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In today’s digital world, traditional techniques and practices of illustrating and painting are getting lost. For example, who gets to see oil glazed on canvas in a design that is not antique? Anand Radhakrishnan, an illustrator, explores traditional mediums to express the mysteries and to enlighten the darkness that people and the world carry with them.

Illustrations from A personal project, Chaavi.
Ink drawing for inktober.

Let the subject take control.

Style of a designer is determined by the content and subject that the artwork contains. Most believe that designers have their unique style, which some have, but the idea is to not pick a style and stick to it through out, but to make it a journey of discovery and surprise.

Value study in graphite.

A designer is always attracted by expression.

An expression is what designers are looking for when it comes to feeling inspired and figuring out the soul of their design. Nothing can beat expressions that human faces and body radiate. Every little pose or nuance says something about the state of mind of that very person, and as a designer, it’s fun to play with it. Look anywhere and you will see the outside world connect with your inner-self and it’s when they meet, the best magic happens.

Cover image of my project called ‘III’.

Sometimes, the old is the way to go.

Digital has changed designers and the way people look at artworks these days. But often working with traditional media is favoured in order to break the clutter and stand out to enlighten. Oil, ink and graphite are some favourites that can be combined with techniques like hatching, alla prima painting using oil, glazing, collages etc.

Value study in graphite.

Messy is what they call neat.

Upon first glance, any subject one observes has a sense of mystery and unknown about them. Those dark hollow spaces that our minds can’t fill, translate into an uncomfortable feeling that can be pronounced in design using patchy and messy textures. So even if the subject in your artwork is communicating the same thought that designer wishes to portray, the way it is expressed also counts. This makes the artwork more tactile and organic, which enlighten the viewer.

Illustration for A college project. Chaavi.

Published in Issue 28

This Illustration Special is best to know why and how illustration as a popular medium is taking the design world by storm! From evolution of illustrations to its place in the world today, renowned designers and illustrators like Abhishek Singh, Mukesh Singh, Archan Nair, Alicia Souza, Raj Khatri with some international talent such as Fil Dunsky from Russia, Iain Macarthur and Richard Field from UK, who live and breathe illustration, would be the right people to gain some insight from. With many more talents to explore with great insights and excellent techniques, again a fully packed issue is waiting to amaze you!

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Tasneem Syed and Gauri Arora share their idea of niche, worthy packaging for traditional Punjabi Juttis, a traditional hand-crafted footwear that is very much an intrinsic part of North Indian culture.

Punjabi Jutti

Brief

A Punjabi Jutti is traditional hand-crafted North Indian footwear. Like any other footwear, they are generally presented to customers in simple shoe boxes, or sometimes even in the newspaper. The idea, thus, was to retain their elegance into traditionally authentic packaging, representing the roots they stem from.

Punjabi Jutti

Concept

The packaging of Punjabi Jutti – The sole of Punjab, should be compact and unique, just like the Punjabi Juttis. The hexagonal shape makes it convenient for storage, as it consumes little space, while it is also easily stackable when displaying in stores and transporting in bulk. The box can be used for display, which doubles-up as the packaging. It also comes along with a jute string attached, to make carrying the shoes more convenient.

Punjabi Jutti

Outcome

This is taking a step away from the conventional shoe boxes, and towards enhancing the whole experience of selecting, buying, packing and taking home a pair of Punjabi juttis, making it a memorable one. The transparent lid enables a person to have a look at the design of the jutti inside the box, without having to open it, and even allows the shopkeeper to pull out the desired Punjabi jutti while it is stacked on the shelf.

Punjabi Jutti
client

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing. 

So Order Your Copy Now!

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Heartbreak and sorrow are emotions that everyone would have felt at some point in their life. That’s what makes Katherine Dawson’s illustration relatable; ones that people can look at and go “Yeah, I know that feeling.”

But a closer look at her designs reveal that in the negative imagery lies a positive spark. The use of bright colours communicates a spark of optimism that motivates to carry on. Her designs exemplify how designers can use personal stories and inspirations to project unique outcomes to the world.

How Can An Organ Hurt This Much? The feelings of pain and heart break are represented though this touching illustration.
Heart Felt emotions
Life Is Unfair. The illustration is made using watercolours, coloured pencils and ballpoint pen.
Heart Felt emotions
Wraped Heart. Inspired by the low point in life, the colours in illustration are the indication to still remain positive.

