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Did you know almost 90 percent of customers tend to go through online reviews before actually visiting a business and out of which 88 percent of customers trust online reviews as much as they trust personal recommendation given for any product/service?

Standing out from the competition is the aim of all businesses and pulling customers towards your brand seems as a difficult task until you find a key to grab their attention. In the changing marketing landscape, people have a variety of options to choose from while selecting a brand.

Online Review

A number of factors affect the customer decision criterion out of which the power of reviews weighs so heavy. Your ratings and reviews double the chances of getting more revenues in the long-run. Therefore, its importance cannot be overlooked as it increases your visibility that in results improve your business performance.

 

Below are five incredible ways through which you can increase visibility with online reviews.

Updated Review Generation is Vital

One effective strategy to increase your online visibility is to make your review stream as natural and continuous as possible. It is estimated that 77 percent of customers consider reviews that are 90 days old as irrelevant and will not focus on them while making purchase decisions. Therefore, you have to target on creating a fresh stream of reviews for your customers to keep them satisfied. Well, getting reviews is a daunting task as many customers are so busy that they do not find time to give detailed reviews on how their experience was.  However, if you reach them personally and ask for their feedback then people might consider it. Ensure that you always seek honest feedbacks and never go for false reviews, as it will destroy your brand image.

Online Review

Build Customer Trust

The most common phenomena, people are less likely to trust new businesses no matter how good you try to portray your brand it’s simply not enough. You can create a perfect marketing strategy, implement awesome promotion ideas and put as many efforts as you can. However, your efforts will get into vain if your customers do not echo them. Ratings and reviews can help you make yourself a leader in the industry as the more positive reviews you have the more customers will prefer your brand over your rivals and eventually, it will increase your sales. For instance, LogoOrbit is one leading creative design agency with tremendous success in building customer trust as they have online reviews on how their services are experienced by their customers. It is observed that customer confidence and trust level likely to increase when they get to see online reviews solely based on their experiences.

Key to Customer Retention

You have to communicate effectively when it comes to dealing with customers virtually as your one bad move can either make or break your online presence. Negative reviews are a part of the process and you have to deal with it in such a way that it ends up positively. Remember every single review holds an opportunity for you to learn in-depth about your customers and in what way you need to deal with them. Moreover, you have to acknowledge the fact that the way you interact with your customers play a key role in analyzing how good and authoritative your brand is. A wide audience sees the way you are responding to the reviews either positive or negative globally. For that reason, ensure to create a positive impact.

Online Review

Get Local & Cultivate Online Reviews

To boost your clientele you have to reach out customers locally and try to generate ongoing reviews and feedback related to your products/services. When people think of buying any product or service they are exposed to a number of brands who are dealing in the same market as of yours. The key here is to ensure people find their way to your brand when they search for their desired product. Consequently, you have to assure you provide them with a way to find bundles of positive yet detailed reviews focusing on why they should go for your brand as compared to the competitors. The more reviews you have in local searches the more the chances are people will search for your brand and will want to try it.

More Reviews, More Visibility

Every business you encounter has one ultimate goal and that is to have more customers and to make a continuous stream of sales. The secret to achieving this goal lies in how your brand is perceived in the market by your customers. You have to ensure you get a bundle of quality reviews online, as it is one crucial way to increase your online visibility. As the competition gets fierce between brands, you have to be extra vigilant in delivering a positive brand experience. Businesses with the highest average ratings and plenty of reviews tend to have more traffic than those with very few reviews so far. For increased visibility and traffic put consistent efforts in generating more reviews.

Online Review

Takeaway

Many organizations fall into the trap of ignoring the importance of review generation and leave it to fate. They do not consider it as the main ingredient that can nurture and elevate their brand presence. Reviews are one great way to know how credible you are in the industry. It will show your customers how good you have done in the past. It will also give you the room for improvement.

 

You have to participate in interacting with your clients to know how they feel about your brand or the services you are providing and try to engage on a one-on-one basis to get better insights. To recapitulate, online reviews are a great source of making your customers loyal while lightening up the path for new potential prospects. With above-listed tips, you can strengthen your brand positioning.

CURRENT ISSUE
Creative Gaga - Issue 48

 

After a long day at work, who doesn’t love the idea of a perfectly made bed and a laptop with your favorite movie on and of course some snacks to nibble on? Probably every other Indian. Applause Entertainment is all set to provide such content and to help it reach out to a larger audience, the team of Dynamite has worked hard to design a visual identity/ branding that people will relate to.

