The word patience is synonymous with birds photography, which makes it one of the most challenging forms of the art to capture the beauties in feathers. A photographer has almost no control over the subject and the lighting conditions. In such circumstances, passion and preparation are the best ways for a good shot. Wildlife photographer Nitin Jain shares few valuable pointers.

Know Before you Click Birds

Know Your Subject

Both the words – bird and photography – are equally important aspects of this form of photography. To become a successful bird photographer it’s critical to know your subject well. You need to observe the behaviour of birds, their habitat, resting and breeding patterns. In case of migratory birds you should know their migration patterns and their preferred habitat. A good bird photographer can identify and predict location of birds just by listening to their calls.

Arm Yourself Right

Birds are very shy and swift. To capture desired images, a photographer must have at least 300mm focal length of lens. Fast lenses (with wider aperture openings like 2.8) will help you achieve fast autofocus and will also help shooting in low light conditions. While buying DSLR body look at fps (frames per second), high ISO results, AF (autofocus), system’s accuracy and weather seal as these play vital role in bird photography. Invest in a good quality tripod. A tripod without center column can be laid flat while shooting from ground level. Using a bean bag helps a lot in stabilising the lens in various situations.

Light Your Ideas

Best times to shoot are early mornings and late afternoons when the light is angled, soft and its temperature is conducive for photography. It brings out true colour and texture of birds plumage. Morning light with a little cloud cover acts like a soft box. Try to have the source of light behind you and slightly to one side as it creates a three-dimensional effect on the subject. You can also experiment with backlight for silhouette and rim light effects.

Beauty In Four Corners

Try and avoid placing any subject at the exact centre of a photograph. It is much more visually pleasing to see the bird off to one side, facing inward the frame. Also, avoid placing the horizon line in the middle of a picture which cuts it in half. It’s better to frame the horizon in the top or bottom third of your photograph. Read more on the rule of thirds to understand this concept. For composition, avoid unnatural elements, like electric pole, fence etc. in the frame. It’s a good idea to show bird habitat as well. It makes them feel natural and your portfolio non-monotonous. Sometimes using few out of focus elements, like rock, grass etc., in front of your subject also creates aesthetically rich results.

Take The Right Stance

In bird photography, you should look for interesting angles before taking the shot. Eye-level is a preferred angle where you try and bring your camera parallel to the ground and at bird’s eye level. There are many
ways to do this. One of the techniques is to sleep flat on ground and rest the camera either on a bean bag
or on a fully flat tripod. This also allows you to get out of focus background. Another advantage is that if
you approach a bird on foot, it might notice you and fly away.

Freeze The Moment

It’s very important to understand birds’ behaviour so that you can predict certain action and keep your camera setup ready to shoot. It also helps to use remote shutter release so you can see bird coming more easily than from view finder. For birds in flight, you need to shoot in AI Servo mode (AF-C for Nikon) as you need to continuously track the moving bird. If you’re just starting out, then you can practice with larger birds as they move and fly slowly as compared to smaller birds. For perched birds, use manual focus so that it doesn’t shift on click of shutter release button while keeping the camera pre-focussed on the branch. Another important factor is fast shutter speed. Open the lens aperture to maximum and increase the ISO to achieve shutter speed of more than 1000. Set the camera in shooting mode to high speed continuous shooting.

Get Closer To The Action

There are few techniques people follow to get closer to shy birds, like wearing camouflaged clothing, hiding behind bushes, crawling slowly on the ground etc. While approaching birds avoid sudden movements and approach very slowly. Sometimes using blinds/hides (small tent) also works very well. You can create folding hides from mosquito nets which are sold roadside. Reaching on spot before sunrise is also a great idea. You may also use your car as the hide. Shooting from inside the vehicle is fine and easy. You can rest camera/lens on the window of the vehicle using a bean bag. Keep it ready before you approach the bird or else sudden movement of taking out a big lens will fly the bird away.

