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Grafit Studio

A gaming studio with more than 12 years of experience, Grafit Studio has been working with reputed names like Zynga, Microsoft, Guerilla, EA games etc. It has also been part of many well known book illustration projects.


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In this issue, we invited leading Gaming professionals to share their inspirations along with their suggestions to improve the Gaming Art in India. Featuring some of the big names of Gaming Art likeVinay Vikram Singh, Sandeep Menon and Neeraj Menon along with International renowned Russian studio, ‘Grafit Studio‘ and many more talented creatives.

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Creative Gaga - Issue 47

 

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Sachin George

A NID graduate, Sachin George wanted to move beyond the limitations of 2D and chanced upon paper engineering. He practices his art along with conducting workshops for kids.


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The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.<br /> The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

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Creative Gaga - Issue 47

 

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The campaign for Soolantra utilises characterisation very effectively to depict the efficacy of the treatment and its ability to eliminate the symptoms of the chronic skin disorder – Rosacea once and for all.

skin - Soolantra

Brief

Galderma, a specialist on skin medical solutions developed a potent topical treatment, ‘Soolantra’ for Rosacea, a common chronic inflammatory skin disorder which affects an estimated 40 million people worldwide. In the past ten years, dermatological research failed to provide an effective treatment whereby causing exasperation in patients and doctors alike.

skin - Soolantra

The Challenge

In this scenario, the challenge was to showcase Soolantra in a new light. The differentiating factor of this topical treatment was its efficacy when compared to other treatments available. But, with so many treatments falsely advertising themselves to be effective, the campaign had to be innovative and make people believe that this topical treatment is distinct among the many available in the market.

skin - Soolantra

The Solution

The concept of the campaign was based on the story of good versus evil or strong versus weak. With Soolantra as the mighty hero overpowering the evil Rosacea that has plagued its victims since a decade, this universal story captured the true essence of the product while being relatable to the mass audience. To make a large impact and gain maximum exposure, the campaign was showcased in personal and non-personal channels. The animated endorsement appeared on iPads of representatives during sales calls, banners, physician’s website and professional e-mails. Along with print materials such as posters, flash cards, and brochures, even high-profile tactics at the American Academy of Dermatology convention was held.

skin - Soolantra

Result

By showcasing Soolantra as the powerful topical ascending above all other agents to overpower the papules appearing on the face of the sufferers, this groundbreaking endorsement has achieved to convey its benefits and create awareness about its presence in the market. Receiving an extremely positive feedback overall, there has been a steady increase in total prescriptions since the launch of the campaign.

skin - Soolantra

Credits

 

Agency: McCann Echo
Creative Production Studio: Ars Thanea

 

Video:
Executive Creative Director: Peter Jaworowski
Director: Karol Kołodziński
Producer: Marcin Molski, Aleksander Kmiecik
Script: Karol Kołodziński
Art Directors: Karol Kołodziński, Paweł Szklarski
Storyboard Artist: Michał Lisowski
Technical Lead: Łukasz Skurczyński
CG Supervisor: Paweł Szklarski
Concept Artist: Michał Lisowski
Character Artist: Łukasz Skurczyński
Lead Shading & Lighting: Paweł Szklarski
Shading Artist: Paweł Szklarski
Rendering Artist: Paweł Szklarski
Texture Artists: Paweł Szklarski, Piotr Nowacki
Animation Supervisors: Patryk Habryn, Łukasz Skurczyński
Character TD: Victor Vinyalis
3D Animators: Hugo Garcia, Patryk Habryn
Compositing: Karol Kołodziński
IT Support: Krzysztof Zarzycki
Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło
Business Unit Director: Marcin Molski

 

Print:
Executive Creative Director: Peter Jaworowski
Art Director: Karol Klonowski
Producer: Marcin Molski, Aleksander Kmiecik
Concept Artist: Michał Lisowski
Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski
3D Lead Artist: Piotr Nowacki, Paweł Szklarski
Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski
Shading Artist: Piotr Nowacki, Paweł Szklarski
Business Unit Director: Marcin Molski
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Revitalising your creative spirit can be challenging at times. Watching photography documentaries can be extremely effective to break the rut. These documentaries are visually stunning, insightful and often depict the photographer’s journey in overcoming the struggles in his work and life. This ultimate list of documentaries ranges from some of the most influential to eccentric photographers, giving us a glimpse of what really makes them tick.