Brief/ Challenge:

Applause Entertainment is a new-age content studio and OTT (over-the-top) platform, founded by the Aditya Birla Group that aims to cater to the current generation of Indian audiences whose favourite guilty pleasure is binge-watching movies and TV series, with a bowl full of snacks. To fulfil this, they are all set to produce and bring forth a wide range of content ranging from comedies to high-octane action shows.

Solution:

The task of branding this new forum-‘Applause Entertainment’ was taken up by the team of Dynamite, who began their creative journey to develop a visual identity, brand positioning & motion language for it.

“It’s not entertainment if there is no Applause.” became the primary point of communication of the company that became a major focus around which Dynamite developed the overall feel of the company. The team has worked efficiently to establish a visual look, tone and brand voice that depicted Applause as an entertainment powerhouse and a modern day solution to the average Indian audience who craves for story driven and entertainment content.

To develop the logo of the brand, the team at Dynamite decided to be true to it’s parent organization – Aditya Birla Group. Taking inspiration from its logo that is known to people for many years, they developed the Applause symbol (A) and modified it for different on-air and off-air branding.

The ‘A’ logo acts as a visual device of light along with the being the symbol of the brand, which subsequently became a combination that Dynamite decided to play around with. While one of the modification is the 3D extrusion of the A symbol that is being used in the on-air transitions, the others include the unique identity of the logo for posters and other content, that stays true to the original Applause symbol.

Overall, Dynamite has hit a home run in developing its visual identity, taking inspiration from the past and revamping it to suit what Applause stands for and aims to be. While the content at Applause seems promising, the look and feel of the brand is something that should be given much credit and a round of applause.

CURRENT ISSUE
Creative Gaga - Issue 48

 

Design Stack

Design Stack is a Branding & Design firm that builds, strengthens and nurtures brands. The studio comprises of professionals with expertise in Brand Strategy, Graphic Design and Marketing Communications.


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As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!

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CURRENT ISSUE
Creative Gaga - Issue 48

 

WowMakers

A digital experience studio that provides a range of services – everything from animated explainer videos, branding, documentaries and corporate video production to UI/UX design, website design and app development for a host of international companies and Governments, WowMakers came into existence to fill in the void in the creative arts industry in India.


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CURRENT ISSUE
Creative Gaga - Issue 48

 

With the art of self-learning by watching videos or reading articles being the new trend, everyone is trying their hand at it. The will to learn the new and the passion to grasp the contemporary can help an individual grow tremendously.

Here are some of the best tutorials teaching the scratch to end process of portrait creation. Scan through the list and acquire the knowledge for the latest in this field of creation.

Digging in the Details 

A visual artist in the form of a cartoonist and animator, Manoj Sinha shares his process and details of his work one bit at a time, in order to achieve the right balance across aspects such as the tone of colours, the shades of lighting.

Step by step tutorial here

 


Creating Portrait With The Perfection

Illustrator, Mohan Sonawane, takes us through the process it took him to find and create a portrait with just the right amount of depth and perspective, one that would go on to bring a character to life on the canvas.

Portrait
Portrait

Step by step tutorial  here 

 


Learn to Draw a Realistic Portrait with Pencil 

Even with the conquest of digital technology in every realm of life, something is best enjoyed the traditional way. A portrait, for instance. Pencil artist Aakash Ramesh sticks to the old style and sketches out the realistic portrait of a popular personality. He shares the steps of the process.

Realistic Portrait with Pencil

Step by step tutorial here

 


Portrait Tribute to Indian Legends 

They say imitation is the greatest form of flattery. For a designer, it doubles up as a way to pay homage to an icon and inspiration. Digital artist Pankaj Bhambri re-creates a portrait of the duo from a reference picture, adulation and following. He explains how.

Step by step tutorial here

 


Digital Painting of Bollywood legend 

Faces are an interesting subject, and often we come across one that has an expression telling a story.  Vivek Arvind Mandrekar saw one such story in  facial expression of Amitabh Bachchan and captured it by means of a digital painting. Below, he takes us through the various steps in order to tell and capture such tales.

