knick knacks from clay.

Your Hands Dirty
Gray Water
Your Hands Dirty
Seek and How
Your Hands Dirty
Colour Me White
Your Hands Dirty
Pourer
Your Hands Dirty
Conscience of a Subconscious Mind
Your Hands Dirty
Shared Burden

What People Want

In India, the design is perceived in various ways; what works about Claymen is that it caters to a wide spectrum of users. Functional objects satisfy the practical shopper; dysfunctional art-oriented pieces attract the fanatics and the clay sculptures appeal to almost anyone who looks at them. Aman clearly understands the needs and more importantly the wants of the people thereby bringing to the table a fresh take on art.

Your Hands Dirty
Man and Woman v/s Society
Your Hands Dirty
The New Mountain
Your Hands Dirty
Mess is more - Bottle
Your Hands Dirty
Planter
Your Hands Dirty
Flask
Your Hands Dirty
Crow Bottle

A Shout Out to All

The theme of his project follows the daily routine of a common man; his ups and downs are captured beautifully in objects like lamps, cups and sculptures. The choice of colours and the fact that each piece is an outcome of love and painstaking labour is what sells across stores in Mumbai, Delhi, Bangaluru and soon in Melbourne

Your Hands Dirty
The Attachment
Your Hands Dirty
Balancing Vase
Your Hands Dirty
Scream
Your Hands Dirty
Lost In The Noise
Your Hands Dirty
Loud Mouth
Your Hands Dirty
Brain Drain

Exploring Forms Through Material.

Being inspired by local Indian potters, Aman tried his hand at clay sculptures; clay as a material is quite versatile and at the same time simple. Hence the exploration of design and expression of his thought process is quite clear. The idea behind using clay was because it is commonly used and worked with; making the theme of common men and his life more relatable.

Your Hands Dirty
Hyperventilating Vase
Your Hands Dirty
Release
Your Hands Dirty
The Balancing Act
Your Hands Dirty
Distressed Planter
Your Hands Dirty
Holler Kettle

Published in Issue 32

This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

Vivek Nag

Vivek Nag is based in Mumbai and is currently Faculty of Pre-Visualization and Comic Book Design at Whistling Woods International, School of Animation.


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This issue is dedicated to the talented design graduates who are not just looking to work but seeking experience in order to realise the greater goal of life. The issue features various designers from India and abroad. Kevin Roodhorst from The Netherlands realised his goal so early in life that propelled him to start his career as a designer as young as 13. To name a few talents we have Vivek Nag from Fine Arts from Rachna Sansad Mumbai, Simran Nanda from Pearl Academy New Delhi, Anisha Raj from MAEER MIT Institute of Design Pune, Giby Joseph from Animation and Art School Goa and many more. This issue gives a fresh perspective of talented graduates and their unique approach to design.

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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What happens when a brand like Nirlep, that has been a pioneer in non-stick cookware since 1960, approaches you to revamp its identity after 27 years? Well, they win the first ever Designomics Award for Strategic Brand Identity Programme. They are also able to bring in 50% more revenues. Here’s how Elephant Design did it for them.

Brand Identity

Step 01

The brief was simple. Nirlep has been actively developing products for the modern lifestyle of young couples who look for convenience and style at affordable prices. The objective was to update the brand identity to reflect this new dynamism. Through a series of workshops and interactions with the leadership team at Nirlep, an idea web was articulated to outline what the brand stood for. The sessions helped in understanding and revealing the company’s strengths, product attributes, user requirements and their aspirations.

Brand Identity

Step 02

The design process began with numerous quick pencil sketches to bring ideas to life. These were then discussed internally and whetted based on contemporary appeal, differentiation against competition, building product attributes and highlighting company legacy.

Brand Identity
Brand Identity

Step 03

The shortlisted ideas were then taken forward to the next stage which involved creating digital sketches in black and white to gauge visual balance and relation with typeface. Some ideas developed further into newer interpretations while some were visually enhanced.

Brand Identity

Step 04

The concept that emerged as a winner was the one inspired by a pan-shaped form which also symbolized a leadership badge. Various explorations were tried out at this stage within the selected option. The colour red was retained to portray warmth and passion with which Nirlep products are conceived and created. The old American typewriter font was discarded for a custom designed set of letters, but the ‘all caps’ treatment was retained to reiterate the brand’s
leadership, confidence and trust.

Brand Identity
Brand Identity

Step 05

The new logo was compared to the old one. It is flexible and playful, just like their products. It signals the transformation of Nirlep from a userfriendly cookware brand to a comprehensive Kitchen solutions brand with global standards. The specially developed Logotype, Nulep, enhances the modern character of the identity. And the black badge, red wing, silver rim and logotype, come together to portray leadership, dynamism, sensitivity and stability of the company; everything the brief demanded.

Brand Identity

Step 06

Over the years, Nirlep has created several product brands that have become popular with diverse audience types. It was important that the new brand identity facilitated customization and flexibility for sub-brand extensions while retaining the presence of a strong mother brand.

 

The colorful renditions of the identity stand for innovation to delight young progressive consumers and connect with the sub-brand propositions – Aspa for partnering progress, Selec+ for lifestyle improvements and Acilis for eco-friendly materials and finishes.

Brand Identity

Step 07

Finally, logo variants were created for various printing and size limitations. These included simple gradient, flat colour, black & white and reverse versions.

Brand Identity

Step 08

An Arabic version of the identity was also created for their export business. The typeface was custom made to match its English version.

Brand Identity

Step 09

The new Nirlep identity was showcased through the brand book that detailed the brands journey to fit the lifestyle of young Indian couples.

Brand Identity

Step 10

The new brand identity was made widely visible by launching through various media both outdoor and in-shop.

Brand Identity
Brand Identity

Step 11

The old Nirlep logo was replaced by the new one on every product, completing the journey from paper to metal.

Published in Issue 19

A typography special, made up of not only Indian type designers or designers whose first love is type, but also few very talented international designers who open a totally new playground with sharing their insights and inspirations. This issue has exclusive interviews with Lucky Dubz Trifonas from Netherlands, Indian UI & type designer Sabareesh Ravi and Shiva Nallaperumal, who believes, type designers are the material providers to all the creative professionals. Also, includes a special making of Nirlep rebranding done by Elephant Design and an interaction with the ace product designer Aman Sadana.

 

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CURRENT ISSUE
Creative Gaga - Issue 49