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Grafit Studio

A gaming studio with more than 12 years of experience, Grafit Studio has been working with reputed names like Zynga, Microsoft, Guerilla, EA games etc. It has also been part of many well known book illustration projects.


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In this issue, we invited leading Gaming professionals to share their inspirations along with their suggestions to improve the Gaming Art in India. Featuring some of the big names of Gaming Art likeVinay Vikram Singh, Sandeep Menon and Neeraj Menon along with International renowned Russian studio, ‘Grafit Studio‘ and many more talented creatives.

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Sachin George

A NID graduate, Sachin George wanted to move beyond the limitations of 2D and chanced upon paper engineering. He practices his art along with conducting workshops for kids.


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The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.<br /> The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

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The campaign for Soolantra utilises characterisation very effectively to depict the efficacy of the treatment and its ability to eliminate the symptoms of the chronic skin disorder – Rosacea once and for all.

skin - Soolantra

Brief

Galderma, a specialist on skin medical solutions developed a potent topical treatment, ‘Soolantra’ for Rosacea, a common chronic inflammatory skin disorder which affects an estimated 40 million people worldwide. In the past ten years, dermatological research failed to provide an effective treatment whereby causing exasperation in patients and doctors alike.

skin - Soolantra

The Challenge

In this scenario, the challenge was to showcase Soolantra in a new light. The differentiating factor of this topical treatment was its efficacy when compared to other treatments available. But, with so many treatments falsely advertising themselves to be effective, the campaign had to be innovative and make people believe that this topical treatment is distinct among the many available in the market.

skin - Soolantra

The Solution

The concept of the campaign was based on the story of good versus evil or strong versus weak. With Soolantra as the mighty hero overpowering the evil Rosacea that has plagued its victims since a decade, this universal story captured the true essence of the product while being relatable to the mass audience. To make a large impact and gain maximum exposure, the campaign was showcased in personal and non-personal channels. The animated endorsement appeared on iPads of representatives during sales calls, banners, physician’s website and professional e-mails. Along with print materials such as posters, flash cards, and brochures, even high-profile tactics at the American Academy of Dermatology convention was held.

skin - Soolantra

Result

By showcasing Soolantra as the powerful topical ascending above all other agents to overpower the papules appearing on the face of the sufferers, this groundbreaking endorsement has achieved to convey its benefits and create awareness about its presence in the market. Receiving an extremely positive feedback overall, there has been a steady increase in total prescriptions since the launch of the campaign.

skin - Soolantra

Credits

 

Agency: McCann Echo
Creative Production Studio: Ars Thanea

 

Video:
Executive Creative Director: Peter Jaworowski
Director: Karol Kołodziński
Producer: Marcin Molski, Aleksander Kmiecik
Script: Karol Kołodziński
Art Directors: Karol Kołodziński, Paweł Szklarski
Storyboard Artist: Michał Lisowski
Technical Lead: Łukasz Skurczyński
CG Supervisor: Paweł Szklarski
Concept Artist: Michał Lisowski
Character Artist: Łukasz Skurczyński
Lead Shading & Lighting: Paweł Szklarski
Shading Artist: Paweł Szklarski
Rendering Artist: Paweł Szklarski
Texture Artists: Paweł Szklarski, Piotr Nowacki
Animation Supervisors: Patryk Habryn, Łukasz Skurczyński
Character TD: Victor Vinyalis
3D Animators: Hugo Garcia, Patryk Habryn
Compositing: Karol Kołodziński
IT Support: Krzysztof Zarzycki
Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło
Business Unit Director: Marcin Molski

 

Print:
Executive Creative Director: Peter Jaworowski
Art Director: Karol Klonowski
Producer: Marcin Molski, Aleksander Kmiecik
Concept Artist: Michał Lisowski
Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski
3D Lead Artist: Piotr Nowacki, Paweł Szklarski
Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski
Shading Artist: Piotr Nowacki, Paweł Szklarski
Business Unit Director: Marcin Molski
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Revitalising your creative spirit can be challenging at times. Watching photography documentaries can be extremely effective to break the rut. These documentaries are visually stunning, insightful and often depict the photographer’s journey in overcoming the struggles in his work and life. This ultimate list of documentaries ranges from some of the most influential to eccentric photographers, giving us a glimpse of what really makes them tick.