Vivek_Feature - Amitabh Bachchan
Vivek_Feature - Amitabh Bachchan

​​​​​​​Step by step tutorial here

 


Making a Digital Portrait of Scarlett Johansson

It’s a digital age, one doesn’t need a subject to pose before them for hours, simply a photograph is enough. Graphic design student, Sri Harsha Andukuri takes us through a step by step guide on making a digital portrait of any famous celebrity, in this case, Hollywood’s own Scarlett Johansson.

​​​​​​​Step by step tutorial here

 


For tutorials on Animation, Digital Art, Illustration, Caricature, Character Design, Concept Art, Logo Design click here

 


CURRENT ISSUE
Creative Gaga - Issue 48

 

Aaron Pinto

Aaron Pinto, commonly known as Kidsquidy, is not only a graphic designer and an illustrator, but also the drummer for two Mumbai based metal bands, Providence and Gutslit. Having previously worked with MTV India as their senior designer, he now functions as an independent artist. Aaron has primarily worked within the pop culture from designing album covers and band merchandise to art direction and creating music videos and knows it all.


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CURRENT ISSUE
Creative Gaga - Issue 48

 

Anix

Anix has twelve years of experience in the world of graphics. He has worked with brands in India and abroad. Previously, he worked with Amrita Television, Infinity TV Dubai, and has worked with brands like Harvey Nichols, Emaar, Solar Park Dubai, MCL and others.


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CURRENT ISSUE
Creative Gaga - Issue 48

 

A few of 2018’s still making it big and some new additions to the list, the trending trends of 2019 predicted by designers from different fields are put together here just for you.

It is said that change is the only constant and with each passing year graphic design trends prove this right. Be it packaging and illustrating for products or a promotional campaign for a brand, the design trends influencing each field have become a must-know today.

 

Will the previous years’ trends will be an influence on the upcoming years’ trends or will the two be complete opposites?

To get an answer, we have creatives from different sectors of the design industry enlightening us about the graphic design trends of 2018 and putting forth their predictions for 2019’s trends.

Job

Anthony Lopez
Award-winning designer, Anthony Lopez is the founder of Lopez Design.

Mira Malhotra

Mira Malhotra
A graphic designer, visual artist and the founder of Studio Kohl.

Design Stack

Design Stack
A Branding & Design firm that builds, strengthens and nurtures brands.

Sonia Tiwari
Pursuing a PhD in Learning Design and Technology from Penn State University.

Aaron Pinto

Aaron Pinto
Commonly known as Kidsquidy, is not only a graphic designer and illustrator but also the drummer for two Mumbai based metal bands, Providence and Gutslit.

WowMakers

WowMakers
A digital experience studio that provides from animated explainer videos, branding, documentaries and corporate video production to UI/UX design.

Anix

Anix
Anix has twelve years of experience in the world of graphics. He has worked with brands in India and abroad. He is creative director at Adaar.

To get a fair idea about what design will look like in the 19th year of the 21st century, read through!

BRANDING TRENDS

2018 Highlights

Brands are switching over to the social and digital media by cutting through the traditional medium of print to be used as their promotional and communication strategies.

According to Inderpreet Singh Seehra from Design Stack2018 saw simplification, strong colours and symbols that stood out in digital mediums as the key features for major branding projects. The brand identity of SBI (a complete case study here) created by them is an example.

SBI-Rebranding
New-Logo

The use of gradients, motion design and experimental typefaces was a ubiquity of 2018. The Identity for Fakultet for kunst, musikkog design, UiB, by Uniform, as a dynamic brand in motion; and Baboon by Sagmeister and Walsh, for its approach to colour and its humour logotypes showed the brands walking towards a more dynamic approach to differentiate themselves from the competition, says Mira Malhotra, the founder of Studio Kohl.

Design
Brand Identity for Baboon
Design

Not all changes are on the positive side. She has brought forth a noticeable change in the fashion industry to go for lifeless, characterless logotypes in the name of minimalism. Burberry was probably the most disappointing of them all.

This was a gist of 2018. It’s now time to leave the past behind and peep into the future and see what is going to be trending this year.

1. Ownership to Users and Personalisation

According to Anthony Lopez, branding systems are becoming very fluid and are designed to go beyond the logo. Branding has to be ambidextrous and the identity has to be able to adapt itself in multiple ways for different situations.

An example of the Partners’ Forum 2018, which was held in New Delhi. The identity takes on varied forms, manifesting in appropriate ways across collaterals. Further, we take the branding forward through products that reflect the identity, making it memorable for the future. The mission of the Forum stays with its participants, for a long time after.