Make The Best Of What You Got

The most important quality of a good photographer is to make the most of whatever is available. One can try experimenting with creative blurs, compositions with patterns, tight close-ups etc. The key is not to get disappointed with your camera and lenses. But to understand their advantages and work towards it, instead of trying to achieve what that equipment is not capable of.

Be Ethical In Whatever You Do

Birds are wonderful and delicate creatures. When you are taking photos, make sure that birds are not getting harmed. It is advised not to photograph birds near nests. The life of bird is more important than a photo. Enjoy your share of surprises and excitement. But let them have their peace and life.

Published in Issue 18

This issue features Beard Design studio who exclusively work for start-ups. They stay loyal to their own aesthetics while delivering creative solutions for their clients. On the other hand, there is 22Feet Tribal Worldwide, a digital agency who believes digital is beyond the website and try to bridge the gap between offline and online design. We also have few promising individuals from the UI design arena who are fast making their marks. And to top them all, a discussion on the raging issues of digital in the country by few leading names of the industry. So, go ahead


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The force of nature is both powerful and beautiful at the same time. It shapes things and leaves behind its fingerprints, as if building on a work of art. Ceramic artist Kriti Chaudhary traces this artistry of time on a clay sculpture. She explains her insights and process.

Ceramic Art

Stroke of An Idea

Having spent a lot of time watching and observing a collection of rock-cut stones, which preserved the marks of nature and fossilised remains, the artist drew inspiration from the natural processes like erosion and changes through time and nature. The marks and traces left behind by these natural geological processes, a build up of sedimentary layers and patina over a passage of time gave way to a string of ideas. Fascinated by these varied forms left over the course of time, the objective became to evoke these ideas in the artwork.

Undertanding The Canvas

The area of interest lay in experimenting with the ceramic surface. Nature and the passage of time formed the core ideas. The surfaces, marks, textures, scratched, scraped or drawn by forces in nature tend to reveal hidden layers of narrative and offer a unique visual experience. At the same time, a personal story was instilled into the ceramic surfaces that reflect its creation and impart to it a sense of history.

On The Job

The work involved a deliberate non-use of glaze in an attempt to achieve a more natural look and retain the surface quality of clay. By making use of cracks and fissures, natural and organic materials were incorporated that left its fingerprint in the clay. These marks were then layered with metallic oxides to bring out the textural quality of the surfaces and suggest ideas of weathering and traces left behind as remains or fossils.

Alternative firing techniques like smoke pit firing and saggar firing were used in order to develop unique markings. The clay surface was subjected to various elements like heat, smoke, oxides and other combustible materials to develop marks and colour. Experiments with the markings of line and colour by wrapping the pots with salt soaked cloth, wire, organic material etc. were done. Also these surfaces with flashings of colour were an evidence of a literal passage of time during the smoke firing process, emphasising on the history of creation of each piece.

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round…


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It’s interesting how all of us grow up with individual memories and experiences. It’s fascinating how transforming these memories to stories can create opportunities of telling unique tales that can emotionally connect to a universal audience. Animation filmmaker Balasubramanian explores his own memories and maps them to create engaging visuals and films.

KING SAGE. Part of an unreleased project. As the ruler
MYSTERIOUS SAGE. Part of an unreleased project. In his mystic world

Everybody is Somebody

All of us grow up in a certain environment, surrounded by visuals, which are unique in their own right. For an artist and storyteller, it’s imperative to go back to these memories to find figment of characters and stories. Everyone’s upbringing defines the visuals, mood, emotion, choice of colour, lighting etc. that one works with. One should be aware of it. After all, it’s always an emotional turmoil and an urge to communicate that makes one a creator. Be true to these feelings and you’ll end up creating engaging stories that will connect and speak to the audience.

