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Partners Rahul Mahipal and Girish Jain have come together as creative geniuses to irk the human brains with their visuals. Working out of their independent Digital Production House based in New Delhi, The Creaticity Studio, they have captured the heritage, culture, colours and patterns that the Royal City of Jaipur, Rajasthan has to offer.

Jaipur
Jaipur

India is a country of countless faces and deep cultural and religious sentiments, a visit to Jaipur banks on this very concept and what better place to shoot stunning visuals. A major attraction for tourists from all over the world for its ultimate royal experience; this city is a symbol of the entire spectrum of life in India.

Jaipur

The inspiration.

Since the beginning of their careers, Mahipal and Jain were dedicated to create stunning visuals, be it through graphic design, photography or motion graphics. The zeal to capture the grandeur of Jaipur was incepted from a long time, since one of them hails from Rajasthan. So the inclination of capturing Jaipur always existed and they took on the challenge to push the boundaries of their choice of medium to reveal locations in a unique & powerful way. Amalgamating hyper lapse photography & mind-bending camera movements they have unleashed the constraints of still & motion.

The challenges.

Getting permissions: For the first 10-12 days they worked on convincing government officials for shooting permissions. It was hectic to explain the motive and there was either was too much paper-work to go through or incredibly high charges to pay! At last, they went on board with no permissions & no camera stabilizing equipments.

 

Physical limitations: Shooting with just cameras it was a very exhausting execution where holding the cameras still for long hours affected both Mahipal and Jain tired and achy! The one step-one shot has them pausing to let people pass through frame.

Data Depository.

Using high end cameras (Nikon D810 & Panasonic Lumix GH4K) for the shots left them with a huge amount of data to sort through; the unavailability of PCs had both of them compile and analyse their shots without the possibility of checking the clarity and pixel details. So, they took chance & continued shooting without any compilation measures!

The equipment.

Cameras: Nikon D810 & Panasonic Lumix GH4K
Lenses: Tamron 15-30 mm & Panasonic 12-35 mm
Software: Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, LRTimelapse

2 Dreamers
12 Stays
35 Days
More than 100 hours of Rendering
220 Days of Post-Processing
47,786 Photographs
1 Incredible Journey

Amey Chodankar specialises in illustration design and comes from an artist family that has influenced his thoughts and design sensibility. In awe of power display, dressing and style statement of Gods, he has developed his collection of Pixel Gods.

Since childhood Amey had been observing and learning every skill from moulding clay to painting, living with a very religious and cultured family which is full of artists, became a driving force to be an artist. Fascinated by larger than life characters, animated on the beats of the drums, the stories and character detailing, Amey had a vision inspired by the popular game, Contra, which led him to develop his own series of Pixel Gods.

 

Initially filling the grids on paper forming characters pixel by pixel inspired him to draw with digital tools that are now a complete set of deities. Pixel characters are intricate, with a simple plain background and typeface keeping the character details prominent. In order to realise his future plans for animations, he has kept these illustrations minimalistic.

Pixel Gods
Lord Brahma
Pixel Gods
Goddess Laxmi
Pixel Gods
Lord Ganesha
Lord Krishna
Goddess Saraswati
Lord Shiva
Garuda

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

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The New Year is always synonymous of beginnings, restarts and renewed celebrations—a transformative outlook and approach towards everything, isn’t it? And so it is with the design scene too, as we welcome exciting design platforms and improved possibilities across the spectrum of innovation.

Here’s a sneak peek at some of the most exciting design festivals and enticing occurrences that the design world holds to unleash in 2017.

Design Festivals

January 16-22
Toronto, Canada

The Toronto Design Offsite Festival (TO DO) is Canada’s largest cultural celebration of design with over 100 exhibitions and events forming Toronto’s design week.

 

Going into its 7th year, TO DO transforms Toronto into a hub for creativity, taking design and art out of the studio and into the urban sphere, bringing people together to celebrate contemporary culture. We provide opportunities for emerging talent and engage the community with exceptional and accessible public programming.

 


Design Festivals

February 6 – 12
Stockholm, Sweden

The first-ever Stockholm Design Week was held in 2002, and has since then developed into the most important week of the year for Scandinavian Design, where just about everyone in any way connected to or interested in Scandinavian design meet and thrive, bringing home new impulses, contacts and inspiration.

 


February 10-11
Pune, India

Pune Design Festival, with the theme ‘Trans.Form’, will look at stories of Design Transformation. Thinkers who have either created the change or led the way to a different thought process. Innovators who have pushed the boundaries. Catalysts who have disrupted the existing to create something new. Designers who have made the difference.

 


February 16-17
New Delhi, India

India Design (ID)—An ideal platform to showcase everything related to architecture, design and decor, ID continues to celebrate and accolade the talent of upcoming and established designers as well as brands. The event helps create a new generation of creative and business-based talent modules that help fuel the design economy of the country.

 

With platforms ranging from discussions on architecture, interiors and product design to conservation, heritage and urban development plus showcases from the best-styled home decor brands, everyone in the industry is invited to participate, exhibit and talk.