Design

(The 3D Pipli logo animation was created by Studio Eeksaurus who collaborated with Lopez Design, celebrating the message of the Partners’ Forum.)

Talking of personalisation, brands will be seen as containers – people can put in what they want to express themselves through the brand. Eventually, the brand starts to become an extension of an individual.

Also, Anthony mentions that putting design in the hands of the customer and encouraging them to take ownership has led to people creating their own graphics besides photographs. For example, on Instagram, the user can add many icons and can also have a poll. Others provide stickers with a product to place it on anything the user wishes to put on.

Design

Design Stack highlights that people always relate to design or products that invoke positive feelings in them. For instance, a fortune cookie or a name on the bottle of coke is quite relatable to a consumer. Customising the logo with the name may or may not trend in 2019, but customising the logo with quotes, jokes, city names or graphic elements that people can relate to will continue to be used for a long time by designers.

2. Less is More 

The ‘less is more’ ideology has always been the underlying principle of design and will continue to play a vital role in the future too, says Design Stack. For an increased response on social networks and effective and aesthetical communication, brands will make use of simpler forms, clean shapes, bold colours, motion graphics and videos.

Not wanting to add unnecessary frills and fancies in a logotype has been an upward trend since Turner and Duckworth’s famous stripping down of the Coca Cola brand, says Mira Malhotra. Following the trend of less is more, there’s a chance one can go too far, cut out all frills and have a logo in a banal, forgettable neutral typeface, resulting in a sameness across brands and their identities.

 

But she’s also of the opinion that the trend of less is more can also work wonders for a brand’s visual identity differentiating it from the rest, if worked on smartly! Animated logotypes will be a resort for many.

According to Anthony Lopez, graphics is only one component of branding. The brands of the future need to be flexible across all aspects, influencing a user’s experience by drawing their attention to the brand’s character, behaviour, a tone of voice, influencers, associations and endorsements. Graphics, in such cases, is the mechanics used with adherence to the framework of the brand guidelines. When all this is done with precision, the concept of conveying ‘more with less’ becomes a possibility.

 

Motion graphics including multi-dimensional graphics will definitely become a lot more common in the future.

3. Typeface Experimenting – going back to the roots

Anthony Lopez voices the fact that a large part of branding is about strategy and delivery of content through various means, and typefaces are just one part of this contributing to the visual medium. For multi-device existence the typeface design will include the factor of scale-ability and the flexibility of the digital medium, in particular, will allow for easy and varied versions of the designed font including features like effects to type, highlighting, shading, colour options and animation.

According to Mira Malhotra, going beyond designing the logo for the brand and experimenting with typefaces to grant a uniqueness to the brand will be new in. With Google fonts and so many free quality typefaces infiltrating the mainstream, (when free, it becomes mainstream easily) people, especially clients will have a better taste in typefaces, hopefully implementing daring decisions by clients in terms of typefaces.

Design Stack points out that 2019 will be the year where the designers will want to strike a balance between the old and the new, recalling the importance of the roots and fusing them in with the trending styles. For this, the Indian type foundries are creating contemporary regional scripts which will play a big role in the coming age of Indian design. Versatile fonts that work well on both digital and traditional media will be sort after.

Bombay Brasserie - The Indian Culinary Expert
Design

4. Sophistication and Boldness

Design Stack predicts brands experimenting with logos and colour schemes. A bold yet sophisticated palette is what is intended as the yielded result.

Design

Mira Malhotra also foresees boldness in the upcoming year. Whether its bright colours, pastel neutrals, or just black and white, anything that stands out bold will make it to the brand collaterals across various mediums.

Anthony Lopez sees 2019 as a year of logos becoming more and more fluid, vibrant and versatile. Brands may launch sub-brands, but the prime brand logo is what will go across the face of the brand. Logos inherently need to be simple for high recall. However, within the face of the logo, more permutations and combinations will be observed. This allows the brand to cater to varying clientele and different platforms.

ANIMATION AND MOTION GRAPHICS

Highlights of 2018

Anix, the creative director of Adaar mentions that 2018 was a phenomenal year for animation and motion graphics witnessing trends like seamless transitions, liquid motion, digital-surrealism, isometric design, a combination of 2D and 3D, big, bold typography complicated visual effects, 3D pastels and photorealistic rendering to name a few.