1. Edward Weston: The Photographer (1948)

This film chronicles the life and work of one of the most influential and innovative American photographer, Edward Weston. Although the photographer lacks his legendary energy in the documentary due to Parkinson’s, it depicts Weston revisiting some of the locations he made famous and follows him at home and work. A voice-over commentary sheds light on the remarkable photographer’s personality, inclinations and creative process. This documentary is an insightful record on one of the masters of the 20th century.


2. The Salt of the Earth

Sebastiao Salgado is recognized as one of the camera’s great artists. The man has traveled through continents and witnessed major events in the recent history in his career span of forty years. Following the body of work of this exceptional photographer, this documentary is enriched with the monochrome footage of Wim Wenders and the color footage of the photographer’s son, Juliano Ribeiro Salgado. The visuals are enticing and the film is a true ode to the prolific photographer.


3. Varanasi, India: “Beyond”

Continuing his photo series, ‘Holy Men’, the young photographer Joey L. Set embarks his journey to Varanasi with his assistant Ryan McCarney and filmmaker, Cale Glendening, timing the trip with ‘Maha Shivratri’ for which numerous sadhus gather in the city every year. Unlike many others, this exclusive documentary portrays the trio’s experience in an intimate setting as they bond with the small group of people, build relationships with the people they photograph and engulf themselves with the surroundings to give a fresh perspective of these wandering monks capturing an amazing portrait.


4. Natural Lighting Tips from Bob Holmes – Natural Light in Travel Photos

Award-winning travel photographer, Bob Holmes shares tips about natural lighting in the Marc Silber Show – Advancing Your Photography. With his extensive knowledge and experience by working outdoors, the photographer gives the insight to use natural lighting to get splendid shots in this interview.


5. Annie Leibovitz: Life Through a Lens

The documentary traces the life of one of the most prolific photographers, Annie Leibovitz. Directed by her sister, Barbara Leibovitz this film is close and personal as the photographer shares her aspirations and trajectory in creating some of the iconic photos. The film even provides personal insights through interviews of the photographer’s subjects, mentors, and colleagues.


6. The Mysteries – In Pursuit Of The Perfect Shot

The documentary features adventure photographer Krystle Wright chasing her dream – a single vision – to make it a reality. The inspirational documentary showcases the irrevocable photographer as she relentlessly pursues her dream, even after four and a half years to make it a reality. This intimate journey is engaging, motivational and thought-provoking.



7.  Entering New Worlds Through Photography

”What is that magic dust that sprinkled on a certain image that makes it more powerful than another image?” Thus begins Entering New Worlds Through Photography. Professional photographer Christopher Anderson is candid about his work and life-altering experience aboard a Haitan refugee boat that sank in the Caribbean. By capturing the spontaneous expressions of the fellow passengers at the brink of disaster, the photographer discovers the magic of perfect photographs.


8. Everybody Street – New York City Photography

Strapping a camera and roaming on the streets with a keen eye to capture the vivacity and present it to the world, this is the spirit of street photography. Paying a tribute to the same through a cinematic exploration of New York City, director Cheryl Dunn illuminates the lives and work of some iconic street photographers. The documentary portrays the perseverance, passion, the visceral rush and sometimes the danger customary to these photographers.


9. The Many Lives of William Klein (2012)

Do you want to know more about the most influential and the pioneer of art street photography? Then watch The Many Lives of William Klien to discover the charismatic personality behind the most striking fashion photographer of the 20th century. This hour-long film includes the first-ever documentary about Muhammad Ali and a brilliant satire of the fashion world.


10. David Yarrow Reveals his Photography Secrets

David Yarrow is an acclaimed photographer for capturing the beauty of remote landscapes, tribes and endangered animals. This documentary showcases the man himself revealing his unique methods and his penchant for monochrome images as we explore his photography of animals.


11. Join a Wildlife Photographer on the Hunt for the Perfect Shot

Joining Belgian wildlife photographer Michel d’Oultremont in his quest for the recently introduced Bison in Romania, the documentary gives a glimpse of the process or the wait to capture the animal in that microsecond to capture the perfect shot in the wild.


12. Climbing Ice-The Iceland Trifecta

Pushing boundaries, photographer Tim Kemple sets on an ice adventure with world-class climbers to document and attempt the impossible – climbing an iceberg, the vault of an ice cave and ice crevasse. The documentary captures the stunning beauty as the master climbers and the photographer scale the frigid crags of Iceland leaving things to chance and exploration.