RELIGIOUS SAGE. Part of an unreleased project. Performing a tantric ritual

The Story is the Key

The process of narration can begin with a story, or a character, or justa few visuals. Any which way, it all boils down to one core story which is what you are working on. And this depends on a lot of factors. Who are you talking to? Which cultural mindset do they adhere to? What is the lifestyle and belief set they dwell in? And many more such questions that need to be answered before you take it forward. Next up, the story gives way to the elements of the craft – design, look-&-feel, camera angles, colours, lights etc. The key is to keep your story simple. If struck right, it will never fail to hit the audience and move them from within.

Ideation for an Illustration
WARRIOR SAGE. Part of an unreleased project. The fearless warrior

For Your Eyes Firstly

A film is primarily a visual medium. Therefore, it makes sense to pay extra attention to what you are sketching. The visuals should be appealing enough to keep the audience glued and be attentive to the narration. While the story dictates the visuals, it is usually the choice of colours that define the mood. And to top it, use a careful arrangement of lights to heighten the drama and movement of the frame.

THOUGHTFUL SAGE. Part of an unreleased project. Glimpse of his incredible brain
FIGHTING SAGE. Part of an unreleased project. The magnificent warrior

Normal is Boring

There is no fun in being normal. As filmmakers, our job is to blow up proportions of a character or a story that turns it into dramatic, engaging and moving. Exaggerating characters and elements is, therefore, one of the most prominent tools. Caricaturing is an age-old phenomenon. Therefore, the idea of exaggeration brings with it lots of challenges and opportunities at the same time.

POWERFUL SAGE. Part of an unreleased project. Displaying supernatural power
FURIOUS SAGE. Part of an unreleased project. The indestructible force

Hold on to Your Thought

There are umpteen visuals, sounds and incidents happening around you that hold seeds of stories. Keep your eyes, ears and mind open and grasp everything that you can. You never know what is going to strike you, when and where. And once you have got the thought, hold on to it. Spend time with that streak of an idea and develop it into something that becomes a part of yourself, in a true and honest manner. That’s how you become a storyteller that’s uniquely you. Hit upon an idea, form a story and then leave it to your instincts to do the rest.

RIDING SAGE. Part of an unreleased project. On an incredible journey

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round…


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Characters and their stories are but reflections of imageries that surround us. No wonder then, a glance at any of them and we find a commonality. Freelance artist Devaki Neogi explains.

Stories Embedded in Characters
A New Year

People’s Actions Leads to Events

Even in real life, what human beings do lead to stories that define their lives. This is exactly what happens with characters in artworks too. Either these events influence the characters and make them the victim. Or, the characters influence the events and become the protagonist. Either way, the character and the event have an intimate connection. They influence each other and drive the plot of the whole story.

Madventures of Dr. Ajax
Bathrooms aren’t boring

Style is an Instinctive Reaction

To the brief, that is. An artist’s style emerges. After one understands the objective and visualises the plot, one decides the flavour, or an after taste of the story. That’s the lead that helps in deciding what treatment is necessary for the theme or the artwork.

Kolkata Fish Market

Freelancing is a Low-Risk Affair

Apart from the freedom and space that freelancing offers, it also helps you decide what’s professionally best for you. As an illustrator you always collaborate and as a freelancer there is no one else making those decisions. Hence, the risk is far less. You only deliver for what you commit. This, in return, helps you specialise, experiment and build a network where the possibility of creating goodwill at your name becomes the greatest asset.

Published in Issue 15

In this issue, we invited leading Gaming professionals to share their inspirations along with their suggestions to improve the Gaming Art in India. Featuring some of the big names of Gaming Art like Vinay Vikram Singh, Sandeep Menon and Neeraj Menon along with Internationally renowned Russian studio, ‘Grafit Studio‘ and many more talented creatives. So, go ahead


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Architectural structures should inspire while shaping the future. Believes Nuru Karim, Founder & Design Principal of NUDES. Here he explains how the projects transcend their initial purposes to create experiential spaces that connect people and places.

Change Through Architectural Structures
Shaan. The project explores the relationship between music and architecture
Shaan. Soft bodied forms are sited throughout the duplex penthouse
Change Through Architectural Structures
Shaan. Project for a celebrity musician and socialite wife in the heart of affluent Bandra.