Design
Design

2018 saw a refreshing visual representation of strong female leads with powerful accessories and expertise in a specialisation (vs the stereotypical princess/Damsel in distress) like Mrs Incredible from Incredibles, Mai from Next Gen, She-Ra from Netflix’s reboot of the popular 80s cartoon, and Shank from Wreck-it Ralph 2, says Sonia Tiwari.

Design
Mrs. Incredible from Incredibles
Design
Mai from Next Gen
Design
She-Ra
Design
Shank from Wreck-it Ralph 2

Sonia also observed interactive animations, in general, becoming subtle in action, pastel colour blocked and with cleaner backgrounds, a trend that originated from the iconic game Monument Valley 1 in 2014 and Monument Valley 2 in 2017. She cites INTURN’s webpage as an example to follow.

Design
INTURN

WowMakers describe 2018 as a year of rapidness. Videos had fast cuts and rapid edits, bright pop colours, neon moods and colour gradients. Vertical viewing and videos for the same rose in prominence as mobile platforms recorded the most screen time. An ‘In Your Face’ attitude permeated all forms of visual media far beyond animation and motion graphics, reeling the viewer in.

In an attempt to engage the viewers, the visual representation followed the ‘Bigger is Better’ or the ‘Go Big or Go Home’ philosophy. The text was bigger and bolder than ever, constantly changing and creating new text out of the shells of the old. 2018 saw the ‘Glitch effect’ gaining popularity. ‘Morphing’ that has been around for a while also topped the charts last year, creating magical illusions through seamless transitions.

Design

Anix explains that with media, connectivity and its scope of influence, availability and reachability, motion graphics is taking over the prevalence of still graphics. From commercials to product shots, marketing campaigns, sale presentations and game design, animated and motion graphics endow an astonishing display and communicate the product’s prowess in a way that would be impossible to communicate otherwise.

Samsung

Let’s take a look at what 2019 has in store:

1. Animating the Education

According to Sonia Tiwari, simple, iconic, vector-based motion graphics will overpower contemporary educational content, because of the large amount of content to be covered through the browser and mobile platforms that require optimised performance, seamless integration with Learning Management Systems (LMS) and keeping up with the refined design sensibilities of young millennials. A few good examples of this visual style and animation are Kurzgesat in a Nutshell series and Lumosity.

Design

2. Purpose Over Design

For Sonia Tiwari, the UX is like our brain or heart, built on the logic and feelings, and the UI is the face or skin, the outer layer that connects the user to the inner workings of a product. This distinction is important to understand that the trendy-animation and visual design must not be shallow or cosmetic, but really try to serve a purpose.

For example, a medical application that can use interactive animation to locate/define a problem through an interface – sounds useful. But interactive animations over a wireless setup app with buttons that liquid morph into new shapes sounds pointless.

 

WowMakers say that the shift from UI to UX is evident, and it is now time to cater to modern users with short attention spans and being bang on-point. ‘We don’t create a product and wait for customers to come. We create a product based on the customer’s wants and needs.’ Because not incorporating the market demand will result in a loss of clients.

For example, vertical videos have been the rage of late, and true to that, there has been an increase in requests for vertical videos or adaptable videos that could work well in both horizontal and vertical dimensions. Animation and motion graphics will have to adapt to multiple platforms without losing its core message.

3. VR & AR Carving Their Way

According to the team at WowMakers, animation and motion graphics in a VR and AR setting opens up a host of different possibilities and increases the scope for imaginative ideas that could work wonders on immersive platforms.

Design
Courtesy: Atlassian

As per Anix, the creative director of Adaar, the rise of Virtual Reality from being a gaming-focused ambitious fantasy in 2012 into an actual medium utilised by multi-national corporations and organisations around the world is in itself is a great example. Alternatively seen, purpose over design is now trending everywhere!

He also mentions that micro-interactions are subtle animations that enrich user experience and allow the user to engage with an interface in a single moment. Micro-interactions are possibly one of the biggest UX trends to date and are growing enormously. They are a focus point for the digi-sectors to up their game.

4. Fiction v/s Realism?

Fiction and Realism will both have their place in animated media, says Sonia Tiwari. The director’s vision, needs of the brand, likes of the audience, budget and timelines etc. will be the deciding factors for one of the two to surface at the top.