13. Arctic Swell – Surfing the Ends of the Earth

Extreme surf photographer, Chris Burkard takes pleasure in working through the misery as he braves the sub-zero temperatures in the Arctic Circle along with professional surfers Patrick Millin, Brett Barley and Chadd Konig to catch a wave and tackle the next frontier. The documentary shot over a two-week period is sure to give the viewers an itch to explore the unfamiliar!


14. Tales By Light

As a six-part series, Tales by Light follows five photographic storytellers as they embark on a journey to explore the unchartered terrain throwing light on cultures, wildlife, and landscapes. Told from the eye of a storyteller, this visual expedition is a treat to watch as they unite photography, exploration and the natural world in one.



15. Frame By Frame

Frame by Frame follows four Afghan photojournalists: Farzana Wahidy, Massoud Hossaini, Wakil Kohsar and Najibullah Musafar in their pursuit to build free press post-Taliban regime. The feature-length documentary directed by Mo Scarpelli reframes Afghanistan to the world by navigating the dangerous media landscape through cinema vérité, intimate interviews, powerful photojournalism, and
never-before-seen archival footage shot in secret during the Taliban regime.


16. Imagine-The Colourful Mr. Eggleston

The Father of Color Photography, William Eggleston is an enigma despite his legendary status. Imagine, directed by Alan Yentob is an extraordinary film following the shy and elusive Egglestone shooting in his hometown, Memphis, Tennessee. This documentary is a must watch for generations of young photographers who have tried to follow the influential photographer.


17. Cindy Sherman – Nobody’s Here But Me (1994)

This documentary is an intimate portrait which records the working process of the American photographer, Cindy Sherman. One of its kind, it delves and showcases her motivation in the creation of unsettling and provocative images revealing unexpected sources and explores her interests. The controversial photographer talks unabashedly and reflects on the themes of her work including her pivotal series, ‘Sex Pictures’.


18. Finding Vivian Maier

This is the life story of Vivian Maier who earned a posthumous reputation as one of the most accomplished and insightful street photographers. The intriguing documentary directed by John Maloof and Charlie Siskel trace her career as a nanny in Chicago, France, and New York City by passionately documenting the world around her. The documentary is compelling with never-seen photographs, films and interviews with dozens of employers which evoke questions and sheds light on the photographer’s life.



19. Ansel Adams: Documentary Film 2002

The biographical film traces the life of the renowned American photographer and environmentalist Ansel Adams. Exploring the meaning and legacy of his life and work, the director, Ric Burns creates a captivating narrative by examining the inspirations of the photographer with interviews from biographers, historians, family, and peers.


20. Gregory Crewdson: Brief Encounters

A striking documentary filmed with unprecedented access over a decade exhibits the meticulous and elaborate creative process of the acclaimed photographer, Gregory Crewdson. Known for taking fantastical pictures that seem real, this documentary bares the artist’s process while sharing details of his past.


21. McCullin Brothers

This terrific documentary takes us on a journey with Don Mccullin, the greatest living war photojournalist, to the three disastrous war-torn decades of his career when he was working for the Sunday Times. Mccullin gives us an insight to the moral implications and even sheds light on how the ethos of journalism has changed throughout his career.


22. Bill Cunningham New York

The film profiles the veteran cultural anthropologist, Bill Cunningham who has been recording street fashion trends with his candid photography for the New York Times for decades. Cunningham’s enormous body of work is on display which reveals the astute observation and dedication of the photographer with a tint of humor. This heartening documentary is truly a feast for the eyes.


23. Genius of Photography

The genius of Photography is a six-part series dedicated to trace back the 170 years of art through the lens. Featuring some of the most well-known photographers, it explores their work and gives an insight into various aspects such as daguerreotype, portrait, digital, photojournalism, art, and advertising. This inspiring and knowledgeable documentary even features interviews and encounters with some of the notable living photographers today.


24. Underfire: The Untold Story of Pfc. Tony Vaccaro (HBO Documentary Films)

This is the story a 21-year- old Tony Vaccaro, a WWII combat infantryman on the frontlines who smuggled his camera to record the intimate footage of the war with roughly eight thousand pictures. With a compelling narrative, the film deals with the sheer difficulty of survival in such tense situation and the contemporary issues regarding combat photography and the ethical challenges faced.


