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Nuru Karim
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Nuru Karim, Founder & Design Principal of NUDES, a progressive architectural design studio is a Mumbai-based international collaborative practice. It comprises architects, designers, artists, builders and thinkers operating within the fields of architecture, urbanism, research and development.


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The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

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Shijo Varghese

A Fine Arts graduate from KSS School of Arts, Kottayam, Shijo Varghese started his career as an art teacher in his native village. He later moved to Bengaluru to work as an illustrator. He has authored three books and now heads the design department at Planetsurf Creations.


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With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.


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Jasminder Oberai

A self-learned photographer, Jasminder Oberai dabbles with almost every form of photography. His venture, The Footmarks, have associated with Canon India where it organises and conducts photography workshops and photo tours.


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Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round…


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New styles keep developing; that’s evolutions. Yet, they root out of the vintage, mostly. That’s why illustrator, Bobby Evans, refuses to ignore retro and acknowledges it through his personal and professional works.

January Bloody Mary

Retro Roots Revived
June Margarita. 2016

CG. How do you achieve the Retro or classic style of illustration, and how do you think it contributes in the modern context?

Bobby. In recent years, I’ve found commercial clients often looking to convey a sense of heritage and history to their brands, and vintage-looking work has been at the heart of that. I think, in such a fast-paced modern world, people are looking to hark back to ‘simpler times’, and a ‘classic’ illustration style can make something feel timeless along with a reassurance of quality.

October Thermos

Vodafone Adverts

I learned to build the illustration up and, then, when I thought it was ‘finished’, started to remove layers while taking away anything superfluous that might distract from the core concept of the image. More often than not, I would end up with a more concise and pure piece of work that did its job more effectively.

Vodafone Adverts

Vodafone Adverts

CG. How do you manage to balance contemporary style of illustration with a retro feel?

Bobby. I don’t refer to a specific piece of collected imagery. The work is a result of taking in a multitude of influences from both, the past and the modern world I live and work in.

Hawt Sauce Packaging

Full Moon – Potion Bottle

I want to avoid pastiche or mimic a vintage piece of design; that work has already been done. I want to create something new, but, obviously, it will be informed by the style of things I am naturally drawn to – most of those things are vintage.

Black Cat’s Hiss – Potion Bottle

Hawt Suace Packaging 2

CG. What and how much do you think is the role of a simplistic and minimalistic approach in your work?

Bobby. As my illustration skills developed, I often found my work is more complicated, but I noticed they weren’t saying anything more. So, I work to convey the idea as best I can on a poster i.e. “What is the simplest way I can represent X?”

Baku Old Town

Acadia National Park Poster

I love design and illustration with function – anything from old flight safety cards to vintage science diagrams. Anything that distills an idea or visual down to its basic parts gets my vote. A canvas such as a matchbox or stamp forces the artists to be clearer and sparing with line and shape to carry their idea over.

LA ROUX Gig Poster

Customisable Travel Ticket

CG. How do you feel the retro styles of representation can be used to enhance the communication in today’s times?

Bobby. Having a background in screen-printing, I love imagery harking back to an age of craft and care – enjoying all the trappings, limitations and errors caused by unreliable printing technology. Misprints, broken halftone and loose registration show a human touch to the image that I think we miss with computer-based artwork.

Tiger Print

I illustrate with modern tools, but have a history in screen-printing, and love how a print process can affect the work to create interesting outcomes you wouldn’t have initially thought about. The imperfect results of archaic print processes have added a unique and finished warmth to vector based illustrations that would otherwise feel cold and clinical.

Illustrated Laser-cut Wooden Christmas Tree Ornaments

CG. How do you make this classic modern appeal to the audience, such that they relate to it?

Bobby. I think, creating an image that initially grabs the audience with its bold clarity and immediate recognition of both tone and subject is important. But, then, also having a further depth and detail to investigate means the audience will take it in for more than just a second and want to stay with the piece. It’s always about balance.

Rolling stones 7” sleeve

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who creates promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be a mix of both. If you are interested in print design & want to understand the future of the same. So, go ahead and order your latest issue copy!

 


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Neha Hattangdi

A postgraduate in Fine Arts from Academy of Art University, San Francisco, Neha Hattangdi started her career as a graphic designer at White Dwarf Designs, Mumbai. Currently, she works as a designer at MetaDesign, San Francisco.


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This issue also explored the Jewellery Design & Wedding Photography with some cool techniques to learn from experts in Gyaan section.


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Satyendra Pakhalé
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Satyendra Pakhalé has been trained at IIT-Bombay and Art Centre College of Design, Switzerland. Since 1998 he has been working worldwide from his Amsterdam-based design studio.


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With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.


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Manvee Singh

Although pursuing Fashion Designing from NIFT, Bombay, Manvee Singh was an artist from her heart. Drawing portraits or just eyes on oh her bus journey back from university to hostel, art was a stress buster for her which had taken a back-seat. Only after having worked at various export houses and after the closure of her own designer store, in 2012 she started practicing art professionally.


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With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment. With this comes many dilemmas like where to intern and how to get selected in your favourite studio. So to bring little more clarity on current market trends of selecting the right interns, we interview some of the well-known studios to find their ‘Secret Process’ of selection. Where Visakh Viswambharan, founder of Appiness Interactive said that they only ‘hire attitude, and train skills’. For him, hunger to learn and go-getter attitude wins the real race in his team. Also, the founder of Wallcano, Arshad Sayyad, seconds the opinion of keeping the right attitude of learning and keeping up with the current trends & social media works for his interns. We also, gathered insights from freelancers, independent designers and seniors creative on the importance of an internship. With all the insights, this issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!


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Anjana EP

Grown up in a family of artists, Anjana EP was always attracted to colours and materials. Winning a competition in 8th standard was her decision maker to pursue fine arts post school. Now a graduate with a BFA in Applied Art from Government Fine Arts College at Thrissur, Kerala and specialised in packaging design, Anjana has been working with Yara Communications in Kozhikode.


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With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment. With this comes many dilemmas like where to intern and how to get selected in your favourite studio. So to bring little more clarity on current market trends of selecting the right interns, we interview some of the well-known studios to find their ‘Secret Process’ of selection. Where Visakh Viswambharan, founder of Appiness Interactive said that they only ‘hire attitude, and train skills’. For him, hunger to learn and go-getter attitude wins the real race in his team. Also, the founder of Wallcano, Arshad Sayyad, seconds the opinion of keeping the right attitude of learning and keeping up with the current trends & social media works for his interns. We also, gathered insights from freelancers, independent designers and seniors creative on the importance of an internship. With all the insights, this issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!


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