Innovation Comes Through Asking the Right Questions

The dichotomy of ‘experimental’ and ‘real-world constraints’ is thought-provoking and acts as a fuel for innovation. As designers, are we immersing ourselves into a continual combat with the limitations, both internal and external? Are we realizing the uncharted territories?


Are we being honest and truthful to the design process and socioeconomic forces that govern the world of design and the built environment? Are we really pushing ourselves into finding the right problems rather than focusing on solutions? Innovations have origins not in the answers but in the way we frame and put forward our questions.

Mosque, UAE

The Process of Change is Bottom-up

Sustainable eco-urbanism requires an integrated multi-sectoral initiative involving community participation. It is supposed to be designed and led by the community. Of course, as designers, we have a crucial role to play, but largely the process is bottom up. Our job is to add the layer of sustainability to our understanding of urbanscapes. Appreciating the change in the social behaviour, hierarchy and ecosystem and responding to this transformation is an integral part of any designer’s growth experience.

BMB Art Gallery. An arthouse for paintings, installations, video Installations, sculpture etc.
Change Through Architectural Structures
BMB Art Gallery. The project explores painted zones of more or less opacity. Paint brushed with pixels and bytes
BMB Art Gallery. The project explores painted zones of more or less opacity. Paint brushed with pixels and bytes

Tradition and Future Should have a Dialogue

The tension between the two words, ‘experimental’ and ‘traditional’ is something that gets design thinking going. Issues related to the design of products, interiors, architectural spaces and urban experiences are subject to enormous constraints revolving primarily around “code” and “budgets” immersed within a complex socio-economic and cultural context.


It’s very important that the two contradicting worlds not only meet but also have a dialogue with each other in complete harmony. One could also analyse this construct through the lens of “using tradition as a springboard to dive into the future”. But really, the tri-relationship of ‘playful experimentation’, ‘serious research’ and ‘old-fashioned problem solving’ needs to be exhaled in a single seamless continuous breath.

“Baori”. Water Well
Mathsurf, India

The design is an Open System of Interrelated Issues

An architectural solution engages design as a cohesive process of interconnected issues. The integration takes place between various subjects like typology, digital methodologies, sustainability, structure, fabrication, materiality, and tactility among others.


The solution also brings into its domain the use of larger networks of the social, cultural, and environmental phenomenon. Transfer of technologies and ‘smart materials’, just like the use of ‘digital’ in both design and production enables the transformation of ‘design history’ into ‘design future’.

RyeWood International School.
Tent Hotel, China

Don’t Think, Just Look!

Today we need to stop ‘thinking’ so as to start again to ‘see’. “Design as Research” is a fundamental methodology that should be integral to every designer’s thought process. Research could also operate at several levels, ranging from philosophical positions to sector-specific analysis to technological systems. We need to develop an art of description where we question the methodology by which design projects are conceptualised, processed and documented.


Nature is a great teacher and a fantastic reservoir of research and design. Engagement with the nature-based systems in terms of researching and conversing is a way to both unlearn and re-learn. It’s very critical that architecture is deep-rooted within a context. But it should also address larger social, cultural and environmental issues.

Boutique Hotel. The ‘wave-pixel’ skin explores the potential of digital interfaces within the city

In a Collaboration, the Inter-Disciplinary Lines should Blur

Successful collaborative processes largely involve both stakeholders and professionals as an integrated “team-based” mechanism, integral to the design process and evolution of space design. Our collaborations range from artists, engineers, social scientists, product designers fashion designers etc.


The next up is philosophers. The extent of collaboration depends and varies from project to project largely based on design methodology, strategy and scale of the project. These changes in architectural practice also collapse the differences defining various disciplines working together, blurring the line within these disciplines and manufacturing processes.

