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Whether real life or reel life, we are surrounded by interesting characters. Some pass us by, but some get stuck in the mind and hearts. It’s no different for caricature expert Shijo Varghese, who wanted to draw Captain Jack Sparrow’s illustration for his eye-catchy attitude and appearance. Here he takes us on a step by step guide on how he achieved to create a beautiful illustration.

Illustration

Step 01

Drawing Detailing.

After finalising the subject, a bunch of pictures were collected to study elements like facial features, expressions, actions etc. After a reference picture was selected, an outline sketch is drawn using a Faber Castell mechanical pencil 0.5 on an 85 GSM paper. It’s better to start with the nose, the central element in any face, and then draw everything else around it. After the outlines are finalised, it’s time for detailing. Detailing always starts from the eyes. The hatching technique is used according to the shape, which are generally a group of straight lines. Once that’s achieved, it’s break time. That means, leaving the artwork alone for a few hours and returning to it. If all looks fine, it is then scanned as a 300 dpi JPEG.

Illustration

Step 02

Colouring.

Once the image is scanned, it is then opened in Photoshop CS5 for colouring. Keep in mind that the drawing (illustration) is placed on top of the layer as multiply and lock and a neutral tone is filled below the drawing layer, which serves as a foundation.

Illustration

Step 03

This is followed by creating another layer above the neutral colour layer. This layer is used for detailed colouring along with soft and hard round brushes.

Illustration

Step 04

Colouring is the critical part that is used to bring the character to life. A vast majority of time is then spent on fine-tuning the depth of colour using neutral tones because that’s what the subject demands.

Illustration

Step 05

More character and drama is created using a hard rounded brush in 30-50% opacity.

Illustration
Illustration

Step 06

The last step involves the addition of highlights to finalise the image.

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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Here is a captivating illustration series created by Karolina Misior, a Polish illustrator. The theme of the series is a bunny, which portrays all of us. The illustrations capture the bunny on both good days and bad. And to showcase this, the style has a different approach with an interesting use of colours and abstract compositions.

 

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Illustration
Illustration
Illustration
Illustration

Designer, Craig Black, shows his love and appreciation for the city of London through this beautiful lettering installation. The Keeping the colours muted with black, white and yellow, he pours layers of acrylic paint of the letters to create a magical and abstract pattern. The style looks simple to recreate and complicated enough to be entranced by it. Every designer and artist will find the making video deeply satisfying.

 

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Lettering
Lettering
Lettering
Lettering
Lettering
Lettering
Lettering

Lucas Wakamatsu, a Brazilian illustrator puts together a vibrant collection of illustrations that depict the stories and voices of different people. Through the course of this project, Lucas talks to people and empathises with their dreams, wishes, emotions and feelings to create reflective illustrations.

 

His illustrative style and beautiful compositions bring the personalities to life. The colours perfectly add to the story like mood. The attention to detail and texturing cannot be missed as they immensely add to the engaging experience.

 

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Storytelling
Storytelling
Storytelling
Storytelling
Storytelling
Storytelling
Storytelling
Storytelling
Storytelling
Storytelling
Storytelling

Every year AAAI (Advertising Agencies Association of India) invites agencies to take a part in Adfest’s contest which help spread a social message. This year’s they invited the ideas on ‘To End Food Wastage’. The creative team from FCB Interface tailored the theme and gave a new perspective to the whole concept. Lets have a look!

Advertising

Brief:

The Advertising Agencies Association of India’s contest agenda was inviting the ideas to ‘End Food Wastage’.

Advertising

Solution:

The FCB Interface advertising agency’s creative team came up with the idea of looking inside and introspecting rather looking for solutions outside, highlighting the issues that actually need attention. They initiated with the thought of taking up issues within the industry and further narrowing it down, to their own agency!

Advertising

The final ideas was very simple and thought provoking, to make a ‘food-wastage’ poster using the food wasted by advertising people everyday.