 


March 1-3
Cape Town, South Africa

Deisgn Indibaba—A stellar selection of speakers with compelling multimedia presentations that combine performance, storytelling, career-changing insights and the most cutting-edge creative work on the global circuit.  Named the best design conference in the world, the 3-day showcase includes the world’s best creative minds, providing endless inspiration, new perspectives and universal solutions.

 


May 23-25
London, United Kingdom

Clerkwell Design Festival—Showcasing leading furniture, lighting and product design from around the world. Alongside some of the most exciting home-grown designer-makers, the show will present a diverse range of the best in international contemporary design along with new design projects and street spectacles, commissioned specially for the festival.

 


June 8-11
Los Angeles, USA

LA Design Festival is a citywide celebration of creative talent that honours LA’s status as a global design capital.  A collaborative collective that invites anyone with a perspective on design, and a role to play in the creative economy, to host an event during this citywide fortnight of design-related festivities.

 


September 7–17
Helsinki, Finland

Helsinki Design Week is the largest design festival in the Nordic countries. Held annually in September, the multidisciplinary festival presents design from a number of fields as well as fashion, architecture and urban culture.

 

It presents the new faces and phenomena of design; promotes design internationally in collaboration with various partners, and offers city citizens through design a forum to participate in developing and discussing the city and its culture. The festival programme contains around 250 events every year and includes both events targeted for professionals and the general public.

 


September 16-24
London, United Kingdom

The London Design Festival is an annual event, held to celebrate and promote London as the design capital of the world and as the gateway to the international creative community.

 

First staged in 2003, the Festival programme is made up of over 400 events and exhibitions staged by hundreds of Partner organisations across the design spectrum and from around the world.

 


October 16-25
Montreal, Canada

The World Design Summit (Montreal) is an unprecedented international gathering of diverse disciplines with a common focus: How design can shape the future. Montréal will host design professionals, government and business leaders, industry representatives, media and NGOs from around the world.

 

For 10 days, attendees will come together to transcend silos, foster cooperation and enhance professional development. more than a mere celebration of design, the summit will demonstrate the tremendous power of design to create viable solutions to global social, economic, cultural and environmental challenges.

 


Caricature design is not always about distorting or making it funny, a little exaggeration with some fresh colours and bright lights can do the magic. In the caricature, without any brief, Mahboob Raja was clear on reflecting innocence and greatness of Gabriel Gracia Marquez ‘Gabo’. Here, he takes us through a behind the scene of this tribute to the legend.

exaggeration
exaggeration

Step 01

Started with A4 canvas which can be resized at finishing level. The software comes with some default brushes but you can also make your own set of brushes. Many custom made brushes can be downloaded from the internet. I mostly start my sketch with Pencil B.

Step 02

As per my observations, visualise the structure of the Gabo’s face with basic shapes. After the basic shapes starting with close set eyes loosely drew a wide square face, small mouth close to a narrow, spread out, down-turned nose and big square chin.

Step 03

Drew a large lantern shape jaw and lower shoulder to give the desired weight to his personality. This helped to create a larger than life look to portray Gabo’s greatness. Cleaned up the drawing on a new layer with dark bold lines.

Step 04

On a new layer, started creating some shadows with Marker brush to get the threedimensional feel before going on to the colouring process.

Step 05

For paint effects applied the these brush settings on each layer except the drawing layer and the layers with overlay mode. To paint the base, selected Pen tool with the settings shown in the image. While colouring intentionally left some parts unpainted to get the feel of splashes.

Step 06

Placed different colours together and used blend brush with very little changes in their basic settings to mix and smudge some of the colour edges.

Step 07

Now erased some paints to get the highlights and the feel of white paper. On a new layer, with a customised watercolour brush and same layer settings, started adding more details and finishing it by mixing with blend brush.

Step 08

While adding more details of Gabo’s features, started adding some colours on the new background layer with pen brush. Here too kept the same layer settings. Also erased some lines of initial drawing to blend the feature more smoothly.

Step 09

In this step, on a new layer again with same layer settings, started adding colour splatters on the face. With blend brush mixed the colours of coat and added little details on flowers too.

Step 10

While filling colours on the background also added more details on collars of the shirt, face and the rose. Kept preserve opacity option checked in layer settings and with an air brush painted over the touch-ups to get the more accurate colour of the shadow.

Step 11

Started finishing background with pen, watercolour and blend brushes. Created an illusion of some structure in the background.

Step 12

Put splatter all over and again checked on the box of Preserve opacity on layer settings and with an Airbrush painted over the splatters to get it correct colours.

exaggeration

Step 13

On a new layer with just overlay mode on and no other change i settings, with airbrush painted over some areas to get the depth of colours. Achieved the final artwork.

Published in Issue 30

Since stone age when individuals were identified with certain marks, branding has always been an integral part of our life. It has evolved so much that now every success can be connected to great branding behind it, but still brand creation has always been a mystery. We interviewed the branding experts, who are behind some of the very successful brands. In brief, this issue is packed with branding and typography design experts who can help you solve the mystery of the brand creation! Order your copy here!

 

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MahboobRaja_ProfilePic

Mahboob Raja a self-taught caricaturist, illustrator art teacher who has been associated in making some of the popular Indian animated TV commercials. He also writes and makes films.