1. Edward Weston: The Photographer (1948)

This film chronicles the life and work of one of the most influential and innovative American photographer, Edward Weston. Although the photographer lacks his legendary energy in the documentary due to Parkinson’s, it depicts Weston revisiting some of the locations he made famous and follows him at home and work. A voice-over commentary sheds light on the remarkable photographer’s personality, inclinations and creative process. This documentary is an insightful record on one of the masters of the 20th century.


2. The Salt of the Earth

Sebastiao Salgado is recognized as one of the camera’s great artists. The man has traveled through continents and witnessed major events in the recent history in his career span of forty years. Following the body of work of this exceptional photographer, this documentary is enriched with the monochrome footage of Wim Wenders and the color footage of the photographer’s son, Juliano Ribeiro Salgado. The visuals are enticing and the film is a true ode to the prolific photographer.


3. Varanasi, India: “Beyond”

Continuing his photo series, ‘Holy Men’, the young photographer Joey L. Set embarks his journey to Varanasi with his assistant Ryan McCarney and filmmaker, Cale Glendening, timing the trip with ‘Maha Shivratri’ for which numerous sadhus gather in the city every year. Unlike many others, this exclusive documentary portrays the trio’s experience in an intimate setting as they bond with the small group of people, build relationships with the people they photograph and engulf themselves with the surroundings to give a fresh perspective of these wandering monks capturing an amazing portrait.


4. Natural Lighting Tips from Bob Holmes – Natural Light in Travel Photos

Award-winning travel photographer, Bob Holmes shares tips about natural lighting in the Marc Silber Show – Advancing Your Photography. With his extensive knowledge and experience by working outdoors, the photographer gives the insight to use natural lighting to get splendid shots in this interview.


5. Annie Leibovitz: Life Through a Lens

The documentary traces the life of one of the most prolific photographers, Annie Leibovitz. Directed by her sister, Barbara Leibovitz this film is close and personal as the photographer shares her aspirations and trajectory in creating some of the iconic photos. The film even provides personal insights through interviews of the photographer’s subjects, mentors, and colleagues.


6. The Mysteries – In Pursuit Of The Perfect Shot

The documentary features adventure photographer Krystle Wright chasing her dream – a single vision – to make it a reality. The inspirational documentary showcases the irrevocable photographer as she relentlessly pursues her dream, even after four and a half years to make it a reality. This intimate journey is engaging, motivational and thought-provoking.



7.  Entering New Worlds Through Photography

”What is that magic dust that sprinkled on a certain image that makes it more powerful than another image?” Thus begins Entering New Worlds Through Photography. Professional photographer Christopher Anderson is candid about his work and life-altering experience aboard a Haitan refugee boat that sank in the Caribbean. By capturing the spontaneous expressions of the fellow passengers at the brink of disaster, the photographer discovers the magic of perfect photographs.


8. Everybody Street – New York City Photography

Strapping a camera and roaming on the streets with a keen eye to capture the vivacity and present it to the world, this is the spirit of street photography. Paying a tribute to the same through a cinematic exploration of New York City, director Cheryl Dunn illuminates the lives and work of some iconic street photographers. The documentary portrays the perseverance, passion, the visceral rush and sometimes the danger customary to these photographers.


9. The Many Lives of William Klein (2012)

Do you want to know more about the most influential and the pioneer of art street photography? Then watch The Many Lives of William Klien to discover the charismatic personality behind the most striking fashion photographer of the 20th century. This hour-long film includes the first-ever documentary about Muhammad Ali and a brilliant satire of the fashion world.


10. David Yarrow Reveals his Photography Secrets

David Yarrow is an acclaimed photographer for capturing the beauty of remote landscapes, tribes and endangered animals. This documentary showcases the man himself revealing his unique methods and his penchant for monochrome images as we explore his photography of animals.


