9Twenty Creative

9Twenty is a collaboration by brothers Shrinivas and Shivaram Ananthnarayanan. Based in Goa, the design shop offers a variety of design and visual concepts that range from origami, paper engineering, and photography to graphic design, product design, illustrations and concept art.


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With festive cover, this issue offers in-depth insights on contemporary jewellery design, controlling light in your photo shoots, surreal illustration by 9Twenty studios and many more!

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Planning to venture into the world of motion graphics? Great, now as you take the plunge to explore it in the depth of the different areas of the graphics world, which will help you to stretch your imagination. But the more you explore the more you feel that it may require a lifetime to experiment and learn. So here we, listed out some the essential tools to start from.

When you start your journey of becoming a motion graphic designer you will encounter numerous programs. You not only need a great artistic eye as a motion designer but also need to master some of these tools. Though every tool has its own importance, when using these tools, please remember they only add value to your artistic wisdom.

Here Adaar has summed up the essential tools that may help you add value to your creativity.


1. Adobe Photoshop

A very useful and must know tool for any motion graphics designer when it comes to things like create textures, design boards, image manipulation etc. Expertise in Photoshop can help you create great designs elements for your motion graphic projects.


2. Adobe Illustrator

It’s a vector based software with an array of useful tools for motion graphics, which help you create great motion graphics design vector elements such as logos, shape objects, and vector background. Also, Illustrator files can very easily be imported into After Effects for animation, without losing quality.


3. Cinema 4D

One of the most popular 3D modelling, animation and motion graphic software which gives creative professionals the tools needed to create stunning 3D graphics. This will take your skill-set to the next level. All the tool in Cinema 4D helps you to enhance your 3D modelling, animation, and rendering. It is very flexible while integrating into After Effects.

There are other 3D programs like Maya or Max 3Ds, but when it comes to creating outstanding motion graphics Cinema 4D is the best. It allows you to render out higher-quality 3D visuals through its popular third-party render engines – Octane, Redshift, V-Ray, etc. To make a place for yourself in the motion graphics world, you have to be well-versed in Cinema 4D.


4. After Effects

Generally known as AE is an extension that helps carry motion graphics. After Effects is one of the most important tools one must learn while stepping into motion graphics world. It can provide you with high-quality customised visual effects and also help you to create & control great motion graphic works. Strong knowledge of AE will help you to make captivating visual effects for 2D and 3D animation, compositing, motion tracking, object removal, simulation effects, template creation and much more.

After Effects is flexible in integrating with 3D applications like 3D max Maya and Cinema 4D etc. Besides, there are so many built-in plug-ins and third-party plug-ins that let you play with interesting special effects.


5. Special Effects Tools

You can further raise the level of your motion graphics projects by applying many of the custom special effects tools like X-particle, Real Flow etc. for special effects like particles, water, smoke, fire and a whole lot more.


 

These tools will definitely help you add value to your creativity. And from here onwards ‘Just keep learning and keep growing!’

Designing a room can be a fun experience but at the same time it can be tricky too. You can experiment with textures, colours, style, furniture and the feel. You can fulfil your dream décor in your study room because this room belongs to you solely. Perhaps, use classic, contemporary or new combinations for your study room.

Nowadays, there are several software and apps, which helps you to select the right place for each furniture and equipments in a room. You can try different layouts without physically moving the furniture and create different sample layouts.

 

These layouts help you to choose an appropriate look for your room. Every room has certain specific requirements based on its utility. Similarly, your study room too has certain specifics and it is very important to consider them while designing your study.

 

Enlisted below are some of the essentials, which you must look forward to if you wish to design a perfect study at your home:

Choose the Right Room

Every room requires a certain specific amount of space based on its functions. For instance, you cannot design a bedroom in a tiny space because you will end up having a congested room.

 

Therefore, your very first step should be to choose the right room for your study. One needs to consider the dimensions of a particular area before converting it into a bedroom, utility room or a dining area.

 

If you are fortunate enough of having multiple rooms you get the chance to select the room, which receives a lot of natural light and is spacious enough for you to enjoy your privacy.