25. Eclipse

One of its kind, this documentary chases the dream of Reuben Krabbe, an adventure photographer, to capture a mind-bending photo of a skier with a backdrop of total solar eclipse. Embarking on the impossible task, Salomon Freeski team follows the photographer to the Arctic for an event that was only going to last a couple of minutes and the fate of which was solely dependant on the weather conditions. This documentary inspires you to chase your dream and shows how eclipses are much more than a mere visual spectacle.


26. Naked States

This film documents the quest of Spencer Tunick, a professional on mass nude photos who sets to travels the U.S. in search of volunteers to pose nude for his out-law photo-shoots. It records the photographer’s struggles, his brushes with the law and the mindsets of the willing subjects who are ready to bear it all in front of the camera.


27. The Mother Project

The Mother Project is an intricate portrait of Tierney Gearon’s as she photographs her manic-depressive schizophrenic mother. The remarkable documentary shows the photographer’s journey along this personal project and is a layered exploration of unconventional family relationships and the photographer’s distinctive thinking which has a subversive beauty that emerges amidst the madness.



28. Waste Land (2010)

The profoundly moving film follows the modern artist Vik Muniz to Jardim Gramacho, the world’s largest landfill on the outskirts of Rio de Janeiro with only one objective – to use art to transform the lives of catadores. This uplifting movie encourages people to see the dignity of the poor as Muniz picks six subjects to pose in a series of photographs that mimic famous art using recycled materials picked by them. By auctioning the art, this film comes full-circle transforming the lives of these scavengers and recycling the mindsets of the people.


29. BBC LOMO Documentary

A riveting tale on the Lomographic society and movement with trivia about the camera and its influence in the history. With interesting interviews and good imagery, this documentary is a must watch for all Lomographic fans!


30. Masters of photography – Diane Arbus (1972)

The half-hour documentary explores the work of the photographer, Diane Arbus by showcasing multiple viewpoints of her daughter and closest friends including her own thoughts as recorded in her journal. The narrative is illustrated with various photographs that depict the often neglected stratum of the society that makes one think and wonder.

CURRENT ISSUE
Creative Gaga - Issue 47

 

Art is an abstraction of the waking world, says Android Jones, the digital artist. As he explores his consciousness and finds visuals for his fantasies, he dwells between love and fear to create a body of work that is “One unending love story”. Excerpts from a conversation where he talks about his art, ideas and everything in between.

Android Jones - Consciousness
Union

CG: How do you perceive the relationship between art, artist and the world they are in?

AJ: Human creativity is one of the most precious resources of our consciousness. As we look back at history, great art has always been the fulcrum point from where we measure the value of our humanity and the crucible of our evolution. Art helps us relate and reflect on the relationship between the invisible world of our consciousness and our dreams and makes it visible for the physical world. It acts as a bridge between the inner and outer realities that can share and evolve collectively.

Android Jones - Consciousness
Android Jones - Consciousness
Artumnal

CG: How much of this connection exists in your art? How has it evolved over the years?

AJ: The creative process is an expression of my love of life and a service to my friends, family, and community. Fear of boredom or lost opportunities of using the gift of creativity keeps me active. This friction between love and fear always inspires my art. I am attracted to images that carry a spiritual or emotional significance to create a landscape that the viewer can form their own narrative around.

Android Jones - Consciousness
Unify
Android Jones - Consciousness

CG: Where do these images come from? And how do you make them coexist in your artworks?

AJ: Instincts guide the selection of images. I am naturally drawn to certain shapes, colours and patterns. It could be an arrangement of clouds, a unique tapestry on the wall, anything. Often, I look for the visual-fractal relationships between objects. For example, the spirals of the milky way or of a hurricane reflect the spiral seed pattern of a sunflower. I can look at the branches of a tree in wintertime and see the ventricles in the human heart. At the core of our neocortex is one of the most advanced shape and pattern recognition technologies. It’s the duty of an artist to take advantage of this gift of recognising the intrinsic relationship between all things. And art is an amazing medium through which one can express this concept.

Android Jones - Consciousness
Dharma Dragon

CG: But do your viewers relate to the connection in the same way you do?

AJ: My artworks are not the stuff of galleries or museums, but the interior of human imagination. The works I create are only crude snapshots of other realities, digital seeds that take root through the rich soil of the neocortex in order to inspire dreams, visions, ideas and emotional connections through the viewer. Art is really a visual crystallisation of consciousness. So, the more developed ideas you have, the clearer that idea comes out in the artwork.