Published in Issue 28

This Illustration Special is best to know why and how illustration as a popular medium is taking the design world by storm! From evolution of illustrations to its place in the world today, renowned designers and illustrators like Abhishek Singh, Mukesh Singh, Archan Nair, Alicia Souza, Raj Khatri with some international talent such as Fil Dunsky from Russia, Iain Macarthur and Richard Field from UK, who live and breathe illustration, would be the right people to gain some insight from. With many more talents to explore with great insights and excellent techniques, again a fully packed issue is waiting to amaze you!

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Priya Amrut Shinde has followed a simple guiding principle through her art; love is supposed to complement. Through her unconventional interpretations of age old love stories, she has created minimal illustrations of Indian love stories of deities.

love
Infinite Love (Radha Krishna)

Contemporary traditions

Starting with traditional forms of Gods and Goddesses, Priya transformed them using contemporary design elements. Subtly doing so, she has retained parts of the originality while minimising unnecessary details thus resulting in a vibrant and youthful canvas.

 

In an attempt to accessorise the artwork while maintaining a focus on the key characters, she has used motifs that are generally associated with the characters. Hence, you find minimalistic elements like flowers, mountains, and waves serving as backdrops in each artwork.

love
Eternal Love (Lakshmi Narayan)

Seamlessly integrating the male and female deity was a challenge, solved by the colour blue which is evidently a common theme across all artworks as the ‘Neelkanth’ is another name for Shiva, Vishnu rests underwater and Krishna has often been represented in the colour blue. So while the blue symbolises the men in all three couples, it is the other half that brings more colours and variety to the artwork.

Affectionate Love (Shiv Shakti)
client

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing. 

So Order Your Copy Now!

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Ben Kwok, who got his BFA in Illustration from California State University, Long Beach, takes us through his own experinces and insights gained as a keen illustrator.

ornate
Pearl Jam Front

My journey has been a great learning experience, with lots of bumps and setbacks. I guess it’s part of the journey to make mistakes and learn from them. I knew I wanted to be an artist since I was around 7 years old. I loved drawing so much, that I knew it had to be my career when I got older. At that age, I wasn’t really thinking about a career; I just wanted to draw all the time and make a living doing what I love.

ornate
Rams Head

CG. What do you feel is the distinct quality or characteristic in your style of work, which appeals to viewers?

BK. I think my “ornate” style is what appeals to the viewers. There are lots of artists working in this ornate style, which is great because I think this style should be exposed to more people. Aside from using ornate patterns to decorate animals, I feel like my distinct approach on ornate patterns is different from most artist. I like to use patterns to express the form and shape of the subject. I don’t just put any random patterns because it’s important to me that the shape of the animal is properly shown. I also like lots of tiny details, and I do most of my shading with a ballpoint pen. From what I can gather, there are very few artists out there using the ballpoint pen as their main drawing medium.

ornate

CG. What is the core idea behind the intricate patterns and symmetry you shape your work around?

BK. It’s a practice in meditation, to be in the “flow state”. One of the major benefits of drawing is that I get to get lost in the process. To get lost in all the intricate details. It allows me to get out of my own head, and just focus on creating. Aside from the mental benefits of my artwork, I do enjoy inject sacred geometry and other various patterns to compose the drawing. As for the patterns itself, it’s all pretty random. I just draw whatever I feel like drawing. I try not to overthink the process.

ornate
English Bulldog

CG. What do you feel is the balance between marketing, portfolio and quality of work when it comes to acquiring work? Do you think there’s anything more a designer needs to do?

BK. I was taught that I should be proactive in acquiring work. I’ve had little to no success when I reach out to random possible clients asking for work: I’m not great at it. It feels like begging, and it doesn’t feel good. Clients tend to shoot down artists who are asking for work. Maybe, asking for work shows that you’re not highly sought after? So, my strategy is to continue to grow as an artist and create work I want to work on. It’s no accident that my portfolio is 90% ornate illustrations. It’s what I love doing, and what I want to get hired to do. In short, just do the best work you can do, and hopefully, the right clients find you. As for marketing, every artist/designer needs to be on social media. Regularly post your work so it’s out there for people to appreciate. Please keep in mind that your amount followers are a reflection of the quality of work you produce, so only put out your best work.

ornate
Labrador

CG. What is your approach towards acquiring clients, and how do you fulfil their needs?

