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Rebranding is the art of refreshing the existing and inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek.

Rebranding – Aditya Birla Group​​​​​​​

Ranked among the top four Indian Design agencies by The Economic Times, VGC has designed the third and even more dynamic avatar of the Aditya Birla Group logo.​​​​​​​
Aditya Birla - Creativegaga
Aditya Birla logo - Creativegaga

The detailed Case study is here

 


Rebranding Bake Factory, the Art of Baking

 

A Pune-based branding & design studio, Cub Design recently created an identity for Bake Factory which will have you reaching out for the genuine baked goodness!
Bake Factory Logo - Creativegaga
Cub Design Bake Factory - Creativegaga

The complete Case study is here.

 



Rebranding ​​​​​​​Bombay Brasserie, the Culinary Expert

 

Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.
Bombay Brasserie Logo - Creativegaga
Bombay Brasserie - Creativegaga

More on Case study here.

 


Rebranding the ​​​​​​​Classical Identity of SBI

 

Design Stack spells out the major and minor of rebranding State Bank of India from its conventional state to one more representative of current times and digital services.
SBI - Creativegaga

Detailed Case study

 


Reimagined the 2016 Games for Costa Rica

 

The Costa Rican advertising agency, Publimark Mullenlowe, imagined what the branding & identity for the venue of the games would look like, and explored the possibilities of design.

Game of Costa Rica - Creativegaga
Alajuela 2016 GIF - Creativegaga

A complete Case study is here.

 


A Self-rebranding Project – Curiosity

 

Curiosity enables us to question everything around us and lean into uncertainty with a positive approach. This self-branding film by artist Eui Soo Lim showcases curiosity as an integral part of problem-solving to find creative solutions.
Curiosity - Creativegaga
Curiosity Project - Creativegaga

A Luxury Client Rebranding

 

A purely design based service, LOCOPOPO Studio attach contemporary graphics to their clients need for branding that is simple, bold and fresh!
Locopopo Luxury - Creativegaga
luxury

The detailed Case study

 


Rebranding – Mumabaiya Vada Pav​​​​​​​

 

NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.​​​​​​​​​​​​​​
Maja ni Life - Creativegaga

The complete Case study

 


Rebranding – The age-old brand, MTR

 

We all have a soft corner for the old brands as they been helping us in many odd times and needs. But as our lives are getting modernised so do our choices and requirements. To match that and continue to stay on our kitchen shelves, MTR has gone for a rebranding exercise with the help of Elephant team. Here, the Design Director, Mayuri Nikumbh explains the process and thoughts behind the rebranding of this age-old brand.
MTR products - Creativegaga
MTR - Creativegaga

More details on Case study

 


Rebranding – The Ruby Mills

 

Polishing century-old successful brand values to be in possession of a fresh and refined visual identity for ones’ clients and competitors is a must-do these days. ‘The Ruby Mills Ltd’ aka ‘Ruby’, rebranded in collaboration with Elephant Design, is a perfect example to follow.
Ruby Mills - Creativegaga
Ruby Mills Magazine - Creativegaga

A detailed Case study here.

 



The Spectranet

 

The new revamped design of Spectranet by Ochre is bold with its unique typeface and successfully encompasses the vision of the company making it seamless and customer centric.

Spectra - Creativegaga
Spectra Business Card - Creativegaga

More details on Case study

 


Rebranding – ​​​​​​​The Tooth Company

The dentist is one person no one really fancies. Isn’t that true for most of us, out there? Not many cherish or take delight in the idea of going even for the “routine check-up”. That was considered to be the fundamental problem when coming-up with a whole new campaign for The Tooth Company, a multi-speciality dental care centre in Hyderabad. As a result, NH1 Design, a boutique design studio in Gurgaon, chose a completely new approach one that would turn out to be more friendly and communicative, on the whole-while spearheading the designing process.
The Tooth Company - Creativegaga
The Tooth Company Treatment - Creativegaga

Find a detailed Case study here.