Rebirth Retail Store. Differentiated hexagonal cellular aggregate formations created the central piece
Bad, Mumbai

Materials are Defined by Purpose

Materials explain ‘what it does?’ as opposed to ‘what it is?’ Recent advances in both technique and process where materials are concerned to have emerged into broad heads such as Shape performance, Optical performance, Sustainable performance and Responsive performance to name a few.


In Japan, for example, researchers are experimenting with intelligent systems in the construction of seismic resistant structures, wherein building foundation equipped with sensors amplify waves producing a change in ‘Material Elasticity’ to absorb the shock wave impact. Materials that provide products with one or more life cycles and are advantageous in terms of production, workability, dissemblance, reuse and environmental preservation.

MoonLight, 3D printed Lamp

Colour Constructs, Not Embellish

“Colour” should be defined as “structure” and also as a tactile experience loyal and honest to its material origins. It is not wallpaper, ornament or a candy wrap of a building. Generally, white and black are timeless in nature and respond brilliantly to atmospheric changes and varying light conditions.


But sometimes, these decisions are also driven programmatically. For example, retail stores and art galleries are strategically washed in white to exhibit the artworks in all honesty.

Dive in to Make a Difference

Besides chasing design philosophies and related commercial issues, it is critical that we commit ourselves to larger social/ humanitarian goals. Architecture has the power to do that. India faces several issues, including and not limited to lack of housing, lack of infrastructural services, lack of property rights, air pollution, traffic, serious lack of urban governance and many more. Question on a daily basis why you are here. The responsive design will augment the process of change.

S2. The hospital ancillary services building explores the topological transformation of a ‘mesh skin’

Published in Issue 04

The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art. So, go ahead


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Shrenik Jain

A Radio Jockey turned HR Manager who is hustling his way to contribute towards the future of HRM. Shrenik Jain is a postgraduate (PGCHRM) from XLRI, Jamshedpur. Started his headhunting journey with Appiness Interactive Pvt. Ltd., a design studio and technology consulting firm based out of Bengaluru. He is an ardent football follower and seasonal Game of Thrones geek.

Find Him Here

The photographer Jasminder Oberai shares quick tips and tricks to capture the landscape in better frames.

Capture Landscapes in a Better Frame

Understand Light

The first and foremost requirement of good landscape photography is light. One has to understand how light behaves and must be able to ‘see’ light. Nothing will work if the quality of light is not good. Light is the soul of your image and it will always be the differentiating factor between a dynamic or lifeless image.

Capture Landscapes in a Better Frame

Being There at the Right Time and Moment

Life of a studio photographer is a lot about f/8 and 1/125, but it’s a jungle out there for a landscape photographer. There is only one source of light i.e. the sun and that is what makes the life of a landscape photographer most challenging. You must keep in mind that light continuously changes in intensity throughout the day. The sun will rise and set at different angles and different times.


It is important to do homework before going for the shoot to ensure you do not get disappointed. Go through the weather forecast, find out exact time for sunrise and sunset and time your visit to perfection to maximize your chances for great shots. Missing the right moment makes you miss a great shot.

Understand your Camera

Apart from being able to see and understand light, you must also know your camera like the back of your palm. Light changes very fast and rarely does it give you sufficient time to fiddle around with your camera settings. If you are not familiar with your camera, you are going to miss that golden moment and it will show in your final output.

Master your Exposure

It is the key to good landscape photography. You must understand how meter works in different lighting situations. For instance, while clicking snow, the biggest challenge lies in camera’s metering system. Brightly lit and fresh snow is about 1.5 to 2 stops brighter than 18% grey which is what your camera meter expects to see. This will result in snow appearing grey in colour. You should compensate with putting your meter setting to +1/3 or +1 stop to make it look perfect white. However, be careful that it does not blow out the details from snow.

Play with Light and Shadows

Where there is light, there will be a shadow. Understand the play of light and shadow and chose your angle and composition carefully to bring out a nice contrasting relationship between the two. Presence of shadows adds depth to the image and they add life to otherwise dull and flat images if composed and exposed well. Take care to leave some details in shadow areas.

