If it was only about words, we’d only need a word document. Typography is all about solving a problem by also communicating an ambience and character. “It’s about communicating a message and letterforms are our tools”, says typographer Shiva Nellaperumal. Below he explains his rules to

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Gone are the days when Illustrators used to take the back seat in the advertising world. With things today, they’re emerging as the forerunners of some amazing and memorable communication that is being recognised. No doubt, clients, like OLX and Docomo, are exploring this valuable

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As the digital world has made the world smaller, design has coalesced as well where different forms are uniting and new evolutions are seen. Illustration ‘Type’ is one such avenue of type design which can add more meaning to characters and words. Visual Communication Designer,

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