Featured In


Since stone age when individuals were identified with certain marks, branding has always been an integral part of our life. It has evolved so much that now every success can be connected to branding behind it, but still brand creation has always been a mystery. We interviewed the branding experts, who are behind some of the very successful brands. Lopez Design, have shared the story behind the recently developed branding of ‘Bihar Museum‘ and also shared the basics of brand creation in the ‘Gyaan’ section. Young visual communication designer like Shaivalini Kumar shared her love for the letter design while experienced graphic designer Anup Shah dwelled upon his passion for calligraphy. In brief, this issue is packed with branding and typography design experts who can help you solve the mystery of the brand creation! Hope you will enjoy the articles!

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Designs can make use of various modes of expression to meet desired results. Some are simple and minimal whereas some can be loud and boisterous. The latter is a path that visualizer Jalpa Shah takes on her designs. Using loud colour combinations, fun elements and some bit of humour, her designs are a perfect recipe for a memorable design experience. More on how she achieves what she plans.

loud colour
MONDAY BLUDLE -THE GEOMETRIC MAN.

Doing it the bold and quirky way!

The way a designer designs isn’t their style, but rather their intention; their intention to get the message across in the most effective and entertaining manner. For some it might be simple and soft and for some designers, the bold and quirky route might be the shortcut to their viewer’s hearts. For most designers, this happens autonomously without having to put much force into it. Bright stark colours, shapes and geometric patterns help attract attention and are eye catching. Such can be a sigh of relief, a stressbuster, especially in the world like today’s where everything is so busy and monotonous.

loud colour
MONDAY BLUDLE - TERI MAA KAA. Inspired by daily experiences, these quirky illustrations are created and updated every Monday to do away with Monday blues.

Perfection lies in the hands of the beholder!

Even though technology has conquered the thoughts and imagination of many designers, the use of pencil and paper, the traditional tools of the trade, are signs of a perfectionist. One has to master the art of drawing on paper because that’s how it is transferred onto a digital platform for enhancements and drama. The feeling of pencil hitting paper is like liberation for many, and inspires great imaginations to take raw shape. That goes in saying that versatility is highly important. Don’t get distracted by learning about technology on its own, there’s no point if you’re not learning about the world around you.

loud colour

First comes ‘what’, then ‘how’!

Try and focus your designs on the end result. That will give you direction to achieve what it is you want. Whether it’s a smile on the viewer’s face or a brief for a client, when you can visualise the final expectations and reactions, the journey to achieve that becomes easier. Vibrant elements work to achieve that as they serve as eye candy and bring about a sense of understanding and content to the audience.

loud colour
BAHOT JOR SE AAYI HAIN. Whatever pressures you may have in life, release them to relieve yourself!

Word art is a complete picture.

Typography is a type of design that is gaining huge momentum and appreciation by people. Many designers are creating display fonts in unique styles and using traditional and modern inspirations. The aim is to illustrate type form which makes a complete visual when seen as a whole. These days, type is also a visual and when illustration and design are infused together with letterforms, the outcome is a beautiful narrative

Published in Issue 29

As the growth of a tree can be determined by the strength of its roots, in the same way, we can try to presume the growth of design by the quality of fresh talent. So we dedicated this issue to all the Design Graduates of 2015. It includes all the young talent from last year graduates to recent graduates and students who will be graduating in next few years. We also tried to understand the impact of digital medium on our design education and Ms. Deepti Pant, Heads – School of Communication, Media and Films at Pearl Academy shared her thoughts on the same in Vantage View section. We have featured design graduates from varied fields of design from most of the top colleges and institutes like MEER s MIT Institute of Design, DJ Academy, Pearl Academy, Symbiosis Institute of Design, Wigan & Leigh India and many more.

 

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Freelance illustrator, Nithin Rao Kumblekar, felt the need to look at life positively, especially the days ahead (which people generally are anxious about). What resulted was a lively and lighthearted calendar with fun images and engaging colours.

days ahead
days ahead

The Brief.

Calendars, in general, are mostly boring, drawing an unexciting or rather tedious perception of the days to come. In contrast to these standard, typical and monotonous patterns, the intention was to create a positive-feeling calendar that would radiate a sense of exuberance and liveliness as one looks through the days ahead and schedules priorities or the likes.

days ahead

The Concept.

The approach thus involved simply creating colourful and playful imagery for every month of the year; ones that would cheer-up and bring a smile upon the viewer, instead of causing a sense of seriousness or grimness. This required bright colours, fun settings and depictions of quirky characters in positive fantasy worlds.

The Outcome.

Projected images featured an otherwise irksome traffic jam, a common situation on Indian roads, in a happy context, providing an upbeat view into everyday life. Likewise, images ironic to India yet funny, such as a Santa funnily sunbathing at a beach, found their way in. Yet, the calendar avoids necessarily adopting a month-specific illustration, considering that the weather across India is not very distinct as it is in western countries.

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who creates promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be a mix of both. If you are interested in print design & want to understand the future of the same. So, go ahead and order your latest issue copy!

 

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