11. Join a Wildlife Photographer on the Hunt for the Perfect Shot

Joining Belgian wildlife photographer Michel d’Oultremont in his quest for the recently introduced Bison in Romania, the documentary gives a glimpse of the process or the wait to capture the animal in that microsecond to capture the perfect shot in the wild.


12. Climbing Ice-The Iceland Trifecta

Pushing boundaries, photographer Tim Kemple sets on an ice adventure with world-class climbers to document and attempt the impossible – climbing an iceberg, the vault of an ice cave and ice crevasse. The documentary captures the stunning beauty as the master climbers and the photographer scale the frigid crags of Iceland leaving things to chance and exploration.


13. Arctic Swell – Surfing the Ends of the Earth

Extreme surf photographer, Chris Burkard takes pleasure in working through the misery as he braves the sub-zero temperatures in the Arctic Circle along with professional surfers Patrick Millin, Brett Barley and Chadd Konig to catch a wave and tackle the next frontier. The documentary shot over a two-week period is sure to give the viewers an itch to explore the unfamiliar!


14. Tales By Light

As a six-part series, Tales by Light follows five photographic storytellers as they embark on a journey to explore the unchartered terrain throwing light on cultures, wildlife, and landscapes. Told from the eye of a storyteller, this visual expedition is a treat to watch as they unite photography, exploration and the natural world in one.



15. Frame By Frame

Frame by Frame follows four Afghan photojournalists: Farzana Wahidy, Massoud Hossaini, Wakil Kohsar and Najibullah Musafar in their pursuit to build free press post-Taliban regime. The feature-length documentary directed by Mo Scarpelli reframes Afghanistan to the world by navigating the dangerous media landscape through cinema vérité, intimate interviews, powerful photojournalism, and
never-before-seen archival footage shot in secret during the Taliban regime.


16. Imagine-The Colourful Mr. Eggleston

The Father of Color Photography, William Eggleston is an enigma despite his legendary status. Imagine, directed by Alan Yentob is an extraordinary film following the shy and elusive Egglestone shooting in his hometown, Memphis, Tennessee. This documentary is a must watch for generations of young photographers who have tried to follow the influential photographer.


17. Cindy Sherman – Nobody’s Here But Me (1994)

This documentary is an intimate portrait which records the working process of the American photographer, Cindy Sherman. One of its kind, it delves and showcases her motivation in the creation of unsettling and provocative images revealing unexpected sources and explores her interests. The controversial photographer talks unabashedly and reflects on the themes of her work including her pivotal series, ‘Sex Pictures’.


18. Finding Vivian Maier

This is the life story of Vivian Maier who earned a posthumous reputation as one of the most accomplished and insightful street photographers. The intriguing documentary directed by John Maloof and Charlie Siskel trace her career as a nanny in Chicago, France, and New York City by passionately documenting the world around her. The documentary is compelling with never-seen photographs, films and interviews with dozens of employers which evoke questions and sheds light on the photographer’s life.



19. Ansel Adams: Documentary Film 2002

The biographical film traces the life of the renowned American photographer and environmentalist Ansel Adams. Exploring the meaning and legacy of his life and work, the director, Ric Burns creates a captivating narrative by examining the inspirations of the photographer with interviews from biographers, historians, family, and peers.


20. Gregory Crewdson: Brief Encounters

A striking documentary filmed with unprecedented access over a decade exhibits the meticulous and elaborate creative process of the acclaimed photographer, Gregory Crewdson. Known for taking fantastical pictures that seem real, this documentary bares the artist’s process while sharing details of his past.


21. McCullin Brothers

This terrific documentary takes us on a journey with Don Mccullin, the greatest living war photojournalist, to the three disastrous war-torn decades of his career when he was working for the Sunday Times. Mccullin gives us an insight to the moral implications and even sheds light on how the ethos of journalism has changed throughout his career.