Then waste food from all leading advertising agencies was collected by FCB interface and carted away in mini trucks to create 14 feet by 19 feet. The typography was created using the fonts of the agency. The production house McTolan Films collaborated with FCB to execute these posters. The final posters were then hanged in the air with a crane to shoot, while shooing away the crows and dogs that were hell bent on eating the posters.

Advertising

Conclusion:

This idea was just not to make the posters for an entry but also to bring behavior change on this serious issue of wasting food within our own advertising industry.

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Team:

Client: Advertising Agencies Association of India (AAAI)

Advertising Agency: FCB Interface

Brand Team: Sudesh Kapoor, Chetan Salian

Group Chairman and Chief Executive Officer: Rohit Ohri

Chief Creative Officer: Robby Mathew

Chief Executive Officer: Joemon Thaliath

Senior Creative Director: Mukesh Jadhav, Ashutosh Joshi

Art Directors: Durgesh Satish Amble, Ketan Sudhir Kadam, Shireesh Bhavsar, Ashwini Raorane

Copywriters: Vignesh Iyer, Adith Mili Francis Fernandes, Imaan Surve

Account Management: Cornell Rocha, Andrea D’souza

Print Production: Hemant Randive, Aditya Dighe, Sajid Sheikh, Dilip Indule, Akash Surve

Photographer/Director: Aslam K Puriyal, Akhil, Raunak Kanade

Producer: Nizam Tolan, Dildar Tolan

Production House: McTolan Films

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CURRENT ISSUE
Creative Gaga - Issue 47

 

Marvis Toothpaste brand asked the illustrator, Alpel Dostal, to create 5 artworks that resonated with their brand speak. The resulting illustrations are surreal creating an illusion of melting objects. The style depicts luxury juxtaposed with sophistication in a dreamy manner. The colours are minimal and understated thus adding to the overall look.

 

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Illustrations
Illustrations
Illustrations
Illustrations
Illustrations

The wooden style animated promos of Nickelodeon‘s famous show Motu Patlu and Ninja Hattori, created by Adaar VFX in association with Rocketscience Lab. The look and feel of the characters have been designed like wooden toys which got inspired from a town based in Karnataka, the Channapatna, famous for it’s handmade wooden toys.

 

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Ninja Hattori - Nickelodeon
Ninja Hattori - Nickelodeon
Ninja Hattori - Nickelodeon
Ninja Hattori - Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Ninja Hattori - Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon

38Technology Journalist, Abhimanyu Ghoshal, takes us through the photography essentials of clicking for Live music concerts, also its nitty-gritty and rather subtle aspects.

Photography
Photography

Cater to the Niceties and Niche of the Craft.

Clicking for Live music gigs is a whole lot different from clicking otherwise. You’re tasked with capturing the energy, vibe and mood of a concert, with very little control over critical elements such as lighting, shooting positions and the ability to direct your subjects. That is a whole different ball game from shooting with models in a production setting that conforms to your brief, and with a team to support you as well. It is this thrill of capturing imagery of Live music performances or concerts that is rather exciting, and that is also what makes the very process of doing it enjoyable, satisfying and valuable in itself.

Photography
Photography

Make Your Way Through The Hurdles.

There are several constraints that present interesting challenges – you only get to shoot during the first two or three songs (after which you have to leave the photo pit in front of the stage); there are strong lights that bathe the performers in colour and blow out details in your shots, and you can’t access every portion of the stage that you might want to. It’s fun to work around these and try to create compelling images. Good lighting, a well-appointed stage and an enthusiastic audience go a long way in making your pictures stand out.

Photography
Photography

Soak in the Vibe; Then let it Reflect.

Depending on the music and the artist’s background, one must compose pictures to suit their vibe and what they’re known for. For example, with metal bands, one may try to capture a dark atmosphere by isolating the subject, including the smoke emanating from smoke machines and treat the raw image accordingly. With pop acts, on the other hand, one can try to highlight the performers’ signature costumes. Researching artists’ music and previous photographic coverage before shooting their concerts certainly helps to quite an extent, in this regard.

