Shirin Kekre is an illustrator who doesn’t suspend her work; continuously thinking about the next design. Movies, music and scribbles are the way she does it; working late into the night. Varied themes and thoughts are an outcome of her excessive thinking and doodling.

Dear LCD, You Weren’t Even Born Back Then.

Therapeutic Designing.

An illustrator who works even after work; Shirin Kekre has a mind that is continuously imagining her next design. She has sacrificed many hours of sleep on developing each design that represent her thoughts; spending time, perfecting her work while others at sleep is a form of therapy for her.

Look, A Guy Playing A Guitar. Happy? You are the only one who can judge yourself; your own highlight differs from others. Find yourself, challenge yourself, and love yourself!

In search of ’the idea’, Shirin has experimented with various themes and colours to reach an outcome that satisfies both the audience and her inner designer. Sketching and scribbling, she spends enough time in the process before she finally reaches the elements that will shine in her designs. Her simple theme named “Round pegs and square holes” is quite unique and reflects her ideas of the world we live in; fitting in and yet not completely fulfilling expectations.

Mommy, Look. I’m Dead!

Drawing inspiration from illustrators such as Sir Joan Cornella, Henn Kim and Steve Cutts, Shirin believes in working on multiple projects at a time and taking much needed breaks to accommodate her fitness routines. She also has a creative outlet, a comic strip named “Retard” which she started with a copywriter friend. She demonstrate that abundance of creativity can be funneled into positive outlets, hence almost completely avoiding a creative block!



Some accomplishments can never be expressed enough, but can only be represented best – That is why there are awards. Abhijit Bansod, founder Studio ABD shows what it’s like to carry the responsibility of crafting such awards that endlessly embody stories of excellence.

Awards Acknowledge Exemplary Deeds.

Just like DNA, trophies or awards tell unique stories of achievement. They have a priceless value that illustrates the idea of success and excellence. It not only celebrates efforts but even inspires further. Metaphorically, they are invaluable as illustrations of victory and brilliance.
Designing a trophy really starts with an understanding of the event and its purpose – how the trophy would be handed over, who would be presenting and receiving it, whether it’s for a team or individual effort, how much the trophy should weigh. The visual narrative, iconography and form are based on these insights. After a series of prints, mock-ups, digital renders and prototypes, the form goes through various stages of refinement till it attains the perfection.

An award must exhibit immaculate finish, powerful form, and intricate details while representing beautiful stories. The symbolism makes it a memento depicting a specific moment of pride in one’s life.

Zigwheel Awards.

Designed and crafted for the Auto Awards, power and speed are the main inspiration here. Capturing the elegance of an aerodynamic form, it represents forward motion or swift movement.

Forbes Art Awards.

With subtly sculpted intricate curves patterns on a sturdy and disciplined structure, this monolithic structure complements each of the converse aspects of a true art connoisseur

Forbes Leadership Awards (The Forbes India Leadership Award 2015)

An elegant celebration of the leadership spirit. The smooth towering trophy with a Golden Halo burning in the centre showcases the vision and hope a true leader embodies.



Classics are inimitable, yet appeal to be retained in all their glory and finesse. While this can be a daunting task, Subhinay Malhotra’s furniture collection exemplifies that the best way to sustain and celebrate ancient wisdom is by showcasing it through contemporary from.

The Outlook Was To Redesign Indian Design Language To Preserve Its Expertise.

Bringing back to life the inspiring elegance, detail and style etched in India’s monumental treasure translates to a fine balancing act. It means paying respect to the value and the traditional while not disrupting its sense of art in spite of modern-day design.

To Achieve The Right Mix Of Apt Elements Is Essential.

Gathering patterns of that era and getting them manufactured was an uphill task. Yet, various styles such as carving, wood-work and brass-work, combined with the right amount of detail and minimal material work, helped gather the necessary poise. Methodologies, system, research, and experience helped in achieving the right amount of design. Research and experience, along with correct manufacturing techniques, were blended well with ideologies and references to produce an effective design line.

Classic Just Got Reinvented.

The question, “How much Indian style of work can be depicted?” was soon put to rest. Only by acknowledging the conventional with current design and technical knowhow, it became possible to portray and conceive a collection endowed with ergonomics, stability and artistic features. The final result was desirable furniture presented in an elegant form, making it reflect the beauty of Indian design in today’s era.

Modern Traditional Jharokha.

A mix of carved wood techniques and brass-work, inspired from Indian monuments detailed with gold and walnut wood -carvings done intricately by Indian artisans in Saharanpur, UP, India. The carvings are completely handmade as in the old era




A visual communication design learner at MIT Institute of Design, has found his true calling in Indian colours, festivals and food. Loud and stark hues dominate his contemporary ‘Desi’ designs.

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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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After a diploma in Multimedia, Bachelor of IT and a diploma in special effects at MAYA, he has been using his knowledge to improve advertising in India. Working for brands like Kingfisher Beer, Royal Enfield, Peter England, CCD, East Bengal Football Club etc. have made him part designer and part artist, helping him at his current workplace namely furniture brand Urban Ladder.

Featured In

We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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Find Him Here



Ruchita Bhoir is an artist governed by passion and bound by loyalty. Obsessed with good music, she draws inspiration from lyrics and goes on to develop the imagery. Find out how she expresses her uniqueness on good days and bad.

Being inspired by the glamorous industry of fashion at a very early age, Ruchita learned a great deal of how to develop her personal style and hence to make a statement. The addition of flowers as her signature has put her on the map as someone who is confident to make her own distinctiveness stand out!