22. Bill Cunningham New York

The film profiles the veteran cultural anthropologist, Bill Cunningham who has been recording street fashion trends with his candid photography for the New York Times for decades. Cunningham’s enormous body of work is on display which reveals the astute observation and dedication of the photographer with a tint of humor. This heartening documentary is truly a feast for the eyes.


23. Genius of Photography

The genius of Photography is a six-part series dedicated to trace back the 170 years of art through the lens. Featuring some of the most well-known photographers, it explores their work and gives an insight into various aspects such as daguerreotype, portrait, digital, photojournalism, art, and advertising. This inspiring and knowledgeable documentary even features interviews and encounters with some of the notable living photographers today.


24. Underfire: The Untold Story of Pfc. Tony Vaccaro (HBO Documentary Films)

This is the story a 21-year- old Tony Vaccaro, a WWII combat infantryman on the frontlines who smuggled his camera to record the intimate footage of the war with roughly eight thousand pictures. With a compelling narrative, the film deals with the sheer difficulty of survival in such tense situation and the contemporary issues regarding combat photography and the ethical challenges faced.


25. Eclipse

One of its kind, this documentary chases the dream of Reuben Krabbe, an adventure photographer, to capture a mind-bending photo of a skier with a backdrop of total solar eclipse. Embarking on the impossible task, Salomon Freeski team follows the photographer to the Arctic for an event that was only going to last a couple of minutes and the fate of which was solely dependant on the weather conditions. This documentary inspires you to chase your dream and shows how eclipses are much more than a mere visual spectacle.


26. Naked States

This film documents the quest of Spencer Tunick, a professional on mass nude photos who sets to travels the U.S. in search of volunteers to pose nude for his out-law photo-shoots. It records the photographer’s struggles, his brushes with the law and the mindsets of the willing subjects who are ready to bear it all in front of the camera.


27. The Mother Project

The Mother Project is an intricate portrait of Tierney Gearon’s as she photographs her manic-depressive schizophrenic mother. The remarkable documentary shows the photographer’s journey along this personal project and is a layered exploration of unconventional family relationships and the photographer’s distinctive thinking which has a subversive beauty that emerges amidst the madness.



28. Waste Land (2010)

The profoundly moving film follows the modern artist Vik Muniz to Jardim Gramacho, the world’s largest landfill on the outskirts of Rio de Janeiro with only one objective – to use art to transform the lives of catadores. This uplifting movie encourages people to see the dignity of the poor as Muniz picks six subjects to pose in a series of photographs that mimic famous art using recycled materials picked by them. By auctioning the art, this film comes full-circle transforming the lives of these scavengers and recycling the mindsets of the people.


29. BBC LOMO Documentary

A riveting tale on the Lomographic society and movement with trivia about the camera and its influence in the history. With interesting interviews and good imagery, this documentary is a must watch for all Lomographic fans!


30. Masters of photography – Diane Arbus (1972)

The half-hour documentary explores the work of the photographer, Diane Arbus by showcasing multiple viewpoints of her daughter and closest friends including her own thoughts as recorded in her journal. The narrative is illustrated with various photographs that depict the often neglected stratum of the society that makes one think and wonder.

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Android Jones
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Andrew Jones, a.k.a. Android Jones is a U.S. visual artist. He has worked for George Lucas, Nintendo and founded the entertainment development company Massive Black Inc. In 2002, he cofounded an online art community, conceptart.org, which has attracted about a million users.


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We dedicated this issue to Digital Art where we explored the connection between our dreams and imagination and how the flexibility of technology can be used to document that. In his exclusive article, Android Jones explains the broader perspective of digital art. Featuring Ankur Singh Patar, Archan Nair, Harshvardhan Kadam and Aamina Shazi Arora, every article discusses how each of them has an individual way of working and yet they all look at life beyond the obvious to appreciate it’s beauty.

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There are stories hidden in faces and bodies. Exaggeration brings them to the fore. A good caricaturist lives the subject and discovers the multiple facets that make the story. Caricature artist Manoj Sinha reflects while talking about his design process.

