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Sachin Puthran on Coronaism 2020

Mumbai-based Sachin Puthran is the Creative Founder Director of thatzit.com, which delivers brand experiences by integrating dynamic visual art with spatial sound design within Augmented, Virtual and Sensor based interactive media.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Archan Nair
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Archan Nair is a self- taught Visual Artist, Illustrator and Digital Artist, specialising in mixed media, illustration, and digital art. He is now a Germany-based independent Indian Digital Artist with cultural roots from India and has collaborated with various companies and individuals such as Red Bull, Sony, Kanye West, Chris Brown to name a few.


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Who doesn’t want to become famous, when everyone knows your name and especially for us designer, it is the basic dream every design student or young artist dream. But behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must read. Full of insights and inspirations from the best of the talents, this issue is waiting to reach your desks.


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Lavanya Naidu
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An Animator, Illustrator and a graduate from National Institute of Design. Having also attended summer school at Gobelins l’Ecole de l’Image, Paris, she’s worked with Google, Ted X, Cartoon Network and the likes. Currently freelancing, Lavanya Naidu is working on a personal animation short. In her free time Lavanya plays the ukulele, talks to dogs and enjoys picking up new languages.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


Every designer wish to be independent and willing to jump into the word of freelance but most of them unaware of the fundamental challenges of the initial phase. So, we dedicated this issue to freelancers and interviewed some established and talented designers to dig deep for expert advice. While illustrator Ritban Das, Pankaj Gole and digital artist Gajanan D. Nirphale shared their experience and advantage they get to be a freelancer. Kevin Roodhorst on the other hand, an experienced freelancer from Amsterdam, has recently shifted to be a full-timer with an Agency says “Freelancing is not all roses!” and shared the best way to survive as a freelancer. Lavanya Naidu, another expert freelance illustrator & animator, shared more specific key points to grow as a freelancer and manage the most crucial factor, ‘finances’. She also advises starting investing little amounts and save for the rainy day! This issue is packed with everyone’s share of advise for a freelancer while keeping it open for you to play as per your own rules. So, whether you are a freelancer or planning to be one, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!


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Askhata Chourey

Askhata Choure is an upcoming designer with a fancy for typography and advertising, especially intrigued by and drawn towards Indic scripts. A graduate in Applied Arts from the Sir J. J. Institute in Mumbai, she is currently pursuing her Masters in Visualisation in Baroda.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Gauri Arora

Product Designer, Gauri Arora, also graduated from MIT Institute of Design, Pune, and currently works as an Industrial Designer at Studio Fifi, Pune.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Tasneem Syed

Tasneem Syed, a graduate from MIT Institute of Design, Pune, and is presently a Graphic Designer and food photographer at Reveri Food Design, Pune.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Thokchom Sony
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Thokchom Sony is a graduate in Bachelor in fine arts from Jamia Millia Islamia, New Delhi and is currently teaching as contract faculty in A.J.K. Mass Communication Research Centre. Having illustrated some graphic novels and children books during the early days of his career (While he was still studying), have helped in developing his style which mainly comprises of bold lines, semi-realistic caricatures, whimsical compositions with lots of flowers in the background.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing. So don’t wait, just order your copy NOW!


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Priya Amrut Shinde

After completing a degree in Applied Arts from L. S. Raheja School of Arts, Bandra, Priya started her professional career as a Graphic Designer at Doodle Collection. For past six months, she has been working as a visualiser at Phonetics Mobile Media – a digital marketing agency. She aspires to set up her own design studio one day.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing. So don’t wait, just order your copy NOW!


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‘Brand’ is termed as the prestige of your company. The procedural and pre-planned strategies for the betterment of a brand are determined as the brand strategies of the company or an organisation.

Strategies begin by setting goals. Your brand defines what you exactly stand for – the commitment or promise you make, and the personality your brand conveys. In the layman’s notion, a brand is merely a logo, brochure or a tagline, but one should know that it is much more. It is considered as an intangible asset on which a company stands firm in the competitive market. Brand strategy is a vast concept that helps establish your product in the core and significant market, and to build your brand that will grow and mature in a saturated market scenario. It directly supports the business strategies to ensure consistent brand behaviours and brand experience in all points of channels of communication. Without clear and compelling brand strategy, your company is just another. You cannot have a strategy without clear objective. Mere execution and tactics are not strategy, and nor is restating the goals. Developing brand strategy can be one of the most challenging steps in the marketing plan process, but a rather vital step in creating the company.

1. Branding Purpose

You decide and work your brand strategies out, and so you must be determined about its purpose towards your brand. Your brand purpose must be more specific and evaluative, in that it serves as a differentiate variable between your brand and competitors. The pre-planned purpose of your brand strategy will surely help your brand product to outperform in its significant aspects. The agenda behind the whole course of branding strategy must be clearly defined and accepted in the appropriate manner. These purposeful brand actions will be paramount to build and uphold authentic relations with audiences and investors.

 

A simple instance: Lamborghini never runs advertisements on television because they think that the people who can afford their cars aren’t sitting around and watching TV.

strategy
Image source – Pinterest.com


2. Competition Awareness

To know your competition always holds as a positive trait. Tuning up with the establishment of brand strategies holds the importance to enhance your brand. Your branding strategies should bring you to a higher level, and make it strong to stand against the bottle-neck competition of the market. Take competition as a challenge to improve your own strategies and create greater values in your overall brand https://www.youtube.com/watch?v=tV7Zo9UNiVo

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