Photography
Photography

Step out of Familiar Terrain, and Walk into New Horizons.

It can certainly be more exciting to click artists who you are familiar with, than those you don’t know quite well. As a music lover, though, the opportunity to discover new acts is a bonus. Shooting unfamiliar performers gets you out of your comfort zone, thus expanding your horizons as a photographer. Do not fall for poor composition and over-the-top editing; both issues can easily be fixed by referring to the works of more accomplished photographers and practicing consciously.

Photography
Issue-38

Published in Issue 38

With this issue, we try to explore different views from many well-known studio owners and senior designers. While Anthony Lopez of Lopez Design shared tips on what a studio looks for in a designer, Mohar Ray from Codesign highlights the key aspects that play a significant role and make the difference in whether you are hired or not as a promising designer. Also, this issue has an insightful article on ‘Branding with reason and love’ from Itu Chaudhuri, founder ICD (Itu Chaudhuri Design) along with Siddhi Ranade, explaining his tools of storytelling through his unique style of illustrations. This issue is a must read for a talented graduate to a branding expert. Order your copy and enjoy reading it!

 

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A master piece is not just created by drawing a few lines and colouring the different areas formed. It indeed is a full package of detailing the model, the textures, the lights and the angles involved, just in the right amount, as Dushyant Bhardwaj explains us.

Dushyant Bhardwaj
Lighting Doodles. A quick lighting doodle using basic shapes like boxes and spheres.

With a keen liking and special place for drawing and sketching in his heart as a kid, Dushyant Bhardwaj was inspired by the amazing sketches and art pieces that his cousin created on Lightbox. This got him learning in detail and depth what he really loved, sketching and expand his learning horizons to three-dimensional art. It even escalated his interest levels for the subject

Dushyant Bhardwaj
Wiring the Needles. A fun render experimenting with miniatures using 3DS Max, Photoshop and V-Ray.

An Artwork Without a Story is Like a Ship Without a Rudder!

This thought made Dushyant ponder about everything he saw around him. A picture with interesting lighting and gripping elements engrossed him and he in turn attached a story to it as this made it easier for him to put his thoughts on canvas while recreating the same scene.

 

Old, abandoned buildings and structures always caught his attention as they definitely had a story attached to them, which Dushyant tries narrating through his work.

Dushyant Bhardwaj
Detective’s Desk. An apartment of 40-something detective while solving a crime committed in the city.

Detailing: The Key to Create Realistic Art!

Detailing depends on the kind of outcome that is wanted and also camera angles one works with. Adding details to a piece of art will definitely make it look real and believable, but if overdone can completely ruin it.

Dushyant Bhardwaj
Little Radish. Based on the concept of Goro Fujita, a test scene to learn more about Arnold renderer engine.

While detailing a realistic image, it is important to keep in mind the overall view of the artwork while designing model and the intricacies of its textures. A stylised artwork would not require so much detailing as a realistic one would.

Dushyant Bhardwaj
Abandoned Storeroom. The idea was to convey that libraries, books, newspapers, cycles and other old things are dying in the modern world.

An artwork with a closeup view would require one to focus first on the primary details like microelements, that will be in limelight, and then move on to the secondary details to be developed for the overall view.

Dushyant Bhardwaj
ISO Game Renders, Elvenar. Environments created for Innogames – Elvenar.

For instance, working on a texture which is rusty and has paint chipped off would require to concentrate on the area having the chipped paint, the formation of the cracks and the spreading of the rusted texture. Also, adding too much chipped off paint and rust may destroy it and take the life out of that asset.

Dushyant Bhardwaj
Lighting Doodle. A quick lighting doodle using Maya and Arnold.

Lighting: A Creator or a Destroyer!