Manoj Sinha - Caricaturist
Donald Trump, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
PM Narendra Modi, courtesy Hindustan Times Group by Manoj Sinha
Manoj Sinha - Caricaturist
Captain Amarinder Singh, courtesy Hindustan Times Group by Manoj Sinha

To watch is to learn.

Keep your eyes wide open. Watch every character and everything about them. Absorb yourself into your characters and feel their presence around. Understand their behaviour, attitudes, experiences, and temperament. There is a story made by all these elements. Observe their actions, as they often determine the story. And then exaggerate all these through your strokes to re-tell the story.

Manoj Sinha - Caricaturist
Daroga ji, courtesy Hindustan Times Group by Manoj Sinha
Manoj Sinha - Caricaturist
Om Puri, courtesy Hindustan Times Group


Manoj Sinha - Caricaturist
Aamir Khan, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Raj Babbar, courtesy Hindustan Times Group

Mind precedes the pen.

Forget paper and pencil for some time. Take mental notes of their personality, work, and gestures, creating images in your mind, that’ll eventually come out in the form of caricatures. A caricaturist not just observes, but dissects. Study not just the character of every person, but the characteristic features as well. Generally, subjects have distinctive features that instantly catch the eye of an artist. In such cases, it becomes easy to exaggerate them and create the caricature. In other cases, the artist needs to dig deep into the subject and find out which feature or aspect to play with.

Manoj Sinha - Caricaturist
Virat Kohli, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Harmanpreet Kaur, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Kapil Dev, courtesy Hindustan Times Group

A caricaturist not just observes, but dissects. Study not just the character of every person, but the characteristic features as well. Dig deep into the subject to find out features to play with.


Manoj Sinha - Caricaturist
RONALDINHO, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Danny Boyle, courtesy Hindustan Times Group

Fun is inbuilt.

One needs to know the nuances of the subject to add to the appeal of the artwork. Read and analyse everything about your character. It will automatically develop a personal opinion about the person. As a caricature artist, the opinion is often laden with humour. Put the character in focus and the fun in the story will come out automatically. The more colourful a personality, the more fun you have doing the caricature.

Manoj Sinha - Caricaturist
A P J Abdul Kalam, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Pranb Mukharjee, courtesy Hindustan Times Group


Manoj Sinha - Caricaturist
Jayalalithaa, courtesy Hindustan Times Group

Caricature is not fiction.

Almost every time, a caricature is about a real personality and the story attached. It is the duty of a caricaturist to portray the true character of the subject chosen. Therefore it is important to understand the thin line that separates humour from sarcasm. The key lies in creating insightful humour and most importantly, being true to the character. That is why one needs to spot the “LOL” factor in everything around. You never know, what strikes off the next story.

Manoj Sinha - Caricaturist
George W. Bush, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Bal Thakrey, courtesy Hindustan Times Group by Manoj Sinha


Manoj Sinha - Caricaturist
Dalai Lama, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Barack Obama, courtesy Hindustan Times Group

A story is timeless.

A good caricature starts a relationship, between the story and the viewer. Media, today, is moving at an astonishing rate. Therefore it is important to choose topics that are not going to be forgotten at the next ‘Breaking News’ segment. The importance of a story lies in the fact that it brings education along with fun. This way, the news may become redundant but the awareness of the change that the news brings to the daily lives of the people, lingers on

Manoj Sinha - Caricaturist
Steve jobs, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Mark Zuckerberg, courtesy Hindustan Times Group
Manoj Sinha - Caricaturist
Sunder Pichai, courtesy Hindustan Times Group

Published in Issue 12

first interactive issue of Creative Gaga with Augmented Reality features. This issue focuses on the transition of Advertising from real to virtual and blurring the boundaries of both at the same time. Also bundled with lots of interesting articles and interviews.

 

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Made using staves from whiskey casks, Glenmorangie Original by Renovo Hardwood Bicycles is an open acknowledgment of the understanding that bicycles are for ‘the adults’ too. Meanwhile, the rather exclusive bike also stands as collaboration inspired by a shared passion for innovation with wood.