BK. I just do my best work, and let the clients contact me. I don’t recommend this method because it takes a long time to be established and to have the internet presence. I’m just one out of millions of talented artists that are out there. The only difference is that my work is very clear and focused on ornate illustrations. If a possible client is interested in ornate artwork, my name should be on top of that list.

ornate
Silverback

I fulfil the client’s needs by asking lots of questions about what they want. I try my best to give them what they want, but, at the same time, I’m the artist, and if I think the concept could be enhanced, I will advise the client. However, at the end of the day, it’s what the client wants, not what I want. Clients should keep in mind that the more freedom and trust they give me, the better the work I will produce. When I’m constricted to certain design parameters, the artwork always suffers. I’m at a point in my career where I have the freedom to say no to projects I’m not excited about. As a younger artist, I would take whatever comes my way.

ornate
Cat Head

CG. What advice do you have for young and new designers regarding how to balance finance and passion?

BK. In regards to finance, always live below your means. If you make $3000 a month, don’t spend all $3000. If you want freedom, you need to have financial independence. Try to have at least 3-6 months of emergency funds. Meaning if you suddenly lose your job, you have 3-6 months worth of savings to keep your afloat while you look for another job or project/s. Ideally, you have zero debt, because the more financial freedom you have, the more you can pursue your true passion.

ornate
ornate
Ornate Elephant
CURRENT ISSUE
Creative Gaga - Issue 48

 

Anand Radhakrishnan

A freelance Illustrator based in Mumbai, Anand Radhakrishnan is a graduate from Sir J.J. Institute of Applied Art, topped up with a couple of years of learning illustration at The Art Department. He is passionate about storytelling in any medium and derives inspiration from masters like Moebius, Alphonse Mucha etc.


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This Illustration Special is best to know why and how illustration as a popular medium is taking the design world by storm! From evolution of illustrations to its place in the world today, renowned designers and illustrators like Abhishek Singh, Mukesh Singh, Archan Nair, Alicia Souza, Raj Khatri with some international talent such as Fil Dunsky from Russia, Iain Macarthur and Richard Field from UK, who live and breathe illustration, would be the right people to gain some insight from. With many more talents to explore with great insights and excellent techniques, again a fully packed issue is waiting to amaze you!

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Mukesh Singh

Mukesh Singh is a freelance Illustrator and Concept Artist. He studied his Bachelor of Fine Arts from the reputed Sir J. J. School of Arts, Mumbai in 1997. He’s worked with great names like Prana Studios and Liquid Comics.


Featured In


This Illustration Special is best to know why and how illustration as a popular medium is taking the design world by storm! From evolution of illustrations to its place in the world today, renowned designers and illustrators like Abhishek Singh, Mukesh Singh, Archan Nair, Alicia Souza, Raj Khatri with some international talent such as Fil Dunsky from Russia, Iain Macarthur and Richard Field from UK, who live and breathe illustration, would be the right people to gain some insight from. With many more talents to explore with great insights and excellent techniques, again a fully packed issue is waiting to amaze you!

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Creative Gaga - Issue 48

 

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Uttam Hasabnis

The day we evolve from the life’s basic needs and moved to cave paintings, rituals and festivals, the colours have a special space in our life. Uttam Hasabnis, a creative consultant at Cub Design, believes that even right colours for a brand come from a deep understanding of the brand’s target audience and it can makeor break any brand.

The colour of your brand is not only an essential character of your brand’s story but also important in all forms of communications. Colour has the unique ability to make or break the success of a product. The right colour decision for your brand doesn’t cost you much. But the wrong colour can really impact the overall performance of your brand.

At Cub Design, we believe that the positive effects of colours on the consumer decision certainly can help enhance the brand image and due to the different meanings of colours in different cultures, we need to consider the attitudes and preferences of our target audience when choosing a correct colour for a brand. The best way is to do an in-depth research. It creates in us a feeling about colour. Observe, experiment and see how they make sense for you. We give all necessary freedom to our creative team to explore the brand and its environment physically to bring out the perfect colour that supports the brand positioning. And make sure the process must be based on:


Specifying the type of target audience.
Understanding the concepts of colour in the
targeted culture.
• Deciding on what emotion the consumers will experience.