 


Rebranding – Witlinger Beer’s Packaging

Pune-based design agency, Elephant Design, recently displayed the power of the British Bulldog, Witlinger beer’s powerful mascot, in a re-branding initiative and process for the beverage company. Here is how they did it, as we run through the process behind the whole act.

Witlinger Beer Packaging - Creativegaga
Witlinger Beer’s - Creativegaga

A detailed Case study

 


Rebranding – ​​​​​​​Zee Cinema

The changing times often call for channels to rediscover themselves and refresh their brand as a whole. Zee Cinema approached Dynamite Design to revamp its brand undergoing a total visual transformation at the commencement of a new era in cinema.
Zee Cinema- Creativegaga
ZeeCinema Menu - Creativegaga

More Details on Case study

CURRENT ISSUE

 

What once was simply a carpenter’s job has now become an entire field in designing. Furniture design has evolved from the regular chairs and tables to more sophisticated forms. Redo Design Studio from Poland, believe the evolution is due to the discovery of new and the unique materials that solve the functional problems. Here they reveal their concepts and beliefs to give a better understanding of furniture design.

TAO Set - Creative Gaga
TAO FURNITURE SET. Inspired by Japanese calligraphy, the sturdy legs and arrangements establish a balanced form

PUFFI UPHOLSTERED FURNITURE SET. Designed for residential interiors, inspired by bean bags

PUFFI UPHOLSTERED FURNITURE SET. Designed for residential interiors, inspired by bean bags

CG. Kindly tell us about your journey; how did Redo Design come about? What were the challenges involved in starting off designing furniture? What is your design philosophy?

RedoDesign. The design has always interested me, and furniture design was something that stood out the most because my father was a carpenter. Hence in 2008, a co-founding initiative called Timoore was started which was dedicated to children furniture design.

 

But once Timoore started acquiring numerous projects, the need for a sophisticated and a dedicated design studio came about and that is how Redo Design Studio was first launched.

VI-CHAIR. The design is characterised by a simple and extremely compact form

VI-CHAIR. The design is characterised by a simple and extremely compact form

Base Light Armchair

CG. Your designs are simple and minimalistic. What do your designs communicate? What emotions and reactions do you instil in your audience?

RedoDesign. How one’s designs manifest has a lot to do with what the project demands. Projects that are intelligible, precise, clear and logical are appealing, not only for the designer but for the audience as well. People are surprised not only by form, shape and colour, but also by the way they’re perceived.

MAGH. This collection makes a wise choice of material with a base made of wooden legs contrasted with white lacquered MDF surfaces

CG. What are some of the things you need to be mindful of while designing furniture? How do you balance functionality and aesthetics?

RedoDesign. The material is the fulcrum of the balance between functionality and aesthetics. Everything from knowledge of the material, its possibilities to its limitations depends largely on the success of the project.

 

Properties of the materials used definitely play a vital role in the overall aesthetics of the design. It is the primary problem that needs to be solved wisely. For example, in a design by Benjamin Hubert, he makes use of wood veneer to design an ultra-light table.

 

When designing furniture, it’s an asset to be familiar with various properties of options available, everything from its structure and surface to texture and colour.

Boo Sofa

TAO FURNITURE SET. Inspired by Japanese calligraphy, the sturdy legs and arrangements establish a balanced form

TUBE LIGHTS. This lighting design uses a minimalistic approach to make these lights fit into any space

CG. Would you say your designs have any Polish influence? How do your designs appeal to the international segment? How do you give them a modern touch?

RedoDesign. If all the designs have any Polish characteristics, it’s entirely due to subconscious actions. Frankly, while designing, it’s hard to keep such things in mind. One is very much focused on the brief, the project and technicalities that style becomes an effortless task. It can be said that style and character develop over time through continual experimentation with material and form.

Ortho Pillow-SHELL

Ortho Pillow-PLUS

Ortho Pillow-TRIPLE

Ortho Pillow-VIEN

CG. What’s the story behind your contrasts add to the appeal of your designs?