Clicking in the Twilight

It is one of the most interesting landscape photography techniques. Do not leave the scene after the sun has set. Instead, take out your tripod and shutter release to shoot most interesting landscape photographs. The low light landscape photography poses its own challenges but the results make the efforts worth every penny. The best time to shoot twilight landscapes are around half an hour before the sunset and may last around half an hour after the sunset. To get best results, minimize the chances of camera shake. Mirror lock option adds to the quality of image produced.

Panoramas Capture the Expanse

There is no better way to show the vastness of a stunning landscape. No wide angle lens can ever do justice. Keep the camera at the same level to shoot all pictures to be used for the final image. Overlap your images at least by 15% to 20%. Meter the entire scene manually to ensure proper exposure. Finally, do some post-processing before stitching the images to create the final panorama.

Compose it Well

To create an image that is aesthetically pleasing to the eye, understand the rules of composition. It always helps in creating visually pleasing landscape images. Never put the horizon in center. Use Rule of thirds to place the horizon properly in your image. Leading lines take the eye of the viewer from one point to another, thus helping the viewer stay longer on the image.

Know the Rules to Break the Rules

Rules may give you a starting point, but they do not determine the ultimate effect of your image. Do not be afraid to break or ignore them. As in own words of the celebrated photographer Ansel Adams, “There are no rules for good photographs, there are only good photographs”

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round…


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He observes, delves and emerges with his own version of reality. Caricaturist Shijo Varghese remains true to his subject while reflecting his observations. Concentrating on parts, he lets them come together to narrate the true character and spirit portrayed by unreal proportions. He explains how.

the Subject with Soulful Distortion
Messi. Personal work. About the football superstar
Danny-DeVito. Personal work. About the comedian-actor

A Caricature should Appeal to the Soul

When a caricature is taken up with a conscious mind, the result is impressive. However, when it is taken up with a desiring heart, the result is appealing. A true caricature charms not just the eye, but the soul.


A caricaturist must take to his drawing board as meditation, losing himself to the organic growth of the thought and lines. That’s when the subjects rise to become what he wants them to be while staying as close to the true character as possible.

the Subject with Soulful Distortion
Sreesanth. For Stumped!, a collection of 2011 world cup winning Indian team
Harbhajan Singh. Done for Stumped! a collection of 2011 world cup winning Indian team

Humans are a Sum Total of Parts

A caricaturist not just observes, but dissects. He studies not just the character of every person, but the characteristic features as well. The eyes, nose, lips or hair complements the happy, sad, positive or negative vibe that the subject exudes.


Generally, subjects have distinctive features that instantly catch the eye of an artist. In such cases, it becomes easy to exaggerate them and create the caricature. In other cases, the artist needs to dig deep into the subject and find out which feature or aspect to playing with. Distortion can go to any extent but the fact remains that it should not take away the person’s soul.

Shijo and Tintu. Personal work. Caricature of self and wife
Vrooom!. A collection of Formula One drivers’ caricatures

Style Grows Forever

A style that blossoms with time is an accomplishment. There is no greater joy than creating a new phenomenon every time the pencil gets to work. Creations that evolve naturally, liberally and timelessly are the ones that bridge the real world with the virtual.


However, the focus should be on getting the subject’s essence, whichever style you may choose. Strokes, textures, patterns and everything else follows. Spontaneity is a big tool that every caricaturist must employ. Ideas come in when you are not looking for it. Making that the trigger point often results in uninhibited, impartial creations.

Bernie Ecclestone. Personal work about personalities of F1 2011 in India
Yuvraj Singh. Done for Stumped!, a collection of 2011 world cup winning Indian team

Know it before Distorting it

For every caricaturist, it is very important to have a very good understanding of anatomy and proportions to do good work. We should know the basics before distorting or exaggerating. It is alright to look at subjects with an eye of humour. But ultimately, the job of a caricaturist is to express the characteristic essence of the subject.

