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Marvis Toothpaste brand asked the illustrator, Alpel Dostal, to create 5 artworks that resonated with their brand speak. The resulting illustrations are surreal creating an illusion of melting objects. The style depicts luxury juxtaposed with sophistication in a dreamy manner. The colours are minimal and understated thus adding to the overall look.

 

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Creative Gaga - Issue 45

 




Illustrations
Illustrations
Illustrations
Illustrations
Illustrations

The wooden style animated promos of Nickelodeon‘s famous show Motu Patlu and Ninja Hattori, created by Adaar VFX in association with Rocketscience Lab. The look and feel of the characters have been designed like wooden toys which got inspired from a town based in Karnataka, the Channapatna, famous for it’s handmade wooden toys.

 

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Creative Gaga - Issue 45

 




Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon
Nickelodeon

38Technology Journalist, Abhimanyu Ghoshal, takes us through the photography essentials of clicking for Live music concerts, also its nitty-gritty and rather subtle aspects.

Photography
Photography

Cater to the Niceties and Niche of the Craft.

Clicking for Live music gigs is a whole lot different from clicking otherwise. You’re tasked with capturing the energy, vibe and mood of a concert, with very little control over critical elements such as lighting, shooting positions and the ability to direct your subjects. That is a whole different ball game from shooting with models in a production setting that conforms to your brief, and with a team to support you as well. It is this thrill of capturing imagery of Live music performances or concerts that is rather exciting, and that is also what makes the very process of doing it enjoyable, satisfying and valuable in itself.

Photography
Photography

Make Your Way Through The Hurdles.

There are several constraints that present interesting challenges – you only get to shoot during the first two or three songs (after which you have to leave the photo pit in front of the stage); there are strong lights that bathe the performers in colour and blow out details in your shots, and you can’t access every portion of the stage that you might want to. It’s fun to work around these and try to create compelling images. Good lighting, a well-appointed stage and an enthusiastic audience go a long way in making your pictures stand out.

Photography
Photography

Soak in the Vibe; Then let it Reflect.

Depending on the music and the artist’s background, one must compose pictures to suit their vibe and what they’re known for. For example, with metal bands, one may try to capture a dark atmosphere by isolating the subject, including the smoke emanating from smoke machines and treat the raw image accordingly. With pop acts, on the other hand, one can try to highlight the performers’ signature costumes. Researching artists’ music and previous photographic coverage before shooting their concerts certainly helps to quite an extent, in this regard.

Photography
Photography

Step out of Familiar Terrain, and Walk into New Horizons.

It can certainly be more exciting to click artists who you are familiar with, than those you don’t know quite well. As a music lover, though, the opportunity to discover new acts is a bonus. Shooting unfamiliar performers gets you out of your comfort zone, thus expanding your horizons as a photographer. Do not fall for poor composition and over-the-top editing; both issues can easily be fixed by referring to the works of more accomplished photographers and practicing consciously.

Photography
Issue-38

Published in Issue 38

With this issue, we try to explore different views from many well-known studio owners and senior designers. While Anthony Lopez of Lopez Design shared tips on what a studio looks for in a designer, Mohar Ray from Codesign highlights the key aspects that play a significant role and make the difference in whether you are hired or not as a promising designer. Also, this issue has an insightful article on ‘Branding with reason and love’ from Itu Chaudhuri, founder ICD (Itu Chaudhuri Design) along with Siddhi Ranade, explaining his tools of storytelling through his unique style of illustrations. This issue is a must read for a talented graduate to a branding expert. Order your copy and enjoy reading it!

 

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A master piece is not just created by drawing a few lines and colouring the different areas formed. It indeed is a full package of detailing the model, the textures, the lights and the angles involved, just in the right amount, as Dushyant Bhardwaj explains us.

Dushyant Bhardwaj
Lighting Doodles. A quick lighting doodle using basic shapes like boxes and spheres.

With a keen liking and special place for drawing and sketching in his heart as a kid, Dushyant Bhardwaj was inspired by the amazing sketches and art pieces that his cousin created on Lightbox. This got him learning in detail and depth what he really loved, sketching and expand his learning horizons to three-dimensional art. It even escalated his interest levels for the subject

Dushyant Bhardwaj
Wiring the Needles. A fun render experimenting with miniatures using 3DS Max, Photoshop and V-Ray.

An Artwork Without a Story is Like a Ship Without a Rudder!

This thought made Dushyant ponder about everything he saw around him. A picture with interesting lighting and gripping elements engrossed him and he in turn attached a story to it as this made it easier for him to put his thoughts on canvas while recreating the same scene.