And taking a critical look at which colours are being used
in the market.


 

Sometimes, choosing a colour that stands out can help. Once you’ve determined what it is that your audience is looking for, you can best decide on the colour to help them find it.

At times, rebranding is important to indicate that the brand is still modern and progressive. When freshening up logos and products you have to think about whether or not you want to retain some of the past, or scrap it entirely, ‘However, this isn’t always the best option’. Most brands want to hold on to the equity and goodwill of their image, by maintaining some of the colours. But yes, you can add a secondary colour to refresh the brand image.

When choosing a correct colour, you must think far beyond your personal opinions. Also, it should never be an exercise driven by the personal taste of the superiors involved. Properly chosen colours define your brand’s value, strengthen and support your brand positioning, enable awareness and customer recall, and distinguish your brand among its alternatives. Picking the right colour should never be underestimated.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

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Creative Gaga - Issue 48

 

Loris F. Alessandria, an Italian freelance illustrator who loves Lego and dogs, feels that inspiration is not in and for chosen few, but all around for us to recognise, acknowledge and appreciate. He goes on to expound on his own insightful findings owing to being open to them along the way.

CG. Having a strong sense of design and the ability to put yourself out there, where do you see yourself in the next couple of years?

LA. Thank you. I am working hard to improve my skills, and to find some new ways to communicate. In the next couple of years, I’d like to see myself as a trusted freelancer; one who gets the opportunity to work with very cool people around the globe.

Editorial illustration commissioned by RCS for Mediapower Linc Magazine.

CG. How is your approach different from others around you? What is the inspiration for the same?

LA. I do not know if my approach is different or not, but I personally think it is not. The chosen approach depends on the project at hand i.e. what is required and apt for it so that it comes into effect in the best way possible. Usually, though, I like to make use of expressive characters and even play with a lot of colours. My inspiration comes in different forms and mediums; they could be in the form of illustrated books, graphic design projects or animated movies as well. I’m always inspired by the thousands of talented people around me.

CG. How do you narrow down to a specific element and work on making it more important? How does your core thought (the subject of your work, or the way it is executed) make its way from sketches to the final render?

LA. Usually, the final illustrations are really similar to my sketches; more like an extension of the sketches. It’s a little different when I sketch for storyboards; in this case, it’s more important for me to focus on actions instead of the design by itself.

Loris F. Alessandria - Inspiration
Editorial illustration for Sport Magazine, UK.

CG. Your illustrations seem to be woven around a lot of colours; a relatable character and, essentially, human-based themes. How do you manage to tell this story in a stationary frame?

LA. Well, that’s the hardest part of our job. I try to give personality and temperamental qualities to my characters. Likewise, I also make an effort to create a good environment that stays in sync with the characters, so that the two elements gel well with one another and produce an impactful effect, in turn. The focus of attention is laid upon the action or the message that the illustration is intended to convey to or bring about in the audience

Beedrill is the whacky, fun-looking Pokèmon for The Pokèdex Project.

CG. Do you consider technology a big part of art today, and its impact on constantly changing trends? What inspires your work and keeps you updated on modern techniques and styles?

LA. I think technology is a big player in today’s times and era, whether it is in the form of the wide and diverse range of tools one has at disposal, or of the innovative ways you can stay connected with other creatives. I usually use Tumblr and Instagram to find inspirational things, and they also prove to be helpful mediums to keep updated every day.

CG. We live in a multi-media world where people want fast information and fast response rates. How has this turned creative business trends into essentials?

LA. Everything is fast. The world of communication, too, is affected by this rhythm. Most of the times, my commissions have very tight timelines, and that can sadly cause some loss in terms of quality. Sometimes, using simple images is the best way; sometimes it’s not.

Loris F. Alessandria - Inspiration
Jacala. Is a white monkey in a contrastingly colourful and mystical jungle. Made as a personal project in 2016.
client

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing. 

So Order Your Copy Now!

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

E-commerce websites have become the driving force for businesses these days. With dynamic features like advanced filtering, animation, 360 degree product reviews and super product search, these have taken the web world by storm.

Such is the revolution that shopping is not just limited to women only rather is enjoyed by men through online stores with their extensive range of tech products. Now, there is something for everyone; yes, kids, parents and teenagers are in for some gain too. The main aim of these e-commerce sites is to engage with the web customers and cater to a wide set of target audience.