Android Jones - Consciousness
Union
Android Jones - Consciousness
Sporeganesha

CG: Isn’t it also a mastery of technology that complements the idea?

AJ: Human evolution is predicated on the advancement of our mastery of tools. All tools are first born in our imagination. They are essentially only a physical extension of our imagination. The advancement of our creative tools marks a furthering of our creative evolution. It gets really exciting when the tools we use expand our ability to imagine greater things and then give birth to further new techniques and new tools.

Android Jones - Consciousness
Save One Planet Poster

CG: What role do technology and tools play in your art?

AJ: I often dream in the current software that I am using. I don’t dream in brushes or paint anymore. My consciousness has completely embraced my technological counterparts. As we approach a technological singularity, digital hardware and software have the potential of advancing at a rate where it may be impossible for one mind to keep pace. This is going to open up new horizons of potential that no artist has ever anticipated.

Android Jones - Consciousness
Galactivangel
Android Jones - Consciousness
Picaflora

CG: Where do you see digital or concept art moving?

AJ: I believe that our thoughts and our dreams are electrochemical impulses. I see digital art moving into a space that will eventually bypass our meat fleshy extremities, Artists in the future will be able to ‘paint’ visual images, thoughts, dreams, and emotions directly into each other’s consciousness.

Android Jones - Consciousness
NIiza
Android Jones - Consciousness
Lightening in a Bottle

CG: Does that imply live art experiences? How is it different from the traditional sit-and-draw ones?

AJ: One of the significant differences is when making an image I am encoding my time and my life in a series of strokes and pixels. People ‘experience’ it but it’s a much more isolated series of moments. As an ‘experience designer’ you are not making paintings of people, instead you are making people your paintings. In a studio setting, you have total control over temperature, lighting, sound, silence, atmosphere etc. In live performances, I have to completely surrender control of all of these factors. My solitude is then replaced with thousands of other people. Human transformation is the final creation.

Android Jones - Consciousness
Deux Machina
Android Jones - Consciousness

CG: With Digital art going through such a dynamic phase right now, what advice will you give to aspiring digital artists?

AJ: It is important for all aspiring digital artists to recognize how profound the opportunities are in this moment of time. Never before have artists had access to such a plethora of information and tools. The future of art is not digital painting, but how we develop a creative relationship with the emerging tools around us. The boundaries are begging to crumble around us.

Android Jones - Consciousness
Fertility 2.0

Published in Issue 14

We dedicated this issue to Digital Art where we explored the connection between our dreams and imagination and how the flexibility of technology can be used to document that. In his exclusive article, Android Jones explains the broader perspective of digital art. Featuring Ankur Singh Patar, Archan Nair, Harshvardhan Kadam and Aamina Shazi Arora, every article discusses how each of them has an individual way of working and yet they all look at life beyond the obvious to appreciate it’s beauty.

 

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CURRENT ISSUE
Creative Gaga - Issue 47

 

Android Jones

Andrew Jones, a.k.a. Android Jones is a U.S. visual artist. He has worked for George Lucas, Nintendo and founded the entertainment development company Massive Black Inc. In 2002, he cofounded an online art community, conceptart.org, which has attracted about a million users.


Featured In


We dedicated this issue to Digital Art where we explored the connection between our dreams and imagination and how the flexibility of technology can be used to document that. In his exclusive article, Android Jones explains the broader perspective of digital art. Featuring Ankur Singh Patar, Archan Nair, Harshvardhan Kadam and Aamina Shazi Arora, every article discusses how each of them has an individual way of working and yet they all look at life beyond the obvious to appreciate it’s beauty.

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CURRENT ISSUE
Creative Gaga - Issue 47

 

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There are stories hidden in faces and bodies. Exaggeration brings them to the fore. A good caricaturist lives the subject and discovers the multiple facets that make the story. Caricature artist Manoj Sinha reflects while talking about his design process.

Manoj Sinha - Caricaturist
Donald Trump, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
PM Narendra Modi, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Captain Amarinder Singh, courtesy Hindustan Times Group

To watch is to learn.

Keep your eyes wide open. Watch every character and everything about them. Absorb yourself into your characters and feel their presence around. Understand their behaviour, attitudes, experiences, and temperament. There is a story made by all these elements. Observe their actions, as they often determine the story. And then exaggerate all these through your strokes to re-tell the story.