 

Old, abandoned buildings and structures always caught his attention as they definitely had a story attached to them, which Dushyant tries narrating through his work.

Dushyant Bhardwaj
Detective’s Desk. An apartment of 40-something detective while solving a crime committed in the city.

Detailing: The Key to Create Realistic Art!

Detailing depends on the kind of outcome that is wanted and also camera angles one works with. Adding details to a piece of art will definitely make it look real and believable, but if overdone can completely ruin it.

Dushyant Bhardwaj
Little Radish. Based on the concept of Goro Fujita, a test scene to learn more about Arnold renderer engine.

While detailing a realistic image, it is important to keep in mind the overall view of the artwork while designing model and the intricacies of its textures. A stylised artwork would not require so much detailing as a realistic one would.

Dushyant Bhardwaj
Abandoned Storeroom. The idea was to convey that libraries, books, newspapers, cycles and other old things are dying in the modern world.

An artwork with a closeup view would require one to focus first on the primary details like microelements, that will be in limelight, and then move on to the secondary details to be developed for the overall view.

Dushyant Bhardwaj
ISO Game Renders, Elvenar. Environments created for Innogames – Elvenar.

For instance, working on a texture which is rusty and has paint chipped off would require to concentrate on the area having the chipped paint, the formation of the cracks and the spreading of the rusted texture. Also, adding too much chipped off paint and rust may destroy it and take the life out of that asset.

Dushyant Bhardwaj
Lighting Doodle. A quick lighting doodle using Maya and Arnold.

Lighting: A Creator or a Destroyer!

Lighting plays a crucial role in any scene. It can either can make a scene or break it. Deciding the lighting for the scene has to be a smart choice as it should be in tandem with the storyline and the subject of the scene as well as be successful in conveying the emotions attached, for the scene to be comprehensible for the viewer.

Dushyant Bhardwaj
ISO Baby Room. An experiment with the new render Fstorm to achieve a very soft mood with modelling, texturing and lighting.

Taking inspirations for lighting from Pinterest and other imagery for reference is always helpful. Dushyant Bhardwaj uses a mix of different digital softwares like 3DS Max, Maya, V-Ray, Photoshop, Arnold, to name a few, for the creation of his artwork pieces.

Dushyant Bhardwaj
Junkbot. An experiment with substance painter to texture a junkbot modelled using 3DS Max.

Sailing in the Sea of Professionals!

Stepping into a market full of talented professionals has never been easy. For him to be successful, Dushyant Bhardwaj believed in the fact to create quality work rather than quantity. To be noticed and commissioned, he started putting out his portfolio on the digital and social media like YouTube, CGSociety forum and Artstation.

Dushyant Bhardwaj
Room. Artwork inspired from the short film Alarm.

He suggests the same to budding and upcoming artists to thrive in the field they love. Also, as the saying goes, perseverance is the key to success.

Dushyant Bhardwaj
Silent Witness. A scene to study about cinematic lighting and storytelling in a still picture.

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment. This issue is a must-read for internees and fresh talents. Go ahead and order your copy here!

 

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In an attempt to connect the sport enthusiasts to their very own city on an emotional level, Nike collaborated with Gautam Gajbar to create an in-store mural for their flagship store in Mumbai.

Brief

A Nike store is not just where the brand lives, it is where the brand comes to life. Nike is a runner’s company, build by runners for runners. Then, Now, Always.

 

For its flagship store in Mumbai, Nike appointed Gautam Gajbar to create an in-store mural.

 

The project brief demanded certain pointers to be taken care of while designing this mural.

Nike

To top this list of challenges, the biggest of them all was to get this mural in place with the store being completely operational!

 Firstly, the mural must make Mumbai city, its heritage and Nike, its heritage and brand moment statements as a part of it.

 

• Secondly, the mural should tell stories that open conversation and connect with runners on an emotional level. They should feel inspired and rewarded for coming in.

 

• And lastly, the material and finishes of this mural should be inspired by the environment of running.

Nike

Solution

Considering himself lucky enough to have bagged a second opportunity from Nike to work at their creative front, Gautam Gajbar collaborated with Sachin Kondalkar, Ryan D’Costa, Rohit Bhanushali and Tushar Agawne to achieve the project brief of creating an in-store mural in a short span of time.

 

The process started with the objective of creating an inspiring experience for consumers as soon as they set foot into the store and go like – “This is ma hood and I belong here”.