She has observed that the educational children’s media has had a very long history of fictional characters/plots to keep the narrative or moral of the story more relevant than realistic details of the characters like race, ethnicity, culture, religion etc. From Sesame Street to Curious George, fictional characters in children’s educational media are a “forever trend”.

 

While representing real issues like child labour, poverty and family health, she brings to notice that animated media uses some element of realism to keep the message focused or help establish a clear correlation with the narrative and content.

An example is Eeksaurus studio’s recent PSA for WHO that features Pipli art style human characters, which hits right in the middle of fiction and realistic spectrum, presenting real issues/human characters in a fantastical way.

The WowMakers’ team believes that with technology growing by leaps and bounds, magical realism can represent how technology interacts and changes human lives. At the same time, realism can be used to show the human face of technology.

5. Kinetic Typography

2019 will be a year enthralling the audience in a sober manner. WowMakers voice that the kinetics of type will be put in use, similar much to the process of animating characters or an object, like stretching, distorting, jumbling, twisting or making it disappear. Seamless transitions, much in fashion, will ensure a smooth video without jumpy transitions and cuts that can disorient the viewer.

Design

ILLUSTRATION TRENDS

With characters and entire backgrounds rendered by just a few lines and shapes, according to Aaron Pinto, Minimalism was one of the main themes for illustration in 2018. Also, the 90’s made a huge resurgence with retro, cyberpunk, glitch and neon colours being some of the mainstays of this style.

Design
Design
Design

The forecasted illustration styles surfacing 2019 will be following:

1. Raw and Unprocessed

These days the work shared online is very processed and digital, says Aaron Pinto. They are basically collages that are composited aesthetically for Instagram. But 2019 will see less processed and more organic designs being back in fashion. Hand-drawings and rough sketches are expected to take centre stage.

Design

2. God is in the Details

With a quantitative increase in the making of superhero movies and the release of a number of series, there has been a steady demand of comic book type illustrations. Also, detailed black and white inked illustrations are making a comeback. 2019 might just see it peak.

Design

3. Being the Attention-seeker

We live in a day and age, where there is an overload of content that is being consumed at an unprecedented pace.

 

To stand out from the crowd, a good visual is a great way of engaging or gaining the interest of the consumer while scrolling through the vast barrage of content being thrown at them. And more often than not a great illustration will do that job better than a photograph or even typography.

4. Complications Subjected to Simplifications

With monotones and monochromatic themes having showcased their presence in 2018, 2019 is sure to be a witness to these themes surfing the waves of illustration styles.

 

Aaron Pinto has mentioned that a lot of illustrators are trying to bring simplicity in their colour schemes as opposed to their normal saturated style.

Fluid shapes are catching on slowly. Geometric patterns and halftones seem like a good bet as well.

 

Also, simple seems to be a growing trend in general. So why not in illustrations!

Design
Illustration

Hope this article helped you to know and grab those key factors of graphic design that will be trending in 2019 to differentiate you from the rest.

CURRENT ISSUE
Creative Gaga - Issue 48

 

Being different, standing out from the crowd and shining like a star is what every achiever dreams of, but not everyone achieves it. Jithin Roda has followed certain of his own principles to achieve this milestone of shimmer and brilliance.

Childhood
March

A kid who not only loved watching cartoons, but was quite a few steps ahead of his age as Jithin could spend hours thinking and creating his own versions of these cartoons.

Childhood
Decapod Monsters

Always wanting to do something which interested him, making a career choice came very easily to him. From childhood, with a mindset that constantly worked on creating the non-existent, Jithin decided to take up illustration as his profession as it was a tool for him to speak his mind and communicate with the world in a visual manner.

Childhood
Creatures II

The Fantasy-land in Making!

A big fan of watching fantasy movies and an avid reader of the same genre of books, these interests transported Jithin’s mind to a parallel world. He has created a series of characters belonging to a fictional and imaginary world, some being inspired by animals of the human world.

Childhood
Orc

With concepts in the making and story-boarding, he has created some of his characters to be related to each other, connected through a story. He hasn’t left it at just generating faces and giving these faces a body, he has also worked intensely on the background of these creatures with an intricate level of detailing in both, the creature and their surroundings.

Childhood
Hunter and his beast

Sometimes the use of referential images helps him in channelizing his vision into visualizations in the right way, acting as a guiding factor and preventing him from getting lost in his world of imagination.

Childhood
Decapod Monsters

Digital Impressions!