 

So, how can an ecommerce website emerge from good to best? Is it about looks or functionality? Do products matter or customer service? Or will the dash of extra features do the deed? Okay, that’s quite a thought. What’s sure here is that one thing won’t do; it is a game of parts! To get your conversion rates soaring high, it is important to be relevant and competitive in your elements. Of course there are no universal features or design elements that guarantee immense popularity, but there are general guidelines and also recommended options which shouldn’t be neglected at the time of creating an e-commerce website.

 

Here in this post you will find some very valuable tips for your layout that will surely make your online business flourish. But before we delve deeper let us look at some of the main goals that every e-commerce website plans to fulfill.

1. It’s All About Selling

There are many websites which are sheer wastage of time and effort. Why? The stores are designed just for the heck of it. There is no thought behind the creation. They are funky in looks but pretty useless when it comes to shopping. These websites are satisfied by just bringing the brand online or creating a physical store; for them, in the end, it is all about a big ‘buy’ button in a plain view. It is common for some businessmen, developers and designers to ignore such details, but in fact, these are the areas where they should pay a lot of attention.

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2. Highlight The Benefits

Displaying a list of product types or a grid can be the best thing for your online store. Highlighting the special deals and ‘what’s new’ categories can allure the web surfers to buy. In fact, there are many online surfers who aren’t even clear what they want and are in just for hanging out. As an online seller, you must poke the market and show the users what they are missing out on.

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3. Trust Is Must

People want to know what all is in store for them. That is the reason they are eager to know everything about the product they are willing to buy, the purchase procedure, payment methods, warranties and delivery service etc. i.e. all the details that will help them to finalize the decision and lock the transaction. Be particular that the relevant pages are linked well to the home page. Such a vision will prove helpful for the support team and will also lower the amount of pre-sale help requests.

 

Further, here are some features which will aid you in enhancing your web store usability and generating more profitability

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4. Keep It Secure

Online transactions have become quite essential for us now. Because of their popularity, e-commerce websites can be a potential target for the cybercriminals. It is important for the online sellers to hide customer information and maintain necessary steps to ensure privacy. It all depends upon a secure e-commerce platform. With their line of advanced security features, it is no surprise that Magento and WordPress along with WooCommerce have become the big leaders of online sellers.

 

Make sure you have SSL certificate as it looks after safe connectivity between a user and the website. SSL certificate establishes an encrypted connection between the web server and visitor’s web browser. It means all communications or online transactions will be safe. Generally, E-commerce store runs over multiple sub-domains. So, You can secure your unlimited first-level sub-domains with PositiveSSL Wildcard Certificate of Comodo Certificate Authority for some of the cheapest SSL solutions.

 

Even you can also enable two-factor authentication as it certifies security by using username/password and a system-made code sent through email or text. Remember to use a firewall and give the policy link in the footer as it specifies the website’s privacy policies and guarantees the non-sharing of the customer data with third parties.

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5. The Resolution Rule

Earlier e-commerce websites could survive by just posting a single image with some bullet points and a price tag. Shoppers evaluate the product by looking at it from various angles and as per the demands of different environments. The power to zoom gives them better feel of the product.

Technical points of the images should be kept in mind while uploading the same. Images that pose problems while loading or take lot of time to load will lead to drop-off rate of about 39%. Remember it is the images that sell not text. So, keep in mind to show multiple images per product. Let the photos be checked with high resolution and optimization for better page load.


6. Route To Reviews

Shoppers are deeply influenced by reviews. As a matter of fact, 92% of them pay heed to them. The star rating on a product is a major game changer these days. You might be under the impression that negative reviews will ruin your sale but actually, it is the opposite case here. Negative reviews can turn out to be positive. It is the human psyche which feels that products without negative reviews are not worth a shot and thus, think all the positive reviews are fake.

 

Based on the website’s functionality, e-commerce can utilize plugins from the most sought after review platforms like Facebook, Yelp and Foursquare. Futuristic e-commerce sites are making use of reviews as user-generated content to build social proof and increase fan following.

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7. Best Offers

It is seen that majority of the e-commerce sites are resorting to the special offers tactics as a part of their marketing practices through social, email, text etc. People are very quick to pass judgment as to whether they like a website or not. So, making using of this trait you should try to capture their interest in a matter of seconds as soon as they enter the site. A small delay can cause them jumping to some other store with a more impressive home page. The sure shot way to pull your audience is through amazing shopping deals.