Lighting plays a crucial role in any scene. It can either can make a scene or break it. Deciding the lighting for the scene has to be a smart choice as it should be in tandem with the storyline and the subject of the scene as well as be successful in conveying the emotions attached, for the scene to be comprehensible for the viewer.

Dushyant Bhardwaj
ISO Baby Room. An experiment with the new render Fstorm to achieve a very soft mood with modelling, texturing and lighting.

Taking inspirations for lighting from Pinterest and other imagery for reference is always helpful. Dushyant Bhardwaj uses a mix of different digital softwares like 3DS Max, Maya, V-Ray, Photoshop, Arnold, to name a few, for the creation of his artwork pieces.

Dushyant Bhardwaj
Junkbot. An experiment with substance painter to texture a junkbot modelled using 3DS Max.

Sailing in the Sea of Professionals!

Stepping into a market full of talented professionals has never been easy. For him to be successful, Dushyant Bhardwaj believed in the fact to create quality work rather than quantity. To be noticed and commissioned, he started putting out his portfolio on the digital and social media like YouTube, CGSociety forum and Artstation.

Dushyant Bhardwaj
Room. Artwork inspired from the short film Alarm.

He suggests the same to budding and upcoming artists to thrive in the field they love. Also, as the saying goes, perseverance is the key to success.

Dushyant Bhardwaj
Silent Witness. A scene to study about cinematic lighting and storytelling in a still picture.

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment. This issue is a must-read for internees and fresh talents. Go ahead and order your copy here!

 

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In an attempt to connect the sport enthusiasts to their very own city on an emotional level, Nike collaborated with Gautam Gajbar to create an in-store mural for their flagship store in Mumbai.

Brief

A Nike store is not just where the brand lives, it is where the brand comes to life. Nike is a runner’s company, build by runners for runners. Then, Now, Always.

 

For its flagship store in Mumbai, Nike appointed Gautam Gajbar to create an in-store mural.

 

The project brief demanded certain pointers to be taken care of while designing this mural.

Nike

To top this list of challenges, the biggest of them all was to get this mural in place with the store being completely operational!

 Firstly, the mural must make Mumbai city, its heritage and Nike, its heritage and brand moment statements as a part of it.

 

• Secondly, the mural should tell stories that open conversation and connect with runners on an emotional level. They should feel inspired and rewarded for coming in.

 

• And lastly, the material and finishes of this mural should be inspired by the environment of running.

Nike

Solution

Considering himself lucky enough to have bagged a second opportunity from Nike to work at their creative front, Gautam Gajbar collaborated with Sachin Kondalkar, Ryan D’Costa, Rohit Bhanushali and Tushar Agawne to achieve the project brief of creating an in-store mural in a short span of time.

 

The process started with the objective of creating an inspiring experience for consumers as soon as they set foot into the store and go like – “This is ma hood and I belong here”.

Nike

Going one step at a time, the first phase was about creating the design followed by the process of approval. The provision of a detailed on-point design brief facilitated the creation of a quick and apt illustration for the mural, which were closed in a few interactions with the brand.

 

The next phase, post the approval of the design, was its execution in terms of recreating the design on a one is to one scale. The approved design had to be hand painted with the desired effects and texture of a canvas in the same proportion as the store wall that spanned as wide as 22 feet and rose as high as 19 feet.

Nike

Once the art piece was completed to scale, then came in the last and final phase of the project: its installation on site. For this, the art piece was divided into 3 parts. Using a special water-based adhesive, these parts were pasted onto the wall. The pasting took about 8-9 hours followed by final touch-ups on the spot. Being in-tandem with the design brief, the installation was done post the operational hours of the store.

Conclusion

Using a new medium and ensuring that it has the desired final effect, and the onsite execution given the constraint of a fully operational store was quite a challenging task!

 

However, working within the brand guidelines of Nike and at the same time being as creative as one can be to do justice to Nike, the brand, Gautam did his job perfectly.


Client: Nike
Illustrator: Gautam Gajbar


Nike
Nike
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Creative Gaga - Issue 47