Space to Move Around

Would you like to enter into a room, which does not have space wherein you can move about freely? Definitely, not and this is why you should make it a point to place limited stuff in your study.

 

Placing unnecessary furniture will increase your task of cleaning it on a regular basis and additionally it gives you a cluttered feeling. You feel the vibe of an unorganised room within that particular space. A de-cluttered room minimises the chance of you colliding with any furniture placed in the room.

 

You need comfortable space to sit around and move especially while working. If your room is not especially spacious make it a point to place furniture that consumes less space. A comfortable space and layout allows you to carry out your task swiftly.

Decent Desk and Comfortable Seating

Purchasing a big desk might sound like a good idea at first, but it might not be particularly conducive if you intend to work on it for long hours. This is why you should search for options well before you actually buy one. There are several varieties of sturdy desks, which give you ample leg space and while at the same time offering a brilliantly finished look. Possibly, choose one such type of desk as they last longer and make your room look just perfect!

 

Apart from the desk, you also need comfortable chairs to sit in. Make sure that you choose a colour, design and style of chair that blends well with your new desk. Opting for two contrasts can be a challenging task as they may or may not look good together.

Shelves! Shelves!

It is important to combine the right types of storage together. For instance, at some spaces you need a good amount of shelves which allow you to keep your favourite books. There might be other space where you need strong and secured cabinets to store your personal
belongings.

 

You need space of a particular dimension to place your printer/scanner and the same goes for your file cabinet. This means that you cannot design same sized cabinets all through your study. You need a combination of storage types to store your belongings in an organised manner.

Space for Meeting

The study is a space where you think about all your crucial decisions and thereupon come to a solution. There is a high possibility that someone may drop in or you may call somebody for a specific important discussion at your study.

 

For this purpose you need an appropriate seating arrangement. Some individuals prefer L-shaped seating arrangement. Others may choose a simple soft couch wherein 2-3 individuals can sit comfortably.

 

You can also opt for a seating arrangement, which allows two individuals to sit face-to- face with each other so that they can have a comfortable conversation. If you do not have space to place a couch or for any other kind of seating arrangement you can simply have your discussions at the coffee table in your house.

Lights! Lights!

Lights play a key role in any room. If you have sunlight pouring in through the window in the study, it will have a completely different look. The room will be more lively and vibrant which spreads a positive vibe.

 

On the other hand, a dark and shady environment with minimum lights will give your study an intense look. Make it a point to install the right lights so that you have sufficient light during the night as well.

 

It is suggested that you should allow natural light to flow in your study as it offers an optimistic feeling to you. You can choose to maximise the light effects by installing mirrors and light wall colours.

Temperature

Extremely hot or cold temperature can be a huge distraction during your work. One needs the comfortable temperature to work in and one way to do this by installing designer radiators. Possibly, seek advice from a reputed firm that offers you a wide array of choices so that you can pick the best model available in your budget.

 

With the right temperature in your study you can work unperturbed irrespective of the weather outside.

Pick a Corner

Loud noise and constant chattering can be a major cause of distraction. If you prefer to work in your own personal space and don’t like to be disturbed while working, make sure that you pick a quiet spot.

 

Perhaps, build your study towards the extreme corner of your house so that no pet, kid or visitor bothers you when you are working.

Personalise Touché

Although there are several guidelines to be followed while designing your study, you should not overlook your preferences. Your personal choices hold huge accountability while designing your study.

 

Mainly, your study should match your comfort level. It can consist of a piece of art that grabs your attention and an element that motivates you. For example, you can affix a painting that inspires to work hard.

 

You can opt for your favourite colour for the wall right in front of you and blend it with artistic texture.

 

Lastly, it is your choice which holds more significance because ultimately you are the one to work there and spend most of your time in that particular room.

Cleanliness

It is important to keep your study neat and clean as it allows free flow of work and minimises your hurdle. Keeping your study clean and tidy means that you have kept all your important files, books, documents and confidential data at their secured spots.