Using only digital mediums to transform his thoughts into reality, it is quite an investment of time to produce the output he wants. Being a digital creator, he spends a varying amount of time ranging from just ten hours on one piece to a couple of weeks on another piece, depending on what is required of it.

Chilhood
Throne

Depending on the need of the artwork, he makes a decision whether to create his character just to be looked at from one angle in a two-dimensional frame or does the character have to be designed with a possibility to be viewed from multiple sides, which then needs to be done in a three-dimensional frame giving the viewer a complete insight into his imaginative thinking.

Childhood
Doblo

Out of the Box Methodology!

Sometimes being different and not following the traditional path of portfolio making works out to be more successful than the regular and generic way of going about it. This is true in the case of Jithin and his career. While creating his portfolio, he did not follow the way of making what everyone does, instead he just did what he liked!

Childhood
Cowl

His portfolio work, mostly being fictional, never really was a hindrance in his career options. It rather opened up many more doors for him. Not really wanting to work with studios and in-house jobs, being hired or not didn’t deter Jithin from doing what he loved.

Childhood
Flip

With the profile created using his portfolio, he has been able to find numerous freelance jobs as it gives him the freedom to express his creativity the way he wants.

Childhood
Ape

”For the beginners stepping into this world of professionalism and tough competition, he is of the opinion that one should try and improve in every possible way out there”

Childhood
Big Bug Monster
Childhood
Bulk

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment.
This issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

It’s not hard to see why working professionals would despise automation and new-age technologies like machine learning and artificial intelligence. After all, these marvels of digital era are after their jobs, or at least that’s how it appears anyway.

It doesn’t help that new reports are released every now and then that only serve to instill fear in the people, such as the new PWC report that says that 38% of US jobs will be automated by 2030. In all fairness, these projections can be quite scary. However, do we really need to worry about our jobs? Let’s find out.

Logo Designers

Design Industry Today and Tomorrow

There is no denying that automation has its advantages which is why there are all kinds of AI-based applications in the design industry already. For instance, we have AI logo makers like Tailor Brands that allow small business owners around the world to create high-quality logos in a matter of minutes. The users don’t even need to have any kind of graphic design experience, and the service itself is quite cheap. However, human logo designers needn’t be afraid of these technologies.

Most industry experts believe that AI won’t kill jobs but rather create more jobs. It will also make jobs easier by taking care of the dull and repetitive tasks like automated email responses, record-keeping, accounts management, etc. According to a report shared by UK-based non-profit Nesta, creative jobs like computer programmers, designers, musicians, etc. are least likely to be affected by automation.

In the words of Hasan Bakhshi who is the director of creative economy at Nesta, “tasks that involve a high degree of human manipulation and perception will be more difficult to automate”. Since logo designing is also a highly creative job, professionals in this space don’t need to be intimidated by AI logo designers.

 

The following are some of the biggest reasons why:

Logo Designers

1. AI lacks Emotional Intelligence

It’s hard to argue against the significance of emotions in graphic design. Any marketer and graphic designer worth their salt will agree that emotions can take product design to new level. Since this is a domain where AI simply can’t match humans, at least for a long time, human logo designs will always have the upper hand.

2. Medium and large enterprises don’t have budget limitations

The main reason why AI logo designers are so popular today is that they can be easily afforded by budding entrepreneurs who have a limited budget but have to cover all kinds of other expenses. These small business owners can’t spend hundreds of dollars on just the logo design when they need money to build a comprehensive e-commerce platform, purchase inventory, set aside some funds for marketing, and then some.

 

Large organizations don’t operate on shoestring budgets. They can afford to spend some decent money on the logo design which is why they won’t be the customers of AI logo makers.

3. Some brands will always seek a “Human Touch”

There is something quite satisfying and natural about a human touch that it’s nearly impossible to create a world where it doesn’t exist at all. How else would you explain why so many people still shop from their favorite local stores even though there is an online store for every category where products are available in unbelievable variety and discounts that are hard to match?

 

It doesn’t matter how advanced we can make our programs like logo designers, there will always some brands that will want to explain their requirements to a human graphics designer, i.e. someone they can have discussions with and share ideas on an emotional level.

Conclusion

AI and machine learning are powerful technologies that will make our lives easier, there is no question about it. However, as long as will listen to songs, watch movies, and need spellbinding illustrations and logos, there will always be humans setting new trends and captivating our attention with supreme imagination and creativity.