Many forward-looking websites make maximum use of the main real estate in the header section to sell special offers. When shoppers know that they are at advantage with a special deal, it inspires them to go ahead and purchase more than they intend to as well as explore more in the product section of the site. It is seen that millions of people get very excited during sales and discounted periods and go on a shopping spree just because the prices are slashed heavily in sale.

If a website wants to make the most from its current promotions, it is advisable to create a spectacular webpage that displays the lists of offers at hand, which will not only enhance sales but will be very useful for SEO as well. Alluring promises and different prices persuade the visitors to spend without giving a practical thought.

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8. The Pleasure of Wish Lists

Wish Lists- The ultimate love of every user. How we love keeping one for fashion, one for books to read, one for holiday gift ideas and the list goes on. Yes, it is all about shopping, saving and sharing! E-commerce sites which are still far from having wish lists are hampering sales and leaving them on the virtual desktop table. Customers can appreciate nothing more than having their favourite items bookmarked and then use them later to buy in the future.

This is actually giving them larger than life! And, of course, executing a fabulous remarketing campaign dream. It is also a good way to share your brand with the potential buyers. When shoppers open up their wish lists with their family and friends, it generates popularity and creates free traffic with built-in social proof to a website.

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9. Social Proof

Brands and online sellers that establish an emotional connection with the buyers score on the parameters of trust and advocacy. The social link is, without a doubt, the best platform to connect with your user these days. Integrating social profiles and user-generated content with an e-commerce site have become the need of the hour as it creates a strong brand character for the online sellers. Shoppers are flooded with a constant ping of ‘buy now’ and ‘get this’.

The brands that interact with the customers on a more social level create more loyal customers for life. Social media gives the e-commerce brands the platform to show their genuineness and establish an emotional link with the products.

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10. The Payment Mode

In this era of Apple Pay and PayPal, quick and easy payment options are an absolute necessity for an e-commerce website. Take, for instance, Amazon, there is nothing more wonderful in this world than getting the option to shop in a single click. Shoppers with registered accounts on Amazon can actually buy by mere one click. Currently, there are many advanced payment methods online. The trick is to understand the target audience and incorporating the most robust solutions. If a website lacks in payment options, be particular in stating the reason for so.

Like an e-commerce site can restrain from offering Bitcoin as a payment option after it discovers that the value isn’t reliable. If buyers are techno freaks who are more inclined towards payment method, it is crucial to be clear as to why that mode isn’t an available option. Being transparent works in favor of the brand as it builds a trust and establishes a stronger relationship with the buyers. Payment options can be accessed at the footer or on the top right corner of sites.

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11. Easy Contact

As we know that in an e-commerce website most of the business happens online and there is nothing more fulfilling than finding a clear-cut and well-designed ‘contact us’ feature. This implies particularly for high-end merchandise or technical products. Don’t make it tough for the buyer to contact for any query or to enable support. Place contact page as one of the prime features of the website. Facilitate multiple ways to reach the customer support via phone, email or through an online form. Some exquisite stores provide online appointment setting by the means of their contact page. Make a note to put in customer service social links and Google maps for locations.

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12. Return Policy

Return policies are a significant attribute of any e-commerce website. Make sure that the return policy is clear and well framed or explained. This is another customer bonding feature for online selling. This will satisfy the buyer that in case they are finding faults in their purchase or need a different size, the brand is open to making changes. The latest survey by Invesp reveals that almost 30% of the products ordered online are returned back. Also, 92% are eager to buy again if the product return policy is not complex and very easy to follow. Even 67% of shoppers check the returns page before making a purchase.

e-commerce
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Now you may find some of these tips very obvious and general and might be thinking ‘that’s not a big deal’. But even if the marketers and web designers feel that basic stuff like ease of use, high-resolution photos and contact information are quintessential details, remember these very points are itself the best practices and trademarks of awesome design. If you know most of the tips given in this post already and haven’t used them practically; buck up! It is never too late! The best blend that will make your e-commerce website scalable and robust is by combining the tried-and-tested features along with the unique elements to deliver powerful shopping experiences.

 

Article contribution by Think 360 Studio.

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