She and so many others live a dual life: digital designer by day and doodling artist by night. To keep the creative juices flowing, it is a sort of mandatory practice to continue a sketch a day. Though the growing trend of digital art has put good old hand sketching on the back seat; however Ruchita believes in the international trend followed by brands like Vogue and Chanel of marketing their products through sketches and illustrations which renders a very classy look.

Finding Real Joy.

Inspired by the song, Runaway by Aurora Aksnes, this artwork urges its viewers to take a break from daily routines and embrace nature, in order to find a happy life as opposed to moments of joy.

Self Portrait.

Ruchita’s signature flowers obviously make their way into her portrait; scale and colour of the same to be noted!

The Inevitable Visit.

Positively portraying death and softening the entire process with a balance of colours, while sticking to the ‘typical grim reaper comes for you’ concept. While death and with it the visit of the reaper is inevitable, the entire process should be perceived as a transformation losing your body and moving ahead with your soul.



A believer in ‘great things take time’ Vedang Agnihotri hopes to embark on his design journey through experimentation and intensive self-exploration. He has been dabbling in different fields of design such as illustrations, typefaces and copywriting which has shaped his work and subsequently the designer in him.

Representing himself in every design, this young designer is still learning the tricks of the trade. Making mistakes and learning from them is how Vedang is turning his learning into experience. Mixing up passion had leaded him to create a theme based portfolio that revolves mostly around food & popular food brands such as Maggi, Lijjat Papad etc. Employing humour and passion along with his creativity makes his designs relatable by all and more importantly loved by his target audience.

India, its various festivals, colours and rituals all influence Vedangs style, which he has been sub-consciously developed over the past few years through travelling, socialising and being observant. A vibrant and funky approach to design is his USP, which he is keen on expanding throughout his work. Allowing his roots to expand, Vedang will answer opportunities as they come knocking!

Savory Treats.

Proposed a festive packaging for the India’s favorite Lijjat Papad. Collaborating with the team of product designers, Anushka Mallick and Ashlesh Londhe, he managed to elevate the simple papad to the level of festival giveaways.

The Eternal Love.

A huge crowd pleaser, Maggi is back! A ‘Welcome Back’ campaign for a product that was dearly missed by its ardent fans. A simple alteration to the infamous red logo and a sentimental message has resulted in an obvious representation of the love between the popular noodle brand and its consumers.




Designer, Sushant Ajnikar has had the best of both worlds; he has a technical know-how of the design and due to his vast experience, he has picked up artistic skills. Using these to his advantage he has successfully carved out a versatile line of work. Sushant emphases on being committed to whatever he chooses to do.

Pledge to the passion.

Sushant has mastered the ability to shuttle between being the designer, technical developer and even the project manager; this has come about from his long list of experience both in college as well as the workplace. His job doesn’t cease to exist once away from his desk, but only begins once he mounts his bike or relaxes with his dogs. Sushant believes, riding and his love for dogs make him a better designer purely because of the commitment to the cause.

Sushant says, he rides because he wants to, he has 3 dogs because he wanted them in his life and, as he wants these things, he can only think of doing these better. He just rides more and more to become an experienced rider; he will always manage to take out time for his dogs. He chooses to be a designer because he wanted to be one and he is as passionate about it as he is about anything else that he chooses to do. He believes he is the biggest motivation for himself.

In the Client’s Shoes.

A whiskey drinker put down his glass to picked up the beer mug when his job called for it, the rider in him restarted the journey on an Enfield and now understanding furniture to make people’s home beautiful, Sushant has literally walked a mile in the shoes of his clients. He emphasize that understanding the subject is most important while designing especially when you have the chance to design for unique products.

The Process Makes a Difference.

Sushant is like most designers who concern themselves with the user experience and aiming towards a balanced user-client- designer relationship. His process of delivering a design begins with an in-depth conversation with the client where he understands the brand and its needs/wants. This is followed by flow charts and data depiction which is approved by the client and then is sugar coated to made aesthetically pleasing. It is important to note that in his process the drawing board comes after all the technicalities are sorted which makes Sushant’s process very unique.

Working with the Team.

There are designers who don’t ask questions, who work in the silo, who think they don’t have a say in the copy or the technological application of their design, and worse of all, aren’t interested in that bit. As design makes everything look better and if a designer doesn’t participate and work ‘with’ the team, and think that design is exclusive of everything, then there’s an attitude that needs immediate change. Sushant works very closely with his technology team as he always wants the best UI/UX possible. He wants the user to be able to experience whatever idea he has in his mind, and he believes only he can communicate clearly to his tech team. He also correctes copy and give feedbacks. If a designer has been working on a brand for long, he or she should point out if a line of copy is wrong in their, or atleast, initiate a discussion.

Build Stronger Insight.

Though insights do not come through or doesn’t get articulated in a compelling manner but riding really does help Sushant in his design as different landscapes, colours, cultures and their art forms get imprinted onto his brain during the ride and later when he is on his desk, all of these show up in various forms and ideas. Moreover, riding for Sushant isn’t just a means to break away as it also teaches him discipline, trains him to focus and also builds his self-confidence in taking risks and approaching completely new challenges in totally strange circumstances. For him, drawing a parallel between the rider and the designer gives great insights, a parallel where the rider fades away and the designer begins.

Tune into Learning.

Sushant starts his day with a browsing session mainly on his favorite platform: Pinterest; this has opened up his mind to various trends in the industry and hence developed his style. Learning and unlearning is part of his design process, something that tends to block his creativity at times. Ditching technology, riding his beloved bike and indulging in the simplicity of his dog’s behaviour is his mantra to avoid the dreaded block.