Nike

Going one step at a time, the first phase was about creating the design followed by the process of approval. The provision of a detailed on-point design brief facilitated the creation of a quick and apt illustration for the mural, which were closed in a few interactions with the brand.

 

The next phase, post the approval of the design, was its execution in terms of recreating the design on a one is to one scale. The approved design had to be hand painted with the desired effects and texture of a canvas in the same proportion as the store wall that spanned as wide as 22 feet and rose as high as 19 feet.

Nike

Once the art piece was completed to scale, then came in the last and final phase of the project: its installation on site. For this, the art piece was divided into 3 parts. Using a special water-based adhesive, these parts were pasted onto the wall. The pasting took about 8-9 hours followed by final touch-ups on the spot. Being in-tandem with the design brief, the installation was done post the operational hours of the store.

Conclusion

Using a new medium and ensuring that it has the desired final effect, and the onsite execution given the constraint of a fully operational store was quite a challenging task!

 

However, working within the brand guidelines of Nike and at the same time being as creative as one can be to do justice to Nike, the brand, Gautam did his job perfectly.


Client: Nike
Illustrator: Gautam Gajbar


Nike
Nike

We are well within the digital age, and the era of digital art. Right from the expert to the layman, everyone wants a slice of it. Maybe it’s the passion for a new career, or just plain curiosity. Either ways, digital art is everyone’s cup of tea.

1. Take a Look at Dreams Through the Mind of Man

 

High thought about the future is inseparable from the mind of a man. It’s the dreams that define his character. And hence, holds an important place in shaping up his expectations. Rupinder Singh attempts to interpret this relationship between a man and his expectations in a surrealist manner through his poster, Live your Dream.

Dreams through Mind of Man

Step by step tutorial here

 


2. Representation of Emotions, Extracted with Care

 

Every one of us responds to emotions in our own personal ways. But for all of us, it is an explosion. Sometimes it is expressed through an outburst, at other times, it just submerges within. Every time we explode, we lose a little bit of us. Digital Artist Fahd Hussein captures a moment in that explosion to create his piece, ‘Extraho’.

Representation of Emotions

Step by step tutorial here

 


3. The Poster of Pure Iron Love

 

Concept Artist, Raj Khatritakes us through his step-by-step fan art progression of his favourite band, Iron Maiden. Starting with the initial sketches in the pages of his college notebook, he transports the sketching into the elaborate stages of adding drips and streaks; highlighting; playing with tones, and such other details, before finally reaching the envisioned representation.

Step1 Tutorial The Poster of Pure Iron Love - Creative Gaga
Tutorial The Poster of Pure Iron Love

Step by step tutorial here

 


4. Traditional Influences to Come up with a Novel Visual!

 

For an artist, the images you grow up with, linger on for long. As you grow, you think of recreating them, basis your understanding and expertise. That’s exactly what designer Sandeep Menon does with a traditional image he has grown up with. He gives it a twist and renders it in a new form. He explains how.

Traditional Influences

Step by step tutorial here

 


5. The Techniques For Realistic Illustrations

 

The more you read, the more you learn and the closer you reach to become a perfectionist. Nithin Rao has shared his knowledge through a tutorial for an illustration (digital art), helping the learners grow at a faster pace.

Nithin Rao - Tutorial

Step by step tutorial here

 


6. A Steady Approach to Connect With the Subject!

 

Concept Artist, Sahil Trivedishares his process of adding various layers to his work, and balancing the colour palette and light, to produce an effective and impactful design. He feels connecting to work in a steady and gradual process which helps optimise the final outcome.

subject
subject

Step by step tutorial here

 


7. Magic Sparkle of Colour on the Cover!

 

Though we are a country full of festivals all around the year, but this special time of year when not only you change your calendar but also the gifts, family dinners, celebrations and new year resolutions all makes it a special time in everyone’s life. Nithin Rao Kumblekar decided to capture this memorable time for the cover of Creative Gaga. Here he explains his thought process and step by step tutorial.

Step by step tutorial here

 


8. Let’s Create a Warrior From the Fantasy World

 

A character is incomplete without its costumes, props and environment. Especially if it belongs to the world of fantasy. Therefore, to render a character in totality, one should be very clear of its complete image right from the beginning. Concept artist Milton Das explains creating an artwork of a warrior, complete with its accessories. Here is the step by step process.

Warrior
Warrior

Step by step tutorial here

 


9. Learn Depth of Details to Create Mystical Environment!

 

Freelance Illustrator and Concept Artist, Ranjeet Singh, tries to depict magnification and perspective through his fantasy digital painting of a huge bull and a tiny wizard amidst a majestic and mystical environment. He emphasises on paying specific attention to the details of lighting, depth, tone and the likes, so as to achieve the conceived visuals.

