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The fashion photographer Sharon-Nayak lists down the essentials to capture those moments that make an occasion special.

Photography Occasion
Photography Occasion

01 Set the stage

Preparation is key to a good photo shoot. The authenticity of wedding costumes, background, and type of props being used, all add to the realism in the image. It is helpful to keep varied samples of expressions and body language references handy. Show them to the model in case they get stuck in getting the right expression. You never know where the motivation is going to come from.

Photography Occasion
Photography Occasion

02 Be ready for the occasion

Have a fair idea of the picture frame when you pull the shutter. But be open to experimenting with different angles and approaches. Never try to force a composition on your shoot. If something doesn’t work, for instance hair, background or a prop, it should be changed or replaced. Bridal shoots, by nature, is a dynamic process. The right moment and frame can crop up from places you never imagined.

Photography Occasion
Photography Occasion

03 Light up the mood

Lighting plays an important part in capturing the right emotion and mood of the setting. Plan the kind of mood you would like to capture. Then experiment with the lights, playing with their intensity and angles. It will allow you to find the most interesting way of expressing the subject. For example, a more chiaroscuro effect sets the mood and create a beautiful play of warm earthy tones.

Photography Occasion
Photography Occasion
Photography Occasion

04 Read the lips

Bridal photography is all about capturing the unuttered thoughts. The expressions of the subject should talk about emotions that make us stare and connect. Each moment is a story that may talk about happiness, nervousness, bashfulness even awkwardness or any such emotion. Try to capture these moments without making it look staged.

Photography Occasion

Questions you should ask yourself before a click

  • Is the subject in focus?
  • Is the light creating the desired effect?
  • Is the subject interesting?
  • Is the image composed with balance?
  • Does the frame emphasize the subject?
Photography Occasion

05 Present it perfect

Treatment of the images holds a lot of importance. During postproduction, be ready to change tones, manipulate colour and composition and alter moods altogether. After all, what you present as the final frame is going to sum up all your thoughts and efforts.

Photography Occasion

Published in Issue 11

This issue also explored the Jewellery Design & Wedding Photography with some cool techniques to learn from experts in Gyaan section.

 

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The changing times often call for channels to rediscover themselves and refresh their brand as a whole. Zee Cinema approached Dynamite Design to revamp its brand undergoing a total visual transformation at the commencement of a new era in cinema.

zee cinema rebranding
zee cinema rebranding

The Brief

With modernization, channels often strategize to rediscover and reposition themselves in the market through rebranding. A refreshed packaging involves renewing the logo to proposition a change that is synonymous with the content and the tagline adopted by the channel.

 

Zee Cinema, since its inception, has stood for three things: Movies, Masti and Magic. With the commencement of a new era in cinema, the brand decided to undergo a total visual transformation including a shift in brand focus – to dial up the Magic and Masti quotient in their brand promise. Thence the company approached Dynamite Design to re-assert their brand with a novel visual approach.

zee cinema rebranding
zee cinema rebranding

The Challenge

The major challenge here was to create a defining visual identity for Zee Cinema that was befitting with the brand’s overhauled roster of sister channels. As a movie channel, it was important to keep the visual identity true to the brand’s philosophy by encapsulating an idea true to the content delivered.

zee cinema rebranding

The Solution

Utilizing the concept of light and its movement to portray the channel as a portal, the design embodied the magic of light that leaks out of the film projector to create the charm of cinema in its logo. The rays of light designed in the logo emulate the shine and light leak of a film projector creating a sense of drama to visually connect the audience with the channel’s true identity. The same concept was taken forward for the channel idents with the alluring thaumatropes created through a series of stark visuals that conveyed masti and magic – the two core ingredients of Zee Cinema.

zee cinema rebranding
zee cinema rebranding

The Result

With the concept in place, the visual language was extended and interpreted throughout with a rich and vibrant colour palette for the on-air packaging in the studio environments. These designs seamlessly transcended for the off-branding as well.

zee cinema rebranding
zee cinema rebranding

Sharon Nayak

After a 20-year stint in advertising, Sharon Nayak turned pro with the camera, specializing in fashion and lifestyle. She has also cofounded Sharon Nayak Design, a boutique creative consultancy.


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This issue also explored the Jewellery Design & Wedding Photography with some cool techniques to learn from experts in Gyaan section.

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Tapping into adversities our society faces on a day-to-day basis, Siju RS art directs a campaign that attempts to call out to the conscience of the onlooker and prompts for an action. The Winter Collection campaign draws public attention and interest to a raging issue.