 

Additionally, you do not have to search the entire study when you need them. Instead, you can simply grab them from their précise spot. You can probably clean your study once a month just to check that all your documents are kept properly. You can update the files with the
latest documents in due time.

The base colour of new 10 rupees note is quite delicious, indeed, one could say, that’s because it is chocolate brown.

New 10 rupees

New additions to the 10 rupees note, most commonly used in Indian currency, include fresh designs and geometric patterns featuring a rich representation of India’s cultural heritage. These, for example, are symbols such as the motif of Sun Temple, Konark, depicted on the reverse side of the note, and an image of Mahatma Gandhi on the front side. A conscious effort seems to have been taken to make sure they fit in well with the primary or base colour scheme.

New 10 rupees
The 10 rupees note is to be 63 mm x 123 mm in size, with the number 10 written in the Devnagari script on the back end. Likewise, the year in which the notes go into print will also be inscribed on the reverse sides of the currency, towards the left-hand side, while the emblem of synonymous and symbolic Ashoka Pillar will find its way on the reverse.
Quite a spectacle, we must say, at a price of “10 Rupees only”. 

For innovation and originality one needs to break-free from the herd mentality. With design and aesthetics as its core, FutureDeluxe, headed by Andrew Jones & James Callahan, is a design and motion studio that is in constant pursuit of aesthetic innovation with every project it undertakes. Here, they give us an insight into some of the crucial aspects that makes them tick in the industry.

CG. With a wide array of projects from varied industries, what is your creative process like?

FD. Today’s commercial timelines are tight and short, therefore, exploration of new styles and production outside of projects is paramount; to gain knowledge beforehand to bring in a unique approach towards the project. Our creative process is different with every project that we work on, we strive to experiment and innovate every single time.

CG. How do you keep your team updated with the newest technology/ techniques and how does the research enable an innovation in your work for diverse clients?

FD. With a broad spectrum of in-house designers and a bigger community of trusted partners and freelancers, the FutureDeluxe family in itself is the key to our diversity. Our interests within the company remain broad and we are always on the look-out for talented artists to collaborate. It’s that collaboration and mix of styles and techniques which keep it interesting for all of us.

CG. What are the challenges faced when creating moving, live-action narrative?

FD. The approach is very different. When working with CG and digital technology, it gives us an opportunity to approach the project in unconventional ways. It allows us to explore and change direction regularly within the project timeline. We are essentially designing and experimenting all the way through the process which means we often stumble on looks and techniques which are happy accidents. However, working with the latest equipment and technology for experimentation or innovation also means a huge financial outlay on a regular basis!

With live action and more narrative based projects, the planning and scripts are written in advance and the production process follows a strict timeline and storyboard, especially with live shoots. You can’t experiment on set as much as you do in a studio!

CG. How important is aesthetics in story-telling?

FD. We are a design-led studio and aesthetics plays a major role in visual story-telling. However, we are aware of the wide variety of aesthetics prevalent in the industry which seems disposable in today’s age with the limited time span. Therefore, we strive hard to create something challenging, which has never been done or seen before, to make it more memorable.

CG. Apart from motion graphics, which are the other domains that your studio would want to explore?

FD. Emerging technology, films, and digital backgrounds are the key aspects of how we work and the style of work we want to make. Unintentionally, over the last two years, a majority of our commercial work has been CG based. This year we have been working on more data-driven work for a TV Chanel and a digital product brand. We are currently working on large-scale installations for two automotive brands as well.

CG. Experimental design is all about pushing the boundaries of technology. Can you cite one example from your body of work?

FD. We always try to do something new with every project undertaken. We used a great technique in our latest project, OFFF Titles where live action macro footage was used to drive a particle FX system. This gave us incredible results.

Our procedural approach to all of our design work is the same where we create these techniques which are computational with varied results, while a more traditional and linear approach will give you only one outcome. These unexpected and varied outcomes are interesting and what excites us the most.

CG. Apart from stunning imagery, your designs visually connect with the audience and are successful in exciting the mass. What are the key points for consideration to achieve this?