Exclusive as it looks.

“Every time I see an adult on a bicycle, I no longer despair for the future of the human race.” None other than the renowned and revered English writer, H.G. Wells, famously uttered these words. While, in the day and age of today, there are all kinds of crazy bicycles made available out there, in bike shops around the world–ones ranging from steel and carbon to even bamboo–it is yet unlikely to find one made by using staves from whiskey casks. Glenmorangie whiskey casks, in this case, to be specific.

Not just for display

Thus named as the Glenmorangie Original by Renovo, this is not the kind of bike that is good enough only to be put up on display and merely serve as an exhibit; it is, instead, one that has been built solid and sturdy enough to go rolling into the hills and even speeding down the streets. The machine, with its stock 700x28mm tires, is a fine piece of engineering to actualise on the streets as a fast yet sturdy and responsive road bike–one that can, at the same time, transform into an incredibly smooth and stable adventure machine by just swapping-in larger tires upto 40mm wide and take on the roughest of unpaved roads.

Available in frame sizes right from 52 cm all the way up to 58 cm, the Glenmorangie Original by Renovo is a limited edition bike, and so has only a definite number of them available up for grabs. So, go on; ride one!

While the versatility of White Oak and Sapele wood is one of the many key aspects the bicycle symbolises, it simultaneously boasts of Trapezoidal curved Down Tube and a Top Tube that recalls the shape of Oak staves from Glenmorangie casks. Add to it a set of Shimano Ultegra 6800 Shifting and Braking Systems, and you get a smooth, effective, efficient, and most importantly, fun ride that does not disappoint one bit. Also, the frame structure and geometry recall the shape of the oak stavers from Glenmorangie casks, adding an element of ‘the natural’ to make it an authentic fit for the rider.

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Manoj Sinha, a visual artist who specialises in drawing cartoons. Having started his journey from his native land, Ranchi, he is presently based in Delhi, working at the Hindustan Times Group. He has also served various organisations as a cartoonist and animator for various projects.


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The first interactive issue of Creative Gaga with Augmented Reality features. This issue focuses on the transition of Advertising from real to virtual and blurring the boundaries of both at the same time. Also bundled with lots of interesting articles and interviews.
Every year brings many opportunities and hopes along with celebrations. For this issue, we reached many visual artists and designers to know their expectations from the year 2018. This issue’s cover designer, Shreya Gulati is exceptionally impressed by the advancement of technology in design, especially how VR & AR has impacted new ways of creating. Whereas Seerow Unni, a digital artist sees the simple and minimal design is here to stay for long. On the other hand, Caricature artist from Barcelona (Spain), Ernest Priego Martin is really satisfied with his techniques and materials and doesn’t want to see much change in this year. Honing and learning new skills is always a quest for every creative. So, whether you have many or none expectations for the year, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!

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Raj Kumar Sthabathy

A painter by profession, Raj Kumar Sthabathy is a villager by heart. After completing Bachelor of Fine Arts, he started painting rural India in watercolour. His signature style has won him many accolades and appreciation.


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This issue focuses on strengths and weakness of Indian creative business with cover from Archan Nair. Also, include some of the fearless creatives who had made their mark in the industry without compromising on the quality of the output and many more interesting reads.

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Rebranding is the art of refreshing the existing and  inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek.

Fanta

Everybody knows Fanta, and it has gone through a rebranding process recently. The bold, vibrant and orangey global visual identity of Fanta was initially re-imagined in paper-form, before putting it further to the digital process. This provided the much-needed base, approach, and direction to the rest of the branding process. A multitude of languages was applied by the way of Latin typography, alongside letterforms and logograms of scripts such as Japanese, Thai, Amharic, Korean and Arabic. This was done keeping in mind the fact that Fanta uses bespoke typeface created by hand, working across regular and extended weights, intending to be both natural and playful at the same time. The result, a young, trendy and expressive Fanta.