Winter is the most difficult time for the underprivileged in India. And after the long and hot summers, the homeless and especially the children, are the most affected by the harsh weather conditions.

Winter collection
Newspaper - Winter Collection campaign for New Ark Mission of India by Ogilvy & Mather
Winter collection
Sack - Winter Collection campaign for New Ark Mission of India by Ogilvy & Mather
Winter collection
Cardboard - Winter Collection campaign for New Ark Mission of India by Ogilvy & Mather

The campaign innovatively tackles this social issue. With street children posing as models and adorned in clothes made from discarded newspapers, sacking and cardboard, the campaign satires a fashion shoot. This juxtaposition succeeds in making people stand up and notice the plight of the less fortunate and donate clothes to help them. The sophisticated look and feel does not shout to sensationalize but creates enough room for curiosity and learning, while being packed with a punch. Thus, articulating what they call in advertising – success.

Published in Issue 12

The first interactive issue of Creative Gaga with Augmented Reality features. This issue focuses on the transition of Advertising from real to virtual and blurring the boundaries of both at the same time. Also bundled with lots of interesting articles and interviews.

 

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Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

Setting the Right Tone

Design Stack delivered a brand new visual concept infused with youth and energy for Bombay Brasserie, a restaurant that serves pan-Indian cuisine. While space is conceptually western, the food is distinctly pan-Indian, and the logo reflects the same. It initialises ‘Bombay Brasserie’, but with a twist, placing the Devanagri ‘Ba’ and its Roman counterpart side by side.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

Creating a Connect

The personality of Bombay Brasserie is that of the intrepid traveller. The space graphics are thus multi-layered and diverse, taking you across India. Hints of geographical maps with coordinates trace the route from cuisine to cuisine. Regional recipes are personalised and rendered in water-colour, bringing them to life. The copy, in travelogue-style, celebrates each region’s culinary stereotypes, from the ‘Patiala Bar’ to the Red Hot Kerala Fish. The illustrations are a flavoured combination of ingredients, topography, and culture, while the typography is inspired by airport codes.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

After all, it’s about the Representation

Every single piece of collateral, from what you see on the tables, to in-restaurant and promotional material, to takeaway packaging, extends the idea of travel and discovery of a confluence of culture and cuisine. That’s very much what the intention was, to create a designing initiative that was representative of the authentic diversity of the food.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Issue 39 - Indian Design Special

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!

 

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Minal Dusane Mali

A Graphic Designer from Sir J. J. Institute of Applied Arts, Minal Dusane-Mali has worked for the who’s who of the creative industry viz. Ramesh Sippy Entertainment, Giant Robot Illustration and Prana Studio to name a few, before co-founding YOMY Designs in 2010 with her partner Yogesh.


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If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

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Neha Tulsian

There are various ways to do things, and so also it is in the case of representing Indian-ness in Indian design – the reason for this being that there are tons of aspects through which one could find that connect. Neha Tulsian runs us through those aspects.

To create something fresh; something genuinely new, we need a real problem. And a real insight. That is something not only in the classic case of the hard or physical sciences, but also in the various forms of art in the world, and that includes design. People in different parts of the world have different needs, as the context varies based on many diverse aspects from place to place. And that is what sets the tone for approaching those needs further.

To make the work meaningful and connect with any particular audience, we need to understand the audience. In that respect, India, by itself, is one of the most diverse countries on the planet.

And, to understand this country, we need to understand its cultures, languages, history, aspirations and so on. In short, how they live; how they grew up; and what moves them emotionally. It is about connecting, and not selling. The design works best when commerce is a by-product of great design and not the focal point. Otherwise, the crux of the designing as an art form may be lost, and, as is rightly pointed out, the ‘earth’ without ‘art’ is just ‘eh’.

Indian design, in particular, reflects culture and tradition in everything – architecture, jewellery, graphic design, product design, packaging, branding, fashion, textiles, etc.

Global brands are adapting ‘Glocal’ strategies – aligning their business, brand and communication strategies to meet local demands and stay connected with their audiences. Designers need to find innovative and creative ways to make their work locally relevant, while maintaining the ethos of the global scene.

Inspiration can come from anywhere. Your client, the business idea, intuition, the way we live, our families, art, tradition, fashion, handicraft etc. all can be gateways to being inspired or finding inspiration.

India, by itself, is such a vibrant culture to draw inspiration from. The challenge is to find a thread that is contextual, relevant and connects with the Indian audience while solving the design problem.

Issue 39 - Indian Design Special

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!

 

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Packaging has universal standards and appeal. No matter where you are, the structure, concept and technology remain the same. Brandiziac, a branding agency owned by Artem Shutov in Russia, believes that being different can make all the difference. Here, they unfold some mysteries to help us better understand branding and packaging design and its relevance in today’s world.