Details

Step by step tutorial here

 


For tutorials on Animation, Illustration, Caricature, Character Design, Concept Art, Logo Design click here


Words can take your breath away, more so, when the words are written in mesmerizing hand drawn letters. Tobias Saul is a freelance designer based in Düsseldorf, Germany, and specializes in letter design. Here is an assortment of his work between 2017 and 2018. The range in style and depth of detail is absolutely mind boggling in this collection.

 

Tobias Saul gives a lot of thought to each of the lettering designs, where he plays with vintage ornamental elements to contemporary clean layouts, all the way exploring and creating delightful compositions.

 

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Creative Gaga - Issue 45

 




Hand Lettering
Hand Lettering
Hand Lettering
Hand Lettering
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Hand Lettering
Hand Lettering
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Hand Lettering
Hand Lettering
Hand Lettering
Hand Lettering
Hand Lettering
Hand Lettering
Hand Lettering
Hand Lettering

Story-boarding is not just creating beautiful pieces of art. Instead it is presenting ideas and content in a strategical & comprehensible style. Saumin Patel tells us more.

Story-boarding

An illustrator at heart, Saumin started out professionally by joining an animation studio creating online cards. Eventually realizing his plus points, he decided to manage the backstage of animation, which is designing and illustrating for the animated projects, also known as story-boarding.

Story-boarding

What is story-boarding?

As the name suggests, it is a story told through multiple frames in a visual manner, defining an entire process in detail. Used for animated films or even shooting a scene in a movie, story-boards help the director in streamlining his vision and allow the team to align themselves with this vision to achieve the desired result.

Story-boarding

Story-boards are not just pretty pictures, they are the shots which supposed to evoke certain emotions and enhance the story, conveying an overall mood but could be subjective to each individuals’ interpretation.

Story-boarding
Story-boarding

Every element used in here becomes a character, be it fire, wind, trees, water or rocks, thus becoming a definitive source of information about what the scene is going to be like. In short, it is a manifestation of the creators’ thoughts through tangible elements.

Story-boarding
Story-boarding

Story-boarding puts forth the anticipated difficulties and helps in deriving solutions for the scene’s smooth-sailing.

 

The beauty of a story is that it can be expressed by different directors in their own unique style. So as a storyboard artist, it is essential to convey the essence of the director’s idea and vision in a clear-cut manner through these frames.

Story-boarding
Story-boarding

Story-boarding for advertisements is a bit different from that of films. Advertising is all about presenting to the client, hence the story-board needs to be completely finished and aesthetically appealing. Whereas for a film, it is about clear communication of ideas from the director to the entire team, showcasing the flow of the sequence to build the expressions and the mood. Beauty and aesthetics take a bit of a backseat in this case.

Story-boarding
Story-boarding

An Artist’s Individual Style

Saumin’s style is mostly comic, giving a lot of details about layouts and backgrounds, thus making it simple and easy for the entire team to execute the shoot. For him, the excitement is more about brainstorming and presenting ideas and options to the directors rather than drawing the boards out. His style and work culture helped him carve a niche for himself in this sector and got him working for some of the reputed names in the film industry like Ashutosh Gowariker and Sriram Raghavan to name a few.

Story-boarding
Story-boarding

Work-life

A big fan of director Sriram Raghavan, Saumin along with his friend created an original graphic novel for the promotion of Agent Vinod, published by Westland Publications Ltd.

Story-boarding
Story-boarding

For Raghavan’s Andhadhun, Saumin has worked on a few key sequences, creating boards in his own style to function as inspirations and concepts for the sequences. He has also created promo images for the Bollywood blockbuster Stree and has had the opportunity to storyboard a song and the climax sequence for Vikas Bahl’s Super 30.

Story-boarding

Words of Wisdom

There is learning at every stage.
Before story-boarding, it is necessary to study and understand films, television shows, comics, performing arts or any other subject that needs to explore. Reading fiction and non-fiction adds up to the knowledge base of an artist, thus helping him in expressing his work better.

Story-boarding
Story-boarding
Issue 45

Published in Issue 45

When celebrations are all around for the new year, everyone is curious about what this new year will bring. So, the rounds of looking back to the past year and trying to predict the new one starts. We started the same exploration through this issue by reaching various experts for their take on the trends for their respective fields. So, go ahead.

 

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