RedoDesign. Every designer has their own private niche that they use as signatures in every design they create. Likewise, Redo Design loves using intense, pure colour contrasted with white, grey or black. It has a major impact on the visual perception of the whole project.

 

Of course, this depends largely on the specific project. Again, ‘something new’ is what we all work towards, and hence experimentation with flashy colours or even interesting nuances and shades is always happening.

WOOD SHELF. This colourful and concept based book shelf design has the potential to make reading space the favorite place for kids

CG. What advice would you give to those who would like to take up furniture design? The research must they do? What should be their motto?

RedoDesign. That is a difficult question. It is important to continually practice, improve skills and simple curiosity about the world. Don’t be afraid to be different.

Wing Armchair

NYMPHA. This is inspired by water lily leaves and has an essential element of a triangular pin welded to the top and the base of the furniture

BASE ARMCHAIR. This seat concept is based on the reduced form to a few basic organic solids

Published in Issue 27

This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.

 


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CURRENT ISSUE

 




Atamjeet Singh Bawa was born in Amritsar and completed his B-tech in Textile Chemistry in the year 2007 from Guru Nanak Dev University. Starting off as a software engineer with Accenture in 2007, he now works with IBM. He’s also a national level table tennis player and has a passion for machines.


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This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well-known product and automobile designers. A must read which you will enjoy for sure.


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With academic qualification in New Media, Computer Graphics, Filmmaking and Visual Effects from New York and California, Avi Sehmi is the Founder of Art of Avi, based in Vancouver, Canada. With his creative canvas spanning from digital advertising to e-learning solutions, he has worked for leading Indian and international brands like Budweiser, HBO, Van Heusen, Godrej etc.


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The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue. Happy reading!


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Peter Pavlov
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A Design and Visual Communication graduate from Academia Italiana, Petar Pavlov started his design journey by working at renowned agency McCann where he worked for seven years. In 2014, he opened his own studio and focused on brand development and packaging design.


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Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.


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Redo Design Studio is a Polish design firm founded by Radek Nowakowski that specializes in the design implementation for mass production of furniture and furniture accessories. They use proven technologies commonly available in the market and also provide a completely new, technological solutions allowing for the implementation of a specific project.


Featured In



This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believes that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well-known product and automobile designers. A must read which you will enjoy for sure.


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Product Designer and Innovation Consultant, Paul Sandip shares his word on how to develop and create products that are authentically Indian, yet bear an international appeal

India being such a diverse country, it is almost impossible to identify any unifying aesthetic preference. There is no one ‘Indian look’ which can be injected into a product to be a hit in the Indian market.

 


H
owever, what does unify us is our common sense of utility, and to be relevant in the Indian context, our ideas need to resonate with our belief systems and way of life. The design does not have to look Indian, but be Indian. And to unearth such insights, one needs to empathize with the end users; understand their pain points, and try to address them beautifully. Genuine needs are often felt but seldom expressed. Hence, one has to be very observant to the product usage scenario and create products that have universal beauty; not ones that are merely skin deep.

There is another way to attract a customer; by design. It is a subliminal connect which can be achieved by taking inspiration from the context of using the product, and then translate those ideas into Unique Selling Propositions. “USP by design!”

Quality in design is perceived at different levels; an emotional level i.e. to what extent it fulfils your desire, and at the physical level i.e. how the product feels to touch or smell. The more subtle the elements of design are, the more curious the end user will be and therefore get attracted to the product, wishing to own it without probably even knowing why.

 

Finally, attention to details, such as how the product parts fit with each other creates a perception of quality. When people say it is a Chinese product, they often intend to say that the fit and feel of the product is flimsy, hence perceiving it as cheap quality. The choice of materials and their finishes also play an important role in establishing a high quality perceived value; like what Apple does with their products.

To sum it up, keep the idea rooted in India, explore new materials and push the limits of manufacturing processes to achieve international quality. Only then can the necessary and fundamental balance be attained, so as to create just the right mix of Indian and international.

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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