Sachin Tendulkar. Done for Stumped!, a collection of 2011 world cup winning Indian team
Amitabh Bachchan. Personal work. A take on the icon

Humour with Care

There is a thin line that separates humour from sarcasm. Therefore it is important to honour the former while communicating the core message. Employing free-spirited strokes, ever new shading techniques and an understanding of the subject results in insightful humour and most importantly, being true to the character. Who said caricatures can only tickle the rib? It has all the power to take care of the mind too!

Roger Federer. Personal work. Interpretation of the tennis superstar
Steve Jobs. Personal work. Recreating the charm of the genius

There is a Ctrl Z for Everything

That’s one benefit of the digital technology. One doesn’t need to worry much about the final product. The ‘ctrl z’ solves everything for everyone. At the same time, it takes away the raw charm of working with pencils. The basic process of putting pencil to paper brings with it lots of ad venture, experiment and learning.


Pencils can be used in various ways as per the need. Strokes and shading style moulds itself as per y our thought. And there is a virtue in it. You’ll love every moment of creating, distorting and destructing. And this can never be delivered by any software.

Dwayne Bravo. Done for Howzaat, a collection of caricatures of members of the Chennai Super Kings team
Dhoni. Personal work. A take on the skipper

Never Give Up

Being able to draw is a gift from god. One should keep practising to improve one’s talent. Whatever time it takes, never stop or compromise with the quality. Make observation a habit and then a process. Most importantly, be your own critic. Remember, you loved it that’s why you are at it. And you can’t give up anything you love so easily!

Priyanka Chopra. Indian Actress
Sergio Pérez. Formula One Driver

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.


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What happens when designs rise from a curious, innovative mind and meets the kind of expression that is liberating? What happens when designs are an amalgamation of ideas and inspirations accumulated across the life of a designer? Graphic Designer Neha Hattangdi explores these possibilities by exuding her inner self in every design to instinctively create a visual solution. She reflects on her thoughts and process.

Ideas Kindled by a Flame of Self-Expression!

Put Yourself Before The Process.

The process of creation begins with visuals conjuring up in the mind after the brief has been carefully read and the brand understood. In the visuals lies a cue to conquer the challenge that awaits at the end of the tunnel. Freeing the mind from opinions and limitations, playing along as the idea expands through the execution, design that dittoes the designer’s thoughts come into being. This spontaneous process is the most flexible and productive way to go ahead.

A series of posters inspired by the song ‘Aqueous Transmissions’ by Incubus.
Poster using type and photography to visualize a song and its meaning and emotion.

Design To Unveil And Educate.

A design school is nothing like working with clients. Working with assignments fare through easily. Whereas a design presented to the client has to stand a series of tests. Fitting well with brand guidelines, personality and objective and of course, personal liking. Some clients believe in playing safe, some may not know anything about design. The need of the hour varies with clients. So educating them becomes a part of a design presentation and convincing them, the objective. A good design is worth all that.

Branding, Illustration and Packaging for DUTCHBOY PAINTS

Meet People, Meet Ideas.

Interacting with people is surprisingly very inspiring. That’s what gives way to know their experiences, their inspirations and their work. Blogs, photographs, art, music etc can definitely be the source of inspiration but nothing beats a face to face conversation. It actually lifts the veil from some of the best work and the thought behind them. Moreover, in every conversation lie cues and insights that can strengthen a design and give ideas a long life.

Trash Talk. Combines illustrations with loud type and bright colors to bring in fun and humour to a dull subject
Trash Talk. Draws attention to the garbage produced every day, encouraging recycling
Trash Talk. Catches the eye of urban citizens and makes them realise the importance of recycling

Keep Yourself Detached From Your Idea.