Fanta-Rebranding
Old-Logo
Fanta-Rebranding
New Logo
Fanta-Rebranding
Fanta-Rebranding
Fanta-Rebranding

Designed by Studio Koto


Relaxo

Relaxo has led the world of footwear in India for about 40 years now. Identifying itself as an ever-evolving brand, and to thus align itself with the simultaneously evolving consumer & state-of- the-art offerings, the brand decided that it was time for a rebranding/ makeover – a transformation validating existing values and infusing new and relevant ones.

Thus, the rebranding exercise focused on infusing a youthful and transformative spirit that felt important for the growth of internal and external stakeholders of the brand. The brand’s dynamism is now embodied in its forward-slanting ‘Blue Berry’ coloured letters, while a ‘Sunny Yellow’ coloured swoosh flows across it to signify a wave of transformation, optimism and positive growth.

Relaxo-Rebranding
Old-Logo
Relaxo-Rebranding
New-Logo

Designed by Elephant Design


Wipro

The Wipro logo is a bold and dynamic signature that proudly headlines the vision pursued itself. Its styling captures the sense of fluidity, resourcefulness, optimism, and creativity with which it approaches everything. The simplicity and elegance of the mark signal a keen intellect; one that is completely in synch with the world around itself – vibrant, aware and forward-looking. Building on the universal form of the circle, the radiating rings of dots around ‘Wipro’ suggest the many connections the brand creates for its customers.

 

Together, they convey a sense of outward motion propelling the organisation into the future. The colours of the brand-mark also speak of the company’s character, highlighting its reliability and authority.

WIPRO-Rebranding
Old-Logo
Wipro-Rebranding
New-Logo

Designed by Landor India


SBI

Instantly new, yet instantly recognisable.

The nation’s largest banking and financial services provider positioned its new brand identity as one designed to intended to depict SBI as a modern, progressive bank, ready to meet the financial needs of all Indians. The rebranding challenge was to arrive at a fresh perspective while retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly new, yet instantly recognisable.’

SBI-Rebranding
Old-Logo

Combining the legendary SBI monogram with the abbreviated SBI word-mark was pivotal to the new identity. It made the brand more concise and modern, infusing new energy while retaining its core values. It was refined further for greater clarity and ease of use and was opened up for more breathing space, projecting the bank as more approachable.

SBI-Rebranding
New-Logo

For the word-mark itself (SBI), a modern Sans Serif typeface was further adapted to create a sense of weight and heighten the institutional feel. To connect to the monogram, a gap was introduced in the letterform B in the word mark, just as the monogram itself, thus creating a visual hook while also setting it apart.

State bank of India

The family of colours were been expanded for scale and play. The iconic SBI Blue was refreshed to make it more friendly. The deep inky blue symbolises trust and integrity. A youthful yellow has been introduced for contrast. The signature graphic, The Arc, will be used across every touch point of the brand, from media communications to signage, to marketing and advertising across platforms to reinforce the brand.

State bank of India

The nation’s largest banking and financial services provider positioned its new brand identity as one designed to intended to depict SBI as a modern, progressive bank, ready to meet the financial needs of all Indians. The challenge was to arrive at a fresh perspective while retaining the brand’s iconic stature. Strategically, it needed to be ‘”Instantly new, yet instantly recognisable.”

State bank of India

Designed by Design Stack


Yatra.com

Yatra.com which caters to travelling/traveller needs to be decided to improvise on it branding to be more fluid, vibrant, friendly and thus reliable for the young, more outgoing Indian traveller. Branding elements such as tonality, communication, look and feel were taken into consideration while shaping and improvising upon the new red logo to showcase the richness of “the Yatra experience” and its expansive depth of product portfolio. The typography, at the same time, was likewise made to be of a flowing nature, thus symbolising easy, hassle-free and smooth movement, trying to replicate a relaxed form of travelling.

Yatra-Rebranding
Old-Logo
Yatra-Rebranding

Designed by Clay Design Strategies

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