It’s not hard to see why working professionals would despise automation and new-age technologies like machine learning and artificial intelligence. After all, these marvels of digital era are after their jobs, or at least that’s how it appears anyway.
It doesn’t help that new reports are released every now and then that only serve to instill fear in the people, such as the new PWC report that says that 38% of US jobs will be automated by 2030. In all fairness, these projections can be quite scary. However, do we really need to worry about our jobs? Let’s find out.
Design Industry Today and Tomorrow
There is no denying that automation has its advantages which is why there are all kinds of AI-based applications in the design industry already. For instance, we have AI logo makers like Tailor Brands that allow small business owners around the world to create high-quality logos in a matter of minutes. The users don’t even need to have any kind of graphic design experience, and the service itself is quite cheap. However, human logo designers needn’t be afraid of these technologies.
Most industry experts believe that AI won’t kill jobs but rather create more jobs. It will also make jobs easier by taking care of the dull and repetitive tasks like automated email responses, record-keeping, accounts management, etc. According to a report shared by UK-based non-profit Nesta, creative jobs like computer programmers, designers, musicians, etc. are least likely to be affected by automation.
In the words of Hasan Bakhshi who is the director of creative economy at Nesta, “tasks that involve a high degree of human manipulation and perception will be more difficult to automate”. Since logo designing is also a highly creative job, professionals in this space don’t need to be intimidated by AI logo designers.
The following are some of the biggest reasons why:
1. AI lacks Emotional Intelligence
It’s hard to argue against the significance of emotions in graphic design. Any marketer and graphic designer worth their salt will agree that emotions can take product design to new level. Since this is a domain where AI simply can’t match humans, at least for a long time, human logo designs will always have the upper hand.
2. Medium and large enterprises don’t have budget limitations
The main reason why AI logo designers are so popular today is that they can be easily afforded by budding entrepreneurs who have a limited budget but have to cover all kinds of other expenses. These small business owners can’t spend hundreds of dollars on just the logo design when they need money to build a comprehensive e-commerce platform, purchase inventory, set aside some funds for marketing, and then some.
Large organizations don’t operate on shoestring budgets. They can afford to spend some decent money on the logo design which is why they won’t be the customers of AI logo makers.
3. Some brands will always seek a “Human Touch”
There is something quite satisfying and natural about a human touch that it’s nearly impossible to create a world where it doesn’t exist at all. How else would you explain why so many people still shop from their favorite local stores even though there is an online store for every category where products are available in unbelievable variety and discounts that are hard to match?
It doesn’t matter how advanced we can make our programs like logo designers, there will always some brands that will want to explain their requirements to a human graphics designer, i.e. someone they can have discussions with and share ideas on an emotional level.
AI and machine learning are powerful technologies that will make our lives easier, there is no question about it. However, as long as will listen to songs, watch movies, and need spellbinding illustrations and logos, there will always be humans setting new trends and captivating our attention with supreme imagination and creativity.