There are all kinds of ideas. Some ideas are born brilliant, they just seem to make things work. While others could be troublesome and require a lot of time and energy to get chiselled before they look good and some just don’t work. The best way out is to never have an attachment with a particular idea or thought. If it has merit, it will survive. If not, you won’t like it anyway. Since being one’s own critic can be tough, feedback and opinions from others always come to rescue.

Branding for AIGA NOW
Branding for AIGA NOW
Branding for AIGA NOW

When Planning Ends, A Great Design Emerges.

A great design must be well-planted, not necessarily well-planned. After the subject, the elements need to fall in place.


However, the layout is best when it is spontaneous. It introduces a special thrill to the whole creation, apart from making it more engaging and challenging. The beauty of searching the mind while exploring new elements, whether they grace the layout or go, makes a design unpredictable, more innovative and intriguing.

Cover Design. For the book Trash Talk.
Trash Talk. Draws attention towards garbage produced everyday and the huge difference recycling can make

Freedom Is Being New, Every Time.

Though signature works for some, not giving in to following a particular style is liberating in its own way. A designer’s true strength lies in following intuitions and treading territories that don’t exist for others. Going away from signature makes happen distinction, all the time.

Just Like That. Hand drawn type with pen and ink

Published in Issue 11

This issue also explored the Jewellery Design & Wedding Photography with some cool techniques to learn from experts in Gyaan section.


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Industrial designing makes public art accessible to the masses. These products are part of the physical as well as psychological space of everyday life. By giving these products a personality, design can turn them into expressions of a culture and human emotions. Product designer Satyendra Pakhalé talks about the perceptions and process of creating products that bear this human touch.

Products with Human Touch
Kalpa. Ceramic vase and bowl in one design
Amisa. Mass manufactured interior accessory

Industrial Design Can Develop An Economy.

A designed product stands as a testimony to the cultural ethos of a society and mankind. A product arises out of the primal needs of human beings. Therefore, it has the opportunity to touch and affect a million lives. Using technology and creativity, these designs can contribute to an economy and rise above as cultural symbols. Hence, an industrial designer needs to come up with product designs that play a part in everyday life and improve living.

B.M. Kondane
Good Food. An age-old typology of a cooking utensil

“Taking life as the biggest teacher and researching your way throughout, one can draw ideas that can create a whole new culture”

Fish Chair.
Kalpa. Ceramic vase and bowl in one design

Every Product Speaks A Language.

The moment a user comes in contact with a product, it ought to take him by surprise – a joyful one. Products, hence, can be expressions of the basic human needs. Such sensorial language must be created through designs, which communicate emotions without compromising on the utilitarian needs. When these significant and crucial aspects are taken into consideration, the users embrace the products in a way that these gradually become a part of their culture.

Akasma. Revisiting the age-old typology of objects
Alaya. Ceramic baskets made of slip casting ceramics

Design, Technology And Material Are Intrinsic To Each Other.

In industrial designing, technology can’t be separated from its design. Sometimes the design looks so simple and useful mainly because of its technology. The reason why, while designing a product one needs to mould the two aspects according to each other to have advancing results. Only then the product’s utility is proven. In the same way, a material cannot be separated from design. If not chosen appropriately, either of them can defile the completeness of the product. It’s for the designer to marry every aspect harmoniously.

Mini Flower Offering Chair
Fish Chair.

Product Designing Is A State Of Mind.

It takes a lot to create a product design. It’s better to avoid dwelling in nostalgia, regression or tradition. This results in a contemporary look and feels that can keep pace with current times and connect with the future. Taking life as the biggest teacher and researching your way throughout, one can draw ideas that can create a whole new culture. A product design needs to be human, articulate and symbolic. It should have the creativity that gives a message or tells a story. With this approach, one can achieve that iconic simplicity and sophistication.

Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider

The Seeker Must Find His Way, On His Own.

Creativity is not a faucet that can be turned on whenever one needs. Also, it can’t be taught. Industrial designing has its own life story. On this great stage, a designer needs to find his role, cultivate his character and perform on his own. Only then one can change the world with one’s creativity.

Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.


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