FD. I think when you achieve to create something that’s new and original in today’s saturated content channels, it will always connect. Creating a reaction, good or bad is better than no reaction at all. We put our heart and soul into our projects and hope that it connects and resonates with people.

Published in Issue 40

We all have favourite TV shows and we passionately discuss the stories and characters of it. But sometimes, we tend to ignore the channel and its branding. Now with many different channels to choose from, we are experiencing many new branding overhauls to grab the audience’s attention. In this issue, we focused on Motion Graphics design and people behind some awesome channel rebrandings. This issue features interviews with some of the well-known studios and teams of Motion Graphics from India and overseas, including FutureDeluxe Studio from London, Dynamite Design, Adaar and RocketScience Lab from India. It also includes digital artist, Renju MV, highlighting his exceptional control over the medium. If you are interested in moving design or animated content then this issue is a must-read for you!

 

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Branding or Identity design for an established product or brand is a very tricky job with its merits and risks. In 2017 some of the well-known brands gone for a rebranding and came up with stunning outputs. Here, we acknowledge them with our list of top 09 branding design of 2017.

1. The ‘Spectranet’ Identity Design

The new revamped identity design of Spectranet by Ochre is bold with its unique typeface and successfully encompasses the vision of the company making it seamless and customer-centric.

identity design
Spectranet Old Logo
Spectranet Rebranding with Unique Typeface

2. Fanta

Designed by Studio Koto, the bold, vibrant and orangey global visual identity design of Fanta was initially re-imagined in paper-form, before putting it further to the digital process. This was done keeping in mind the fact that Fanta uses bespoke typeface created by hand, working across regular and extended weights, intending to be both natural and playful at the same time. The result, a young, trendy and expressive Fanta.

Fanta-Rebranding
Old-Logo
Fanta-Rebranding

3. SBI

Design Stack spells out the major and minor of rebranding State Bank of India from its conventional state to one more representative of current times and digital services.

SBI-Rebranding
Old-Logo
SBI-Rebranding

4. Mumbaiya Vada Pav

NH1 Design takes us through its approach behind freshly branding a local Indian street food outlet while ensuring that it retains an identity credible of being authentic, fun, young and affordable.

NH1 - Vada Pav
NH1 - Vada Pav

5. Bombay Brasserie

Design Stack owned byAnoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

6. Relaxo

The Relaxo rebranding exercise by Elephant Design focused on infusing a youthful and transformative spirit that felt important for the growth of internal and external stakeholders of the brand. The brand’s dynamism is now embodied in its forward-slanting ‘Blue Berry’ coloured letters, while a ‘Sunny Yellow’ coloured swoosh flows across it to signify a wave of transformation, optimism and positive growth.

Relaxo-Rebranding
Old-Logo
Relaxo-Rebranding

7. Yatra.com

Yatra.com which caters to travelling/traveller needs to be decided to improvise on it branding to be more fluid, vibrant, friendly and thus reliable for the young, more outgoing Indian traveller. Branding elements such as tonality, communication, look and feel were taken into consideration while shaping and improvising upon the new red logo to showcase the richness of “the Yatra experience” and its expansive depth of product portfolio. The typography, at the same time, was likewise made to be of a flowing nature, thus symbolising easy, hassle-free and smooth movement, trying to replicate a relaxed form of travelling.

Yatra-Rebranding
Old-Logo
Yatra-Rebranding

8. Wipro

The Wipro logo is a bold and dynamic signature that proudly headlines the vision pursued itself. Its styling captures the sense of fluidity, resourcefulness, optimism, and creativity with which it approaches everything. The simplicity and elegance of the mark signal a keen intellect; one that is completely in synch with the world around itself – vibrant, aware and forward-looking. Building on the universal form of the circle, the radiating rings of dots around ‘Wipro’ suggest the many connections the brand creates for its customers.

WIPRO-Rebranding
Old-Logo
Wipro-Rebranding

9. Zee Cinema

The changing times often call for channels to rediscover themselves and refresh their brand as a whole. Zee Cinema approached Dynamite Design to revamp its brand undergoing a total visual transformation at the commencement of a new era in cinema.

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