Brandiziac - Packaging
Frontal sides of Mask Spirit Wines Collection
Brandiziac - Packaging
Frontal sides of 4 SKU of milk cocktails named “Three cows, two cats” brand

Design packaging using your head over your heart.

Creativity can be of various forms, but in packaging design, and other forms as well, it needs to be channelised and questioned. While designing, there are a few boxes that need to be ticked in order to make a successful artwork. First is individuality, where memorability and uniqueness need to be strived for. Purity and clarity is another key factor. This is where communication needs to be clear and concise so that the consumer understands from the first sight what the product is and what it stands for. Stand out factor is crucial also.

Brandiziac - Packaging
Front side of 3 SKU of the series of fruit & berry punches concept
Brandiziac - Packaging
Cover of the gift package, greeting card
Brandiziac - Packaging
Frontal side of Real Chocolate Package

One of the key roles of packaging is to grab attention. During the course of a project, designers often go to a store and test their designs on the shelves. Lastly, adaptability and practicality need to be incorporated as well. There should always be a sense of continuity for future products for the brand and a user-centric focus.

Brandiziac - Packaging
Light Flight. Marshmallow and Cookies
Brandiziac - Packaging
Light Flight. Marshmallow and Cookies

From sketch to finish.

Every project is new and fresh and like a child needs special and personalised attention. From 20/20, brainstorming and other such creative methodologies, a lot of attention is given to the analysis of works of competitors and peers. Some things are standard though, like a briefing, followed by sketching and then revision of projects etc. Once the client waves the green flag, other resources like photographers, illustrators and artists might be involved.

Cheese in the faces
Brandiziac - Packaging
New Year gift set - Thermo mug, French cocoa and a recipe book
Brandiziac - Packaging
Slavyana Cookware

People go for the colours.

Packaging isn’t solely based on colour- everything is important, like fonts, graphics techniques, and composition. Colour is part of the team, but it’s perhaps one of the characters that people love to look at. It can be noted that it often helps create differentiation and allows for people to choose one product over another.

Redesign of meat products' labels
Redesign of meat products' labels

Used once. Used twice.

Packaging no longer is simply a square box. The shapes have changed and so have the ideologies, post-printing processes, and technologies behind it. New and unusual types of paper and cardboard have emerged bringing about the concept of reuse and recycle. Environmentally friendly packaging is important in today’s world and designers must design around the possibility of reuse.

DOBR BOBR. REDESIGN OF A FAMILY TOY
DOBR BOBR. REDESIGN OF A FAMILY TOY

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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Artem Shutov

43 years old, Artem Shutov is the Director and owner of Brandiziac, a branding agency formed in 2008 in Russia. The company name combines ‘Brand’ and ‘Aphrodisiac’ to signify ‘Strengthening Brands’ and has offered services to over 500 brands since its inception.


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Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like <a href="https://www.behance.net/petar_pavlov" target="_blank" rel="noopener noreferrer">Petar Pavlov</a> from Macedonia and <a href="http://www.brandiziac.com/" target="_blank" rel="noopener noreferrer">Brandziac</a> from Russia, <a href="http://www.elephantdesign.com/" target="_blank" rel="noopener noreferrer">Elephant Design </a>and <a href="http://www.impprintz.in/" target="_blank" rel="noopener noreferrer">Impprintz </a>from Pune, the issue promises to be a keepsake for many.

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True beauty is unaware. It’s raw and it’s free. It cannot explain itself, neither can be explained. It just exists. From this belief takes birth Eureka Alphonso’s project ‘Birds of Paradise’, a symbolic celebration of free-spiritedness, unworldliness and innocence of bird-humans.

Eureka Unaware Beauty
Timid Grace
Eureka Unaware Beauty
The White Queen
Eureka Unaware Beauty
Mohawk

Eureka’s characters are neither humans nor birds, but a species that is a mixture of the two. Each creature happens to have a face that reflects that part of us which is free, beautiful and unaware, all at the same time. Oblivious to their own beauty, protagonist’s expression is a glimpse of its personality, which in turn, is inspired by a bird. Like the Mohawk, inspired by a rooster, demonstrates the latter’s warrior-like qualities. The idea has been to capture the effortless beauty of the bird-creatures and contrast them with their innocently raw expressions. Because human beings are imprisoned in minds, birds are not.

Published in Issue 11

This issue also explored the Jewellery Design & Wedding Photography with some cool techniques to learn from experts in Gyaan section.

 

Order Your Copy!

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